A New Perspective On Governance Structure Changes and Strategic Change - JSTOR
A New Perspective On Governance Structure Changes and Strategic Change - JSTOR
A New Perspective On Governance Structure Changes and Strategic Change - JSTOR
Strategic Change
Author(s): Jerry Goodstein and Warren Boeker
Source: The Academy of Management Journal , Jun., 1991, Vol. 34, No. 2 (Jun., 1991),
pp. 306-330
Published by: Academy of Management
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The Academy of Management Journal
JERRY GOODSTEIN
Washington State University, Vancouver
WARREN BOEKER
Columbia University
This research was supported in part by grants from the Investors in Business Education,
School of Commerce and Business Administration, University of Illinois, and the Executive
Leadership Research Center, Graduate School of Business, Columbia University. We would like
to thank Ellen Auster, James Fredrickson, Donald Hambrick, Ming Jer Chen, Huseyin Leblebici,
Joseph Mahoney, Michael Tushman, David Whetten, and two anonymous reviewers for this
journal for their helpful suggestions and comments. In addition, we wish to thank John Delaney
for providing methodological advice and Bert Cannella, Sara Keck, Sue Clark, and Rick Metzger
for their research assistance.
306
addressing its interaction with changes in ownership and the board of di-
rectors. We then apply these arguments to the hospital industry in order to
develop specific operational hypotheses.
THEORETICAL FRAMEWORK
1961; Helmich & Brown, 1972; Meyer, 1975; Tushman et al., 1989) in genera
have supported the significance of executive succession and top-
management-team changes in stimulating major organizational changes.
However, it is unlikely that chief executive change is the only factor that
might create conditions for strategic reassessment and change. Surprisingly,
very few studies (Carroll, 1984, and Boeker, 1989, are exceptions) have
looked beyond the CEO to consider how changes in the broader governance
structure of a firm, specifically its ownership and board of directors, affect
strategic change. Therefore, although there is some degree of knowledge
about how CEO succession affects strategic change, very little is known
about the independent effects of ownership and board changes on strategic
change.
This lack of attention may reflect a bias of organizational researchers
toward the assumption that ownership interests and a firm's board of direc-
tors have relatively little influence over the process of strategic change.
Decisions about altering products or services and changing market position
are seen as falling within the purview of the CEO and top management team
(Ginsberg, 1988). This is not an unreasonable assumption, but it may be a
limiting one. There are compelling reasons why the board of directors and
owners of a company might be likely to directly and indirectly influence
strategic decisions on products and services.
First, as Mizruchi (1983) noted, a company's board of directors is in a
position to establish the parameters within which strategic decision making
occurs. The board of directors is legally liable for strategic outcomes and
hence must evaluate strategic performance in light of shareholder interests.
Baysinger and Hoskisson (1990) posited two major vehicles for controlling
managerial performance with respect to strategic decisions: strategic con-
trols and financial controls. Strategic controls involve the evaluation of man-
agement performance on the basis of both the desirability of initial strategic
plans and the degree to which management has met strategic objectives.
Financial controls involve evaluation of the extent to which management
has met financial targets. Baysinger and Hoskisson further argued that the
choice of controls is likely to be based on the composition of a company's
board. Strategic controls require extensive knowledge of the internal strate-
gic decision-making process of a firm and hence are more likely to be im-
plemented when a significant number of board members are insiders. Fi-
nancial controls require more objective information for evaluating strategic
performance and hence are more likely to be used when outsiders predom-
inate. A board's composition and control emphasis will motivate manage-
ment to adopt specific strategies. For example, where outsiders dominate
and financial controls are emphasized, there will be an incentive to maxi-
mize short-term financial performance, through, for instance, high levels of
diversification.
Second, a board of directors may directly intervene in a company's
strategic planning and decision-making process. In numerous organizations,
will initiate substantial changes, even if they are in conflict with the
ests of incumbent CEOs (Brady & Helmich, 1984; Kimberly & Zajac,
Mizruchi, 1983).
Like changes in insider-outsider composition, turnover on a boa
directors may affect the strategic change process. As Brady and He
noted, "The tendency of boards not to change at all is in itself a th
constructive change strategies" (1984: 88). Turnover on a board may lea
the incorporation of new interests and perspectives into the board'
sion-making process, which may reduce the risk of strategic myopia as
ated with excessive stability and homogeneity of perspectives (Hambric
Mason, 1984; Staw, 1980; Tushman & Romanelli, 1985).
The Interactive Effects of Governance Structure Changes on
Strategic Change
overcome insiders' resistance and create greater latitude for the new CEO's
initiation of strategic change.
Ownership and board changes also increase a new CEO's latitude for
initiating change by supporting new perspectives on strategic change. Just as
a new CEO often enters an organization with a mandate for change (Brady &
Helmich, 1984), new owners and board members may also be predisposed to
initiate strategic changes. The new CEO may therefore be able to gain both
political and philosophical support for recommendations to initiate strategic
change.
Timing critically affects the potential impact of these joint changes. To
the extent that governance structure changes occur concurrently, or in the
same year, there is a greater opportunity for a cohort effect to arise among the
new members of that structure (McCain, O'Reilly, & Pfeffer, 1983; Wagner,
Pfeffer, & O'Reilly, 1984). As McCain and colleagues suggested, "Within co-
horts there exists the opportunity for the development of group solidarity
and sponsorship in the contest for resources and control" (1983: 623). Con-
current changes in owners, directors, or both may provide a new CEO with
important allies to support strategic change.
HYPOTHESES
Hospital Ownership
The hospital sector contains four primary types in terms of ownership
(1) government-owned and operated hospitals (e.g., state, district, an
county facilities); (2) hospitals owned and operated by religious denomin
tions, (3) private nonprofit hospitals, and (4) private for-profit hospita
Changes in hospital ownership involving shifts between these groups
extremely rare. Rather, ownership changes are more likely to occur a
function of other events. First, they may occur when hospitals merge. Ho
pital mergers have increased significantly over the past ten years (Nationa
Center for Health Services Research, 1988). Second, ownership changes may
occur as a result of acquisition by a multihospital system. Multihospit
systems, organizations that own or operate two or more hospitals (Nationa
Center for Health Services Research, 1988), have grown rapidly since t
mid 1970s and now control over 40 percent of the total hospital population
(National Center for Health Services Research, 1988). Third, ownership
changes may occur as ownership control is transferred from an individual
ownership group to a new owner, as might occur in a for-profit hospit
Finally, in for-profit hospitals the concentration of ownership can change
Following the arguments developed above, we posited that changes
ownership will affect changes in hospital services. Each ownership chan
can alter the strategic decision-making context in a hospital by shifti
power and control. This is particularly true when a fundamental ownershi
change-a transfer of control-occurs. For example, once a multihospit
system acquires a hospital, it may attempt to implement procedures, po
cies, and strategic changes consistent with the mission of the system as w
as the hospital. And the merging of hospitals may require a new strate
plan with new priorities for either one or both hospitals (Starkweather
Carman, 1988).
Although for the most part the governance role of corporate boards of
directors is fairly clear, the structure and role of hospitals' boards varies
depending on whether they have a corporate or a philanthropic structure
(Fennell & Alexander, 1989). Corporate hospital boards tend to be relatively
small, homogeneous with respect to their members' backgrounds, and ori-
ented toward strategic activity. Philanthropic boards are larger, more di-
verse, and oriented toward asset preservation.
As the health care environment has become more dynamic, hospitals
have been motivated to alter the composition and structure of their boards of
directors. In addition to their traditional function of linking facilities with
their external environments (Pfeffer, 1973), hospital boards have assumed a
strong role in rendering decisions affecting operations and strategic direc-
tions and have become more accountable for performance and operations
(Fennell & Alexander, 1989).
These fundamental changes in their role should increase turnover on
hospital boards as hospitals adapt to new environmental changes and per-
formance contingencies. Membership changes will increase the likelihood
that new perspectives will enter the strategic decision-making process.
Hypothesis 2: Turnover on a hospital's board of directors
will increase the number of service additions and dives-
titures the hospital initiates.
An important consideration is whether turnover leads to other changes
in the structure of a board, specifically in the representation of inside and
outside board members. For example, if five of nine board members leave
and insiders fill all the vacancies, turnover could lead to less strategic
change. It is therefore important to consider the extent to which changes in
composition due to turnover affect the underlying structure of a board. Im-
portant theoretical arguments support the importance of outside board mem-
bers as catalysts for strategic change. In the context of the hospital industry,
environmental changes have given hospitals a strong impetus to recruit stra-
tegically oriented outsiders, such as business executives.
Hypothesis 3: Increases in the proportion of outside board
members on its board will increase the number of service
additions and divestitures a hospital initiates.
Finally, the effects of changes in ownership and board composition will
be greatest when they interact with CEO succession.
Hypothesis 4: The interaction of changes in a hospital
ownership and a change of chief executive will increase
RESEARCH DESIGN
Dependent Variables
As noted above, we adopted a definition of strategic change in this study
that is centrally concerned with changes in the breadth of products or ser-
cluded to capture the 1983-85 period. During this period, the Medicare
Prospective Payment System (PPS) was introduced and implemented.
Control Variables
RESULTS
TABLE 2
Weighted Generalized-Least-Squares Estimates of the Effects o
Governance Structure Changes on Hospital Service Additionsa
Variables Model 1 Model 2 Model 3 Model 4
TABLE 3
Weighted Generalized-Least-Squares Estimates of the Effects of
Governance Structure Changes on Hospital Service Divestituresa
Variables Model 1 Model 2 Model 3 Model 4
DISCUSSION
The results of this study did not confirm earlier arguments in some
important ways. First, changes in the composition and structure of boards of
directors had no interactive or independent effects on service divestitures.
Paradoxically, this research suggests that the level of management represen-
tation on a board is a catalyst to strategic change: the greater the proportion
of insiders on a hospital board, the greater was the number of both service
additions and divestitures.
Differences between hospitals and corporations may be importan
explaining this pattern of findings. Although researchers have directed
theoretical attention to the negative implications of managerial control i
corporate context, in other contexts insider control may be less problem
For example, hospitals, and more broadly, in the not-for-profit sector, ha
a high proportion of insiders on a board-and hence a unified coalit
can help reduce the fragmented board decision making that is associ
with unclear ownership, a high level of constituency politics, and va
measures of success (Fennell & Alexander, 1989). In addition, manage
control may help overcome resistance to change on the part of powe
internal groups, such as physicians in hospitals.
Such a dynamic may be particularly important in highly professi
organizations like hospitals in which there is a fragmented "politic
economy" (Zald, 1970) and the existence of multiple sources of power
hamper decision making. Although physicians are likely to support a
tions of services and the adoption of technological innovations (Lee, 1
Warner, 1978), they may resist service divestitures. Unless management
exert an influence at the board level, hospitals may not make controvers
decisions such as those concerning service divestitures and may not be ab
to adapt effectively to environmental and performance contingencies.
A number of extensions of this research can be suggested. Expand
existing models of strategic change to incorporate ownership and board
terests should provide researchers with an opportunity to broaden curre
research on top-management-team demography (Hambrick & Mason,
Wagner et al., 1984). We found evidence that demographic changes
turnover in a governance structure and associated cohort effects-were im
portant antecedents to strategic change. These results support focusing o
the demography of broad governance teams and relating dimensions of t
demography, such as turnover, to specific outcomes like product-ser
innovation and diversification (Hambrick & Mason, 1984; O'Reilly & F
1989; Staw, 1980).
An additional extension of this study would be explicit examination o
the implications of variations in the timing of these critical govern
structure changes. Researchers are becoming increasingly concerned
the political context affecting major organizational outcomes such as
succession (cf. Fredrickson, Hambrick, & Baumrin, 1988) and broad organ
zational change (Tushman & Romanelli, 1985). The timing of governa
structure changes, which we could not precisely determine here, can hav
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Jerry Goodstein earned his Ph.D. degree at the University of California, Berkeley. He is
an assistant professor of management at Washington State University, Vancouver. He is
currently examining the relationship between the demography of governance structures
and organizational/strategic change.
Warren Boeker earned his Ph.D. degree at the University of California, Berkeley. He is
an assistant professor of management at the Graduate School of Business, Columbia
University. His current research interests include strategic management, organization
theory, entrepreneurship, and organizational ecology.