CONCEIVING A MULTIFUNCTIONAL CONVENTION HUB:

A PROPOSAL FOR IRIGA CITY'S MIXED-USE CONVENTION CENTER

In partial fulfillment of the requirements

in Research Method for Architecture

RODNEY M. NUEVA
Bachelor of Science in Architecture

JOCELYN G. GARLANDO, RCE, DBM

Research Adviser
ACKNOWLEDGEMENT
 CHAPTER I

THE PROBLEM

Introduction

Iriga City is a charming and picturesque city located in the Philippines, nestled at the foothills of

the majestic Mount Iriga (Mt. Asog), known for its lush greenery and scenic landscapes, it offers a

tranquil escape for nature enthusiasts and hikers. The city also boasts a rich cultural heritage, with a mix

of Bicolano traditions and modern urban amenities, making it a unique and vibrant destination for

visitors. Iriga City’s culture is deeply rooted in its Bicolano heritage, characterized by a strong sense of

community and traditions.

A convention center (American English; or conference center in British English) is a large building

that is designed to hold a convention, where individuals and groups gather to promote and share

common interests. Convention centers typically offer sufficient floor area to accommodate several

thousand attendees. Very large venues, suitable for major trade shows, are sometimes known as

exhibition halls. Convention centers typically have at least one auditorium and may also contain concert

halls, lecture halls, meeting rooms, and conference rooms. Some large resort area hotels include a

convention center.
What's the difference between a conference, convention, congress, and meeting?

The industry recognized source for correct meaning is the CIC APEX Glossary:

Convention.

Gathering of delegates, representatives, and members of a membership or industry organization

convened for a common purpose.

Meeting

An event where the primary activity of the participants is to attend educational sessions,

participate in discussions, social functions, or attend other organized events.

Conference.

1) Participatory meeting designed for discussion, fact-finding, problem solving and consultation.

2) An event used by any organization to meet and exchange views, convey a message, open a debate or

give publicity to some area of opinion on a specific issue.

Congress. The regular coming together of large groups of individuals, generally to discuss a particular

subject. A congress will often last several days and have several simultaneous sessions. (used in Europe

for Convention)
Proposing a convention center in Iriga City, or any city for that matter, requires careful planning,

research, and a well-thought-out proposal to garner support from relevant stakeholders. Here are the

steps you can follow to propose a convention center in Iriga City:

Identify the Need and Purpose:

Start by conducting thorough research to identify the need and purpose for a convention center

in Iriga City. Consider factors like the city's tourism potential, the demand for event venues, and the

economic benefits it could bring.

Create a Project Plan:

Develop a comprehensive project plan that outlines the scope, objectives, and timeline for the

convention center. This plan should also include an estimated budget for construction and operation.

Stakeholder Engagement:

Identify key stakeholders, including government officials, local businesses, community leaders,

and potential investors. Engage with them to discuss your proposal and gather their input and support.

Feasibility Study:

Conduct a feasibility study to assess the economic viability of the convention center. This study

should analyze market demand, potential revenue streams, and operating costs.
Site Selection:

Identify potential locations for the convention center within Iriga City. Consider factors such as

accessibility, infrastructure, and the availability of utilities.

Architectural Design and Plans:

Collaborate with architects and urban planners to create conceptual designs and architectural

plans for the convention center. These plans should be visually appealing and functional, meeting the

needs of various event types.

Funding Sources:

Explore different funding sources, including government grants, private investors, public-private

partnerships, and loans. Present a clear financial plan that outlines how the convention center will be

funded and sustained.

Environmental Impact Assessment:

Assess the environmental impact of the proposed convention center. Ensure that it complies

with environmental regulations and is designed to minimize any adverse effects.

Community Engagement:

Hold public consultations and engage with the local community to gather feedback and address

concerns. Highlight the benefits the convention center will bring to the city, such as job creation and

increased tourism.
Legal and Regulatory Approvals:

Work closely with local government authorities to secure the necessary permits, zoning

changes, and approvals for the construction and operation of the convention center.

Marketing and Promotion:

Develop a marketing and promotion strategy to attract event organizers, exhibitors, and

attendees to the convention center once it is operational.

Presentation and Proposal Submission:

Prepare a formal proposal that includes all the research, plans, and support you have gathered.

Present this proposal to city officials, potential investors, and other stakeholders.

Advocacy and Lobbying:

Advocate for your proposal by meeting with key decision-makers, attending city council

meetings, and enlisting the support of influential individuals and organizations.

Adapt and Refine:

Be prepared to adapt and refine your proposal based on feedback and changing circumstances.

Flexibility is crucial in the proposal process.

Implementation and Management:

If your proposal is approved, oversee the construction and management of the convention

center, ensuring that it operates effectively and efficiently.

 Proposing a convention center is a complex undertaking that requires dedication, research, and

the ability to build consensus among various stakeholders. Be prepared to demonstrate the economic

and social benefits it will bring to Iriga City to gain the necessary support.
Statement of the Problem

This study wants to validated and analyzed the development and study of Proposed Mixed-use

Convention Center in Iriga City, it sought answers to the following questions:

1. What is the profile of Iriga City in terms of:

1.1 Population

1.1.1 Barangay

1.1.2 Sex

1.1.3 Age

1.1.4 Status

2. What are the activities conducted in Iriga City per month in a year?

3. What are the possible function of the Proposed Mixed-use Convention Center aside from

Event Center?

4. What benefits of having convention center in terms of:

4.1 Economic Growth of the Iriga City

4.2 Provide additional place to generate job opportunities

5. Based from the findings of the study, what convention center can be proposed

5.1 Site Location and Selection

5.2 Architectural Plan

5.3 Design

5.4 Landscaping
 With the Iriga City’s population continues to grow, it poses a challenges and opportunities for

society, sustainability, and resource management. The need for a convention center in Iriga City has

been recognized as a potential catalyst for economic growth and community development. A Mixed-use

development convention center is a huge step in addressing this upcoming pop-up challenge with

regards the rapid growth of Iriga City is a testament to its dynamic and flourishing urban landscape. Over

the past years, this city has experienced unprecedented expansion in population, infrastructure, and

economic activity, propelling it onto the global stage as a fast-growing and vibrant metropolis.

Several factors contribute to the remarkable growth of Iirga City. The city's strategic location, as

a center of Rinconada Area, has made it an attractive destination for businesses and residents alike. Its

robust economy, driven by diverse industries, has created a wealth of employment opportunities,

drawing talent from across the region.

Iriga City's commitment to sustainable urban development has ensured that growth is not only

rapid but also sustainable. Investments in modern infrastructure, efficient public transportation, and

green spaces have improved the quality of life for its residents while mitigating environmental impact.

The city's cultural scene and educational institutions have flourished in tandem with its growth,

fostering a vibrant and cosmopolitan atmosphere. As a result, Iriga City is now recognized as a cultural

and intellectual hub, attracting artists, scholars, and innovators from around the Bicol area. However,

with rapid growth come challenges that demand careful planning and management. Iriga City faces

issues such as traffic congestion, affordable housing shortages, and the need for increased public

services. Balancing growth with sustainability and inclusivity remains a priority for city leaders.
 Iriga City's fast-paced growth is a testament to its resilience, innovation, and economic

dynamism. The city's evolution offers valuable lessons for urban centers worldwide on how to harness

growth for the benefit of its residents, while also addressing the challenges that come with rapid

development. As Iriga City continues on its upward trajectory, it stands as a shining example of what a

thriving, fast-growing city can achieve when guided by vision, planning, and a commitment to the well-

being of its community.

The need for a convention center in Iriga City is both a pressing requirement and a visionary

opportunity that holds the potential to transform the city's economic, cultural, and social landscape.

Iriga City, situated in a region characterized by its rich cultural heritage and breathtaking natural beauty,

has reached a pivotal juncture where the establishment of a convention center is imperative to cater to

the evolving needs of its residents, businesses, and visitors.

The absence of a dedicated convention center in Iriga City has limited its ability to host and

facilitate large-scale events, conventions, conferences, exhibitions, and cultural gatherings. This void not

only hampers the city's capacity to harness its tourism potential but also denies local entrepreneurs,

organizations, and professionals the platform they require to collaborate, innovate, and showcase their

talents.

A convention center in Iriga City would serve as a beacon of progress and a catalyst for

multifaceted growth. It would provide a state-of-the-art venue that not only accommodates major

gatherings but also enables the city to attract regional and international events, fostering economic

growth through increased tourism, hospitality industry expansion, and job creation.
 Moreover, a convention center would address the growing demand for event spaces, providing

a platform for local artists, entrepreneurs, and businesses to showcase their products, services, and

talents. It would enhance the city's reputation as a cultural and intellectual hub, attracting scholars,

artists, and thought leaders to exchange ideas, stimulate creativity, and promote learning. In addition to

its economic benefits, a convention center would also bolster community engagement and offer

residents access to a wide array of events, entertainment, and cultural experiences. It would contribute

to the city's social fabric by providing a space for celebrations, exhibitions, and community gatherings.

The need for a convention center in Iriga City is not just a matter of convenience; it is a strategic

investment in the city's future. It is an affirmation of Iriga City's commitment to progress, sustainability,

and inclusivity. It aligns with the city's vision of becoming a dynamic urban center that not only retains

its unique cultural identity but also thrives as a hub of economic activity and cultural exchange.

The establishment of a convention center in Iriga City is not merely a response to an immediate

need; it is a visionary step toward a more prosperous, culturally enriched, and vibrant future for the city

and its residents. It is a testament to the city's dedication to progress and its recognition of the

boundless potential that lies ahead.

Mixed-use development represents a progressive and holistic approach to urban planning and

design that seeks to create vibrant, sustainable, and inclusive communities. It envisions urban spaces

where diverse activities, functions, and lifestyles seamlessly coexist, fostering both social interaction and

economic vitality.

In a mixed-use development, residential, commercial, recreational, and often cultural elements

are intentionally integrated within a defined geographic area. This blending of land uses not only
maximizes land efficiency but also promotes walkability, reduces traffic congestion, and lessens

environmental impacts by encouraging the use of public transportation and non-motorized modes of

travel. One of the key advantages of mixed-use development is its ability to create dynamic urban

environments. Residents have easy access to amenities, services, and job opportunities, reducing the

need for long commutes and enhancing overall quality of life. This approach encourages a sense of

community as people live, work, and play in close proximity, promoting social interaction and a greater

sense of belonging.

From an economic perspective, mixed-use developments generate diverse revenue streams and

can lead to higher property values. Businesses benefit from a built-in customer base, and residents

enjoy the convenience of having services and entertainment options within walking distance. This

synergy contributes to economic resilience and supports local entrepreneurship.

Furthermore, mixed-use developments can be designed with sustainability principles in mind. By

reducing the need for extensive car travel and optimizing land use, they can reduce greenhouse gas

emissions and environmental stress. Sustainable building practices and green infrastructure can be

incorporated to minimize resource consumption and promote environmental conservation.

In summary, mixed-use development represents a progressive and forward-thinking urban

planning approach that transcends traditional zoning constraints. It creates vibrant, walkable, and

sustainable communities that foster economic vitality, social interaction, and a higher quality of life for

their residents. As cities continue to evolve and grow, embracing mixed-use development principles is a

promising way to meet the needs of both current and future generations.
Scope and Delimitation

The scope of this architectural thesis focuses on an in-depth exploration of mixed-use

convention centers within the context of a rapidly growing urban environment. This study endeavors to

provide a comprehensive understanding of the architectural, functional, and urban planning aspects of

such multifaceted structures. Through rigorous research and analysis, it seeks to unravel the intricate

dynamics, challenges, and opportunities associated with the integration of mixed-use convention

centers in a fast-growing city.

Key elements encompassed within this scope include:

Architectural Design and Innovation

A detailed investigation into the architectural design principles and innovative features that

define mixed-use convention centers. This includes the examination of interior and exterior spaces,

material choices, and design aesthetics.

Urban Integration and Impact

An assessment of how mixed-use convention centers fit into the urban fabric of a fast-growing

city, considering their influence on the surrounding built environment, transportation networks, and

cityscape.
Economic Significance

An analysis of the economic ramifications, both direct and indirect, arising from the presence of

mixed-use convention centers. This encompasses their role in job creation, tourism promotion, and local

economic development.

Environmental Sustainability

A critical evaluation of sustainability practices and environmental considerations integrated into

the design and operation of mixed-use convention centers. This includes an examination of energy-

efficient technologies, sustainable building materials, and waste management strategies.

Functional Efficiency

An exploration of how these centers cater to the diverse needs of users, including event

organizers, attendees, and the local community. This involves assessing the functionality, adaptability,

and versatility of spaces within the center.

User Experience and Accessibility

An investigation into the overall user experience within mixed-use convention centers,

encompassing aspects such as accessibility, comfort, safety, and the quality of amenities and services.
Cultural and Social Impact

An examination of how these centers contribute to the cultural and social fabric of the city,

including their role as venues for cultural events, community gatherings, and public engagement.

Urban Planning Strategies

An exploration of urban planning strategies and policies that facilitate the successful integration

of mixed-use convention centers into the urban environment, considering zoning regulations, land use

planning, and transportation infrastructure.

By addressing these dimensions, this architectural thesis aims to provide a holistic perspective

on the role of mixed-use convention centers in shaping the urban landscape of a fast-growing city. The

research seeks to offer valuable insights and recommendations for architects, urban planners,

policymakers, and developers who are instrumental in the planning and execution of such architectural

projects in dynamic urban contexts. Ultimately, this study aspires to contribute to the advancement of

architectural knowledge and practice within the realm of mixed-use convention centers.
 The delimitations of this architectural thesis, focused on mixed-use convention centers in a fast-

growing city, define the specific boundaries, constraints, and exclusions that guide the research and

ensure its feasibility and clarity. These delimitations are crucial in narrowing the focus and establishing a

clear scope for the study:

Geographical Boundaries

The study will concentrate exclusively on mixed-use convention centers within the selected fast-

growing city. It will not extend its analysis to convention centers located in other cities or regions, even if

they share similar characteristics.

Timeframe

The study will primarily examine contemporary mixed-use convention centers and their

relevance within the current urban context. Historical convention centers or those under planning and

construction will not be within the scope, as the focus is on existing structures.

Architectural Design Specifics

While architectural design is a key aspect of the study, the research will not delve into the

technical engineering or construction details beyond their direct architectural implications. Specific

proprietary architectural technologies or design patents will not be the primary focus of the analysis.
Size and Capacity

The study will consider mixed-use convention centers of various sizes, but it will not be limited

to a specific size or capacity range. However, very small-scale venues or excessively large complexes may

not be included if they do not align with the study's objectives.

Economic Analysis

Economic analysis will concentrate on the broader economic impact and significance of mixed-

use convention centers, but it will not delve into detailed financial audits or proprietary financial data of

specific venues. The study will not provide investment or financial advice.

Local Context

The research will primarily focus on the local context of the selected fast-growing city,

considering its unique characteristics, challenges, and opportunities. A comparative analysis with other

cities or regions will be limited to providing context and will not be the primary focus.

Legal and Regulatory Aspects

While relevant regulations and zoning policies will be considered, in-depth legal analysis or

policy advocacy will not be within the scope of this study. Specific legal cases or disputes related to

convention centers will not be examined.

 These delimitations are established to ensure that the research remains focused, manageable,

and relevant to the objectives of the architectural thesis. They provide clarity on the boundaries of the

study, offering a framework within which meaningful insights into mixed-use convention centers in a

fast-growing city can be explored.

Background of the Study

The city celebrates various festivals, including the Tinagba Festival, which honors the harvest

season, and the Sarung Banggi Festival, featuring music and dance. Iriga City is also known for its

devotion to our Lady of the Pillar, with yearly feast day that draws pilgrims and devotees to the city’s

church. The Tinagba Festival of Iriga City is a vibrant celebration held every February. It is a harvest

festival that showcase the city’s agricultural heritage and gratitude for bountiful harvests. During the

festival, locals offer the first fruits of their harvest to the patroness, Our Lady of the Pillar, through a

colorful street dance and procession. The word “Tinagba’ itself means “to offer” in the Bicol dialect,

reflecting the festival’s essence of giving thanks and sharing blessing. It’s a time when community comes

together to celebrate their agricultural traditions and express their faith and gratitude. The Tinagba

Festival in Iriga City typically includes a series of events and activities:

Street Dancing

A vibrant street dance competition featuring colorful costumes and traditional Bicolano dances,

where participants showcase their gratitude for the harvest season

Float Parade

Elaborately decorated floats adorned with local produce and cultural elements, parading

through the city streets.

Mass and Procession

A religious ceremony at the Cathedral of Saint Anthony of Padua followed by solemn procession

of the image of Our Lady of the Pillar, the city’s patroness.

Trade Fairs

Local artisans and businesses set up stalls to display and sell their products, including

handicrafts, delicacies, and agricultural goods.

Cultural Performances

Various cultural shows and performance highlighting the talents of the local community,

including music, dance, and theatrical presentations.

Food Festivals

A chance to savor traditional Bicolano Cuisine, including dishes made from locally harvested

ingredients like chili peppers and coconuts.

Aside from Tinagba Festival, Iriga City also celebrates its anniversary on August 19th each year. This date

marks the city’s charter day or founding day. During the anniversary celebrations, various activities and

events are organized to commemorate the city’s establishment and to showcase its cultural heritage,

achievements and progress over the years. These festivities often include parades, cultural

performances, sports competitions, and community gatherings such as concerts and pageants allowing

residents and visitors to come together in celebration. These events come together to create a festive

atmosphere, celebrating both the rich cultural heritage and the agricultural abundance of Iriga City.
Goals and Objectives
Iriga City, is home to a thriving community, spectacular natural beauty, and a rich cultural

heritage. A specialized convention center is urgently needed to assist and enhance the city's growth and

development given its increasing prominence as a hub for commerce, tourism, and local events. This

article examines the justifications for Iriga City's need for a convention center and the advantages it

might have for both the city and its citizens.

Economic Catalyst:

A convention center can serve as a catalyst for economic growth in Iriga City. By

attracting conferences, trade shows, and exhibitions, the city can tap into the lucrative business

tourism industry. Delegates and participants from various regions and industries will boost the

local economy through spending on accommodations, dining, transportation, and other

services.

Cultural and Artistic Hub:

Iriga City is known for its vibrant cultural scene. A convention center can double as a

venue for cultural and artistic events, including concerts, theater productions, and art

exhibitions. This not only enriches the cultural landscape of the city but also provides a platform

for local artists and performers to showcase their talents.

Educational Hub:

The presence of a convention center can make Iriga City a regional educational hub by

hosting academic conferences, seminars, and workshops. It can attract scholars, researchers,

and students from various disciplines, fostering knowledge exchange and intellectual growth.

Community Engagement:

A convention center can be a space for community engagement and social gatherings. It

can host local events, town hall meetings, and celebrations, providing residents with a central

location to come together, celebrate their culture, and discuss important issues.

Tourism and Hospitality Boost:

A convention center is a draw for tourists and business travelers. It can encourage more

visitors to explore Iriga City, leading to increased demand for hotels, restaurants, and other

hospitality services. This, in turn, creates job opportunities and supports local businesses.

Infrastructure Development:

The construction of a convention center would necessitate infrastructure development,

including road improvements, public transportation enhancements, and utility upgrades. These

improvements can have a positive ripple effect on the overall livability and accessibility of Iriga

City.
Revenue Generation:

A convention center can generate revenue not only from event rentals but also from

partnerships with sponsors and advertisers. This additional income can be reinvested in the

city's infrastructure and services, benefiting residents in the long run.

In addition, the construction of a train station in a city serves as a catalyst for transformational

change, having profound repercussions on many facets of urban life. The presence of a train

station determines the city's identity and lays the path for a more connected, successful, and

vibrant community, from better transit alternatives and reduced traffic congestion to economic

growth, greater property values, and a more sustainable future.

Conclusion:

In conclusion, the establishment of a convention center in Iriga City holds immense

potential for economic, cultural, and social growth. It can position the city as a regional leader

in business tourism, provide a platform for artistic expression, and enhance educational and

community engagement opportunities. The construction of such a facility should be seen as an

investment in the city's future, one that can yield substantial returns in terms of economic

development and quality of life for its residents. Iriga City stands at the threshold of

transformation, and a convention center could be the catalyst for its exciting journey ahead.
Significance of the Study

This study seeks to understand the benefits of Mixed-Use Convention Center in a fast-growing

city is multifaceted and far-reaching. As urban centers expand and evolve, the introduction of a

Mixed-Use Convention Center can have numerous positive impacts on the city's development

and its residents' quality of life. Here are several key aspects highlighting the significance of a

convention center in a fast-growing city:

City’s Development

Job Creation. Convention centers are labor-intensive facilities, employing a diverse workforce

ranging from event planners and caterers to security personnel and maintenance staff. The

center's construction itself also generates jobs.

Increased Business Activity. Hosting conferences, trade shows, and events attracts a large

number of visitors, which stimulates local businesses such as hotels, restaurants, transportation

services, and retail shops, leading to increased revenue and job opportunities.

Tourism Boost. A convention center acts as a magnet for tourism, drawing in out-of-town

attendees, exhibitors, and visitors who contribute to the local economy. This tourism influx

includes not only spending on accommodations and dining but also on cultural attractions and

entertainment.
Income Generation. Convention centers generate revenue through event rentals, sponsorships,

and partnerships, which can be reinvested in city services, infrastructure, and public amenities.

Sustainability Initiatives. Many modern convention centers incorporate sustainable design and

practices, contributing to a city's environmental goals and demonstrating a commitment to

responsible development.

City Branding. A convention center can enhance a city's image, positioning it as a dynamic and

progressive urban destination. This can attract further investment, businesses, and talent.

Global Visibility. Hosting national and international events at the convention center can

increase the city's visibility on a global scale, potentially attracting future events and

collaborations.

Urban Revitalization. The construction of a convention center can spur urban revitalization in

the surrounding area, prompting investments in infrastructure, transportation, and public

spaces.
Residents

Networking and Collaboration. Convention centers facilitate knowledge sharing, networking,

and collaboration among professionals, academics, and industry experts who attend

conferences, workshops, and seminars.

Research and Innovation. Hosting specialized events can encourage research and innovation,

attracting thought leaders and fostering a culture of continuous learning and development.

Cultural Enrichment. Convention centers often host cultural and artistic events, such as

concerts, exhibitions, and performances, enhancing the city's cultural offerings and promoting

local artists.

Community Gathering. These venues can serve as gathering spaces for the local community,

hosting community meetings, town halls, and celebrations. They contribute to a sense of

identity and belonging among residents.

In summary, a convention center in a fast-growing city is not merely a building; it's a catalyst for

economic growth, cultural enrichment, knowledge exchange, and community development. It

contributes to a city's vibrancy, attractiveness, and sustainability while providing tangible

economic and social benefits for its residents and stakeholders.

Definition of Terms
NOTES
 INPUT PROCESS OUTPUT

CHAPTER II

Conceptual Framework

 DATA OF IRIGA CITY  DATA GATHERING  A PROPOSED MIXED-USE

PROFILE o ECONOMIC CONVENTION CENTER IN
 FUNCTIONS AND GROWTH IRIGA CITY
ACTIVITIES CONDUCTED o PROFILE OF IRIGA
IN IRIGA CITY PER MONTH CITY
IN A YEAR  SURVEY AND INTERVIEW
  DATA ANALYSIS AND
 INTERPRETATION
  SITE SELECTION AND
ANALYSIS
 FORMULATING THE
REVIEW OF RELATED LITERATURE AND STUDIES

FOREIGN LITERATURES

FOREIGN STUDIES

LOCAL LITERATURES

LOCAL STUDIES
Synthesis of the State-of-the-Art
Research Gap
NOTES
 CHAPTER III

RESEARCH DESIGN

Methodology
Research Method
Research Design
Collection of Data
Interview

Administration of Interview

Survey

Administration of Survey

Site Visit & Analysis

Statistical Tools

Frequency Count. This is the tabulated answers per question of the

respondents.

Percentage Techniques. To determine which options are more common among

the respondents, percentage shall be used. The formula is:

F
P= x 100
N

Where: P = percentage

F = frequency

N = total number of respondents

Conceptual Framework

INPUT PROCESS OUTPUT

-NUMBERS OF
AFFECTED
POPULATION -INTERVIEW
-STORM
-AGE BRACKET -SITE VISIT & RESILIENT,
AND GENDER ANALYSIS DURABLE,
STRONG AND
-SITE LOCATION & -DESIGN
SAFE
CONDITION CONSULTATION
EVACUATION
-DESIGN CENTER
STANDARDS AND
BUILDING LAW
Theoretical Framework

Theoretical Paradigm
NOTES