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    Social Media Strategy q3 2023

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    api-548748122
    This document outlines a social media strategy from August 28 to October 3. It identifies Instagram, Facebook, LinkedIn, TikTok and YouTube as key social platforms and sets goals to increase traffic, conversions and brand awareness. The strategy recommends posting at least 3 times per week on Instagram and Facebook with a mix of reels, posts and stories. It provides recommendations for content, hashtags and reporting tools to measure performance.

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    Download as PDF, TXT or read online from Scribd

    Social Media Strategy q3 2023

    Uploaded by

    api-548748122
    59 views19 pages
    This document outlines a social media strategy from August 28 to October 3. It identifies Instagram, Facebook, LinkedIn, TikTok and YouTube as key social platforms and sets goals to increase traffic, conversions and brand awareness. The strategy recommends posting at least 3 times per week on Instagram and Facebook with a mix of reels, posts and stories. It provides recommendations for content, hashtags and reporting tools to measure performance.

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    social media strategy q3 2023

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    This document outlines a social media strategy from August 28 to October 3. It identifies Instagram, Facebook, LinkedIn, TikTok and YouTube as key social platforms and sets goals to increase traffic, conversions and brand awareness. The strategy recommends posting at least 3 times per week on Instagram and Facebook with a mix of reels, posts and stories. It provides recommendations for content, hashtags and reporting tools to measure performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views19 pages

    Social Media Strategy q3 2023

    Uploaded by

    api-548748122
    This document outlines a social media strategy from August 28 to October 3. It identifies Instagram, Facebook, LinkedIn, TikTok and YouTube as key social platforms and sets goals to increase traffic, conversions and brand awareness. The strategy recommends posting at least 3 times per week on Instagram and Facebook with a mix of reels, posts and stories. It provides recommendations for content, hashtags and reporting tools to measure performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 19

    Social Media Strategy

    August 28-October 3
    02

    CHANNELS + AUDIENCE
    03 SOCIAL
    PLATFORMS

    Instagram LinkedIn
    Facebook YouTube
    TikTok
    Social Media
    Total Followers Average Engagement Channels &
    Channel
    Performance
    Instagram 187 Reach= 35, Likes=5.4

    Facebook 161 Not currently active

    LinkedIn 229 Not currently active

    TikTok 3 Not currently active

    YouTube 15 Not currently active 04


    yolBe Brand
    05 18-24 year old (Gen Z). Job/Skill
    Seekers w/ barriers to opportunities

    TARGET Partner Promotion


    AUDIENCE Upbound: 18-45 year old adults on
    the Autism Spectrum looking for
    Who is the audience we want to cater to? employment opportunities
    06

    GOALS & KPIS


    What We'll Measure 07

    Business Goal Social Media Goal Associated Metric

    Generate more clicks to Website


    Increase Traffic to Website from
    via IG, FB, TikTok, LinkedIn, & 30 clicks by Oct 3
    Social Media
    YouTube

    Convert users from social media


    Boost Conversions from Social
    to new registrations on the 20 registrations by Oct 3
    Media
    platform

    Increase users who know our


    Increase Brand Awareness using 35 Post reach, 20 Gained Followers
    brand and engage with us on
    Social Media by Oct 3
    Social Media
    08

    CONTENT STRATEGY
    Content Tone & Voice 09

    Voice Tone

    Written in first person Small usage of emojis (0-2 per post)

    Bold (confident, proud, enthusiastic,


    Casual (more personable/approachable)
    visionary)
    Respectful
    Welcoming (Warm, friendly, caring)

    Reliable (Honest, direct, authentic, Enthusiastic


    responsible)
    Overall
    POSTING SCHEDULE
    Recommendations
    Increase posting frequency on Instagram & Facebook to minimum (Social Media)
    of 3x per week + 3x/week on stories

    PLATFORM EXPANSION
    Add more platforms to the mix. Repurpose Instagram content
    onto Facebook, TikTok, YouTube. (Ex: IG reels can also go on
    FB, TikTok, & YouTube Shorts

    SOCIAL MEDIA ADS


    Create ads and boosted posts to expand our reach on social

    10
    Content We’ll Share 11
    Social Media Channel Content Type Frequency

    Carousels, Stories, Reels, Posts,


    Instagram 3x / week
    Polls, Highlights

    Facebook Stories, Posts, Reels 3x / week

    Text-only, Text w/ image, shares


    w/ text, external links,
    LinkedIn 1 biweekly
    Documents/carousels, polls,
    articles

    TikTok Posts 2x/ week

    YouTube Videos, Shorts 1x / month


    Overall
    Recommendations
    Instagram &
    REELS, REELS, REELS Facebook
    The #1 content type is videos/reels. Utilize this as often as
    possible (can repurpose on other platforms)

    MULTI-FEATURE STRATEGY
    Instagram has a plethora of features for posting: reels, posts,
    carousels, stories, highlights, polls. Try out each and see what
    performs best

    12
    Overall
    SHARE LEADERSHIP CONTENT
    Recommendations
    Thought leadership content: share articles, podcasts, etc., + own LinkedIn
    posts related to industry insights

    BEHIND THE SCENES CONTENT


    Share company updates + platform updates

    COMMENTING
    Respond to all comments on our posts + comment on similar
    content using similar hashtags as ours
    13
    Overall
    Recommendations
    TikTok
    UTILIZE TRENDING SOUNDS
    Trending sounds is an effective way to reach more users on
    TikTok. Save & use relevant trending sounds frequently.

    STAY ONTOP OF TRENDS


    Viral TikToks are usually due to the timely use of TikTok trends.
    Whether it's sounds, video types, filters, etc. Pay attention to
    trends and use relevant trends when possible to expand our reach.

    14
    Overall
    THOUGHT LEADERSHIP Recommendations
    Share thought leadership content. YouTube allows long-form
    YouTube
    content. This is a good space to discuss important topics. Ex:
    Social Capital

    DEMO VIDEOS / PLATFORM PROMO


    Use YouTube as a space to show off the platform!

    SHORTS
    Shorts can be used to take clips of long-form videos to call out
    one specific topic. Shorts can also be a space where reels and
    TikToks are repurposed for YouTube 15
    16 Hot Job Alert
    Promote new posted job opportunities

    Learn from Your Community


    Advertise trainings and events, and inform audience
    about the community (yolBe + partners)

    Social Capital Saga


    CONTENT Describe the benefits and value of social capital for
    career development
    PILLARS
    CONTENT
    17 SAMPLES

    PILLAR 1: HOT JOB ALERT PILLAR 2: LEARN FROM YOUR PILLAR 3: SOCIAL CAPITAL
    COMMUNITY SAGA
    Reporting Tools 18

    Tools Uses

    See total engagement numbers & per


    Social Platform Insights Features post using each social platform's business
    account insight feature

    LinkTree Track clicks to each link in LinkTree

    Google Analytics shows where users


    came from when landing on website (ex:
    Google Analytics
    organic social visits). Can also track
    website clicks (ex: Sign up button)

    Track registrations and can possibly


    Mixpanel
    confirm conversions
    Hashtag Library 19

    Content Pillar Hashtags

    #HotJobAlert #AccessibleJobs #Inclusion


    Hot Job Alert #InclusiveHiring #CareerJourney #Hiring
    #Neurodivergent

    #FindYourCommunity #Inclusion
    Learn From Your Community
    #CareerJourney #CareerSupport

    #CareerJourney #CareerSupport
    Social Capital Saga
    #SocialCapital #Networking

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