Advertising Management MCQ pdf BBA

1. ___ is any paid form of non-personal presentation and promotion of ideas or

Answer: (c)
2. Developing ___ involves a series of decisions for planning, creating, delivering, and
evaluating an advertising effort
a. Marketing plan
b. Advertising message
c. Advertising campaigns
d. None of these

Answer: (c)
3. What is CPA?
a. Continuous Partial Attention
b. Customer’s Partial Attention
c. Continued Partial Advertising
d. Continuous Partial Advertising

Answer: (a)
4. In ___ advertising, products that are forbidden from being advertised are promoted
through another product of the same brand, using the brand image.
a. Stealth
b. Surrogate
c. Ethical

Answer: (c)
5. Which is the oldest largest advertisement agency in India?
a. Lowas Lintas
b. Ogilvy & Mather
c. Hindustan Thompson Associates Ltd
d. None of these

Answer: (c)
6. Production is a part of which department?
a. Creative
b. Media
c. Client Servicing
d. Marketing Research

Answer: (a)
7. ___ are the wordsmiths who do the wording of an advertisement.
a. Creative director
b. Accounts Executive
c. Copychief
d. Copywriters

Answer: (d)
8. This scheduling method involves intermittent and irregular periods of advertising,
alternating with shorter periods of no advertising at all.
a. Continuity Scheduling
b. Pulse Scheduling
c. Intermittent Scheduling
d. Flight Scheduling

Answer: (d)
9. Expand DAGMAR.
a. Defining Advertising Goals for Measured Advertising Results
b. Developing Advertising Goals for Measuring Advertising Results
c. Defining Agency Goals for Measured Advertising Results
d. Defining Advertising Goals for Marketing& Advertising Results

Answer: (a)
10. ___ is a long-term tool and often not even designed to increase sales immediately.
a. Promotions
b. Marketing Mix
c. Advertising
d. Both & C

Answer: (c)
11. This process of transforming the content of a message (thoughts, ideas, news,
etc.) into a symbolic form is known as.
a. Decoding
b. Encoding
c. Noise
d. Communication process

Answer: (b)
12. What is Zapping?
a. switching of channels during boring programs or ad commercials
b. switching programs using a remote
c. fast-forwarding through commercials in programs recorded on a video
cassette/TV.
d. None of these

Answer: (b)
13. ___ is the process by which an individual selects, organizes, and interprets
information inputs to create a meaningful picture of the world.
a. Decoding
b. Perception
c. Perceptual mapping
d. Mind filters
Answer: (b)
15. The ___ is considered to be the most important part of a print copy that is
supposed to convey the main message in an advertisement.
a. Copy
b. Pictures
c. Jingle
d. Headline

Answer: (d)
16. Which type of advertising aims at selling capital goods, B-to-B, and intermediary
industrial products?
a. Corporate advertising
b. Industrial advertising
c. Financial advertising
d. Specialty Advertising

Answer: (b)
17. What is the term used for determining an advertisement’s effectiveness based
on consumer responses, feedback, and behavior?
a. Pre-Testing
b. Copy- Testing
c. Both A & B
d. None of these

Answer: (c)
18. ___ is essentially a science and an art that helps determine the most effective
manner of spending the marketer’s money across media.
a. Flight Scheduling
b. Continuity Scheduling
c. Market Research
d. Media Planning

Answer: (d)
19. Who among the following is responsible to keep updates with media trends,
obtain media costs, discover market trends and understand the motivations of
consumers?
a. Client Service executive
b. Media Planner
c. Media Buyer
d. Advertising Agency

Answer: (b)
20. What factors should be considered while setting the advertising budget?
a. Competition
b. Market situation
c. Sales decay rate
d. All f the above
Answer: (d)
21. Expand AIC.
a. Advertising Information Curve
b. Advertising Intensiveness Curve
c. Advance Information Curve
d. Advertising Investment Curve

Answer: (b)
22. The All- you- can- afford method is used in which of the below?
a. Market Research
b. Budgeting
c. Media Planning
d. Media Buying

Answer: (b)
23. ___ is an interactive computer-based system.
a. Management Information system
b. Self Support System
c. Decision Support System
d. Direct Support System

Answer: (c)
25. Which of the below is an example of Direct Mail?
a. Personal Selling
b. Advertising
c. Direct Marketing
d. Public Relations

Answer: (c)
26. In which type of marketing Interactive Voice Recording (IVR) is used?
a. Direct Mail
b. Internet Marketing
c. Direct Marketing
d. One to one marketing

Answer: (c)
27. What is Brat Power?
a. Importance of new mediums like the internet
b. Evolving customer segment of kids, children
c. Evolving customer segment
d. Evolving media power

Answer: (b)
28. For which type of market small packaging, single-use packets are suitable?
a. Urban
b. Rural
c. Semi-Urban
d. Metros
Answer: (b)
29. A successful campaign mixes the ___ and modern media cleverly to get the best
results.
a. Traditional
b. Popular
c. Preferred
d. None of these

Answer: (a)
30. Which of the following are examples of mass media used in rural areas?
a. TV
b. Radio,
c. Village melas
d. All of the above

Answer: (d)
31. ___ is the watchdog organization that lays down ethical standards for the
advertising industry.
a. IRDA
b. ASCI
c. DMA
d. TRAI

Answer: (b)
32. Misleading advertisements are covered by the ___ Protection Act of 1986.
a. Company
b. Customer
c. Agency
d. None of these

Answer: (b)
33. ___ is the portrayal of people in a way that is devoid of individuality.
a. Puffery
b. Stereotyping
c. Endorsements
d. Halo Effect

Answer: (b)
34. Misleading Advertising, Unethical Product Endorsements, Stereotyping are some
of the advertising ___.
a. Strategies
b. Malpractices
c. Practices
d. Drawbacks

Answer: (b)
35. What is IPR?
a. Intellectual property rate
b. Intellectual Person’s right
c. Intellectual Property Rights
d. International Promotions Right

Answer: (c)
36. The, ___ when enacted, will provide for pre-censorship and categorization of
advertising and programming content.
a. Content Code
b. Advertiser’s code
c. Doordarshan’s Code
d. AIR Code

Answer: (a)
37. Intellectual property refers to creations of the ___.
a. Team
b. Employees
c. Advertising agency
d. Mind

Answer: (d)
38. Products with little or more differentiation can call for ___ advertising.
a. Low
b. Heavy
c. Minimum
d. Maximum

Answer: (b)
39. Which of the following Acts refers to the safety and interest of consumers
directly?
a. MRTP Act
b. RTI Act
c. IPR Act
d. Consumer Protection Act, 1986

Answer: (d)
40. The fundamental objective of media with reference to advertising is to deliver the
right message to the right ___ at the right time.
a. Client
b. Person
c. Place
d. Medium

Answer: (b)
41. The ___ in the hands of high school and college students at a certain segment is
any businessman’s delight.
a. Pocket money
b. Excess money
c. Purchasing power
d. disposable money

Answer: (d)
42. Sales promotion is particularly effective in triggering ___ trials and unplanned
impulse purchases.
a. Product
b. Pre-purchase
c. Purchase
d. None of these

Answer: (a)
43. Mail-in coupons, Contest forms, etc are examples of.
a. Publicity
b. Public relations
c. Sales promotion
d. All of the above

Answer: (c)
44. The number of copies sold or distributed by a newspaper or magazine is termed
as.
a. Readership
b. Circulation
c. Frequency
d. Reach

Answer: (b)
45. The purpose of ___ is to induce the consumer to try the product immediately.
a. Price Discounts
b. Discount Coupons
c. Free Offers
d. Refunds

Answer: (a)
46. ___ target resellers the wholesalers and retailers who distribute manufacturers’
products to the end-users.
a. Sales Promotions
b. Trade promotions
c. Sweepstakes
d. Premiums

Answer: (b)
47. Expand P-O-P.
a. Price of purchase
b. Place of purchase
c. Point of Purchase
d. Product of purchase

48. A ___ is an art director’s counterpart of a blueprint.

Answer: (c)
49. The promotional activities carried out through mass media like television, radio,
newspaper are called ___.
a. Below the line
b. Above the line
c. Between the line
d. None of these

Answer: (b)
50. What is the term used to denote the number of times a particular advertisement
reaches the same person or family.
a. Frequency
b. Reach
c. Relatedness
d. Gross impression

Answer: (a)
51. Which is the oldest largest advertisement agency in india?
a. Ogilvy India
b. JWT India
c. Datram and Company
d. DDB Mudra

Answer: (c)

Set 2

 The following is not a function of advertising

Answer: (d)
2. By default advertising is done on a.
a. Limited scale
b. Mass Scale
c. Corporate Level only
d. Societal Level only

Answer: (b)
3. The following is the biggest limitation of advertising.
. It forces the consumer to buy the things he does not need
b. It sells gloss and dreams too and dreams to prospective buyers
c. It tells consumers about the arrival of new products in the market
d. All of the above

Answer: (a)
4. Which are of the following according to Krugman is the third exposure
a. What is it?
b. What of it?
c. Wherefrom has it come?
d. None of these

Answer: (d)

6. Do you believe that advertising can bring about socio-economic change?

Answer: (b)
7. The last step in the process followed under the AIDA model is.
a. Intention
b. Attention
c. Desire
d. None of the above

Show Answer
8. What kind of promotional material can be given to a photographer’s shop?
a. Catalogues of newly introduced camera
b. Roll of Fuji film
c. A newly introduced camera displayed I glass window
d. All of the above

Answer: (a)
9. Non- commercial advertising is likely to forms on the following issue
a. Consumption of fast food items
b. Promotion of health spas
c. Awareness about use of Petrol
d. All of the above

Answer: (c)
10. Brand switching is one of the objectives of
a. Management
b. Marketing
c. Advertising
d. Publicity

Answer: (c)
11. The following is the element of the communication triangle
a. Public
b. Message
c. Media
d. All of the above

Answer: (c)
12. If the current state of the prospective buyer is interested and motivated to buy,
then we should have the following communication objective
a. Change advertisements on the website
b. Overcome barriers to purchase (present in prospective buyer’s mind)with easy-to-
accept obstacle removal options
c. Undertake successful sales transactions
d. Allow prospective customers to try products through samples

Answer: (b)
13. The client of an advertising agency is called
a. Customer
b. Major
c. Corporate
d. Account

Answer: (d)
14. Which one of the following is not a media vehicle?
a. Leaflet
b. TV
c. Conference Hall
d. Internet

Answer: (c)
15. Processing can refer to
a. Signal processing
b. Geometry processing
c. Image Monitoring
d. Either a or b

Answer: (d)
16. Word processing is done to
a. Enhance and modify JPG graphics
b. Process text and format it
c. Make relational data tables
d. Give presentation

Answer: (b)
17. Advertisements can change your attitude and behavior. Do you agree with this
statement?
a. Yes
b. No
c. That depends upon the individual who is being exposed to advertisements
d. That depends upon the situation the marketer/ advertisers is in
Answer: (b)
19. Which one of the following media would be suitable for building brand image?
a. Run-of-the-mill advertisements on TV channels during prime viewing hours
b. Advertisements during intervals in the cinema halls
c. Gloss advertisements in and newspapers of repute
d. E-mail message to prospective clients

Answer: (b)
20. Which media has the highest value of reach in the Indian context?
a. TV
b. Newspaper
c. Radio
d. Magazines

Answer: (a)
21. Media timing is concerned with
a. Message Context
b. Time and Period during which an advertising campaign is to be run
c. Frequency of exposure
d. Budget of the entire media mix

Answer: (b)
22. Reach refers to the percentage of
a. Customers in a targeted market
b. The population that advertisers consider
c. Customers in the targeted market who are exposed to an advertising campaign
d. Customers contacted (in person) in an advertising campaign

Answer: (c)
23. Which one of the following is not a budgeting method in the context of
advertising
a. All available funds method
b. Fixed Percentage Method
c. Competitive Parity Method
d. Objective and Task Method

Answer: (b)
24. The unit sale method of advertising budgeting
a. Involves the allocation of all available funds for advertising purposes
b. Focuses on external market trends
c. Takes the cost of advertising as an individual item and multiplies it by the number
of units the advertiser wished to sell
d. Name of the above

Answer: (c)
25. Which one of the following is not the scheduling method in the context of
advertising?
a. Fighting
b. Massed
c. Continuity
d. Chequered Media

Answer: (d)
26. When there are peaks and valleys in product demand, it is advisable to use the
following scheduling technique.
a. Massed
b. Chequered Media
c. Fighting
d. Any one of the above

Answer: (d)
27. A mail-order discount scheme would be most suitable for selling
a. Transformers
b. Magazine subscriptions
c. High-Value
d. Computer Parts

Answer: (b)
28. Under the barter scheme
a. Firms can offer products and services to advertising firms if the latter offer cheap
advertising services
b. Firms buy products from the market and supply products to the same market
c. Cost discounting is the key issue
d. None of the above

Answer: (a)
29. Advertising budget emanates from
a. Advertising Tenets
b. Advertising objectives
c. Market plAns:
d. Firm’s overall objectives

Answer: (d)
30. Advertising frequency is the highest in the following case
a. Refined Oil
b. Ball Bearing
c. Life Insurance
d. LCD Television

Answer: (a)
31. If we launch a new product, we combine advertising with
a. Publicity
b. Sales promotion
c. Personal selling
d. None of the above

Answer: (c)
32. Who is responsible for the overall output, viz production, quality, manufacturing,
etc. of an advertisement?
a. Copywriter
b. Artist
c. Cameraman
d. Creative Director

Answer: (d)
33. Which one of the following is not a media-related term.
a. Reach
b. Frequency
c. Depth
d. Footprint

Answer: (c)
34. When had Doordarshan started sending colour TV signals in India
a. 1979
b. 1986
c. 1982
d. 1977

Answer: (c)
35. When was the first-ever TV station of India inaugurated?
a. July 1962
b. June 1964
c. September 1959
d. August 1959

Answer: (b)
40. Media planning is the process of determining how to use ___ and ___ to achieve
advertising objectives.
a. Money, Power
b. Space, Power
c. Time, Resources
d. Time, Money

Answer: (c)
42. Tone and manner affect the ___, look, and ___ of the execution of an advertising
campaign
a. Feel, power
b. Effectiveness, feel
c. The setting, Power
d. Feel, Setting

44. Magazines are ___ and ___ media that also build the brand image of a product or
business firm
a. Colourful, informative
b. Informative, powerful
c. Creative, colorful
d. Powerful, Mass
Answer: (a)
45. A newspaper is ___ cost but ___ valid media
a. High Frequently
b. Current, never
c. Low, Presently
d. Log, Highly

Answer: (c)
46. A ___ writes the text of an advertisement whereas a director designs the
advertisement
a. Writer, Intuitive
b. Copywriter, outsider
c. Copywriter, art
d. Copy-composer, editorial

Answer: (c)
47. The three basic ingredients of any advertising copy are ___ style and ___.
a. Content, clarity
b. Clarity, Presentation
c. Presentation, content
d. Content, colours

Answer: (c)
48. ___ and ___ help lock in key phrases that are a brand image.
a. Pop-ups, Jingles
b. Displays, SlogAns:
c. SlogAns:, Jingles
d. Jingles, Displays

Answer: (c)