McGraw-Hill Vs Pearson Academic History MIA

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MAKING INFORMATION AVAILABLE

Amr Alaa Aldin

The Publishers
Baccah Information Technology

Agenda
Publishers to Know Historical Overview Imprints Fields Technologies Example for Famous Books Discussion and Q/A References

Publishers to Know

Click to edit Master text styles Second level Third level Fourth level Fifth level

Historical Overview
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Fourth was founded in London by Thomas level 4 FifthLongman level
184 PEARSON was founded by Samuel Pearson 4

nd level

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Fourth level James H. McGraw Fifth level

hird level 172 LONGMAN

Third level

1899 The McGraw Publishing


Company in New York

under the name of S. Pearson & Son. 191 PRENTICE HALL is formed by NYU Professor Charles W. Gerstenberg and 3 student Richard P. Ettinger, naming 1902 John A. Hill the company in honor of their The Hill Publishing Company mothers' maiden names.

192 1 194 2 196 8 198 4 198 8

PEARSON purchased a number of local newspapers in the United Kingdom 1909 The McGraw-Hill Book Company ADDISON-WESLEY publishes its first book. LONGMAN becomes part of PEARSON PLC PRENTICE HALL was purchased by SIMON & SCHUSTER ADDISON-WESLEY was purchased by PEARSON PLC

1917

The McGraw-Hill Publishing Company

1995 The McGraw-Hill Companies

Imprints
What is the Imprint ?

As a piece of bibliographic information about a book, it refers to the name and address of the book's publisher and its date of publication as given at the foot or on the verso of its title page. From the above meaning we use imprint as a trade name under which a work is published. So one single publishing company may have multiple imprints.

Fields
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Second level

Third level

Second level

Third level

Fourth level Fifth level

Fourth level Fifth level

Technologies
Second level

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Third level

Third level

ond level

Fourth level Fifth level -MyLab


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Mastering -Custom Publishing

Fourth level Fifth level -Connect

Create -CTB
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Technologies

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Available for the sciences, the Third level Mastering programs are the most Fourth level advanced, educationally effective Fifth -MyLab level -Mastering online homework and tutorial -Custom Publishing systems in the world.

ond level

Technologies

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Californ Bureau Te ia st

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level

urth level -Connect Fifth level


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Create
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CTB

Famous Book
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Third level

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level level

Fourth level Fifth level

Q/A

References and Sites to visit


McGraw-Hill http://www.mcgraw-hill.co.uk http://create.mcgraw-hill.com http://www.ctb.com/ctb.com/control/main http://connect.mcgraw-hill.com

Pearson Education http://www.pearsoned.co.uk/ http://www.pearsonhighered.com/elearning/mastering/ http://www.pearsonhighered.com/elearning/mylabs/index.html http://www.pearsoncustom.com/

Book J D Cowley, Bibliographical Description And Cataloguing ,New York (Franklin 1970)

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