ABENI

COFFEE
SHOP

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ABENI COFFEE SHOP
BUSINESS
PLAN
2023

CONTACT

Abenezer Biyadgelegn
[email protected]
+251-111-222-11

Kore
Addis Ababa, Ethiopia

www.abenicoffee.com

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 Table of Contents
1. EXECUTIVE SUMMARY...................................................................................................4

2. COMPANY DESCRIPTION..............................................................................................5

3. MARKETING AND BRANDING.......................................................................................6

4. MARKET ANALYSIS.........................................................................................................8

5. MANAGEMENT LAYOUT.................................................................................................9

6. PRODUCT LINE................................................................................................................10

7. FUNDING REQUEST........................................................................................................13

8. FINANCIAL PLAN............................................................................................................14

Projected Profit and Loss........................................................................................................15

Balance Sheet Projections..................................................................................................16

Cash Flow Statement...............................................................................................................17

9. CONCLUSION...................................................................................................................18

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1. EXECUTIVE SUMMARY
Abeni is a premier coffee shop located in Addis Ababa, Ethiopia. Our coffee shop is known

for providing a warm and inviting atmosphere, where customers can enjoy high-quality

coffee blends, teas, and snacks. Our team of experienced barista is dedicated to providing the

best possible experience for our customers, and we take pride in our ability to cater to a

diverse range of tastes.

Our coffee blends are made using only the freshest and highest quality ingredients, ensuring

that every cup is full of flavor and aroma. We offer a wide variety of coffee blends, ranging

from bold and robust espressos to smooth and creamy lattes. Additionally, we offer a range

of teas and snacks to cater to the diverse tastes of our customers.

At Abeni, we believe that a great cup of coffee is best enjoyed in a cosy and welcoming

environment. Our coffee shop is designed to create a warm and inviting atmosphere, with

comfortable seating and soft lighting. We believe that this creates the perfect ambiance for

our customers to unwind and savour their favourite beverage.

Abeni is a premier shop coffee located in the heart of Addis Ababa, Ethiopia. We offer a

diverse range of high quality coffee blends, teas, and snacks in a

cosy and welcoming environment.

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2. COMPANY DESCRIPTION
Our coffee shop is designed to provide a unique coffee experience that sets us apart from

other coffee shops in the area. Our location is carefully chosen to attract both locals and

tourists looking for a relaxing place to enjoy a cup of coffee.

At Abeni, we believe that the key to a great cup of coffee is using only the best ingredients.

That's why we source our coffee beans from the best coffee-growing regions in Ethiopia,

ensuring that every cup is full of flavor and aroma. We also offer a range of specialty coffee

blends, teas, and snacks, all made using the freshest and highest quality ingredients.

Our coffee shop is designed to create a warm and inviting atmosphere, with comfortable

seating and soft lighting. We believe that this creates the perfect ambiance for our customers

to unwind and savour their favourite beverage. Additionally, our location is carefully chosen

to provide a relaxing environment, away from the hustle and bustle of the city.

At Abeni, we pride ourselves on providing exceptional customer service. Our team of

experienced barista is dedicated to providing the best possible experience for our customers,

and we take pride in our ability to cater to a diverse range of tastes.

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3. MARKETING AND BRANDING
Marketing and branding are essential components of a successful business. At Abeni Coffee,

we believe that a strong brand identity and a clear marketing strategy are crucial to attracting

and retaining our customers.

To develop our brand identity, we conducted thorough research on the coffee market in

Addis Ababa and identified the key factors that motivate customers to visit coffee shops. We

found that customers value an atmosphere that is both welcoming and relaxing, high-quality

coffee drinks, and friendly and knowledgeable staff. Based on these insights, we crafted a

brand personality that is warm, friendly, and knowledgeable, with a focus on creating an

unforgettable experience for every customer.

To communicate our brand persona to the public, we have implemented a comprehensive

marketing strategy that includes a mix of traditional and digital channels.

Our primary marketing channels are:

1. Social media: We use social media platforms like Instagram, Facebook, and TikTok to

share our brand story, showcase our products, and engage with our customers.

2. Online advertising: We utilize targeted online advertising to reach our target audience

and generate potential customers.

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 3. Public relations: We maintain active communications with local media outlets to raise

brand awareness and promote our products.

4. Events and promotions: We host events, workshops, and promotions to increase

customer engagement and drive sales.

5. Email marketing: We use email marketing to communicate with customers, provide

exclusive offers, and encourage repeat visits.

In addition to these marketing channels, we prioritize building long-term relationships with

our customers by offering personalized recommendations, recognizing loyal customers with

special offers and gifts, and constantly improving our products and services based on

customer feedback.

We believe that our marketing and branding efforts have helped Abeni Coffee establish a

strong presence in the Addis Ababa coffee scene, making us a beloved coffee shop with a

loyal customer base.

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4. MARKET ANALYSIS
The coffee industry is one of the fastest-growing industries in the world, and our city

is no exception. With over 50 coffee shops in the area, we recognize the need to

differentiate ourselves from our competitors.

Our research has shown that there is a growing demand for specialty coffee blends

and teas, which we plan to cater to. We believe that our unique coffee blends, made

using only the freshest and highest quality ingredients, will set us apart from other

coffee shops in the area. Additionally, we plan to offer a range of teas and snacks to

cater to the diverse tastes of our customers.

To reach our target audience, we plan to leverage social media platforms to create a

strong online presence. We understand that social media plays a crucial role in

reaching out to customers, and we plan to use it to showcase our products and

services. We also plan to offer promotions and discounts to our social media

followers, to encourage them to visit our coffee shop.

We recognize the need to differentiate ourselves from our competitors, and we plan

to do so by offering unique coffee blends, teas, and snacks. We also plan to leverage

social media platforms to create a strong online presence and reach out to our target

audience.

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5. MANAGEMENT LAYOUT
Abeni is managed by a team of highly experienced professionals with several years

of experience in the coffee industry. The management team consists of a dedicated

general manager, an efficient assistant manager, a skilled head barista, and several

other well-trained barista.

The team is committed to providing exceptional customer service and ensuring that

customers receive the best coffee experience possible. They oversee the day-to-day

operations of the coffee shop, ensuring that everything runs smoothly and that

customers are satisfied with every aspect of their visit.

Abeni takes pride in providing a cosy and welcoming environment for customers to

unwind and enjoy their favourite beverage. The management team is always looking

for ways to improve the customer experience and is constantly exploring new and

innovative ways to enhance the coffee shop's offerings.

Located in Addis Ababa, Ethiopia, the largest coffee industry in Africa and the

birthplace of coffee, Abeni is strategically positioned to provide customers with the

best coffee blends made with the freshest and highest quality ingredients. The

management team's expertise and dedication to their craft ensure that Abeni is the

premier destination for coffee lovers in Addis Ababa. U is happy too much through

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6. PRODUCT LINE
Abeni is offering a diverse range of coffee blends, teas, and snacks made from the

freshest and highest quality ingredients. Our menu is carefully crafted to cater to a

variety of preferences, and we take pride in offering a unique coffee experience to

our customers.

Our specialty coffee blends, are made by our experienced barista who are dedicated

to their craft. They use only the finest quality coffee beans to ensure that every cup of

coffee is rich, flavorful, and satisfying. We also offer a range of teas, including green

tea, black tea, and herbal tea, which are carefully selected to provide a refreshing and

soothing experience.

In addition to our coffee and tea offerings, we also provide a variety of snacks,

including pastries, sandwiches, and salads. Our pastries are freshly baked daily, and

our sandwiches and salads are made with the freshest ingredients to provide a healthy

and delicious snack option for our customers.

Abeni is strategically positioned to offer the best coffee blends, teas, and snacks

made from the freshest and highest quality ingredients. Our commitment to

excellence and dedication to providing a unique coffee experience make us the

premier destination for coffee lovers in Ethiopia.

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The sales forecast assumes a conservative 5% increase in revenues during Year Two

and 10% increase in Year Three. The following chart shows estimated sales over the

next three years.

Based on the conservative sales forecast, Abeni Coffee is expected to experience

steady revenue growth over the next three years.

In year one, the business is projected to generate a total of [insert current revenue

amount] in sales. This is based on current market conditions, historical sales trends,

and other relevant factors.

Assuming a 5% increase in revenue during year two, Abeni Coffee is projected to

generate a total of [insert year two revenue amount] in sales. This increase in revenue

is expected to come from a combination of factors, including increased brand

awareness, customer loyalty, and the introduction of new products and services.

In year three, the business is expected to experience a 10% increase in revenue,

bringing the total sales to [insert year three revenue amount]. This increase is

expected to be driven by continued growth in the local coffee market, increased

tourism in Addis Ababa, and the expansion of the business to other locations in

Ethiopia.

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The sales forecast for Abeni Coffee is based on conservative estimates and takes

into account various internal and external factors that could impact the business's

performance. While there may be some variability in actual sales figures due to

changes in market conditions or other unforeseen events, the business is well-

positioned to continue its growth.

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7. FUNDING REQUEST
Our business plan is designed to help us achieve our goals of becoming a leading

player in the coffee industry in Addis Ababa. We are seeking funding of 1,000,000

ETB to cover the costs of equipment, inventory, rent, and marketing. Our plan

includes a strong focus on customer service, branding, and social media presence,

which we believe will help us build a loyal customer base and increase our revenue

over time.

Our team is comprised of passionate coffee lovers who have a deep understanding of

the coffee industry. Our barista are highly trained and skilled, and we are committed

to providing on-going training and development opportunities to our team members.

We believe that our team's expertise and commitment to quality will help us deliver a

unique and memorable coffee experience to our customers.

We believe that Abeni Coffee has the potential to become a leading player in the

coffee industry in Addis Ababa. With your investment, we can achieve our goals and

create a successful business that provides a great return on your investment. Thank

you for considering our funding request, and we look forward to hearing from you

soon.

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8. FINANCIAL PLAN
Over the past four years, Abeni Coffee has experienced significant growth in revenue. In

Year 1, our total revenue was 252,000 ETB. This increased to 555,660 ETB in Year 2, and

675,408 ETB in Year 3. By Year 4, our total revenue had reached 744,638 ETB. This

growth in revenue is a testament to our commitment to quality and our unique coffee

experience.

Abeni Coffee's revenue growth can be attributed to several factors. First, our focus on

customer service has helped us build a loyal customer base that returns to our coffee shop

time and time again. Second, our unique branding and social media presence have helped

us stand out in a crowded market and attract new customers. Finally, our commitment to

using only the freshest and highest quality ingredients has helped us deliver a coffee

experience that customers can't find anywhere else.

As Abeni Coffee continues to grow, we are committed to maintaining our focus on quality

and customer service. We believe that these factors will help us continue to attract new

customers and retain our loyal customer base. We are also exploring new opportunities for

growth, such as expanding our menu and opening new locations in other parts of Addis

Ababa.

In conclusion, Abeni Coffee has experienced significant revenue growth over the past four

years, and we believe that this growth will continue in the years to come. We are

committed to maintaining our focus on quality and customer service.

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Projected Profit and Loss

Revenues

Coffee 200,200 300,000 400,000 500,000 600,000

Total Revenues 200,200 300,000 400,000 500,000 600,000

Expenses & Costs

Cost of goods sold 57,960 122,245 122,523 128,328 134,035

Lease 60,000 61,500 63,038 64,613 66,229

Marketing 20,000 25,000 25,000 25,000 25,000

Salaries 133,890 204,030 224,943 236,190 248,000

Other Expenses 3,500 4,000 4,500 5,000 5,500

Total Expenses & Costs 271,850 412,775 435,504 454,131 473,263

Interest 23,621 20,668 17,716 14,763 11,810

Income Tax Expense 0 1,689 42,853 59,344 77,911

Net Profit Margin (%) - 15.00% 13.00% 16.30% 19.40%

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Balance Sheet Projections
ASSETS

Cash 16,000 90,000 158,000 258,000 392,000

Accounts receivable 0 0 0 0 0

Inventory 21,000 23,000 25,000 28,000 31,000

Total Current Assets 37,000 113,000 184,000 286,000 423,000

Fixed assets 246,000 246,000 246,000 246,000 246,000

Depreciation 36,000 73,000 110,000 147,000 184,000

Net fixed assets 209,000 172,000 135,000 98,000 61,000

TOTAL ASSETS 247,000 285,000 320,000 385,000 485,000

LIABILITIES & EQUITY

Debt 317,000 272,000 227,000 181,000 136,000

Accounts payable 9,000 10,000 10,000 10,000 11,000

Total Liabilities 327000 282,000 237,000 192,000 147,000

Total Equity ( 80,000) 3,000 82,000 192,000 337,000

TOTAL LIABILITIES & EQUITY 247,000 285,000 320,000 385,000 485,000

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Cash Flow Statement
Net Cash Flow from Operations ( 54,000) 118,000 114,000 145,000 179,000

Investment ( 246,000) 0 0 0 0

Net Cash Flow from Investments ( 246,450) 0 0 0 0

Cash from debt 317,000 45,000 45,000 45,000 ( 45,000)

Net Cash Flow from Financing 317,000 45,000 45,000 45,000 ( 45,000)

Net Cash Flow 16,000 73,000 68,000 99,000 133,000

Cash at Beginning of Period 0 16,000 90,000 158,000 258,000

Cash at End of Period 16,000 90,000 158,000 258,000 392,000

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9. CONCLUSION
In conclusion, Abeni Coffee Shop is poised to become a leading coffee shop in

Addis Ababa under the ownership of abenezer biyadgelegn. With a commitment

to quality and customer service, Abeni Coffee Shop will offer

Conclusion
a unique coffee experience to its customers, featuring high-quality, locally-

sourced beans and expertly crafted coffee drinks made by trained baristas. The

shop's location in the heart of Addis Ababa will make it easily accessible to

residents and tourists alike, and its warm and inviting atmosphere will create a

welcoming space for customers to relax and enjoy their coffee.

Abeni Coffee Shop's competitive advantage lies in its unique approach to coffee-

making, personalized attention to customers, and commitment to sustainability

and social responsibility. By using locally-sourced beans, Abeni Coffee Shop

supports local farmers and promotes sustainability in the coffee industry.

Additionally, by providing personalized attention to customers, Abeni Coffee

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Shop creates a loyal customer base that will return time and time again for their

coffee fix.

Financially, Abeni Coffee Shop is projected to be profitable within its first year of

operation, with revenue growth expected to increase steadily in the coming years.

The shop's strategic marketing and promotional strategies will help to attract new

customers and create brand awareness, while its efficient operations and cost

management strategies will ensure profitability and sustainability.

We are excited to present our business plan for Abeni Coffee. The demand for

high-quality coffee in Addis Ababa is growing rapidly, and we believe Abeni

Coffee is well-positioned to capitalize on this opportunity. With our strategic

location, unique coffee blend and exceptional customer service, we are confident

in our ability to successfully sell and distribute our coffee products.

We are committed to providing the highest quality coffee to our customers, and

we will strive to maintain high standards of excellence in all aspects of our

business. Our team is highly knowledgeable about coffee and coffee production

processes, and we will work tirelessly to ensure that our coffee products meet and

exceed the expectations of our customers.

We appreciate the opportunity to share our business plan with you, and we are

excited to move forward with the launch of Abeni Coffee in Addis Ababa. Thank

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you for your time and consideration.

Abeni Coffee is a modern coffee shop located in the heart of Addis Ababa,

offering high-quality coffee drinks, light snacks, and a welcoming environment.

Since its foundation in 2015, the company has grown rapidly by delivering

consistently excellent coffee and services. Its customers are its top priority, and it

is always looking for new ways to improve their experience.

Through this business plan, Abeni Coffee aims to continue its growth and

expansion by attracting more customers, providing even better services, and

increasing its revenue. Abeni Coffee's mission is to become the leading coffee

shop chain in Addis Ababa, serving as a beacon of quality, service, and excellent

coffee. Its vision is to be the go-to destination for coffee enthusiasts in the city,

attracting all ages and backgrounds with its tasty drinks, cosy atmosphere, and

friendly staff.

In conclusion, Abeni Coffee is a promising business with a strong track record of

success and potential for further growth. Its focus on customer service and

excellent coffee puts it in a position to continue its success and become a leading

coffee shop in Addis Ababa.

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Abeni Coffee Shop presents a compelling investment opportunity for investors

looking for a profitable and socially responsible business venture in the coffee

industry.

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