MPR Ishaan Bamal 1
MPR Ishaan Bamal 1
MPR Ishaan Bamal 1
BATCH: 2020-2023
CERTIFICATE BY STUDENT
I, Mr.ISHAAN BAMAL Roll No. 05721201720 certify that the Major Project Report (Paper
Code :(BBA 312) entitled “FINANCIAL ANALYSIS OF TATA MOTORS USING
RATIOS” is done by me and it is an authentic work carried out by me. The matter embodied
in this has not been submitted earlier for the award of any degree or diploma to the best of my
knowledge and belief.
Signature of the Student
CERTIFICATE BY TEACHER
ISHAAN BAMAL
BBA (GEN), Sec. B, 2nd shift
ACKNOWLEDGEMENT
I express my gratitude To Dr Anita Sharma, my teacher and guide, who guided me through
the project, also gave insightful and valuable suggestions for completing the project. She
helped me to understand the intricate issues involved in making the project, besides
effectively presenting it. These intricacies would have been lost otherwise.
I’m deeply indebted to all those who have helped me in the execution of this project.
Finally I would like to pay regards to my parents without whose insipiration and monetary
aid this project was imposiible
ISHAAN BAMAL
BBA (GEN), SEC-B, SHIFT 2
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CONTENTS
S No Topic Page No
1 Certificate
2 Acknowledgements -
3 Executive Summary -
4 Chapter-1: Introduction -
5 Chapter-2: profile of the organisation -
6 Chapter-3: conceptual framework -
7 Chapter-4: Analysis and interpretation of data
8 Chapter-5: Conclusions and recommendation -
9 Bibliography
10 Appendices -
Tables and Graph (If Any)
Analytical Master Charts (If Any)
Financial Statements (If Any)
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CHAPTER 1
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INTRODUCTION
• Founded in 1945 as a manufacturer of locomotives, the company manufactured its first com-
mercial vehicle in 1954 in collaboration with Daimler-Benz AG, which ended in 1969.
• Tata Motors entered the passenger vehicle market in 1991 with the launch of the Tata Sierra,
becoming the first Indian manufacturer to achieve the capability of developing a competitive
indigenous automobile.
• In 1998, Tata launched the first fully indigenous Indianpassenger car, the Indica,
• Part of the USD110 billion Tata group founded by Jamsetji Tata in 1868, Tata Motors is among
the world’s leading manufacturers of automobiles.
• Tata Motors Limited (TML), a USD 42 billion organization, is India’s largest automobile com-
pany by revenues. The company is a leading global manufacturer of cars, utility vehicles, buses,
trucks and defence vehicles and is working towards developing Smart Mobility Solutions for
Smart Cities.
• Tata Motors is also developing a smart range of EVs, to accelerate the adoption of Electric
Vehicles (EV) in the country, supporting the government’s mission on electric vehicles.
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• Incorporated in India, in the year 1945, Tata Motors is a part of the USD 100 billion Tata group
and has operations across India, UK, South Korea, Thailand, South Africa, and Indonesia.
• A leader in the Indian commercial vehicle market, Tata Motors also ranks amongst India’s top
passenger vehicle manufacturers, with over 9 million vehicles plying on Indian roads.
• The company has played an instrumental role in transforming the country into a destination for
world-class automotive manufacturing and continues to work towards building the nation.
• Tata Motors has always been at forefront of innovating technologies and providing products
and experiences catering to the discerning needs of our customers across both passenger and
commercial vehicles business.
• With its corporate brand identity - Connecting Aspirations, Tata Motors continues to create
segment-defining products that will fire up the imagination of customers.
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STRENGHTS:
1.Large and diversified product portfolio: Tata’s product portfolio is broad and well-diversi-
fied. The well-diversified automobile portfolio helps them bring revenue and income stabili-
zation. This stability develops confidence for the investors in Tata Motors.
2.Brand recognition: TATA is a well-known brand in the country of origin and in neighbour-
ing countries such as Bangladesh, Pakistan, etc.
3.Stable Earning: Stabilized profit has been earned. Tata has a strong method of governing.
Tata Motors acquire those companies which are similar in the management structure. They
only follow this policy, as they have confidence in their policy objectives of management.
4.Large employee base: it employs a large number of people. More than 82,797 workers
work under Tata Motors.
5.Local Manager Recruitment Policy: The internationalization policy to date consisted of
keeping local managers in new acquisitions and transplanting only some few senior managers
from India into the new industry. Thus in this way, Tata is able to exchange technical
expertise.
6.Research and development activities: Tata Motor has strong research and development
(R&D) capability. The company incurred large expenditure for its R&D activities. The com-
pany’s R&D activities focus on product development, environmental technologies and ve-
hicle safety through its Engineering Research Centre (ERC).
The ERC is one of the few government recognized in-house automotive R&D centers in
India.
7.Good strategy: Good Strategy is the key to success and required for the expansion of the
company. Tata Motors not only focuses on Acquisitions and new products but also has an ef-
ficient management development system in a place to create leaders and loyal employees.
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WEAKNESS:
1.Global presence: The global car market is growing at a rapid pace. If it’s limited to a
particular area, then it’s a strong barrier to growth as other international companies can enter
the very same sector. In achieving global market shares Tata remained silent.
2.Ineffective Marketing strategy: a firm’s power lies in a solid marketing strategy. It’s the
way a firm can know their customer’s demands and produce the products accordingly. This
also helps to connect with customers and educate them about the value they expect to offer.
The TATA lacks a clear marketing strategy for promoting its company worldwide.
3.Limited its domestic market presence: Tata has not marked itspresence in too many countries.
Tata Motors must try to tap international markets.
4.Old Technology Use: The passenger car products of the companyare based on old platforms
which are the major disadvantage for Tata Motors for competing with its rivals in the automo-
bile manufacturers.
5.Indifferent to Changes: Automotive is a highly competitive market.Every company remains
competitive in this industry as most of the automotive companies are very old and experienced
in this business. They sell a modern model, and cars that are tech-savvy. But in this case, the
Tata Motors are indifferent. Its large base model is old.
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OPPORTUNITIES:
1.Strategic Positioning: For creating a positive brand identitycompany must have a clear mar-
keting strategy. It can also allow developing a good client base in India and around the world.
For reaching new markets and position itself TATA Motors must follow an aggressive market-
ing and promotional strategy.
2.Merger and Acquisition Opportunities: Merger and acquisition is afairly common tradition
in the automotive sector. Tata has a long track record as one of India’s oldest companies. As it
grew larger, it has acquired acquisition capabilities. It also has its own proven management
policies which may help manage newly acquired businesses.
3.Increasing Purchasing Power of Indians: The sales of a productdepend largely on the price
of the products. When costs are fair, an organization can easily produce new cars that are tech-
savvy and meet the sales target. As the Indian people earn more than they did before, they have
more purchasing power.
4.Widening the Car Market: Modernizing the world. Citizens areheavily reliant on the
transport facilities. It’ll boost motor vehicle sales. Seeing that Tata still has the potential to
reach another international market, it has a great opportunity to grow.
5.Electric Vehicles are the demand of the new generation. TataMotors must introduce new
electric cars to compete with new emerging players.
6.The company can Tap New Markets. The Super Milo range of fuelefficient buses is powered
by super-powerful, environmentallyfriendly engines. The bus has an optional organic clutch
with a booster and better air intakes to reduce fuel consumption by up to 10%.
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THREATS:
1.Fuel price: Fuel prices influence vehicle sales not only in India butworldwide as well. The
fuel price and car sales are directly related. So if the price of the product increases, the sales
volume will decrease. This is the biggest threat for the car manufacturing company like TATA
Motors
2.Competition in the Luxury Segment: Tata Motors is lagging behindin Luxury Car Segments.
Tata Motors must launch new luxury cars with good and competitive technological features.
Luxury car market players are giving tough competition to Tata Motors. Luxury Car Manufac-
turers like Ford, Toyota, Kia, etc will be the major competitors of Tata Motors.
3.Aluminum and Steel Prices can be a major threat: Increasing worldeconomic prices can be a
major Threat. Steel and aluminum prices are steadily placing pressure on production costs.
Conclusion: Tata’s engines have more strengths than weaknesses. It is a locally organized or-
ganization, meaning that most of its business activities are locally run. It will develop new
strengths and leverage its potential prospects to further expand it. To compete with the new
foreign players, Tata Motors needs to develop good quality interiors and features in their car
models.
4.Environmental Policies: Conservation and environmentalism couldrequire additional costs.
This could impact the competitive advantage that underpins it. Obviously this issue will be
alleviated when Tata globalizes and acquire new brands.
5.Industry pressure: There’s so much rivalry in the car industry. Suchcompanies also sell newly
designed cars that have fuel efficiency, updated models, technology, and eco-friendliness. In
this sector, TATA has many strong competitors. So, it’s got to be vigilant to become more suc-
cessful. Tata Motors is facing stiff competition with the players in the Car Market. Tata Motors
Limited, therefore, has to concentrate on both quality and lean manufacturing.
6.The rising cost of production: Competition has increased in thisnew age. As a result, the cost
of production is more than before, because the company must be more competitive in offering
innovative products.
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Highlights:
• Tata (+3.2%) and Mahindra (+2.3%) gained significant market share
• Maruti (-2.7%) and Hyundai (-1.8%) have lost significant market share
• The top three brands control 70% of the Indian passenger vehicle market
• Nissan discontinued the Datsun brand due to poor sales
• Among old players, Tata Motors, Mahindra, Hyundai, and Skoda posted their highest
sales in 2022.
• Among new entrants, KIA has posted the best sales figure with an increase in market
share and 40% growth
• Tata (+3.2%) and Mahindra (+2.3%) gained significant market share.
• Maruti (-2.7%) and Hyundai (-1.8%) have lost significant market share.
• Tata Motors was just 25,690 units short for the #2 position in 2022.
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Maruti, Hyundai, and Honda have lost considerable market share since 2018. Maruti and
Honda lost share due to underwhelming product launches in the fast-growing mid-size cross-
over segment before 2022. Hyundai lost a considerable share in the hatchback segment and
the absence of a MUV in its product portfolio limits its growth. An SUV/crossover-focused
strategy has led to a strong start for KIA, Tata, Mahindra, and MG.
Skoda and Nissan also improved their market shares to a small extent due to the launch of
new products. However, due to poor sales, Nissan has been forced to discontinue its budget
brand, Datsun.
Market shares for Toyota, Renault, and Volkswagen remain almost unchanged.
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OBJECTIVES OF STUDY
To analyse the the financial status of the company “TATA MOTOR” using different financial
ratio and provide useful insights on the findings.
Objective of a research study are to identify the problem or question, hypothesize a solution,
and collect data and organize it. Research is so important because it helps us understand the
world and possible solutions to the problems we face. So much of what we do in life relies on
understanding how things work - so if we have accurate information about how things really
work, then our decisions will be better.
Research is a loop process. The steps: defining the problem or question, identifying and
clarifying the issue, developing a hypothesis, testing the hypothesis are repeated as you find
more information or need to refine or change your thinking. At any point you can stop,
analyze your results and decide if you still think your original hypothesis is valid.
1.Specify the problem or issue that you want to study:- research methods can be subdivided
into qualitative and quantitative based on the method of analysis used. modern research
practices are being specifically focused on solving complex problems, where one can not use
simple methods like case study. in qualitative research methodology, researchers study human
behavior and experience through social science, humanities, arts and other soft sciences. of
information being studied. The variables can be concrete such as money, persons, or time.
They can be abstract such as schools, movements or ideas.
2.Determine how the variables are related to each other:- inqualitative research the researcher
believes that the relationship between the independent and dependent variables are essential
for study and that it is important to define it precisely before starting.
3.Determine if there is a relationship between one or moreindependent variables and one de-
pendent variable:- in quantitative research all items of information (independent variable) must
have some relation with each other and must have an obvious relationship with at least one
dependent variable, this is known as 'the central idea'.
4.Make predictions based on your research findings:- The purpose ofa research study is to find
the solution to a problem. The objective of a research study is to find the answer to this problem.
There are several steps involved in finding an answer to such questions. You must first define
your problem, then you must identify issues related and relevant to your defined problem, you
must conduct experiments and finally analyze data for the results obtained in order to get mean-
ingful information that can be used as evidence in making short term decisions as well as long
term decisions.
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CHAPTER 2
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Litreature review
Ratio Analysis: A Study on the Financial Performance of Tata Motors
Financial ratio analysis is the process of reviewing the financial position of the company.
Ratio analysis is extensively used by firms as a technique to forecast the financial soundness
of the company to build future growth. This study aims at analyzing the financial
performance of Tata Motors by calculating financial ratios.
The results reveal that the company has performed very bad almost on all parameters as the
Return on Capital Employed and Net worth went to an all-time low. Also, the results also
highlights few areas that needs to be considered like current ratio can be a matter of concern
for the investors as it directly impacts the company’s financial performance. Also, the
company has performed well in the 2019 before COVID-19 pandemic and the possible
reasons could be the policies adopted by the company such as voluntary retirement scheme
and sell-off non-core assets has worked well in favor of the company.
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CHAPTER 3
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Conceptual framework
3.1 TITLE
PROFITABILITY
Profitability is the primary goal of all business ventures. Without profitability the business
will not survive in the long run. So measuring current and past profitability and projecting
future profitability is very important.
Profitability is measured with income and expenses. Income is money generated from the
activities of the business. For example, if crops and livestock are produced and sold, income
is generated. However, money coming into the business from activities like borrowing money
do not create income. This is simply a cash transaction between the business and the lender to
generate cash for operating the business or buying assets.
SOME COMMONLY USED PROFITABILITY RATIOS:
1. Qualitative Research:-
Qualitative research encompasses a wide variety of methods. They can fall into two
categories: content analysis and observation. Content analysis is used to categorize the
contents of documents, images, and other types of material, while observation attempts to
gather information about the participants’ behaviors.
2. Quantitative research:-
Quantitative research embraces a number of different research methods including
experiments (quasi-experiments) and surveys that aim to generate statistically significant
results through random sampling or systematic sampling. Surveys use questionnaires,
interviews, and/or structured observations to develop ideas about the research problem.
Another tool used in quantitative research is an experiment, which can be an observational or
controlled experiment. In an observational experiment, the researcher does not actively
influence the behavior of the participants.
CHAPTER 4
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ANALYSIS
Data analysis is a process of inspecting, cleansing, transforming, and modeling data
with the goal of discovering useful information, informing conclusions, and
supporting decisionmaking. Data analysis has multiple facets and approaches,
encompassing diverse techniques under a variety of names, and is used in different
business, science, and social science domains. In today’s business world, data analysis
plays a role in making decisions more scientific and helping businesses operate more
effectively. Although many groups, organizations, and experts have different ways to
approach data analysis, most of them can be distilled into a one-size-fits-all
definition. Data analysis is the process of cleaning, changing, and processing raw
data, and extracting actionable, relevant information that helps businesses make
informed decisions. The procedure helps reduce the risks inherent in decision making
by providing useful insights and statistics, often presented in charts, images, tables,
and graphs.
SHAREHOLDER'S FUNDS
NON-CURRENT LIABILI-
TIES
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CURRENT LIABILITIES
ASSETS
NON-CURRENT ASSETS
Long Term Loans And Ad- 114.40 48.43 72.39 138.46 143.13
vances
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CURRENT ASSETS
Short Term Loans And Ad- 132.29 139.37 184.49 232.14 200.08
vances
CONTINGENT LIABILI-
TIES, COMMITMENTS
EXPENDITURE IN FOR-
EIGN EXCHANGE
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REMITTANCES IN FOR-
EIGN CURRENCIES FOR
DIVIDENDS
EARNINGS IN FOREIGN
EXCHANGE
BONUS DETAILS
NON-CURRENT INVEST-
MENTS
CURRENT INVESTMENTS
2019 0.58
2020 0.53
2021 0.60
2022 0.58
2023 0.45
The following table shows current ratio. The current ratio of 2:1 is said to be an ideal one.
This ideal ratio means that the current assets shall be at least twice the current liability. The
table shows that the current ratio of the company in past five years is below ideal ratio. It is
almost consistent for the last five years. So the current ratio of the company is highly
unsatisfied. That means it is not able to meet even the current liabilities of the company.
liquid ratio
2019 0.37
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2020 0.38
2021 0.43
2022 0.44
2023 0.33
The following table shows liquid ratio. Generally, liquid ratio of 1:1 is considered as
satisfactory. This means that liquid assets are just equal to the current liabilities. For this
company the past five years show a less than liquid ratio, when compared to the
satisfactory ratio. It further means that, the company is not able to pay off its current
liabilities.
Chart Title
0.5
0.45
0.4
0.35
0.3
0.25
0.2
0.15
0.1
0.05
0
2019 2020 2021 2022 2023
2.)SOLVENCY RATIO
The following table shows debt-equity ratio. The standard debtequity ratio is 1:1. Here, the
company shows lower ratio for the past five years. It indicates that it is better for the
creditors. But this lower ratio is not a satisfactory ratio for the share holders’ as it indicates
the firm has not been able to use outsiders fund to manage their earnings.
0.3
0.2
0.1
0
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The following table shows proprietary ratio. A ratio of 0.5:1 or above is considered as
satisfactory. Here, the proprietary ratio is declined for the last five years which is a greater
risk to the creditors. In the share holders’ point of view, the lower ratio indicates the
company is highly dependent on creditors for its working capital. Therefore, the
company’s financial position for the last five years is not sound.
PROPRIETARY RATIO
0.45
0.4
0.35
0.3
0.25
0.2 PROPRIETARY RATIO
0.15
0.1
0.05
0
2019 2020 2021 2022 2023
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solvency ratio
The following table shows solvency ratio. If the ratio is more than one it is treated as
satisfactory. Here, the company shows higher ratio than the satisfactory ratio which
indicates the solvency and financial position are strong. And in the creditors’ point of view,
it shows a greater margin of safety to them.
SOLVENCY RATIO
2.5
1.5
SOLVENCY RATIO
1
0.5
0
2019 2020 2021 2022 2023
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6) Fixed assets to net worth ratio = fixed assets/total share holders’ fund
The following table shows fixed assets to net worth ratio. The standard rate of the fixed
assets to net worth ratio is one. The company shows higher ratio for the past five years,
when compared to the standard ratio. A higher ratio indicates that the outsiders’ funds have
been used to acquire a part of fixed assets.
1.5
0.5
0
2019 2020 2021 2022 2023
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Long term funds = share capital + reserves and surpluses + long term liabilities
The following table shows fixed assets ratio. The standard percentage is 100%. Here the
company shows decreased mode for the past five years but it is higher when compared to
the standard rate. This indicates that the company’s fixed assets are more than long term
funds. That means fixed assets have been financed out of short term funds. So the
company’s financial position is not sound.
Figure 4.8 showing fixed assets ratio
180
175
170
160
155
150
2019 2020 2021 2022 2023
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PROFITABILITY RATIO
8)Gross profit ratio = (gross profit/revenue from operation)*100 Table 4.10 showing
gross profit ratio
The following table shows gross profit ratio. There is no norm to interpret gross profit
ratio. Generally, a higher ratio is considered better. Here the company has highest ratio for
the last five years. So the gross profit ratio is satisfied.
44
42
40
38
36
34
9)Net profit ratio = (net profit after tax/revenue from operation)*100 Table 4.11 showing net
profit ratio
The following table shows net profit ratio. Generally, the ideal net profit ratio is 10%. The
company has failed to attain the standard ratio, which means the company is under pricing.
Also shows lower profitability and lower return to the share holders of the company. It
turned profitable in the FY 23 after 4 long years of negative profit which is a good news.
-5
NET PROFIT RATIO
-10
-15
-20
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10) Operating cost ratio = (operating cost/revenue from operation)*100 Table 4.12
The following table shows operating cost ratio. The ideal ratio of operating cost ratio is
60% to 80%. Although, the lower it is, the better. Here, the company has lower ratio,
which indicates that the expenses are decreasing. This is a positive sign for the company.
12
10
0
2019 2020 2021 2022 2023
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Comparitive statements
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Interpretation:
In comparative balance sheet, it shows the changes in the items on it on the basis
of just previous year. In case of current assets and current liabilities, the
comparative balance sheet from 2020-2021 to 2021-2022 shows that current assets
increased to 0.0617% and current liabilities reduced by 4.47%. But in case of other
three comparative balance sheets, the current liabilities show higher percentage
than the current assets. When we analyze the comparative balance sheet from
2020-2021 to 2021-2022, it shows positive increase in case of current assets and
decrease in liabilities. Thus it results that, the short term financial position of the
company is satisfied in terms of current liabilities.
In case of liquid assets (cash and equivalents), shows a miniscule decrease in the
current year of the comparative balance sheet except that of. This means that, there
is no change in the liquidity position of the company.
If we analyze the fixed assets, long term liabilities and capital, the share capital of
the company is increased only in the comparative balance sheet of 2020-2021 to
2021-2022 to . The share capital is constant for the others. It also shows increasing
long term liabilities and decreasing non current assest. If we compare the
increasing fixed assets and long term liabilities in the comparative balance sheets,
we can see that long term liabilities are comparatively more than the fixed assets.
That means, the fixed assets and part of working capital has also been financed
from the long term sources. So, this indicates that the company’s long term
financial position is satisfied.
In case of reserves and surplus of the company, it is in an increasing rate, when we
analyze the last two comparative balance sheets, which means that there is an
improvement in the profitability of the company.
So, it can be interpreted that, the company’s overall financial position is satisfied if we
ignore the short term financial position of the company.
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• Liquid ratio of the company is not satisfactory because it is lower than the standard ratio.
• Super quick ratio is not satisfactory because it is lower than the ideal ratio of the super
quick ratio.
• The company’s short term assets are not sufficient to meet the short term liabilities.
• The company is highly dependent on creditors for the working capital and its outsiders’
funds are not sufficient to manage their earnings.
• The company’s solvency position is strong as they have sufficient total assets to meet their
debts.
• The company use share holders’ funds and short term funds to finance the fixed assets
• The company’s equity share capital is less than fixed income bearing funds, which is a
satisfactory element to the share holders.
• The company is in loss for the past five years except 2019, which means that the company
is not able to pay the returns to share holders. The company has to improve its net profit.
• The company shows lower ratio in operating cost ratio, which is a satisfactory.
• Operating profit ratio shows higher value indicating that it is a good sign.
• In comparative balance sheet, the company’s long term financial position, liquidity posi-
tion and profitability are satisfactory.
6.1CONCLUSION
The company has to improve its short term financial position by increasing its
working capital. It has no sufficient funds to finance even short term liabilities. The
company is dependent on creditors for working capital, which may lead to
increased liabilities. The company’s share capital is constant for the past five years.
They have to improve its share capital by improving the net earnings. Generally, the
companies do not pay dividend to the investors that they utilize the dividend
amount for operations of the business. Here also the company has utilized the
dividend. This may create a bad impact on the investors. So it is very important to
increase its sales revenue.
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BIBLOGRAPHY
• https://www.tatamotors.com
• https://www.moneycontrol.com
• https://www.wsj.com
• https://in.investing.com
• https://in.tradingview.com
• https://www.wikipedia.org