Strategic Management

Ans 1.

Introduction

Every great marketing strategy begins with the determination to succeed and the desire to
constantly enhance. While creative ideas as well as abstract concepts and letting your
imagination let their imaginations run wild are great ways to begin, it is essential to back your
concepts with data and research. Here's where a marketing strategy can be of help. A strategy for
marketing will assist you in clarifying important details such as your intended audience. If you
plan your marketing strategy properly, you can make sure that you don't miss opportunities to
make leads convert. In the end, you will gain more benefit from a well-planned marketing
strategy than do by just guessing. If you are really looking to make the most of your brilliant
idea, create a marketing strategy.

An international advertising empire is a challenging task, but one that could pay to those with the
appropriate skills as well as the resources and strategy. As a business person who has access to
capital, it is crucial to devise a strategic plan that considers the numerous factors that impact the
growth of your company such as market trends, customer needs, competition, and the regulations
of your industry.

Concept and application

A proper mix of these components is vital for a strategy that can be put into place in a highly
very competitive market.

How to judge competition correctly: To develop the right strategy, it is essential to be able to
accurately assess the competitive landscape.
Competitive advantage: The business must have a competitive advantage and must plan its
strategy to capitalize on this advantage.

The right mixture of price and differentiation: In today's competitive market, a business has
to make use of price & differentiating strategies to distinguish itself.

Delivering Value: It is not enough just to offer the most competitive price or differentiation
strategy, however, it is essential that the firm provides the appropriate value to their consumers.

Top Management Involvement: Each and every business decision should be involving the top
management.

Focus Companies that are successful focus on their customers as well as their preferences and
requirements more than money. Marketing that is customer-focused is crucial.

A strategic plan for building your business

Analyze the market The market environment is recommended to evaluate the market
environment in which you will be operating. Many factors can impact the market like political,
social and economic elements, technology legal, environmental, and other. The developments in
the political context can have an impact on the marketing decisions. Political environment is
made up of statutes, laws and agencies of the government. Marketing professionals are expected
to follow the rules and regulations laid by the law in the country where they operate which
include those that govern pricing, advertising and other marketing activities. Consumer demand
rises due to social developments. India's younger population. People who are young move to the
city to work. Families that are nuclear. Women who work. Nowadays, all businesses depend on
technology. Technology could open new markets for goods and services.

A great concept A successful business is built on an excellent idea. If the concept is original and
well-thought out investors are eager to invest in the company. For the world-wide advertising
empire, the idea and vision are clearly defined. Planned in line with.

Analyzing competitors Your company should be aware of your competitors before you enter
any market and plan your marketing strategy in line with them. You should analyze their current
strategy, which is visible in Annual shareholder report interviews with analysts, statements from
managers and Press Releases, etc. Knowing the goals of a competitor will allow for a better
forecast of their reaction to different actions. Financial or other objectives are established by
competitors. Examples include growth rates, market share, and technology leadership. The views
of managers at the top of the chain about their organization and industry influence their actions.
Understanding the goals, assumptions and tactics of your competition can help you predict their
reaction to an attack. The ability of a opponent to respond depends on its capabilities and
resources.

Business strategy: After you have analyzed the above factors, create business strategies. The
strategy must be formulated thoroughly in order to attain competitive advantages and gain
market share. Firms must know their capabilities and resources to develop plans. Strategies assist
companies in achieving their targets and accomplish their objectives. In order to create a
strategy, you must achieve your goals, beat your competitors, achieve an unstoppable
competitive edge as well as strengthen your company's long-term position, and implement
management's vision.

Start your business: After planning in detail, implement strategies and begin the business.
When a company is established, purpose, vision, and goals become vital. Good employees help
businesses prosper. The management of money is crucial to take timely decisions.

Effect on acquisitions

I believe that acquisitions are beneficial to a certain degree in that they aid companies grow
faster and this helps it overcome the competition quicker. An acquisition that is successful can be
the catalyst for rapid growth of the company that is acquiring. Like all other business strategies,
acquisitions are also a matter of careful planning. Most businesses find it difficult to expand into
new markets. There are newcomers to compete with and potentially new audiences in other
countries. There are also new fiscal, legal and cultural issues. Acquisitions to expand your
market are not unusual. This could reduce the time as well as the money required to compete in
the target market against established companies. The purchase of the right company can assist
you in your entry into a new market.

Conclusion
We can therefore conclusively say that a strategic plan enhances the overall health of an
organization and its quality of life. Strategic planning can aid a business in tracking its progress
toward its goals. To build a global empire of advertising requires a clear strategic plan with a
focus on various factors like consumer needs, market trends and competition as well as industry
regulations. The acquisition of companies and experts with specific skills and knowledge is a
viable alternative to create a global advertising empire. It is essential to conduct thorough due
diligence and select the right targets for acquisitions that align with the overall strategic plan and
bring the most profit to the company.

Ans 2.

Introduction

Strategic decisions are more concerned with external business issues than with internal concerns,
and particularly with the selection of the product mix (the all the products offered by an
organization). Operational decisions are related to the day-to-day operations of an organisation.
Examples of such decisions are monitoring of resource allocation, performance and applying
controls production planning and scheduling as well as inventory management and control.

India is a vast nation where a wide variety of sports are played such as Hockey, Cricket,
Kabaddi, Football etc. Indians love watching and playing cricket, even when our national sport is
hockey. In a country where national sports enjoy small amount of fans, it can be seen that other
sports are far behind in drawing the attention of the public. This article provides an instance
where football is not well-known in India. I am a strategic thinker and offer suggestions to the
management of the football league to help improve this situation. The best way to do this is with
a clear well-constructed marketing plan.

Concept and application

Indian Super League and comparison to IPL

The Indian Super League The Indian Super League, or ISL for short is a professional league of
football that represents the highest levels of Indian football. The All-India Football Federation,
along with their commercial partners Football Sports Development, organizes the league. The
tournament, which launched on October 21, 2013 aims to boost the visibility of Indian football
and further develop the game. Similar to the Indian Premier League, the Indian Super League has
a similar ownership model where the teams are owned by prominent businessmen as well as
celebrity owners from Bollywood and cricket. Indian Super League's promotional activities are
limited because of budget and audience. IPL is watched by about 400 million people around the
world. ISL stands nowhere to this. It was agreed last year that relegation and promotion will be
an intrinsic aspect of Indian Super League from 2024-25 season as this has been "agreed by all
parties", All India Football Federation.

Indian premier League (IPL) was created in 2008 by players from around the world. It's a great
mix of sport and entertainment. This is an excellent occasion for young players to show their
talents and it's also profitable to broadcasters and advertisers. It's more like an entertainment
show, with cricket as the main focus. With such a huge budget, marketing isn't an issue for IPL.
Every team has sponsors and ads set up. Shah Rukh Khan’s Kolkata Knight Riders (KLR)
and Dhoni's Chennai super kings (CSK) have been the two most well-known and prominent
teams on social media. Mumbai Indians, Royal Challengers Bangalore and other teams are not
far from the top. Each team has social media accounts. These are in addition to traditional media.
They show highlights of earlier seasons as well as popular matches by players.

ISL Marketing Strategy

Social media As increasing numbers of users join social websites like Facebook and Twitter
Social media has become more and more crucial in the field of marketing. Every day, millions of
people are spending hours on social media websites. Social media, such as Facebook, Twitter
and Instagram can be a fantastic way for tech-savvy users to receive news about products and
services. On social media, you can advertise the Indian Super League by offering contests or
offering information about the sport, teams, rules, and venues and also sponsors. The answers to
these questions will increase interest in the match and offer the winner free tickets.
Celebrity endorsing In order to get any sporting event noticed Celebrity endorsements can
prove extremely beneficial. There are numerous celebrities that could be hired to promote the
event and they can do this through different platforms. If successful and influential people are
promoting something they are listened to by people and are usually affected.

Contests The Indian Super League might also have contests. With attractive prizes and
incentives, this will certainly motivate people to sign up and increase awareness of ISL games.

The rise of soccer in India Football is an extremely lucrative sport in India and must be treated
as one of the most popular sports in the world. Many of the best Indian footballers, such as
Bhaichung Bhutia and Sunil Chetri as and Gurpreet Sandhu have made this sport their life.
Football sport should be positioned as a premium or brand sport and the Football federation of
India should come up with advertising campaigns to ensure that people are able to develop an
interest in the game. Federation should plan to use digital campaigns for football promotion and
then have them run on multiple websites. One commercial on TV where an athlete is promoted
by a famous person could be produced. The Football Association should ensure that they cover
majority of Indian areas to increase awareness about football. The amount of coaches academies
as well as the area available for official matches should be adequate.

Conclusion

Indian Super League is a soccer league with the potential to be a hit in India. But it needs to
overcome the lack of interest from consumers. The management of the Indian Super League has
the potential to attract new fans and boost the amount of viewers by implementing these
strategies. The most important factor to success is attracting superstar players, enhancing the
quality of soccer and diversifying revenue streams, expanding the league's capabilities, investing
in promotion and marketing, with a focus on fan engagement, increasing broadcast quality,
encouraging local talent, enhancing stadium facilities, and encouraging fan clubs. Indian Super
League could become a major force within the world of soccer by implementing an all-
encompassing model.
Ans 3a.

Introduction

In strategy, the objective is to match a firm's capabilities and resources to the opportunities
created through the external setting. The main focus of this book has so to date been on
identifying profit opportunities in the external environment of a company. In this chapter we
shift the focus away from the intersection of strategy and external environment to the intersection
of strategy and internal environment. specifically, the capabilities and resources of the firm.

Concept and application

Status of cinemas with a single screen in India

Multiplexes cause single-screen theatre owners to fall asleep at night, and the result is dire.
Independent cinemas are selling their properties in Tier-2 towns for discounts between 20-25
percent, or turning these into godowns. There are cases of single-screen cinemas, even in towns
like Hyderabad which are used as warehouses or godowns for a huge e-commerce business. Five
single-screen theatres within Hyderabad closed permanently in November. Four of these theaters
were converted into warehouses for an ecommerce company.

Follow these strategies

Promotion We must suggest strategies that single screen theaters can implement to remain
competitive on the market. They face intense competition from all multiplexes and in this
situation; to stay competitive and relevant owners of single screens require effective marketing.
Through social media, they must promote movies theatre features, movie theaters, and theater
services so that people know about them and come visit. In a competitive world, marketing is the
key to staying competitive and making people aware of your company. Single screen cinemas
should be visited by those who love the excitement and unique way to promote.

Deals and offers The single screen theatres are struggling and struggling to attract audiences, a
good strategy to keep people interested is by providing exclusive sales promotions or deals. You
can advertise or post these promotions on social media sites and through promotional emails.
You can offer tickets to the cinema at a discounted price and also organize other promotions. If
you don't have a budget these suggestions can assist you in gaining new customers and get your
company promoted.

Showing movies in different languages You can use other strategies to lure customers to visit
your cinema. If theatres show more events, films of various languages, and also shows, I am
sure, the majority of people will learn about it, and visit to view these films.

It is clear that the road ahead will not be an easy road. Owners of single screen cinemas will have
extremely hard to remain afloat in this extremely competitive business climate.

Conclusion

As an owner of a single-screen theatre in a city dominated by Inox PVR, I would concentrate on

providing an experience that is unique and personal for my customers, offering diverse content,
and fostering a sense of community. By implementing these strategies, it will enable me to
maintain my competitive edge, keep an existing client base and thrive in a world dominated by
giants in the industry.

Ans 3b.

Introduction

The film theatre industry in India has seen a dramatic transformation, ranging from small rolling-
image theatres on streets to mobile-theatres in rural areas and towns to a single screen and finally
ruling multiplexes across the entire length and breadth of the country. India, one of the largest
emerging markets around the globe with an economy that is growing at 7 to 7%, a per capita
increase of 9 percent, and a country that is third in purchasing power has seen a significant
increase in the entertainment and recreational sector. A growing middle class as well as a large
workforce, is driving the demand for goods and service in India. This is a huge factor for the
entertainment industry.
Concept and application

The industry continues to see numerous acquisitions. Some companies have huge pockets with a
long-term perspective and are consolidating positions across different regions. As of now, the
four top players own nearly 70% the multiplex chains. We are heading towards a situation where
small number of players have a large share in both the single and multi-screen categories while
other regionally dominant players move further into the small towns and cities.

Indian Film Theatre Industry- Road ahead and the future scope

We all enjoy movies and we go to the theatres to watch films. However, as the years changed,
most of us preferred visiting multiplexes, and no single screen theatre. The scenario has
drastically changed and owners of single screen theatres struggle to stay afloat. Overall, the
Indian film industry is expected to benefit from the road ahead, if you analyse it. Entertainment
industry is doing well especially since the chapter on corona. There was no help during the
corona lockdowns, so when the theatre was reopened, they got the most out of it. This industry
should continue to grow at an impressive rate. In the Indian entertainment sector, active
involvement is the norm. This includes viewers, guests, and other individuals involved in the
event. The multiplex chains, regardless of whether they are inviting producers to film premieres,
or dispatch events or organizing Film Festivals, play an essential role in enriching the experience
of going to the cinema, particularly for families.

The market has changed gradually and people are interested in OTT services that let users access
a vast array of content at home. NO doubt, OTT platforms provide the latest and most innovative
content that is loved by the majority of us. To predict the future trend in the movie and
entertainment sector, the OTT platforms are in a prime position to determine the future of
entertainment and propel the industry forward as the preferred and most popular choice of people
of all ages. OTT platforms are expected to gain a significant advantage over cinemas in coming
years due to the diversity of content, the availability of different languages, the variety of genres,
and their ease of use can be viewed. It is a good thing that the industry of movie theaters is doing
so well. But, it is necessary to be prepared to attract OTT viewers too.

Conclusion
The key to India's film industry's development and sustainability is its ability to be innovative
and adapt to technological advancements and evolving consumer preferences. The industry has
the potential to flourish by adopting a more customer-focused strategy, which focuses on
creating unique and memorable experiences while maintaining its position as an integral part of
India's vibrant and expanding entertainment industry.