PLATO AND THE MASS MEDIA by Alexander Nehamas
PLATO AND THE MASS MEDIA by Alexander Nehamas
PLATO AND THE MASS MEDIA by Alexander Nehamas
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Monist
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PLATO AND THE MASS MEDIA
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216 ALEXANDER NEHAMAS
Plato makes his "greatest" objection to poetry on the basis of this idea. Not
only average people but good people as well, even "the best among us," are
vulnerable to its harmful influence (605c6-10). Socrates speaks for these
select individuals when he says that, confronted with the excessive and
unseemly lamentation that is the staple of tragic and epic poetry, "we enjoy
it, surrender ourselves, share [the heroes'] feelings, and earnestly praise as a
good poet whoever affects us most in this way" (605d3-5; cf. Phil. 48a,
Ion 535a, Lg. 800d). And yet, at least in the case of the best among us if not
also among the rest of the people as well, this sort of behavior is exactly
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PLATO AND THE MASS MEDIA 217
what we try to avoid when we meet with misfortunes of our own: in life,
Plato claims, we praise the control and not the indulgence of our feelings of
sorrow. How is it then that we admire in poetry just the kind of person we
would be ashamed to resemble in life (605d7-e6)?
Socrates tries to account for this absurdity by means of the psy
chological terms provided by the tripartition of the soul in Book IV of the
Republic. The lowest, appetitive, part of the soul, which is only concerned
with immediate gratification and not with the good of the whole agent,
delights in shameful behavior as it delights in anything that is not measured.
Now poetry depicts the sufferings of others, not our own. The rational part
of the soul, accordingly, is in this case indulgent toward the appetite, and
allows it free expression. The whole agent, therefore, in the belief that such
indulgence is harmless, enjoys the pleasure with which poetry provides the
appetite (606a3-b5).
What we fail to realize is that enjoying the expression of sorrow in the
case of others is directly transferred to the sorrows of our own. Cultivating
our feelings of pity in spectacles disposes us to express them in similar ways
in our own case and to enjoy (or at least to find no shame in) doing so: thus
it ultimately leads us to make a spectacle of ourselves (606a3-b8). Plato now
generalizes his conclusion from sorrow in particular to all the passions:
So too with sex, anger, and all the desires, pleasures, and pains which we say
follow us in every activity. Poetic imitation fosters these in us. It nurtures and
waters them when they ought to wither; it places them in command in our soul
when they ought to obey in order that we might become better and happier . . .
instead of worse and more miserable. (606dl-7)
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218 ALEXANDER NEHAMAS
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PLATO AND THE MASS MEDIA 219
ly, they are exactly the same kind of reactions. And the reason for this is
that, as he believed, the representations of poetry are, at least superficially,
exactly the same kind of objects as the real things they represent. The ex
pression of sorrow in the theater is superficially identical with?exactly the
same in appearance as?the expression of sorrow in life. Though actors do
not, or need not, feel the sorrow they express on the stage, this underlying
difference is necessarily imperceptible and allows the surface behavior of
actors and real grievers to be exactly the same.
"Paradoxically," Jonas Barish has written, "Plato makes much of the
ontological difference between an actual thing and its mimetic copy (or the
dream of it) yet allows little psychological difference."13 On the account I
have just given, however, Plato's view is not at all paradoxical. It is precise
ly because the difference between imitations and their objects is ontological,
a difference which cannot be perceived, that our reactions to both, which
are based on our perception, are so similar. Plato's view is that the pleasure
we feel at the representation of an expression of sorrow in poetry is pleasure
at that expression itself, and for that reason likely to dispose us to enjoy
such behavior in life. He does not consider the possibility that the pleasure
may be directed not at the expression of sorrow but at its representation,
and that this representation is an independent object, having features in its
own right and subject to specific principles which determine its quality.14
What I mean by this is that for Plato representation is transparent. It
derives all its relevant features, the features that make it the particular
representation it is, solely from the object it represents, and which we can
see directly through its representation (we shall have to return to this
"directly"). The imitation of an expression of sorrow is simply sorrow ex
pressed, identical in appearance to the real expression of sorrow, though
not actually felt.
All imitations are treated in Book X of the Republic simply as apparent
objects, as appearances of their subjects, and not as objects with a status of
their own (597e7-601b8). God, carpenter, and painter all produce a bed
(596b5), though the painter's bed is only "apparent" (598b4). The painter
does not primarily produce a painting, a physical object with a symbolic
dimension; the portrait of a cobbler is simply "a cobbler who seems to be"
(600e7-601a7). The clear implication is that the poets produce apparent
crafts and apparent virtues in their imitations of what people say and do;
they duplicate the appearance of people engaged in the practice of a craft or
of virtuous activity (600e3-601bl). Even more frequently, of course, they
duplicate the appearance of vicious activity?this is the seductive, and ap
propriate, subject-matter of poetry. Imitators, for Plato, lack a craft of
their own (and are, in this respect at least, like sophists and rhetoricians).
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220 ALEXANDER NEHAMAS
They therefore do not know the nature of what they imitate, and simply
transcribe the appearance of various things and actions by means of colors
and words.15
This metaphysical view is reflected in Plato's ambivalent language.16
Painters, he writes, are both imitators and makers of appearances (598b3-4,
599a2-3); Homer is a producer of images, though poets in general are im
itators of images (599d3, 600e5). In the latter case, the image is the object
of imitation, something that exists before imitation begins. In the former, it is
the product of imitation, and comes into being only as imitation proceeds.
This ambivalence suggests that for Plato the object and the product of im
itation are identical in kind, that is, totally similar; it is almost as if the im
itator lifts the surface of the imitated object and transfers it into another
medium. What is different in each case is the depth?physical in the case of
painting and psychological in the case of poetry?which imitation necessari
ly leaves untouched. If it were in some way possible to add to the imitation
this missing dimension, we could produce a duplicate of its subject or, if no
antecedent subject exists, a new real thing. The real object is the limiting
case of the representation: this is exactly Plato's argument at Cratylus
432a-c; it is the metaphysical version of the myth of Pygmalion.
II
I can assure you that you will observe a vast wasteland. You will see a procession
of game shows, violence, audience participation shows, formula comedies
about totally unbelievable families, blood and thunder, mayhem, violence,
sadism, murder, western badmen, western goodmen, private eyes, gangsters,
more violence, and cartoons.17
This general view of the vulgarity of television has been given a less extreme
expression, and a rationale, by George Gerbner and Larry Gross:
Unlike the real world, where personalities are complex, motives unclear, and
outcomes ambiguous, television presents a world of clarity and simplicity. . . .
In order to complete a story entertainingly in only an hour or even half an hour
conflicts on TV are usually personal and solved by action. Since violence is
dramatic and relatively simple to produce, much of the action tends to be
violent.18
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PLATO AND THE MASS MEDIA 221
We have seen that Plato's reason for thinking that our reactions to life
duplicate our reactions to poetry is that imitations are superficially identical
with the objects of which they are imitations. Exactly this explanation is
also given by Rudolph Arnheim, who wrote that television "is a mere in
strument of transmission, which does not offer any new means for the ar
tistic interpretation of reality."23 Television, that is, presents us the world
just as it is or, rather, it simply duplicates its appearance. Imitations are
substitutes for reality. In Mander's words,
people were believing that an image of nature was equal... to the experience of
nature . . . that images of historical events or news events were equal to the
events ... the confusion of . . . information with a wider, direct mode of ex
perience was advancing rapidly.24
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222 ALEXANDER NEHAMAS
bad government in the soul" which Plato would go to all lengths to avert,
is, according to Postman, an equally dangerous "spiritual devastation."26
Parallels between Plato's view and contemporary attitudes such as that
expressed in the statement that "daily consumption of 'Three's Company'
is not likely to produce a citizenry concerned about, much less committed
to, Madisonian self-government," are to be found wherever you look.27
Simply put, the greatest part of contemporary criticisms of television
depends on a moral disapproval which is identical to Plato's attack on epic
and tragic poetry in the fourth century B.c. In this respect, at least, we are
most of us Platonists. We must therefore reexamine both our grounds for
disapproving of Plato's attack on poetry and our reasons for disapproving
of television.
It is true that television is also the target of another criticism, a purer
aesthetic criticism concerned with the artistic quality of television works. This
is not a criticism which Socrates, who confesses to "a love and respect for
Homer since childhood" (595b9-10) and who describes his love of poetry in
explicit sexual terms (607e4-608b2), would ever have made. We will discuss
this criticism in the last section of this essay.
Ill
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PLATO AND THE MASS MEDIA 223
The audience of Attic drama, as far as we now know, was "a 'popular'
audience in the sense that it was a body fully representative of the great
mass of the Athenian people"29 and included a great number of foreign
visitors as well.30 During the Greater Dionysia in classical times no fewer
than 17,000 people,31 perhaps more,32 were packed into the god's theater.
Pericles, according to Plutarch, established the the?rikon, a subsidy to
cover the price of admission and something more, which ended up being
distributed to rich and poor alike, and made of the theater a free entertain
ment.33
The plays were not produced in front of a well-behaved audience. The
dense crowd was given to whistling (syringx) and the theater resounded with
its "uneducated noise" (amousoi boaipl?thous, Lg. 700c3). Plato expresses
profound distaste for the tumult with which audiences, in the theater and
elsewhere, voiced their approval or dissatisfaction (Rep. 492c). Their
preferences were definitely pronounced if not often sophisticated. Since
four plays were produced within a single day, the audience arrived at the
theater with large quantities of food. Some of it they consumed
themselves?hardly a silent activity in its own right, unlikely to produce the
quasi-religious attention required of a fine-art audience today and more
reminiscent of other sorts of mass entertainments. Some of their food was
used to pelt those actors whom they did not like,34 and whom they often
literally shouted off the stage.35 In particular, and though this may be dif
ficult to imagine today, the drama was considered a realistic representation
of the world: we are told, for example, that a number of women were
frightened into having miscarriages or into giving premature birth by the en
trance of the Furies in Aeschylus' Eumenides.36
The realistic interpretation of Attic drama is crucial for our purposes.
Simon Goldhill, expressing the recent suspiciousness toward certain naive
understandings of realism, has written that Electra's entrance as a peasant
in the play Euripides named after her "is upsetting not because it represents
reality but because it represents reality in a way which transgresses the con
ventions of dramatic representations, indeed the representations of reality
constructed elsewhere in the play." In fact, he continues, "Euripides con
stantly forces awareness of theatre as theatre."37 This, along with the
general contemporary claim that all art necessarily contains hints pointing
toward its artificial nature and undermining whatever naturalistic preten
sions it makes, may well be true. But it doesn't alter the fact that it is of the
essence of popular entertainment that these hints are not, while the enter
tainment still remains popular, consciously perceived. Popular entertain
ment, in theory and practice, is generally taken to be inherently realistic.
To be inherently realistic is to seem to represent reality without artifice,
without mediation and convention. Realistic art is, just in the sense in which
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224 ALEXANDER NEHAMAS
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PLATO AND THE MASS MEDIA 225
they depict, has not yet become in serious terms a subject in its own right.39
And because of this view, we may indeed react to life, or think that we do,
as we react to its representations: what is often necessary for a similarity
between our reactions to life and our reactions to art is not so much the fact
that the two are actually similar but only the view that they are. Many do in
fact enjoy things on television which, as Plato wrote in regard to poetry,
some at least would be ashamed, even horrified, to enjoy in life.
The problem here is with the single word 'things', which applies both to
the contents of television shows and to the situations those represent. What
this suggests is that what is presented on television is a duplicate of what oc
curs in the world. No interpretation seems to be needed in order to reveal
and to understand the complex relations that actually obtain between them.
By contrast, no one believes that the fine arts produce such duplica
tions. Though we are perfectly willing to learn about life from literature and
painting (a willingness which, in my opinion, requires close scrutiny in its
own right), no one would ever project directly the content of a work of fine
art onto the world. The fine arts, we believe, bear an indirect, interpretative
relationship to the world, and further interpretation on the part of audience
and critics is necessary in order to understand it. It is precisely for this sort
of interpretation that the popular arts do not seem to call.
IV
Yet the case of the Republic suggests that the line between the popular
and the fine arts is much less settled than is often supposed. If my approach
has been right so far, Plato's quarrel with poetry is to a great extent, as
much of the disdain against television today is, a quarrel with a popular
form of entertainment. Greek drama, indeed, apart from the fact that it was
addressed to a very broad audience, exhibits a number of features common
ly associated with popular literature. One among them is the sheer volume
of output required from any popular genre. "Throughout the fifth century
B.c. and probably, apart from a few exceptional years, through the earlier
part of the fourth century also," Pickard-Cambridge writes, "three tragic
poets entered the contest for the prize in tragedy, and each presented four
plays."40 If we add to these the plays produced by the comic poets, the plays
produced at all the festivals other than the City Dionysia (with which
Pickard-Cambridge is exclusively concerned), and the plays of the poets
who were not chosen for the contest, we can see that the actual number of
dramas must have been immense. The three great tragedians alone account
for roughly three hundred works. And this is at least a partial explanation
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226 ALEXANDER NEHAMAS
of the fact that so many plays were different treatments of the same stories.
This practice is imposed on popular authors by the demands of their craft
and is in itself a serious source of satisfaction for their audience.41
The most important feature of popular art, however, is the transparen
cy to which we have already referred. The idea is complex, and it is very dif
ficult to say in general terms which of a popular work's features are pro
jected directly onto reality since, obviously, not all are. A television au
dience knows very well that actors shot during a show are not really dead,
but other aspects of the behavior of such fictional characters are actually
considered as immediate transcriptions of reality. On a very simple level,
for example, it is difficult to explain otherwise the fact that the heroines of
Cagney and Lacey invariably buckle their seat belts when they enter their
car, whether to chase a murderer or to go to lunch. And many aspects of
their relationship are considered as perfectly accurate transcriptions of
reality. Popular art is commonly perceived as literally incorporating parts
of reality within it; hence the generally accepted, and mistaken, view that it
requires little or no interpretation.
Arthur Danto has recently drawn attention to art which aims to incor
porate reality directly within it, and has named it the "art of disturbation."
This is not art which represents, as art has always represented, disturbing
reality. It is art which aims to disturb precisely by eradicating the distance
between it and reality, by placing reality squarely within it.42 Disturbational
art aims to frustrate and unsettle its audience's aesthetic, distanced, and
contemplative expectations: "Reality," Danto writes, "must in some way
... be an actual component of disturbatory art and usually reality of a kind
itself disturbing. . . . And these as components in the art, not simply col
lateral with its production and appreciation."43 "Happenings" or Chris
Burden's viciously self-endangering projects fall within this category. And
so did, until relatively recently, obscenity in the cinema and the theatre.
The purpose of disturbational art, according to Danto, is atavistic. It
aims to reintroduce reality back into art, as was once supposedly the norm:
"Once we perceive statues as merely designating what they resemble . . .
rather than containing the reality through containing the form, a certain
power is lost to art."44 But contemporary disturbational art, which Danto
considers "pathetic and futile," utterly fails to recapture this lost
"magic."45
This failure is not an accident. The disturbational art with which Danto
is concerned consists mainly of paintings, sculptures, and "happenings"
that are essentially addresed to a sophisticated audience through the con
ventions of the fine arts: you dress to go see it. But part of what makes the
fine arts fine is precisely the distance they have managed, over time, to in
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PLATO AND THE MASS MEDIA 227
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228 ALEXANDER NEHAMAS
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PLATO AND THE MASS MEDIA 229
the fact that a commodity has conquered, an appliance that is a monitor, and
yet what it monitors ... are so often settings of the shut-in, a reference line of
normality or banality so insistent as to suggest that what is shut out, that suspi
cion whose entry we would at all costs guard against, must be as monstrous as,
let me say, the death of the normal, of the familiar as such.53
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230 ALEXANDER NEHAMAS
Alexander Nehamas
University of Pennsylvania
NOTES
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PLATO AND THE MASS MEDIA 231
latter; cf. "Plato on Imitation," pp. 48-49 and nn. for references to Tate's wo
for criticism of his position.
4. This resolution of the conflict follows the view of G. R. F. Ferrari's "
and Poetry," which will appear in the forthcoming Cambridge History of L
Criticism.
5. This has been most forcefully denied by Gerald F. Else, The Structure and
Date of Book 10 of Plato's "Republic" (Heidelberg, 1972: Abhandlungen der
Heidelberger Akademie der Wissenschaften, phil.-hist. KL, Jg. 1972, Abh. 3) as
well as in his posthumously published Plato and Aristotle on Poetry (Chapel Hill and
London: University of North Carolina Press, 1986). A number of commentators on
the Republic have found it difficult to see how Book X fits with the work's overall
argument; cf. "Plato on Imitation," p. 54 and nn. for references. Most recently,
Julia Annas has described the book as an "excrescence" in her Introduction to
Plato's "Republic" (Oxford: Clarendon Press, 1981), p. 335.
6. I have generally, though not always, relied on the translation of the Republic
by George Grube (Indianapolis, IN: Hackett Publishing Company, 1974).
7. Paul O. Kristeller, "The Modern System of the Arts," Journal of the History
of Ideas, XII (1951), pp. 496-527, XIII (1952), pp. 17-46.
8. A detailed defense of this claim can be found in "Plato on Imitation," pp.
54-64.
9. Plato has many reservations in connection with painting and sculpture. He
argues in this book, for example, that painting produces only imitations of things,
that it can fool simple people, and that it confuses the mind. In the Sophist, he at
tacks at least one species of sculpture because it essentially misrepresents the propor
tions of its original (235c8-236a7). This is only a sample, but a fair sample of the
sorts of objections he raises against these two art forms. He does not attack them on
moral grounds. It is interesting in this connection to note that Aristotle claims that
painting does represent people "who are worse than we are" (Poet. 2,1448a5-6). But
Aristotle did not consider this as an objection either to painting or, of course, to
poetry.
10. There is a crucial problem here concerning the way in which the action
depicted in an artwork is described. Are we to be moved by Medea's murder of her
children or by the impossible situation in which this stranger, a woman in a man's
country, is placed? These are questions of interpretation, which I shall have to avoid
here.
11. I have used Jonathan Barnes's revision of the Oxford Translation of The
Complete Works of Aristotle (Princeton, NJ: Princeton University Press, 1984).
12. Stephen Halliwell, Aristotle's "Poetics" (London: Duckworth, 1986), p. 200.
Halliwell's book is extremely valuable in its demonstration of the common ethical
and psychological ground between Plato and Aristotle on poetry.
13. Jonas Barish, The Anti-Theatrical Prejudice (Berkeley, CA: University of
California Press, 1981), p. 29. Barish makes a similar point in connection with Ter
tulliano view, which is even more extreme than Plato's: "In the world of Tertullian's
polemic," he writes, "the difference between art and life has no status... . For Ter
tullian [to witness a spectacle] is to approve it in the most literal sense: to perceive it
as raw fact and to rejoice in it as fact. 'The calling to mind of a criminal act or a
shameful thing ... is no better than the thing itself " (p. 45). Tertullian, of course,
is also interested in showing that a sin in intention is as damning as a sin in act, but
his conflation of representation with reality, as Barish shows, is rampant.
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232 ALEXANDER NEHAMAS
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PLATO AND THE MASS MEDIA 233
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234 ALEXANDER NEHAMAS
don't find the joke either easy or obvious. On Aristotle's statement, cf. D. W.
Lucas, Aristotle: "Poetics" (Oxford: Clarendon Press, 1968), n. ad loc.
42. Arthur C. Danto, "Art and Disturbation," in The Philosophical Disenfran
chisement of Art (New York: Columbia University Press, 1986), pp. 117-33. Some
of the ideas of the following paragraphs are also presented in my review of Danto's
book, The Journal of Philosophy LXXXV (1988), pp. 214-19.
43. Danto, "Art and Disturbation," p. 121.
44. Danto, "Art and Disturbation," p. 128.
45. Danto, "Art and Disturbation," p. 133.
46. Danto, "Art and Disturbation," p. 119.
47. Danto, "Art and Disturbation," p. 131.
48. The show's director at one point denied that his hostile portrayal of United
Nations troops and Soviet characters was significant, since this was after all a work
of fiction, but insisted that his strongly sympathetic and always more complex por
trayal of his American characters was intended to show how Americans really are,
and should be the main focus of his audience's attention.
49. Danto, "Philosophy as/and/of Literature," The Philosophical Disenfran
chisement of Art, p. 155.
50. Cf. Thornburn, "Television Melodrama," in Adler, Understanding Televi
sion.
51. Stanley Cavell, "The Fact of Television," Daedalus 111 (1982), pp. 77-79.
52. Cavell, "The Fact of Television," p. 75.
53. Cavell, "The Fact of Television," p. 95.
54. This statement needs to be qualified in light of shows like Hill Street Blues, St.
Elsewhere, or L.A. Law, which allow for some character development. Such
development, however, is both slow and conservative.
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