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    CESzr7NLQuSEs6 ZSyLkfw Activity Template SMART Goals

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    Hari Prasad
    Office Green has established two SMART goals for their Project Plant Pals initiative launching in 2023. Goal one aims to increase the company's website visitors by 15k per month by the end of the year to improve brand awareness. Goal two targets raising the customer satisfaction rate to over 90% this year, a 10% increase supported by customer survey data, to boost retention. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives over the next twelve months.

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    CESzr7NLQuSEs6 ZSyLkfw Activity Template SMART Goals

    Uploaded by

    Hari Prasad
    36 views2 pages
    Office Green has established two SMART goals for their Project Plant Pals initiative launching in 2023. Goal one aims to increase the company's website visitors by 15k per month by the end of the year to improve brand awareness. Goal two targets raising the customer satisfaction rate to over 90% this year, a 10% increase supported by customer survey data, to boost retention. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives over the next twelve months.

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    CESzr7NLQuSEs6 ZSyLkfw 588e84ba4c324701b9db9d8f3c3134f1 Activity Template SMART Goals

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    Office Green has established two SMART goals for their Project Plant Pals initiative launching in 2023. Goal one aims to increase the company's website visitors by 15k per month by the end of the year to improve brand awareness. Goal two targets raising the customer satisfaction rate to over 90% this year, a 10% increase supported by customer survey data, to boost retention. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives over the next twelve months.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    CESzr7NLQuSEs6 ZSyLkfw Activity Template SMART Goals

    Uploaded by

    Hari Prasad
    Office Green has established two SMART goals for their Project Plant Pals initiative launching in 2023. Goal one aims to increase the company's website visitors by 15k per month by the end of the year to improve brand awareness. Goal two targets raising the customer satisfaction rate to over 90% this year, a 10% increase supported by customer survey data, to boost retention. Both goals are specific, measurable, attainable, relevant and time-bound to support the business objectives over the next twelve months.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Project Plant Pals | SMART Goals

    January 5

    Goal One: “Office Green wants to increase brand awareness.”

    SMART Goal One: “Office Green wants to improve its brand awareness by
    increasing the number of unique visitors on its website by 15k/month by the end of
    the year”

    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response: The team knows how to redesign the website and build a landing page. Marketing
    team already tracks the number of unique visitors.

    What makes this goal measurable? Does it include metrics to gauge success?
    Response: This goal will be complete when the number of unique monthly visitors on the
    company's website will be 15k or more compared to the time before the Plant Pals service
    launch.

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response: The marketing manager has the knowledge, time, resources to build the new
    website

    What makes this goal relevant? Does it support project or business objectives?
    Response: Office Green’s business model relies on internet advertisement for the sales of
    their products.

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response: The project is scheduled to launch by the end of the third quarter. The project
    team will continue to collect data on the project’s progress through the rest of the year and
    assess how well it has met its goals at the end of the fourth quarter.

    Goal Two: “Office Green wants to raise the customer retention rate.”
    SMART Goal Two: “Office Green wants to increase the customer satisfaction rate
    by 10% make it overall above 90% this year”

    What makes this goal specific? Does it provide enough detail to avoid
    ambiguity?
    Response: The goal is specific as the company CEO wants the customer satisfaction rate to
    increase by 10% this year

    What makes this goal measurable? Does it include metrics to gauge success?
    Response: The Vice President of Customer Success expects Office Green to achieve a
    customer satisfaction rating of over 90% this year—a slight increase over last year. The rating
    has stayed between 85%-90% for the last five years. Hence the goal is measurable keeping
    last five years data as the benchmark.

    What makes this goal attainable? Is it realistic given available time and
    resources?
    Response: Last year, 70% of customers who left Office Green for competitors said they did
    so because they wanted more extensive services. When surveyed, 85% of existing customers
    expressed an interest in Plant Pals.

    What makes this goal relevant? Does it support project or business objectives?
    Response: Goal seems to be relevant as its specifically defined the realistic goals and data
    supports that too. Yes the goals support the business objective as well

    What makes this goal time-bound? Does it include a timeline or deadline?


    Response: Yes, the company has set 1 year as the timeline

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