Applications of AI

Tushar B. Kute,
http://tusharkute.com
Artificial Intelligence

• Artificial intelligence, defined as intelligence exhibited

by machines, has many applications in today's society.
• More specifically, it is Weak AI, the form of AI where
programs are developed to perform specific tasks, that
is being utilized for a wide range of activities including
medical diagnosis, electronic trading platforms, robot
control, and remote sensing.
• AI has been used to develop and advance numerous
fields and industries, including finance, healthcare,
education, transportation, and more.
Marketing
Marketing

• Marketing is a way to sugar coat your products to attract

more customers. We, humans, are pretty good at sugar
coating, but what if an algorithm or a bot is built solely for
the purpose of marketing a brand or a company?
• In the early 2000s, if we searched an online store to find a
product without knowing it’s exact name, it would
become a nightmare to find the product. But now when
we search for an item on any e-commerce store, we get all
possible results related to the item.
• It’s like these search engines read our minds! In a matter
of seconds, we get a list of all relevant items. An example
of this is finding the right movies on Netflix.
Marketing

• One reason why we’re all obsessed with Netflix and chill is
because, Netflix provides highly accurate predictive
technology based on customer’s reactions to films.
• It examines millions of records to suggest shows and films
that you might like based on your previous actions and
choices of films. As the data set grows, this technology is
getting smarter and smarter every day.
• With the growing advancement in AI, in the near future, it
may be possible for consumers on the web to buy products
by snapping a photo of it. Companies like CamFind and
their competitors are experimenting this already.
Banking
Banking

• AI in banking is growing faster than you thought! A lot of

banks have already adopted AI-based systems to provide
customer support, detect anomalies and credit card
frauds. An example of this is HDFC Bank.
• HDFC Bank has developed an AI-based chatbot called EVA
(Electronic Virtual Assistant), built by Bengaluru-based
Senseforth AI Research.
• Since its launch, Eva has addressed over 3 million
customer queries, interacted with over half a million
unique users, and held over a million conversations. Eva
can collect knowledge from thousands of sources and
provide simple answers in less than 0.4 seconds.
Banking

• The use of AI for fraud prevention is not a new concept.

In fact, AI solutions can be used to enhance security
across a number of business sectors, including retail and
finance.
• By tracing card usage and endpoint access, security
specialists are more effectively preventing fraud.
Organizations rely on AI to trace those steps by analyzing
the behaviors of transactions.
• Companies such as MasterCard and RBS WorldPay have
relied on AI and Deep Learning to detect fraudulent
transaction patterns and prevent card fraud for years
now. This has saved millions of dollars.
Finance
Finance

• Ventures have been relying on computers and data

scientists to determine future patterns in the market.
Trading mainly depends on the ability to predict the
future accurately.
• Machines are great at this because they can crunch a
huge amount of data in a short span. Machines can
also learn to observe patterns in past data and predict
how these patterns might repeat in the future.
• In the age of ultra-high-frequency trading, financial
organizations are turning to AI to improve their stock
trading performance and boost profit.
Finance

• One such organization is Japan’s leading brokerage house,

Nomura Securities. The company has been reluctantly pursuing
one goal, i.e. to analyze the insights of experienced stock
traders with the help of computers. After years of research,
Nomura is set to introduce a new stock trading system.
• The new system stores a vast amount of price and trading data
in its computer. By tapping into this reservoir of information, it
will make assessments, for example, it may determine that
current market conditions are similar to the conditions two
weeks ago and predict how share prices will be changing a few
minutes down the line. This will help to take better trading
decisions based on the predicted market prices.
Agriculture
Agriculture

• Here’s an alarming fact, the world will need to produce 50

percent more food by 2050 because we’re literally eating
up everything! The only way this can be possible is if we
use our resources more carefully. With that being said, AI
can help farmers get more from the land while using
resources more sustainably.
• Issues such as climate change, population growth, and food
security concerns have pushed the industry into seeking
more innovative approaches to improve crop yield.
• Organizations are using automation and robotics to help
farmers find more efficient ways to protect their crops
from weeds.
Agriculture

• Blue River Technology has developed a robot called See & Spray
which uses computer vision technologies like object detection to
monitor and precisely spray weedicide on cotton plants. Precision
spraying can help prevent herbicide resistance.
• Apart from this, Berlin-based agricultural tech start-up called
PEAT, has developed an application called Plantix that identifies
potential defects and nutrient deficiencies in the soil through
images.
• The image recognition app identifies possible defects through
images captured by the user’s smartphone camera. Users are then
provided with soil restoration techniques, tips, and other possible
solutions. The company claims that its software can achieve
pattern detection with an estimated accuracy of up to 95%.
Healthcare
Healthcare

• When it comes to saving our lives, a lot of

organizations and medical care centers are relying
on AI. There are many examples of how AI in
healthcare has helped patients all over the world.
• An organization called Cambio Health Care
developed a clinical decision support system for
stroke prevention that can give the physician a
warning when there’s a patient at risk of having a
heart stroke.
Healthcare

• Another such example is Coala life which is a

company that has a digitalized device that can find
cardiac diseases.
• Similarly, Aifloo is developing a system for keeping
track of how people are doing in nursing homes,
home care, etc. The best thing about AI in
healthcare is that you don’t even need to develop a
new medication. Just by using an existing
medication in the right way, you can also save lives.
Gaming
Gaming

• Over the past few years, Artificial Intelligence has become an integral
part of the gaming industry. In fact, one of the biggest
accomplishments of AI is in the gaming industry.
• DeepMind’s AI-based AlphaGo software, which is known for defeating
Lee Sedol, the world champion in the game of GO, is considered to be
one of the most significant accomplishment in the field of AI.
• Shortly after the victory, DeepMind created an advanced version of
AlphaGo called AlphaGo Zero which defeated the predecessor in an
AI-AI face off. Unlike the original AlphaGo, which DeepMind trained
over time by using a large amount of data and supervision, the
advanced system, AlphaGo Zero taught itself to master the game.
• Other examples of Artificial Intelligence in gaming include the First
Encounter Assault Recon, popularly known as F.E.A.R, which is a first-
person shooter video game.
Space Exploration
Space Exploration

• Space expeditions and discoveries always require analyzing

vast amounts of data. Artificial Intelligence and Machine
learning is the best way to handle and process data on this
scale.
• After rigorous research, astronomers used Artificial
Intelligence to sift through years of data obtained by the
Kepler telescope in order to identify a distant eight-planet
solar system.
• Artificial Intelligence is also being used for NASA’s next rover
mission to Mars, the Mars 2020 Rover. The AEGIS, which is an
AI-based Mars rover is already on the red planet. The rover is
responsible for autonomous targeting of cameras in order to
perform investigations on Mars.
Autonomous Vehicles
Autonomous Vehicles

• Advanced Deep Learning algorithms can accurately predict what

objects in the vehicle’s vicinity are likely to do. This makes
Waymo cars more effective and safer.
• Another famous example of an autonomous vehicle is Tesla’s
self-driving car. Artificial Intelligence implements computer
vision, image detection and deep learning to build cars that can
automatically detect objects and drive around without human
intervention.
• Elon Musk talks a ton about how AI is implemented in tesla’s
self-driving cars and autopilot features. He quoted that,
• “Tesla will have fully self-driving cars ready by the end of the year
and a “robotaxi” version – one that can ferry passengers without
anyone behind the wheel – ready for the streets next year”.
Chatbots
Chatbots

• These days Virtual assistants have become a very common

technology. Almost every household has a virtual assistant
that controls the appliances at home.
• A few examples include Siri, Cortana, which are gaining
popularity because of the user experience they provide.
• Amazon’s Echo is an example of how Artificial Intelligence can
be used to translate human language into desirable actions.
This device uses speech recognition and NLP to perform a
wide range of tasks on your command. It can do more than
just play your favorite songs. It can be used to control the
devices at your house, book cabs, make phone calls, order
your favorite food, check the weather conditions and so on.
Chatbots

• Another example is the newly released Google’s

virtual assistant called Google Duplex, that has
astonished millions of people. Not only can it
respond to calls and book appointments for you,
but it also adds a human touch.
• The device uses Natural language processing and
machine learning algorithms to process human
language and perform tasks such as manage your
schedule, control your smart home, make a
reservation and so on.
Social Media
Social Media

• Ever since social media has become our identity, we’ve been
generating an immeasurable amount of data through chats,
tweets, posts and so on. And wherever there is an abundance
of data, AI and Machine Learning are always involved.
• In social media platforms like Facebook, AI is used for face
verification wherein machine learning and deep learning
concepts are used to detect facial features and tag your
friends.
• Deep Learning is used to extract every minute detail from an
image by using a bunch of deep neural networks. On the
other hand, Machine learning algorithms are used to design
your feed based on your interests.
Social Media

• Another such example is Twitter’s AI, which is being

used to identify hate speech and terroristic
language in tweets.
• It makes use of Machine Learning, Deep Learning,
and Natural language processing to filter out
offensive content.
• The company discovered and banned 300,000
terrorist-linked accounts, 95% of which were found
by non-human, artificially intelligent machines.
Artificial Creativity
Artificial Creativity

• Have you ever wondered what would happen if

an artificially intelligent machine tried to create
music and art?
• An AI-based system called MuseNet can now
compose classical music that echoes the
classical legends, Bach and Mozart.
Artificial Creativity

• MuseNet is a deep neural network that is capable of

generating 4-minute musical compositions with 10
different instruments and can combine styles from
country to Mozart to the Beatles.
• MuseNet was not explicitly programmed with an
understanding of music, but instead discovered patterns
of harmony, rhythm, and style by learning on its own.
• Another creative product of Artificial Intelligence is a
content automation tool called Wordsmith. Wordsmith
is a natural language generation platform that can
transform your data into insightful narratives.
Logistics and SCM
Logistics and SCM

• When combined with customer data and analytics, physical

artificial intelligence removes friction from the customer
experience. Artificial intelligence empowers businesses to act
on consumer data to drive improvements throughout many
areas of supply chain operations. Mobile technology and the
“Uberization” of things have made consumers hungry for AI.
• Consumers demand shorter delivery waits from retailers and
retailers will expect the same from manufacturers and
distribution centers. Autonomous trucks and robotic picking
systems allow supply chains to make fulfillment seven days a
week. Within the next five years, the shipping term “business
days” will become obsolete as consumers expect delivery on
nights and weekends.
Retail
Retail

• Shopping online creates rich data footprints regarding

the individual preferences, spending habits and
preferred channels of individual consumers.
• Feeding these digital breadcrumbs into an AI-engine
helps bring curated shopping journeys to mass
audiences. Automated bots can create lifelike, seamless
customer service experiences, addressing the consumer
on their purchase history and known preferences.
• On the marketing side, AI may deliver that extra dash of
relevancy programmatic advertising has been waiting
for all these years.
Retail

• On the consumer side, AI helps create individualized

display ads that website visitors want to see, while on the
accounting side, “the bots handle invoicing and payment
for these transactions, giving marketers more time to
focus on the big picture. With AI, predictive customer
service and marketing could be just around the corner.
• As you can see that the use of artificial intelligence is
prevalent in every aspect of the business. Today every
company is in some way an IT company. Hence as a
business leader, you need to move with the market and
take steps to leverage this technology to its best possible
extent.
 Thank you
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