EYE LEVEL

FRANCHISING
INFO KIT
 CONTENTS
Introduction
Welcome to Eye Level
06 _ Eye Level
07 _ Because Eye Level Works
11 _ The Opportunity in Singapore
12 _ Eye Level at a Glance

Our Brand
14 _ I am the Key
15 _ Our Students
16 _ Success Story

Our Service
17 _ Eye Level Math
18 _ Eye Level English

Marketing
Join the Family
22 _ Getting Started
23 _ Superior Training & Support
24 _ Requirements
24 _ Your Investment
25 _ What it Takes to Make the Cut

Frequently Asked Questions

INTRODUCTION
Meet Daekyo, Eye Level’s parent company.

Daekyo, the parent company of Eye Level, is one of the world’s leading
education brands with over 2.5 million subjects enrolled worldwide.

Daekyo was founded in South Korea in 1976 by Young Joong Kang, PhD.
Over the next 20 years, Dr. Kang’s fresh approach to supplemental
education would transform the industry. By 1999, Daekyo was the most
recognized education brand in South Korea. Daekyo began franchising in
the United States in 1991, and introduced the name Eye Level in 2003 for
global branding. Eye Level was ranked #89 in Enterprise’s Franchise 500 in
2011. With the support, services and materials provided by Daekyo, Eye
Level franchisees across the country have made their business ownership
dreams a reality.

Page 3
Page 4
Page 5
 EYE LEVEL
“I was wondering how my students would enjoy the paintings from a
student’s eye level.”

Eye Level is based on an educational principle where students learn at their

own pace. When the instructor understands the learning needs of a
student, the teaching are most effective.

This is a story about a teacher who changed his perspective. A man was
appreciating the art at the Smithsonian Museum in Washington DC. As he
approached each painting he would kneel down and look up at it. A
curious visitor asked him why he was looking at the painting from his knees.
He replied, “I am an elementary school teacher and I will bring my students
here tomorrow. I was wondering how my students would enjoy the paintings
from down here. I am trying to appreciate these paintings from a student’s
eye level.”
BECAUSE EYE LEVEL WORKS
Eye Level is based on an educational principle where students learn at their
own pace. When an instructor understands the learning needs of a student,
the teaching are most effective.

As a leading provider in supplemental education for Math, English, Eye

Level learning centers strive to teach and tutor children ages 3-16 in basic
learning skills.

EYE LEVEL STUDY PROGRAMS

Diagnostic Assessment
The diagnostic test will provide insight into the student’s ability and learning
needs. It is utilized to determine the best place to start the student in the Eye
Level curriculum.

Initial Starting Point

This allows students to build confidence to help ensure future success in
proceeding levels.

Self Directing Learning

Students will follow a self-directed learning method and develop
independent learning skills in our Eye Level learning centers. Instructors will
provide guidance to students as they move throughout their individualized

Page 7
Assessment
Before a student proceeds to the next level and new skill set, an Eye Level
instructor will give the student a level test to evaluate if they have achieved
mastery of the current material.

Feedback
Directors/Instructors provide consultations and communicate with parents
regarding their children’s learning progress on a regular basis.

Page 8
SMALL STEPS TO SUCCESS

All concepts and skills in the Eye Level program are interrelated. Mastery of
basic foundational skills is necessary before advancing to more complex
skills, resulting in improvement of a child’s accuracy and speed when
completing more complex questions.

THE LASTING BENEFITS FOR YOUR CHILD

Commitment to your child

No matter what your reason for attending Eye Level, we are committed to
provide your child with the most positive experience possible. This pervades
everything we do, down to the program we select for your child, and their
interaction with our thoroughly trained staff.

Eye Level has the best curriculum around

There is simply no competition when it comes to the quality of instruction
and curriculum that you will find at Eye Level. We are the only center
worldwide that offers a critical thinking component as part of our math
program. Furthermore, our curriculum has been developed in a way that
allows children to make progress and proceed through levels.

Individualised Instruction
While our curriculum is developed structurally, each child is assessed
individually. Our instructors tailor our curriculum by understanding each
child’s abilities from their eye level.

Page 9
THE OPPORTUNITY IN SINGAPORE
The private education sector is a growing industry in Singapore. With the
global education market estimated to be worth US$2.2 trillion annually with
7.2 million international students by 2025 and Asia expecting to account for
70% of global demand for international higher education, there are many
opportunities within the regional education industry for SMEs in Singapore.

Growth within the education sector reaches across several segments.

Demand for pre-school education is on the rise as attention to quality
“head-start” programmes for students grows. There is also an increasing
emphasis on continuous training for existing professionals. These trends are
set to fuel the robust growth of the education market, especially players
offering vocational training in diploma, degree and post-graduate levels,
professional/executive training and early childhood programmes.
 EYE LEVEL AT A GLANCE

400 LCS 1268 LCS 3000 LCS 5000 LCS

2010 2014 2017 2020

1 Method - Eye Level Method to meet the Eye Level of each child has been
consistent throughout the years.

2 Million Enrollments Worldwide - Throughout the years, Eye Level has nurtured
millions of students worldwide.

22 Countries - Eye Level Method is now available in 22 countries and regions

around the world but the number continues to grow.

40
Years - For the past 40 years since its establishment in 1976, Daekyo has
gradually grown into the nation’s best educational and cultural service
enterprise, emerging as a frontrunner in the field of education.

Page 12
 I AM THE KEY
Eye Level’s symbol is the form of both a keyhole and a child, and it
represents Eye Level’s core education principles.

The most important definition of the keyhole is education from a child’s

perspective. It is a window which students and instructors look through,
imagine, and dream together. As the keyhole is located at the child’s eye
evel, the symbol also represents the story of a teacher who knelt down to
see and understand children’s perspectives and attitudes. Eye Level’s
keyhole also triggers children’s curiosity, leading them to imagine and
create their own world and pursue their dreams for the future.

The keyhole stands for step-by-step study approach to learning, a process

of learning basic skills and laying the foundation for infinite growth to the
future. This is one of Eye Level’s educational principles. The line with four
colors, Red, Yellow, Blue, and Green, represents Eye Level’s educational
process, consisting of diagnostic/level testing, self-directed study,
assessment, and feedback. The connection between the four colors
illustrate not only the ongoing learning process but also the children’s
limitless growth and development through Eye Level’s structured
education.

Page 14
OUR STUDENTS

Page 15
 SUCCESS STORY
“I’m a mother of 2 lovely kids, one 3 and other 6, and used to work as an
engineer / sales engineer for more than 10 years. As my job was rather
demanding, I had to plan and find time to juggle between work and family.

I can say that I performed very well in my career (top sales, top success rate
etc) but I feel I could ‘perform better’ as a mother. I wanted to have more
quality time with my family, to play with my kids, to learn with them and to
nurture and guide them in achieving their life targets .”

Why Eye Level?

“One of the reason was the teaching tools and program Eye Level has.

Comparing to a few top tuition / enrichment programs which I have sent my

son to and the few franchise workshops which I have attended, Eye Level
provides the program that I am looking for. It’s philosophy of letting the child
learn at their own pace and own comfort level is exactly what I wanted my
son & daughter to have.”

Ms Tricia Chan, Eye Level @ Jurong West

Page 16
EYE LEVEL MATH
Eye Level Math helps improve problem-solving skills by enabling students to
master concepts through a small-step approach.

DEVELOPMENT OF MATHEMATICAL THINKING

Build a basic Foundation of Learn advanced Concepts

mathematics. and Applications.

Basic Thinking Math enables Critical Thinking Math enables

students to complete the students to develop depth
foundation of mathematics perception, problem solving,
and covers the following study reasoning skills, and covers the
areas: Numbers, Arithmetic, following study areas: Patterns
Measurement, and Equations. and Relationships, Geometry,
Measurement, Problem
Solving, and Reasoning.

Page 17
 EYE LEVEL ENGLISH
Eye Level English develops students’ mastery of English language arts skills to
meet the benchmarks as outlined in the Standards, including print
concepts, phonological awareness, phonics and word recognition,
language, comprehension, writing, and fluency.

Print
Concepts

Phonological
Fluency
Awareness

Mastery of
English
Writing Language Phonics
and Word
Arts Recognition

Language:
•Grammar
Comprehension
•Vocabulary
•Spelling

• Thematic Approaches and Combined Strategies

• Progressive Practice through the Different Levels

Page 18
 MARKETING
A comprehensive promotional calendar helps drive our business and
supports our core products to run continuously throughout the year.

Our marketing and public relations efforts have allowed Eye Level to
develop significant brand recognition, with both print media exposure and
internet presence. These include our website, Facebook page and other
popular enrichment review sites and blogs.

Brand Management & Island- Wide Events

Corporate Identity Exhibitions
Print Media Eye Level Literary Award
Social Media Eye Level Math Olympiad
Model United Nation Camp
Promotion
Free Trial Class Centre Activities
Holiday Bootcamp Roadshows
Learning Centre Open House
Campaign Centre Opening/ Anniversary
Testimonial Campaign
Referral Campaign Marketing Collaterals
Eye Level Parent Community
 JOIN THE FAMILY
In an increasingly competitive world, academic achievement is at the
forefront of parents’ priorities for their children and the Global private
tutoring market is expected to surpass US$102.8 Billion in 2018.

As a premier supplemental education and enrichment program, Eye Level

offers a competitive franchise opportunity for its partners with its effective
program, backed up by our strong business support.

GETTING STARTED

Step #1 : Application
Please complete the convenient, brief application form today!

Step #2 : Initial Interview

Discussions will include the basics of the Eye Level program and philosophy,
details about the Eye Level franchise and business model, your desired
Learning Centre location, and your interest in education and children. At
that time, all your initial questions will be answered.

Step #3 : Franchise Information Seminar

Presentation will include details about the Eye Level program and the Eye
Level franchise. The qualifying process, training procedures, and timeline for
becoming an Eye Level franchisee will also be covered during the seminar.
A question and answer session will be held.

Page 22
Step #4 : Final Qualifications
A final review of the background check, credit check, financial
documentation, and determination of protected territories you wish to
develop.

Step #5 : Final Interviews

Interview with Country Manager to finalise your plans. We will answer any
remaining questions you may have.

Step #6 : Franchise Agreement

Sign your Franchise Agreement and register for the Eye Level Training
Program!

SUPERIOR TRAINING & SUPPORT

Eye Level prides itself in providing its franchisees with thorough training and
comprehensive ongoing support, including:

• A 80-Hour Preparatory Training & Mentoring Programme

• Monthly Training Conferences
• Year-Round Training Modules
• Holistic Observations to aid Centre Operations
• Ad-hoc Supplementary Training Sessions

Centres will be empowered to achieve, and equipped to excel in their Eye

Level business.

Page 23
REQUIREMENTS

1. Passionate about helping children and driven to achieve financial

success and independence through business ownership.
2. Must possess at least a Diploma, Higher/ Advanced/ Graduate Diploma,
Bachelor’s Degree in any fields.
3. Conversant in English. Ability with Mandarin is a definite advantage.
4. Excellent communication and inter-personal skills.

YOUR INVESTMENT

• Start-up capital from as low as $70k.

• Short ROI of 18 months. ††
• You only work 4 days per week.

††
Projections will vary depending upon Learning Centre’s location, size, leasehold
improvements, and other variables.

Page 24
WHAT IT TAKES TO MAKE THE CUT
Eye Level offers exponential growth usually aer 6 months of operation.
Coupled with our multi level curriculum and extensive support, a Franchisee
would be able to see substainal growth every month.

• 2 million members, 1,300 Learning centres in 22 countries

Brand-Power • Global PR and Marketing
• Ranked #84 among Franchise Brands (entrepreneur.com)

• Eye Level University

Continuous Training • Regular training twice a month
• Reward Trip to Korea

• 40 years of know-how in education business

Management &
• Optimized operating system
Consulting • Periodic 1:1 consultation with center visit

Enrolments Gross Profit (Monthly) Duration (Months)

20 $ 1,600.00 1-2

61 $ 5,337.00 5-7

100 $ 8,750.00 9 - 11

Remarks

1. Gross Profit is calculated using average subject fees less royalty fees with GST.
2. Statistics above is based on factors such as marketing initiatives, shop frontage
etc.

Page 25
 FREQUENTLY ASKED QUESTIONS
Before you decide, ask yourself a few simple questions.

Can I accept guidance and direction, or do I prefer to chart my own

course?

Can I give total commitment to a product or service not of my own

development?

Can I accept that part of my profits must be paid to the franchisor?

Will I welcome the franchisor’s representative visiting me to check on the

quality of my service?

Am I proficient at following operation manuals and implementing

prescribed processes?

Can I accept that my franchise ownership may be for a fixed term, with an
option to renew for an additional fixed term?

Page 26
If you have the passion to work with children and want a
rewarding career, this guide is tailored for you.

myeyelevel.com