MATERIAL SELF - Power Point PDF
MATERIAL SELF - Power Point PDF
MATERIAL SELF - Power Point PDF
SELF IDENTITY
WANTS OR NEEDS?
• Needs are important for
survival
• Wants are synonymous to
luxuries. People buy them for
reasons that do not warrant
necessity.
THE SELF IN A MATERIAL WORLD
“People are likely to purchase products
that can relate to their personality”
SYMBOLIC MOTIVES
1. Status- the extent to which people
believe they can derive a sense of
recognition or achievement from
owning and using the right kind of
product. Status ,may increase
consumption and can motivate
behavior (e.g. one will buy a flat
screen TV of a known brand, with
latest features because its more
expensive than other brands)
SYMBOLIC MOTIVES
2. Affective Motives – Affect
(emotions) serves as a motivator
of pro-environmental behavior. In
relation to the economic self,
affective motive, can be a basis of
the buying behavior. Thus using
affective motive: people buy the
goods not only because they think
they need it but more so because
of the joy/happiness (affect)
buying the goods provide through
the mere acquisition of it.
The strong desire for material
possessions could lead to
psychological dysfunction or
impairment in functioning such
as Compulsive Buying
Disorder (CBD) which is
characterized by an obsession
with shopping and buying
behaviors that causes adverse
consequences, e.g. debts.
TWO THINGS TO BE CONSIDERED IN
ACQUIRING MATERIAL GOODS:
1. Utility – is concerned with how
things serve a practical purpose.
2. Significance – is concerned
with the meaning assigned to the
object and with how the objects
become powerful symbol or icons
of habit ritual.
CONSUMERISM AS A LIFESTYLE
• Consumers are often viewed as victims of greedy
companies. But, take note that everyone has free will
AVOID THE TRAP!
1. Exercise intellectual independence. BE
aware of how consumerism controls your life.
Try to defend yourself from unwanted external
pressures. Ignore advertising . Think for
yourself. Question all information given to you,
and start looking for information yourself.
2. Consume less, live more. Stop and think
about the influences of consumerism in your
life. Then, think about what really matters to
you and how you want to live it. Strive to live
the life you want, not how others think you
ought to live.
THANK YOU!