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    Charte Graphique V2

    Uploaded by

    kenza
    The document provides guidelines for the corporate identity of Shaï and more, including their mission, vision, values, logo construction details, approved colors, and typography. Their mission is to provide healthy, creative beverages and nurture relationships with consumers. The vision is to improve lifestyles through developing healthier products and inspiring brands. Core values include doing what is right for consumers and taking pride in their work.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Charte Graphique V2

    Uploaded by

    kenza
    27 views13 pages
    The document provides guidelines for the corporate identity of Shaï and more, including their mission, vision, values, logo construction details, approved colors, and typography. Their mission is to provide healthy, creative beverages and nurture relationships with consumers. The vision is to improve lifestyles through developing healthier products and inspiring brands. Core values include doing what is right for consumers and taking pride in their work.

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    Charte graphique V2

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    The document provides guidelines for the corporate identity of Shaï and more, including their mission, vision, values, logo construction details, approved colors, and typography. Their mission is to provide healthy, creative beverages and nurture relationships with consumers. The vision is to improve lifestyles through developing healthier products and inspiring brands. Core values include doing what is right for consumers and taking pride in their work.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views13 pages

    Charte Graphique V2

    Uploaded by

    kenza
    The document provides guidelines for the corporate identity of Shaï and more, including their mission, vision, values, logo construction details, approved colors, and typography. Their mission is to provide healthy, creative beverages and nurture relationships with consumers. The vision is to improve lifestyles through developing healthier products and inspiring brands. Core values include doing what is right for consumers and taking pride in their work.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    CORPORATE IDENTITY

    G UI D L I NE S

    2019
    Lead
    by example
    Values

    Be proud
    Do of what
    what’s we do
    right

    Work
    with
    love Give back
    At shaï and more our mission is to :
    · Liven-up days and inspire people through great-tasting, creative, and healthy beverages.

    · Provide healthy products and brands that the consumer trust, love and passionately engage with.

    · Nurture a genuine relationship with our consumer.


    Vision

    Our vision is to improve lifestyle and consumption habits, hrough the development of healthier products

    and exciting brands.

    WE DO THIS BY :
    · Only doing what we believe is right by our consumer, if we believe it’s wrong we don’t do it.

    · Take pride in what we do and who we are by constantly doing our best for our consumers.

    · Engage with and listen to our consumers needs and desires.

    · Build brands that inspire

    · Aspire to leave the world slightly better off every day and to do good wherever we can.
    IDENTITY - LOGO

    CONSTRUCTION
    Identity details

    Construction Optical corrections to


    make it look natural

    Equal
    Angle-radius
    X

    Safe zone

    Chosen direction

    X X/2

    X X/2 X X/2

    Formed with X/2 Circle


    IDENTITY - LOGO

    COLORS
    INITIAL COLORS #4f4f4f
    C : 65% - M : 58% - J : 57% - N : 36%
    R : 79° G : 79° B : 79°

    PANTONE 3405 C

    #68ae60 #000000
    C : 78% - M : 2% - J : 89% - N : 0% C : 75% - M : 68% - J : 67% - N : 90%
    R : 104° G : 174° B : 96° R : 0° G : 0° B : 0°

    SECONDARY COLORS

    May change according to the products (or flavors) in use.


    IDENTITY - LOGO

    TYPOGRAPHY

    ab
    maxwell regular headlines
    abcçdefgjhijklmno Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-
    my nibh euismod tincidunt ut laoreet dolore magna Lorem ipsum dolor sit
    amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod

    pqrstuvwxyz
    tincidunt ut laoreet dolore magna Lorem ipsum dolor sit amet, consectetuer
    adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore
    magna Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
    nonummy nibh euismod tincidunt ut laoreet dolore magna Lorem ipsum
    dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
    euismod tincidunt ut laoreet dolore magna
    Lowercase letters - used in Headlines and Titles
    Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-
    my nibh euismod tincidunt ut laoreet dolore magna

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum-
    my nibh euismod tincidunt ut laoreet dolore magna Lorem ipsum dolor sit
    amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod
    tincidunt ut laoreet dolore magna

    Open sans Family

    Z
    SECONDARY TYPO - used in paragraphs

    ABCÇDEFGJHIJKLMNO
    PQRSTUVWXYZ
    abcçdefgjhijklmno
    pqrstuvwxyz
    IDENTITY - LOGO

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