Validation Process
Validation Process
Validation Process
LEARNING OBJECTIVES
1. Describe the validation process
2. Design experiments using the simplified
validation board
3. Describe different validation methods
OUTLINE of PRESENTATION
HOW DO WE USE THE VALIDATION PROCESS
TO PROVE PRODUCT-MARKET FIT? PRESENTATION OF
OUTPUT
GROUP
ACTIVITY
1
Simplified Validation Process
Customer Development Process
Customer Validation
• All about understanding the problems and
needs of the customer
• Gain more insights
• Confirm that the product is attractive to the
target customer, i.e., Product-Market FIT
Validation Process
Success
Pursue!
Identify
Design an Success
Hypothesis Experiment Test
Criteria
Pivot!
Failur
e
Design Experiment
VALIDATION BOARD
• simple tool for testing out your latest startup and
product ideas
• goal of using the validation board is to help
entrepreneurs all over the world get out of the
building and talk to customers
• So many products fail because they aren’t solving a
problem that customers care about
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SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board
Problem What is the problem of your identified customer that you want to
solve?
Solution What solution do you propose?
Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan
Success Metric How will you know if you are successful? (Set a target outcome)
No way to find out if the baby needs to Women at their 30’s don’t have time
Problem change the diaper unless you check it to change diaper because of work
Interview: 100 women age 30 who just had a Concierge: Show the mock App to
Experiment baby mothers and test if users will actually use
the app.
Success Criteria 60% of the respondents wants to get an alert
that they have to change the diaper already
75% of respondents would use
the app
Result 30% of the respondents wants to get an alert 90% of respondents would use
the app
Action Pivot!
Pursue!
Validation Methods
1. INTERVIEW / EXPLORE
> Find the customer’s pain
2. PRE-SELL / PITCH
> Measure the Demand
3. CONCIERGE
> Product
Method 1: Exploration / Interview
• This method is usually used if you have little
information about your idea
• Goal is to find the pain points of the
customers
Method 1: Exploration
Method 2: Pitch/ Pre-Sell
• It involves pitching a specific solution to the
customer even before the product has been
built.
• Examples:
– Email - Landing page
– Cold call - Fake Ads
Method 3: Concierge
• Delivering your product through a physical
service
• Delivering the product with as little
technology as possible
“Fail Fast. Learn Faster”
“Good Founders never FAIL.
They just PIVOT.”
Group Activity:
Design your Validation Board
SIMPLIFIED VALIDATION BOARD
Customer Choose one of your identified Note: One customer per
Segment customer segments. validation board
Problem What is the problem of your identified customer that you want to
solve?
Solution What solution do you propose?
Experiment How will you validate? (Interview / Sell / Concierge) Experimental Plan
Success Metric How will you know if you are successful? (Set a target outcome)