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    Venkat S
    The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

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    Project Title

    Uploaded by

    Venkat S
    167 views6 pages
    The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

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    The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    167 views6 pages

    Project Title

    Uploaded by

    Venkat S
    The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 6

    Project Title

    List of Marketing Project Topics

    THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

    A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


    MARKETING

    ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


    A CASE STUDY OF NASCO MARKETING COMPANY)

    ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

    EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

    IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN


    FIRST BANK NIGERIA PLC

    IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

    IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


    LAGOS STATE UNIVERSITY STUDENTS)

    MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

    STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


    COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

    THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

    THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

    THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


    SECTOR OF NIGERIA

    THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN


    ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC

    THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


    ORGANIZATION (A CASE STUDY OF PZ CALABAR)
    Project Title

    THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

    THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE


    OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

    THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


    BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

    THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


    CASE STUDY OF BANK PHB

    THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

    APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

    APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


    CUSTOMER SATISFACTION

    IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

    THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


    STUDY OF FIRST BANK NIGERIA PLC)

    IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

    IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE


    STUDY OF NIGERIAN BREWERIES PLC)

    ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

    THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

    AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS


    (A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

    THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

    ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


    Project Title

    Case Study of NASCO Marketing Company)

    THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


    METROPOLIS

    TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

    THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


    IN NIGER STATE

    THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


    GOODS IN PORT HARCOURT

    CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


    STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

    AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


    OF UNION BANK PLC

    MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

    EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


    INDUSTRY

    THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

    THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


    INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
    COMPANY ASABA)

    A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


    PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT
    LTD)

    BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


    COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

    E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

    THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


    Project Title

    STUDY OF HERO LAGER BEER)

    THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION.


    (A CASE STUDY OF GTB OF NIGERIA PLC,)

    THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


    NIGERIAN BREWERIES PLC, ONITSHA)

    THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


    MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

    THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


    NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

    THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


    ACCOUNTABILITY IN GOVERNMENT

    EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

    IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


    NIGERIA PLC

    THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

    THE EFFECT OF PACKAGING ON SALES OF GOODS

    THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


    BANK PLC

    THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


    INDUSTRY

    THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF


    PZ CUSSONS NIGERIA PLC, ABA)

    ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


    BANKS IN PORT HARCOURT

    INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


    Project Title

    TELECOMMUNICATION INDUSTRIAL

    PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


    MANUFACTURING COMPANIES IN PORT HARCOURT

    BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED


    MANUFACTURING COMPANIES IN PORT HARCOURT

    ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


    HARCOURT METROPOLIS

    BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS


    IN PORT HARCOURT

    CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


    NIGERIA BANKING INDUSTRY

    IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


    SELECTED DEPOSITE BANKS)

    INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


    (A CASE STUDY OF SMES IN LAGOS STATE)

    IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


    OF MAY AND BAKER PLC)

    THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE


    STUDY OF GUINNESS NIGERIA PLC)

    CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

    CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

    SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


    PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

    IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


    ORGANIZATION

    THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT


    Project Title

    (A CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

    THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE


    STUDY OF COCA-COLA BOTTLING COMPANY)

    THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


    STUDY OF UYI GRAND HOTEL, AUCHI)

    THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of


    Asaba Community)

    THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


    OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

    THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


    OF OVALTINE PRODUCT)

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