D I G I T AL M A R K E T I N G S E R V I C E S 2

“ The best marketing

doesn’t feel like marketing.
— Tom Fishburne, CEO, Marketoonist

We think Tom said it best. Though he may have been talking about Content Marketing in particular,

we believe this works for Digital Marketing on the whole. Marketing is at its best when your target

audience does not feel like it’s being marketed to, when your message isn’t forced on them. And Digital

Marketing, when done right, comes the closest to achieving that.

Digital Marketing is for All Companies, Big and Small

It used to be that marketing was something only big companies had a budget for. With Digital

Marketing, smaller businesses can join the game and go after their slice of the online market.

Digital Marketing is Real-Time and Targeted

Gain insight on what your customers really want and engage more effectively as you get to interact with

them at the exact times they have interest and questions about your product.

Digital Marketing is Mobile

Never miss an opportunity to be there for your audience. With Digital Marketing, you are always within

arm’s reach of your target audience, literally.

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Build. Attract. Engage.

Website Design and Development

With your website, you hold the power not just to inform but to provide an experience. In the B2B

market, over 90% of buyers research online before making their decision. And they decide based not

only on how your website looks but how easy it is to use as well. Product information, if not intuitively

accessible to your website visitor, might as well not be there at all. Navigation and function are critical to

conversion of that highly valued website traffic into leads or sales.

Search Engine Optimization

After spending all that time and effort on building, you now have a user-friendly website packed with

great content. Congratulations! The next crucial step is to make sure your site generates the right

amount and the right kind of traffic. That’s where search engine optimization (SEO) comes in. SEO

makes your website visible to search engines like Google, so that prospects looking for your product or

service can easily find you. Keep in mind that 93% of B2B decision makers start their buying journey

with a search engine query, so you can’t afford to ignore SEO.

Social Media Marketing

Now that you’ve established an online presence, it’s time to proactively reach out to your target

audience. Social media marketing gives plenty of opportunities for you to interact with prospects and

customers, from promoting your content, all the way to building a community around your brand. It’s

an effective way to boost your online visibility and develop relationships with prospects, especially since

72% of B2B buyers use social media when researching a solution.

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Website Design and Development

We can’t say enough how crucial your website’s design is to your success. A research study of online

health sites revealed that when it comes to factors that cause an audience to mistrust a website, 94%

of respondents cited design elements over content as more influential of their mistrust. This should

come as no surprise because we know that before anything else, we buy with our eyes.

This isn’t to say that having a website that looks good is enough. Website design is more than just

colors and cool graphics. Good website design takes into account the visitors’ experience. Apart from

impressing your guest with how great everything looks, we make sure your guests get around with ease,

finding what they want when they need it. An effective combination of great aesthetics and usability

translates to successful web design.

With decades of experience, our talented team of web designers and developers are proficient in the

website creation process and know what makes for good website design and a great website-browsing

experience:

1. Full client collaboration

2. Intuitive navigation and usability

3. SEO-friendly site structure

4. Responsive design for devices

5. Ease in updating via CMS

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WEBSITE DESIGN AND DEVELOPMENT

We design with a purpose - YOUR purpose.

We are here not just to build your website for the sake of having it up and running by the deadline.

We build it to answer the challenges you face and help you establish a solid and lasting online

presence for years to come.

SMALL BUSINESS BUSINESS STANDARD ECOMMERCE

1 Pager, Brochure-type Max of 8 Sub Pages Includes Basic Plan

$ 1,000.00 $ 2,500.00 $ 3,500.00

PROMO RATES

New Client
Less 20%
$ 800.00 $ 2,000.00 $ 2,800.00

Current Client
Less 30% $ 700.00 $ 1,700.00 $ 2,400.00

Hosting & Domain Header Blog

Graphic Designs Intro / About Email Optin

Video Editing Products / Services Gallery / Slider

Search Engine Optimization Social Media Links Portfolio

Social Media Marketing Contact Form / Map Shop / Pricing

Support & Maintenance Support & Maintenance Testimonials

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Search Engine Optimization

Our SEO Services bundle centers around your web crawler perceivability for predictable activity and

increase in potential clients. It also involves your rank on Google as well as your opposition within

the same specialty, market, or niche as yours.

With our SEO service, you’ll soon leave your rivals behind. We include the following:

• Month to Month Reports • Search Engine Optimization Writing

• Site Analysis • Quality Backlinks
• Blog Setup (if necessary)
• Google Analytics Report

3 MONTHS 6 MONTHS ANNUAL

$ 6,000 $ 8,000 $ 14,500

PROMO RATES

New Client
Less 20%
$ 4,800 $ 6,400 $ 11,600

Current Client
Less 30% $ 4,200 $ 5,600 $ 10,150
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Search Engine Optimization

Specifics Description

ANALYSIS AND ON-PAGE SEO

Website Content Analysis

Comprises 20-25% of the Google
(One Time Set-Up) algorithm

Accurate Meta Analyze Metadata (Target Keywords) based on search engine

Data Analysis guidelines

Sitemap Integration Submission of Sitemap to Search Engine Sites like Google

Analyze The Structure of the website that includes the uniformity of the
Website Structure Analysis navigation and responsiveness when viewing the site using mobiles and
tabs

Detailed Competitor Analysis Review of the websites of top competitors

Adding the website to webmaster tools which is part of search engine

Inclusion to Webmaster Tools features

Installation of Google Analytics which records the visitors and the pages being viewed
Google Analytics Installation

Comprehensive Keyword Thorough research of words to be used to attract and convert website
Research visitors

Google Map Listing for your Business/Services

Adding of our business website to Google Maps/Internet Maps

Checking of the website’s reputation to know if the site is being banned

Online Reputation Check
by search engines (Google, Yahoo, Bing, etc.)

Historical Backlinks Check Gathering of backlinks from the very beginning up to the present

Submitting of website to some of the biggest search engines

Search Engine Submissions
worldwide (Google, Yahoo, Bing)

Adding address to Google Maps so it will become visible in search results

Google Maps Inclusion
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Search Engine Optimization

Specifics Description

Tagging the images you used on the website to improve visibility when
Website Image Alt Tagging
searching for related images

Domain and Page Authority Indexing

Inclusion of the owner of the website in the search engine results whenever the site

Your choice of words to be linked Choosing of Keywords (words) that you want to be linked to a website

OFF PAGE SEO

Submission of the website to high PR bookmarking sites like Delicious,

Social Bookmarking
Reddit, Google Bookmark

Through Directory Submission, we can improve link popularity of the

Directory Submission client’s websites. So everyone will find high PR (page ranking) directory
submission site list to improve their site ranking plus link popularity

Writing of article(s) based on website

Unique Article Writing offerings and search engine guidelines
*maximum of 8 articles per month

Posting of articles on website and submission to high PR article sites like ezines to ra
Article Submission

Submission of the website to high PR press release sites like PRBuzz to

High PR Press Release
help with ranking & bring instant exposure
Submission
*maximum of 4 PR per month or as needed
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Search Engine Optimization

Specifics Description

Marketing Infomercial Video Posting and submitting videos to Youtube and other streaming sites for
Postings marketing purposes
*as needed

Forum Profiling Creating profile bio with link going to website

Web 2.0 Submission

Submission of content via Hubpages, Squidoo, blog sites, etc.

Vital technique of SEO whereby we convert online and offline content

Content Conversion and Sharing to PDF, DOC or PPT files and submit them to file sharing sites

Blog Commenting on Related

Niche Sites Commenting on related blog sites with attached links

Registering to sites with account profile in order to insert links going to website
Profile Backlinking

Submitting of website photos with detailed title and description to

Photo Sharing
photo sharing sites like Flickr
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Search Engine Optimization

Specifics Description

Micro Site Submission Submission of links with concise persuasive description

Recording audio and submitting it podcasting sites like iTunes and

Podcast Submissions Soundcloud for link building & reputation building purposes
*Limited to basic editing only

Complete PDF Report A full report of the website’s status and its ranking to be sent via email

WEBSITE SUPPORT

Website Audit A thorough website audit and report regarding current website health

Fixing critical website errors that might permanently harm the website’s
Website Error
online reputation
Fix

Minimum of 3 Months Subscription

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Social Media Marketing

Long range informal communication - otherwise

known as social media - is, as of now, one of the

Our social media marketing service ensures that
most used online, with Facebook having recently
individuals on Facebook and Twitter learn what
toppled Google as the world’s most visited
your organization is about, what items you’re
website. Networking by way of social media is
offering, what your organization is up to and
an easy decision, as far as digital advertising is
what they can receive in return.
concerned. There’s no doubt that social media

networks can help build your image as well as

It empowers your organization to enter the
your brand.
person-to-person communication network and

easily share information, so you become an

established authority in your field.

Our service includes the following:

Facebook Ad Campaign Management Twitter Page Account Creation and Management

• Target market research

• Facebook ads analytics report • Twitter profile creation
• Facebook engagement • Status updates
• Integration with company website
Facebook Page Account Creation
and Management Monthly Reports
• Facebook page or group creation
• Facebook group or page status updates • Monitoring
• Integration with Twitter account • Engagement
• Integration with company website • Recommendations

LinkedIn Page Account Creation

and Management

• LinkedIn page or group creation

• LinkedIn group or page status updates
• Integration with Twitter account
• Integration with company website
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Social Media Marketing

3 MONTHS 6 MONTHS ANNUAL

$ 6,000 $ 8,000 $ 14,000

PROMO RATES

New Client
Less 20%
$ 4,800 $ 6,400 $ 11,200

Current Client
Less 30%
$ 4,200 $ 5,600 $ 9,800

Specifics Description

LinkedIn or Facebook Page SetupIncludes setup, profile content writing & timeline design

LinkedIn or Facebook updates

Unique Social Media Posting
*1 post per account

Group Sharing Sharing of social posts to social groups

Social Connection Target number of connections and followers per month

Social Commenting Engage in conversation on highly related social channels

Posting of related videos or if provided, adding your own created video

Video Posting / Submissions (video created from subscribing to any SEO package)
*2 video postings per month if subscribed to SEO plan

Linkedin and Facebook Ad Spend or extra and will be billed directly by

Facebook and/or LinkedIn Ads
Facebook and/or LinkedIn
Management
*optional

Minimum of 3 Months Subscription

Twitter, Google+ and other social media channels available upon request at custom rates
D I G I T AL M A R K E T I N G S E R V I C E S 13

Value Added Services

SEO / SMM Reporting

Analysis Report

Activity Report (weekly & monthly)

Rank Status Report

Maintenance Description

Content

Page and Posts Adding, removing and updating content

Image and Video Editing Editting images or videos provided by the client

Optimization

Google Insights Checking available optimization on javascript, css and images

GTNetrix Checking speed of website loads and available optimization

WPMUDEV Checking website performance and security

Security

BackupBuddy Scheduled backup using backup buddy

iThemes Security Improving Wordpress website security

Wordfence Security Protecting website from hacks and malware

Sucuri Site Check Checking website for errors and out-of-date software

Custom rates for all services are available based on actual website analysis and recommendations.
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