Model Project Report On Commercial Café Cum Restaurant Business
Model Project Report On Commercial Café Cum Restaurant Business
Model Project Report On Commercial Café Cum Restaurant Business
Introduction
Restaurant business in India is always evolving. More Indians are warming up to the
idea of eating restaurant food whether by dining outside or getting food delivered.
While the industry is fragmented and coming up with newer business models.
So what is this market like and what you should know to touch profitability here?
We’re covering this and a lot more like:
Market Size
Challenges
Delivery Disruption
Commission Fatigue
Dark Kitchens
Customer Experience
Investment
Current Trends
Restaurant of the Future
More Resources
Let’s dig in!
Only if the delivery apps reduce their commissions to around 10% will we potentially
stop losing so much money.”
While in an analysis, Forbes found out –
Restaurant business in India will continue to grow commission fatigued in supporting
third-party aggregator fees (which range anywhere from 15 to 30%), and a few will
start to wean off of these services by implementing their own platform and delivery
fleets.
More players are now setting up their own online ordering platforms. Want to see
some examples? Go here.
People tell an average of nine people about good experiences and tell 16 (nearly two
times more) people about poor experiences.
Providing good customer experience actually costs less than providing a bad
customer experience in the long run. Moreover, great customer experience also
makes customers willing to spend more money with you.
As Scott Cook has mentioned before – “Instead of focusing on the competition, focus
on the customer.”
This way you’ll never have to worry about the competition.
How to work on your customer experience?
Gather data about your customers, turn that data into insights, and place those
insights into action. Always be honest with them and connect on a human level.
Overall, the demand for healthy food will continue to grow as consumers become
more conscious about their diet by trying to eat healthy, going for farm-to-table
lunches, growing their own garden herbs, buying organic produce, trying new grains
and consciously avoiding junk as much as possible. Dairy alternatives like almond
and soy milk will also continue to grow popular with millennials.
Home chefs, another growing trend, are likely to drive this trend as they run small
kitchens where the recipe for success is a mix of experimentation and quality control.
Though health food is still largely an urban, metro phenomenon. Awareness has not
yet trickled down to other cities. But with growing consumer preference, it is only a
matter of time before the health and wellness foodservice industry expands its base
into the non-metro cities as well.
Restaurant tech will come together with more automation
These are the early days of AI and machine learning-based automation in the
restaurant industry.
“Consumer demand for greater convenience and speed will continue to accelerate,
and restaurants are responding by adopting and incorporating more sophisticated
layers of technology into day-to-day operations,” said Hudson Riehle, senior vice
president, research and knowledge group, National Restaurant Association.
Restaurants business in India will redesign for off-premise business
In a Restaurant Delivery survey, it was found that:
Nearly 4 in 10 operators plan to invest more capital in expanding their off-premises
business.
A solid majority of casual-dining (72 per cent), family-dining (63 per cent) and fast-
casual operators (64 per cent) say their delivery sales are higher than they were two
years ago.
Delivery optimization is key for the majority of restaurants.
Kiosks to take the front place
Major chains have started accelerating their kiosk rollouts, normalizing the habit of
ordering from a touchscreen versus front-of-the-house employees. Kiosks and self-
ordering will be seen adapted by more QSRs and fast-casual restaurants.
Fast-casual everything for restaurant business in India
“There are many things happening, but my prediction is that fast casual will make
significant inroads. We’ll continue to see luxury ingredients served in a very simple
fashion with self-service.” – Geoffrey Zakarian, chef, restaurateur and TV
personality.
Reusable packaging
73% of millennials say they try to buy food in packaging that is recyclable, while 59%
say they look for beverages in packaging that is made with renewable materials.
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69% have changed what they buy in order to avoid artificial foods and beverages.
(Source: EcoFocus Trend Study)
With the plastic ban hitting more and more cities in India, cloth bags, non-plastic
packaging of foods, carrying your own cups/bottles to cafes is all set to take over in a
big way. Consumers will also expect restaurants to provide and promote these
reusable/recyclable options.
Cocktail culture
Have you heard of Espresso Whisky? There’s much more happening in the cocktail
side of things. Resto-bars in India are happily creating larger drinks menus than food
menus. Hiring bar consultants to set it up is also becoming a common practice. All
this is leading to a thoughtful range of cocktails that have a story to tell or have an
interesting origin. And consumers are excited about this trend.
Eating where you shop
Restaurants business in India are coming up with new ways to innovate and provide
a complete experience to their customers. One of which is combining retail and food.
Going beyond food, restaurants are turning retail destinations with millennials being
the prime takers for this concept. The retail industry, which is expected to grow to
$1.1 trillion by 2020, has a lot in common with the restaurant industry.
Places like Cafe Dori, Plum by Bent Chair in Delhi are a few examples of this shift.
At Plum Café, visitors can buy anything they see and anything that they like, quite
literally. “It could be the spoon they are eating from or a piece of art hanging on the
wall; if a customer sees it, he can buy it. Everything in the restaurant has a price tag
attached to it,” says Sukhija, who will be retailing Bent Chair décor products at his
restaurant.
Targeting younger consumers for restaurant business in India
Restaurant operators across all segments are focusing on building business among
younger consumers (Millennials and Gen Z). To attract these tech-savvy consumers,
a majority of operators expect to devote more resources to social-media marketing
and personalized communication.
Need for usable restaurant data
In our Restaurant Technology Report, 81.2% restaurant operators said that analytics
is an important part of their business.
While restaurants are collecting and looking at data, there’s still a barrier in
understanding it and using it to derive insights. Time now is calling for a data
ecosystem that is usable and connected to your restaurant management system. An
ecosystem that gives them insights into sales, marketing, operations, front-of-house,
back-of-house, customers, and retention.
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Overhead Costs– Overhead costs are the other expenses that are not related to food
or labor. These include:
Rent- The rent covers a significant part of your restaurant costs, and is profoundly
affected by the location of the restaurant. However, the rent should never exceed
10% of your total revenues.
Interiors– You can decide on the interiors based on your restaurant concept and
theme, and your budget.
Kitchen equipment- Purchasing the right quality equipment may seem heavy on the
pockets, but they always recover their costs in the long run. Know about the various
types of essential equipment without which you cannot run a successful restaurant,
here.
License- Restaurant licenses are an essential expense of your restaurant, and
cannot be ignored. Based on your establishment type, the license fee varies. We
have covered the topic of the restaurant license in detail below.
POS- The new age, modern technology POS can smoothen your restaurant
operations like never before. The price of POS depends on its features and
functionalities, which should be chosen considering your restaurant needs. We have
covered the topic of POS below in detail.
Marketing- You should ideally spend 1-2% of your revenues on marketing your
restaurant. There should be a perfect balance between offline and online marketing.
Word of mouth marketing, along with digital marketing can do wonders for your
restaurant.
4. Decide the Location for Your Restaurant
Location is an essential factor to consider while discussing how to start a restaurant
business, as it can determine the success of your restaurant. When choosing your
restaurant’s location, it is a good idea to identify your competitor in that area and
gauge their progress and understand their business model. The competition needs
to be assessed not just in terms of cuisine, but also the type of dining experience
they are offering to their customers – casual dining, fine dining, QSR, etc. Evaluating
the competition would help you understand the customer base that hovers in that
area, their pocket size, and their preferences.
Other factors to be considered while deciding the location of the restaurant business
in India, are-
Visibility and accessibility- The restaurant should be located in a place that is easily
visible as well as accessible. Upper floor locations are generally not considered
suitable as their visibility is low, and customers also find them difficult to locate. A
restaurant right in front of the road and on the ground floor has higher footfalls.
NOC- Before you open your restaurant, you would also need a No Objection
Certificate (NOC) from at least three of your neighbors.
Find out how to choose the perfect location for your restaurant here.
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2. Service staff- The waiters, housekeeping staff, busboys, etc. are your service
staff. Since they have to interact with customers, they need to be good at
communication and must be trained appropriately.
3. Management staff- Your restaurant’s manager, chef, cashier, store manager,
etc. comprise the management staff, and they need to be educated as well as
experienced.
Hiring the right chef is extremely important for your restaurant as your food is what’s
going to attract your customers. Apart from cooking, your chef also designs your
menu, keeping in mind the ingredients that are readily available, and train and lead
the staff to prepare and present the dish. Therefore, an experienced chef is a must
for your restaurant. Before you start a restaurant business, you must also remember
to train your staff not only regarding their job but also on how they should serve their
customers to deliver stellar customer service. Find out how to create a Human
Resource Structure for your restaurant here.
7. Design a Stellar Menu
The next step to starting a restaurant is designing a menu. A smartly designed menu
can make a significant impact on your restaurant’s food costs. The menu should
comprise items that can be prepared quickly and use local or readily available
ingredients. It is advisable to serve dishes that use similar ingredients, which will
help you to reduce your overall food cost and the scope of the generation of waste.
The menu also needs to be designed in a way that lures customers to spend more.
You should decide on the cuisine that you want to serve and choose the menu items
based on the audience’s demands.
Find out how you can create an attractive menu that would boost sales in your
restaurant here.
8. Arrange Suppliers & Vendors for Your Restaurant
A healthy relationship with your supplier and vendor is essential for the smooth
functioning of your restaurant. You must have at least two-three vendors in each
category. This would help compare prices, and will also serve as a backup in case
some problem comes up with one.
You must always have two days’ worth of stock in your inventory in case of
emergency situations. The items must always be delivered in the morning and
checked every day. Both quality and quantity checks must be done at the closing
time of your restaurant.
It is always preferable to have long-duration contracts with the vendor as it helps in
maintaining the consistency of your raw materials. You also need to check the Trade
Identification Number (TIN) of the vendor before you give him your restaurant’s
supply contract.
9. Install Right Technology at Your Restaurant
Restaurant technology is often the most ignored part of running and managing a
restaurant, though perhaps the most important. With new-age modern technology,
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the robust POS has come up with a number of integrated features that have
streamlined the restaurant operations to a great extent. Niche restaurant technology
solutions are available for different types of restaurants.
PROJECT COST
Capital Investment:
Particulars Specifications Units Unit Cost Total Cost(Rs)
Infrastructure
Space ( 2 year Lease ) 1000 sqft 24 month 50,000/month 12,00,000/-
Interior 1000 sqft 1000/sqft 10,00,000/-
Chair 20 1500 30,000/-
Table 10 2000 20,000/-
Miscellaneous 50,000/-
23,00,000/-
Kitchen setup
Range 200cm, 1 90,000/-
Stainless
steel, 5 Burner
Oven 65 litre 1 35,000/-
Grill 100cm 1 15.000/-
Stainless steel
Deep Fryer Commercial 1 7,000/-
Stainless Steel
Double Deep
Fryer 6+6
Litres
Freezer 500 litre 1 30,000/-
Sauté pans 3 1500/- 4,500/-
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DISCLAIMER:
The view expressed in this project report are indicative and advisory in nature. The
actual cost & returns may differ considering the specific requirement of the project.