International Conference on Education, Management, Computer and Society (EMCS 2016)

Innovative Industrial Design

Wu Tao
Jiangxi College Of Foreign Studies

Abstract—With the informationization development of the

21st century knowledge economy, e-commerce has more and C. Information preservation is not easy
more close relationship with our study, work and life. Design information are most in written and graphic
Objective: It is necessary to explore the evolution direction forms. With the increase of frequency and the damage to
of industrial design in the post industrial age to adapt to the the materials, design information is often unable to be
electronic commerce era and to give new meaning to saved for a long time. In addition, the traditional collecting
product design. Method: decompose the process of the method is a lack of computer and digital auxiliary, which
industrial design for business services. This paper discusses is prone to failure and error.
the behavior patterns and consumer features of online Based on e-commerce, from the perspective of
shopping consumers, studies the advantages and industrial designers, this paper develops the appropriate
disadvantages of e-commerce, and seeks the feasibility of the
design support tools, which cannot only help designers
combination of industrial design and e-commerce in many
aspects. Solution: In the era of electronic commerce, product
convenient search and manage design information
designers can get more accurate and real product effectively, but also can improve the communication
information feedback from electric business platform, find efficiency of design information both inside and outside
out new areas in interactive interfaces and extend the new the enterprise.
business models.
II. THE INFLUENCE OF E-COMMERCE TO CONSUMERS
Keywords-Electronic commerce; Industrial design;
E-commerce usually refers to achieve the
Product design; Interaction
comprehensive electronic of the whole business and trade
I. INTRODUCTION activities around the world, under the Internet
environment, based on the server and the browser
The production of product design information is applications, which covers any form of commercial trade
originated in the transformation of the design data. The pattern in which each party of the trade does not approach
product design information in the past only stayed in the face to face exchange or face to face interview. From the
application mode of the data level. However, the product aspect of technology, e-commerce can be defined as:
design information today then progresses the so-called e-commerce is a set of more than one kind of technology,
information level (there are inheritance order and including exchanging data, accessing data (such as a
relationships between data). And in the era of knowledge sharing database or electronic bulletin boards), and
economy in the future, it will be up to the knowledge automatic data capturing, etc.
hierarchy (has ability to explain and make decisions), in The consumption behavior depending on the Internet
order to be referred and used by design personnel to is a new human activity. In the process of consumption,
improve design efficiency. The design information needed consumers is in an active status. On electronic shopping
by the personnel in design field refers to all the platform, consumer can switch to a different electrical
information which is produced, collected, referred and business in a few seconds. They can compare, identify and
consulted by designers or design organizations from the deal with information and search for what they really need
initial concept design to the last detail design phase of the according to their requirements. The consumption can be
whole design process. done whenever and wherever they like, which makes
The present situation of the present design information consumption be unprecedented free. E-commerce also
application has the following disadvantages: reduces the supply links of intermediate channels and the
A. Treatment effect is low competition of merchants to fight for consumer groups,
which provides enough attractive prices for consumers.
Designers rely on artificial to search and design every On the other hand, e-commerce is completely done on the
design information which is relevant to the subject matter,
virtual interface via the Internet, which brings new
which causes a waste of time. problems for consumer behavior.
B. Sorting and application are difficult As shown in Fig .1, the online shopping process is
There are many different kinds of design information, more complicated than that of physical shopping places,
the characteristics and properties of which are vary. The which has higher requests on consumers' knowledge and
induction, stylist and the subsequent application of the cognitive skills. Consumers have a large amount of
information has no common format or management information to process and identify, and complicated
pattern, which makes design information cannot be operation process needs reasonable guidance, accounts
effectively used. need a wide range of management. What ’ s more,
authenticity of network makes consumers be lack of
physical perception of products, while the consumer
experience in stores are more “real”.

© 2016. The authors - Published by Atlantis Press 1758

 Choose shopping platform Registration fail
No
acc
Compare and choose commodities ount

Registered account
Confirm Login to account

Fill in delivery information Fill in account information

Negotiate with Choose payment

the seller

Commodity test Sales return Reimburse

Evaluate
Other shopping ways
Figure 1. Online shopping processing
businesses, in which the following three aspects are the
III. THE OPPORTUNITY AND DEVELOPMENT OF most significant --- network data, network media and
INDUSTRIAL DESIGN IN E-COMMERCE ERA network products. Through combining with e-commerce,
Industrial designer has been committed to become the industrial design can bring effective, suitable and pleasant
bridge between consumers and businesses, to solve the experience for consumers.
conflicts of interests between them to achieve win-win As shown in Fig .2, in traditional marketing strategy,
results: to enable consumers to get satisfied products and in view of the packaging, transport, display, exhibition,
enterprises to be benefit in production activities, and publicity and marketing links of product, designers need to
create value for the society. E-commerce has changed the meet the functional requirements and the aesthetic needs
forms of activity and relationships between consumers and of consumers, which derives a multitude of design fields.
Investigation
Analyze userand
demands Projectconcept
study and potential Form design design Product structure
Structure
design
design Marketing strategy

demands Concept visualization Materials and process design VI design

Analyze competition situation and 2D layout drawing Mold development feasibility Package design

user experience Design review Production technical analysis UI design

Study user needs and end user Detailed design Prototype making and comprehensiveAdvertisement
evaluation, design

experience etc. Brand planning, etc.

Figure 2. The development processes of the traditional industrial design product

improves the communication efficiency of the design
IV. THE NEW EXPLORATION OF PRODUCT DESIGN information both inside and outside the enterprise. We
BASED ON E-COMMERCE PLATFORM also hope to use parts of the concept of e-commerce to
We hope that, from the perspective of industrial help designers improve design efficiency and
designers, develop appropriate design support tools, which competitiveness. Adding various modules can expand its
does not only help designers conveniently search and functionality, which makes it can be used in a variety of
manage design information effectively, but also also different areas and increases bi-directional communication.

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A same product database is used to access, at which time, industrial design has many new fields and methods which
all the staff can get the modified data by the same product are worth exploring and researching, as shown in Fig .3. In
database at the right time. Develop a set of integrated the future, designers can more accurately understand the
solution which contains product design automation product market positioning and users ’ demands and
principle, methodology, and system, in order to effectively attitudes for products. It is necessary to put more power to
storage, collect, transfer, control, share, evaluate and track establish a high efficient and pleasant communication
enterprise product design resources. medium between users and enterprises and to explore new
With the combination with the network data, interfaces, business feasibility.
products and other factors derived by electronic commerce,

Research Network shopping platform

Data Interface Products

Scheme
In
du
Provide real-time market trend data 3D
str
printing
ial Engineering
de New scheme evaluation Interaction design
si method
gn Virtual products
Marketizatio
n
Use feedback Entity shop to experience shop
information
Diversified interfaces

Figure 3. Industrial design development area based on the network shopping

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