CHAPTER 1

INTRODUCTI ON
 INTRODUCTION

Advertising is a means of communication with the users of a product or service.

Advertisements are messages paid for by those who send them and are intended to inform
or influence people who receive them. Internet advertising is a new advertising medium.
And it is a form of promotion that use the internet and World Wide Web for the
expressed purpose of delivering marketing messages to attract customers.

Advertising on Social g off them, but to harness their marketing potential and to
use them to market your own business. We put forth the concerned networking features,
friend focus, search, security, help & support. Social networks provide the ability to set
profiles to private in some way or another. Additionally they have the ability to report
and block users. A good social network goes above and beyond just allowing users
to post profiles and update pictures. Additional features includes music sections, video
uploads, groups and more. The object of a social network is to find friends and expand
relationships. Top social networking websites allows members to search for other
members in a safe and easy to use environment. Common search functions include search
by name, city, school and email address. Social network sites are self- explanatory. No
doubt social network is a significant new way of reaching people, but the market is far
from being mature.
The advertising in social media differs from the traditional product and
service marketing, it does not depend on a mere unidirectional relationship between the
advertiser and the consumer. A successful social media advertising campaign is designed
to create a buzz. Social media advertising is an entity that works along a continuum that
is ever-evolving. The successes of campaign advertisements rely entirely on the
marketer's ability to entice social network users to discuss and promote a product. There
are a vast number of social media sites that could be used for advertising. In this
study I would like to focus on the effectiveness of advertisement through social

media in Tirur area.

 STATEMENT OF THE PROBLEM

There are many statistics that are applicable and available for the use of advertising
in the social media space. Statistics like number of unique visitors, page views, and
frequency of visits, average visit length and click through rates are either totally
unsuitable or irrelevant. The reflects a basic failure to capture information about
the effectiveness of the social media advertisement. These statistics are merely a
count of impressions, visitors, friends, posts and players. This counting does not
capture the felt during and after the interaction, or the effects of the interaction,
exposure to brand messages, and brand engagement on measures like brand
likability, brand image, brand awareness, brand loyalty, brand affiliation,
congruency, and purchase intent. To measure the effectiveness of social media
advertising, there should be a balance between quantitative statistics with
qualitative insights that cannot be gained from simple statistics that are on offer.
 SCOPE OF THE STUDY

Advertising is actual presentation of the messages in a medium. It is knowledge to

the public about the products. And the online advertisement is a form of marketing
and advertising which use the internet. It can do easily understand the products.
 OBJECTIVES OF THE STUDY

Primary objective:-

 To study the effectiveness of advertisement through social media.

Secondary objective:-

 To study the different types of internet advertisement.

 To know the awareness of social media advertisement.

 To know advantages of social media advertisement.

 Importance of the study:-

Social media has changed the way we interact with data and other people. Now, it is
essential for many businesses to have social media platforms in order to become
successful and survive in competition. So, can researchers benefit from social media as
well. If done right, yes. Study findings (below) have shown that social media is a
suitable channel in promoting research awareness and increasing engagement in our
customers. Although researchers do not have tangible things to sell, as opposed to
businesses, it is their skill and knowledge that is being offered. As a result, researchers
play a vital role in promoting their organization’s knowledge as well as their own.
Likewise, social media sites allow researchers the capabilities of personal branding.
Since social media pages speak from first-person point of view, it can be fairly easy to
build your own persona online. Garnering credibility and respect is extremely important
for many researchers in their field.
It is important to use platforms that are commonly used by customers so that you can
reach out to your target audience at a more effective rate.
Nothing can be better than these social media networks where most users spend a larger
chunk of their time during the entire day and night.
Being a business on social media networks, you might want to make the most out of
these consumers' habits, which can help you create some major leads.
These social media channels help you attract the right customers with the right
information at the right time and help you showcase your product or brand to potential
customers at the right times.

This is how the mechanism of such social media websites works.

It gives you a chance to make the most out of your social media marketing strategies.
 REASERCH METHODOLOGY
Research methodology is an empirical one, because it collect first-hand
information with a structured questionnaire, and also use survey format to collect
these queried data for analysis.
Research design
Research design is a prospective investigation and a systematic and
logical study of an issue or problem brought scientific method .It is an arrangement
of conditions for the collection and analysis of data is manner that aim to combine
relevance to research purpose with economy in procedure there is various research
designs available it constitutes blue print for the collection. Firstly collect data
through a structured questionnaire then it follows measurement and analysis of
data. Source of data:-
The study involves both primary and secondary data.
Primary data:-
Primary data were collected through questionnaire and interviews.
Secondary data:-
Secondary data were collected from books, magazines, website, journals
and periodicals.
Method of sampling:-
The sampling method adopted for the study is convenient sampling.
Sample size:-
The sample size taken for the study is 50.
 Tools for analysis:-

Sample size of the survey is 50 respondents from the social media users of
Tirur area. A questionnaire was framed to conduct this survey. The investigation
used various tools for analysis such as sample percentages. Table, diagrams, graphs
etc…

Period of the study:-

In the topic "A study on effectiveness of advertisement through social media in
Tirur area" was done for 21 days.
QUESTIONNAIRE:--
To get a better insight, researcher conducted a survey by using questionnaire.
Clear and direct questions are prepared to collect necessary data from respondents
directly. As the questionnaire is simple, clear and resourceful the respondents can
easily answer to them. It should contain the questions and options that satisfy the
objectives the research.
 LIMITATIONS OF THE STUDY

 Cost and time for using social media.

 Less sample size.
 Short time duration.
 Lack of respondent support.
 CHAPTER 2
REVIEW OF LITERATURE
 REVIEW OF LITERATURE

Faraz Ahmad (2014) made a comparative study of TV and Internet advertising.

The study focused perception of TV and Internet. The study found that new age
medium, the Internet is a more effective medium in making information available
than TV.

Thamaraiselvan Natarajan (2013) investigated the students’ belief towards social

media advertising. Seven factors viz, Pleasure, Product Information, Social Image,
Good for Economy, Materialism, Falsity, and Value Corruption was 18 considered
for the research. The study revealed that working people showed a negative
attitude towards falsity of advertisements while a high positive attitude was shown
towards the social role, good for the economy, hedonic. Both students and working
professionals have opined that advertisements are materialistic and have value
corruption. The study suggested that advertisements should be designed with a
consciousness of the society.

Senthil. M. Dr. N.R.V PrabhuS.Bhuvaneswari (2013) explored customer’s

perceptions towards advertising in the online shopping and social networking web
sites by distributing both physical and online questionnaires as well as conducting
in-depth interviews. Consumers believe that advertisements on the Internet are
more believable as compared to other mediums and very few people believe in
magazine advertisements. The study suggested that most reputable and well-known
companies may be more likely to meet these expectations, and may help to lend
credibility to the medium.
Asish Sharma et al (2012) explored the consumer attitude and perception towards
the visual elements in social advertising campaign among focused groups by
adopting semi structured open ended questionnaire. The study revealed that in
elements of advertising, nudity was sensitively perceived by women. But the cause
of such advertisements was least understood by female compared to male
respondents. The study concluded that images chosen for social advertising must
be chosen carefully to attract the attention of the viewers at once it is understood
they get involved with such advertisements.

AzizulYadiYaakop, et al. (2012) examined the online factors that influence the
perception and attitude towards advertising in social networking sites.
The factors perceived interaction, privacy and advertisement avoidance were
positively correlated with the attitude towards advertising. But the respondents
responded unfavorably towards the credibility of the advertisements on the
Internet. Informational interactivity assumed a greater role towards formation of
attitudes.

Rashid Saeed, et al (2013) examined the dimensions of internet advertisement on

consumer attitude. Data was collected through the questionnaire. The sample size
was 150 and the respondents were chosen through Convenience sample, regression
and correlation techniques were used or analysing the data collected. Advertising
Utility, trust, price and perception were the independent variables and cognitive,
affective and behavioural attitudes were the dependent variables. The study
revealed that there is positive and significant relationship among the consumer
attitude and advertising utility. Further, it also revealed a positive and significant
relationship between consumer attitude and trust on advertisement.
AbdulAzeem and Zia UL Haq (2012) investigated the antecedents of consumer
attitude towards internet advertisement among three demographic groups, students,
employees and entrepreneurs. The study identified Entertainment, Information,
Credibility, Economy and Value Corruption as the significant predictors of attitude
towards advertisement. It was found that entrepreneurs exhibited a positive
attitude, whereas the overflow of information made the consumers to be cynical.
Further the study stated that there is a gap between attitude and actual purchasing
behaviours.
 CHAPTER 3
THEORETICAL FRAME WORK
 THEORETICAL REVIEW

ADVERTISING

Advertising is the most glamorous elements of the promotion mix. It is the

poetry of marketing. It covers all activities connected with the giving of publicity
regarding goods and services offered for sale. Advertisement is a paid form of non-
personal communication that is transmitted through mass media such as television,
newspapers, magazines, direct mail, internet, vehicles, and displays.
According to Hall, "advertising is salesmanship in writing, printing, or picture
or spreading information by means of the written or printed words and the
pictures". According to Richard
F.Taflinger,"advertisement is the non-personal
communication of information usually paid for and usually persuasive in nature
about product, services or ideas identified sponsors through the various media".
INTERNET ADVERTISING
Online advertising, also called online marketing or Internet advertising or
web advertising is a form of marketing and advertising which uses the Internet to
deliver promotional marketing messages to consumers. Consumers view online
advertising as an unwanted distraction with few benefits and have increasingly
turned to ad blocking for a variety of reasons.
It includes email marketing, search engine marketing (SEM), social media
marketing, many types of display advertising (including web banner advertising),
and mobile advertising. Like other advertising media, online advertising frequently
involves both a publisher, who integrates advertisements into its online content,
and an advertiser, who provides the advertisements to be displayed on the
publisher's content. Other potential participants include advertising agencies who
help generate and place the ad copy, an ad server which technologically delivers
the ad and tracks statistics, and advertising affiliates who do independent
promotional work for the advertiser.
In 2016, Internet advertising revenues in the United States surpassed
those of cable television and broadcast television.14 in 2017, Internet advertising
revenues in the United States totalled $83.0 billion, a 14% increase over the $72.50
billion in revenues in 2016.
TYPES / FORMS OF INTERNET ADVERTISEMENT
 Display advertising.
 Web banner advertising.
 Frame advertising (traditional banner).
 Pop-ups / pop-under.
 Floating advertising.
 Expanding advertising.
 Trick banners.
 Interstitial advertising.
 Text advertising.
 Search Engine Marketing (SEM).
 Search Engine Optimization (SEO).
 Sponsored search.
 Mobile advertising.
 E-mail advertising.
 Chat advertising.
 Affiliate marketing.
 Social media advertising.
 Adware advertising.
 SOCIAL MEDIA ADVERTISING

Social media advertising is the practice of online advertising on social

networking channels. It is advertising that relies on social information or networks
in generating, targeting, and delivering marketing communications. Social
advertising can be part of a broader social media marketing strategy designed to
connect with consumers. It is similar to paid search, with the exception that
advertisers, not users, take the initiative -advertisers must "search" for users, rather
than the other way around. Many current examples of social advertising use a
particular internet service to collect social information, establish and maintain
relationships with consumers and for delivering communications for example, the
advertising platforms provided by google, twitter, and Facebook involve targeting
and presenting ads based on relationships articulated on those same services.
Social media advertising provides a whole new dimension to advertising as its
offers interactivity to the users especially on Facebook which is the dominant
social. Facebook advertising offers users or consumers the opportunity to interact
actively with the adverts on their page allowing them to ‘like’ and ‘share’ adverts
and also view who else or which friends liked or shared the same adverts. It can be
said that the social media networking has shown that birds of the same feather not
only flock together but they also like and share views together too. While there are
increasing advantages in advertising on social media networks, there exists the
evolving conviction that aligning the relationships between users or customers.
Advertising media selection is the process of choosing the most efficient media
for an advertising campaign. To evaluate media efficiency, planners consider a
range of factors including: the required coverage and number of exposures in a
target audience; the relative cost of the media advertising and the media
environment.
TYPES OF SOCIAL MEDIA PLATFORMS TO SERVE
ADVERTISEMENT
 Social networking,
(Facebook, Linkedln, Google+)
 Micro blogging.
(Twitter,
Tumblr)
 Photo sharing.
(Instagram, Snapchat)
 Video sharing.
(Youtube, Facebook live, Periscope)

BEST SOCIAL NETWORKS FOR INTERNET ADVERTISING

 Facebook advertising.
 Instagram advertising.
 Twitter advertising.
 Pinterest advertising.
 Linkedln advertising.
 Snapchat advertising.

SOCIAL NETWORK SITES

Social networks have existed for centuries in the offline world. However, in recent
years, more and more social networks have shifted from the offline to the online
environment. Since the launch of the first social network sites in 1997, these online
communities have attracted millions of users because users have the possibility to
share their lives, opinions and experiences with other users.
SOCIAL MEDIA MARKETING
Social media marketing is still in its infancy and social networks are still
small players compared to big portals and search engines in terms of audience and
revenue. However, social network sites are the fastest growing online sector and it
is likely that they will become the most important online marketing tool and will
outperform “traditional” online marketing sites and portals. Social media
marketing can mainly be used for “building brand awareness, identifying opinion
leaders (known in social media as influential's), driving traffic to brand Web sites,
spreading specific messages virally, developing customer databases, instilling
credibility and trust in a brand, and enhancing a brand’s image, among others”.

Marketers need to realise that marketing is changing and following new rules.
According to Tuten (2008, p. 175), social marketing is nowadays “characterized by
user control, freedom and dialogues.” These new characteristics have significantly
changed the competitive environment which has become more transparent and
makes companies to react to these changes. Nowadays, organisations are defined
through their published content and customers want authentic content. Social
media have turned the previous passive consumers into active producers and
distributors of content, the so called presumes. The new consumer is an
“empowered, impatient customer who has a short attention span, a lot of choices,
and a low barrier to switching”.
Social media have created a new form of dialogue between companies and
consumers. Traditional forms have been business-to-business (B2B) and business-
to customer (B2C), whereas new forms are customer-to-business (C2B) and
customer to-customer (C2C). Nowadays, consumers have the possibility to inform
each other about products and services through social media and are not solely
dependent on the information provided by organisations. Consumers are using
social media as an important source prior to a purchase decision because they trust
other members and their experiences. Especially in tourism, social media are
important information tools because the tourism product is intangible and as such
cannot be tried out before a purchase.
Social media marketing should be understood as a direct two-way communication
between brands and customers and not as the passive consumption of
advertisements. The goal of social media marketing is not to create traffic or to
interrupt the community but to create brand value and a relationship between the
brand and the consumer. In social media, it is crucial to pay attention to the
consumer and their opinions. Organisations need to interact and communicate with
their customers, encourage participation, share stories and become a part of the
community based on trust and a mutual relationship. Trust is established by
providing honest information and quality content, however, organisations need to
understand that social media marketing is a slow transaction as it takes time to
build up trust.
HISTORY OF SOCIAL MEDIA ADVERTISING
Facebook's launch of Pages back in 2007 was (arguably) the beginning of
social media advertising. In 2010 Twitter unveiled the Promoted Tweet, and
LinkedIn, Instagram, Pinterest and now Snapchat each have advertising products
available to businesses. Social media advertisement is a market that did not exist
just a decade ago, but is projected to generate $11 billion in revenue by 2017. This
is up from just $6.1 billion in 2013.
BENEFITS OF SOCIAL MEDIA ADVERTISING
One of the major benefits of social media advertising is that advertisers can take
advantage of the users demographic information and target their ads appropriately.
 Grow your sales and your fan base.
 Use customer generated content for ads (which perform better, too)
 Better target net new and returning customers (so you waste less money)
 A/B test on the fly, using platform analytics to determine winners.
 Internet is the only medium that is able to cross geographic and national
boundaries.
 The cost of promoting your business on the Internet is cheaper than other
mediums of marketing. This makes it easy for small and mid-sized businesses
to advertise their products.
 Internet marketing facilitates an instant feedback from the customers.
Customers can share about their experience after using the product.

 Internet marketing allows your business to be available 24/7, which means

increased sales and profits.
 EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING

The effectiveness of advertising is in away related to its credibility, which

is the way customers express what the feel about the reliability is increasingly
becoming a great concern for consumers with regard to the credulity and general
message of the adverts. This is because consumers do consider some specific kinds
of adverts as more reliable than the rest. (Johnson and Kaye, 1998). According to
some research viewpoints, social media could be considered as being a check for
the credulity of initiators who spread brand attractions and in accord with the
findings of Lee et al. Consumers view consumer generated messages on social
media as being motivated by altruism than marketer generated messages.
Continued but particularly researched the factors driving product referral action on
social media and observed that customers easily accept products or brands
recommended by the consumers rather than products or brands recommended by
the producer or marketing agencies. Discovered the atmosphere promoting user
participation in recommending product brands differ according to the particular
social media in consideration. Researchers generated classifications for checking
the extent of the customer’s participation and with the aid of this classification
they discovered that customers who used social media played a great role in
building up the product brand image as they like or share ideas relating to the
product online. This shows that an activity on social media, which relates to the
products of a particular organization, builds up. Calder et al. (2009) supports the
idea that social media advertising contributes to the various user participation
online through their evidence that customers who access various social media
exhibited interactive attitudes which therefore enable their engaging in
communication with other users.
ADVANTAGES OF SOCIAL MEDIA
 Increased Brand Awareness
Social media is one of the most cost-efficient digital marketing methods used to
syndicate content and increase your business’ visibility. Implementing a social
media strategy will greatly increase your brand recognition since you will be
engaging with a broad audience of consumers.
 More Inbound Traffic
Without marketing your business on social media, your inbound traffic is
limited to your usual customers. The people familiar with your brand are likely
searching for the same keywords you already rank for. Without utilizing social
media as part of your marketing strategy, you’ll have much more difficulty
reaching anyone outside of your loyal customer circle.
 Improved search engine rankings
Al though posting on social media might get your business some site traffic,
more effort than that is required to see significant success. Search engine
optimization is very important for achieving higher page rankings and obtaining
traffic to your business website.

SOCIAL MEDIA ADVERTISING TIPS

 Use free social media to beta-test your paid social advertisements.
 Take advantage of targeting features.
 Rotate advertisement frequently.
 Use small samples to test the text and images used in your advertisement.
 Understand how advertisements are sold on different networks.
 Design advertisement with mobile in mind.
 CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

 1. Table showing account on social media.
TABLE-1
Opinion No. of respondents Percentage
Yes 50 100
No 0 0
Total 50 100

FIGURE-1

INTERPRETATION
The above graph shows that 98% respondents have account on social
media and 2% have no account.
2. Table showing time spend on social media.
TABLE-2

Opinion No of respondents Percentage

10 minutes 4 8
30 minutes 9 18
More than 60 minutes 10 20
Free time 27 54
Total 50 100

FIGURE-2

INTERPRETATION
The above graph reveals that 8% of the respondents spent 10 minutes
on social media, 18% respondents spent 30 minutes, 20% respondents have spent
more than 60 minutes and 54% spent their free time for using social media.
3. Table showing viewing of advertisement on social media.
TABLE-3

Opinion No. of respondents Percentage

Yes 41 82
No 9 18
Total 50 100

FIGURE-3

INTERPRETATION
The above graph shows that 82% respondents watching advertisement on
social network sites, 18% are not watching advertisement on social media sites.
4. Table showing reaction to advertisement on social media.
TABLE-4

Opinion No of respondents Percentage

Agree 16 32
Disagree 12 24
Agree with some cases 19 38
Neutral 3 6
Total 50 100

FIGURE-4

INTERPRETATION
The above graph shows that 32% of the respondents have agree for
advertisement on social media, 24% respondents have disagree , 38% respondents
have agree with some cases, and 6% respondents have neutral for advertisement on
social media.
5. Table showing number of times seen an advertisement seen.
TABLE-5

Opinion No of respondents Percentage

1 time 16 32
4 time 10 20
More than 5 times 7 14
Opening time 17 34
Total 50 100

FIGURE-5

INTERPRETATION
The above graph shows that 32% of the respondents have seen
advertisements of products only one time, 20% respondents have seen 4 times,
14% respondents have seen more than 5 times, and 34% respondents have seen
advertisement of products in opening time.
6. Table showing the advertisement on social media give more information on
product and services.
TABLE-6

Opinion No. of respondents Percentage

Yes 28 56
No 22 44
Total 50 100

FIGURE-6

INTERPRETATION
The above graph shows that 56% of the respondents have agree the
advertisement on social media give more information on products and services,
and 44% respondents that advertisements on social media does not give
information .
7. Table showing purchase a product or service through online, on the basis
of social media advertisement.
TABLE-7

Opinion No. of respondents Percentage

Yes 30 60
No 20 40
Total 50 100

FIGURE-7

INTERPRETATION
The above graph shows that 60% of the respondents have purchase
product or service through online, and 40% of respondents have not purchase a
product or service through online.
8. Table showing the product advertisement give a pleasant feelings.
TABLE-8

Opinion No of respondents Percentage

Favorable 25 50
Un favorable 9 18
Neutral 8 16
Strongly disagree 8 16
Total 50 100

FIGURE-8

INTERPRETATION
The above graph shows that 50% of the respondents are given
favourable opinion regarding that the product advertisement give pleasant feelings,
18% of respondents are unfavourable, 16% of respondents are very favourable, and
16% of the respondents are neutral
9. Table showing the product advertisement has been attractive.
TABLE-9

Opinion No of respondents Percentage

Agree 19 38
Disagree 12 24
Neutral 12 24
Strongly disagree 7 14
Total 50 100

FIGURE-9

INTERPRETATION
The above graph shows that 38% of the respondents agree the product
advertisement being attractive, 24% of respondents have disagree, 24% of
respondents have neutral, and 14% of respondents have strongly disagree for
attractive of product advertisement.
10. Table showing importance of quality of a product in the choice of
purchase. TABLE-10

Opinion No of respondents Percentage

Insignificant 14 28
Not important 7 14
Very important 18 36
Neutral 11 22
Total 50 100

FIGURE-10

INTERPRETATION
The above graph 28% of the respondents say that quality of product is
insignificant in the choice of purchase, 14% of respondents says quality is not
important, 36% of respondents says very important, and 22% of the respondents
have no opinion.
11. Table showing the importance of price of a product in the choice of
purchase.
TABLE-11

Opinion No of respondents Percentage

Insignificant 4 8
Important 20 40
Neutral 12 24
Important some cases 14 8
Total 50 100

FIGURE-11

INTERPRETATION
The above graph shows that 8% of the respondents says that price of a
product is insignificant in the choice of purchase, 40% of respondents says
important, 24% of respondents are neutral, and 8% of the respondents says that
price is important in some cases
12. Table showing the factors influencing in the choice of customer.
TABLE-12

Opinion No of respondents Percentage

Quantity 9 18
Quality 17 34
Price 13 26
Brand 11 22
Total 50 100

FIGURE-12

INTERPRETATION
The above graph 18% of respondents says that quantity influence
their choice of purchase, 34% of respondents are says quality, 26% of respondents
are says price, and 22% of the respondents are says that brand influence their
choice in choosing product from the market.
13. Table showing the factors recollect when hear an advertisement.
TABLE-13

Opinion No of respondents Percentage

The advertisement 26 52
The attribute of the 8 16
product
The brand ambassador 8 16
The show rooms 8 16
Total 50 100

FIGURE-13

INTERPRETATION
The above graph shows that 52% of the respondents have recollect
the advertisement when they hear about the product in chosen advertisememt,16%
of respondents have recollect the attribute of the product, 16% of respondents have
recollect the brand ambassador, and 16% of respondents are recollect the show
rooms.
14. Table showing the effect of advertisement in familiarising the brand.
TABLE-14

Opinion No. of respondents Percentage

Yes 25 50
No 25 50
Total 50 100

FIGURE-14

INTERPRETATION
The above graph shows that 50% of the respondents are agree that visuals and
slogans of the chosen advertisement provide memorable familiarity to the brand,
and 50% of the respondents says that the visuals and slogans of the chosen
advertisement does not provide memorable familiarity to the brand.
15. Table showing the memorability of advertisement.
TABLE-15

Opinion No. of respondents Percentage

Yes 30 60
No 20 40
Total 50 100

FIGURE-15

INTERPRETATION
The above graph reveals that 60% of respondents have agree that
advertisement is memorable .40% of the respondents says it is not memorable.
16. Table showing the judgement of the product in chosen advertisement.
TABLE-16

Opinion No of respondents Percentage

Favourable 21 42
Unfavourable 12 24
Neutral 17 34
Total 50 100

FIGURE-16

INTERPRETATION
The above graph reveals that 42% of the respondents have
favourable for the product in their chosen advertisement, 24% of respondents have
un favourable, and 34% of the respondents have neutral for the product in their
chosen advertisement.
17. Table showing the reactions on quality of product.
TABLE-17

Opinion No of respondents Percentage

Agree 21 42
Disagree 15 30
Agree some cases 14 28
Total 50 100

FIGURE-17

INTERPRETATION
The above graph shows that 42% of the respondents have agree
the quality of the product in their chosen advertisement has compared with similar
product is better, 30% of respondents have disagree, and 28% of the respondents
have agree in some cases the quality of the product in their chosen advertisement
has compared with similar product is better.
18. Table showing benefits of online marketing.
TABLE-18

Opinion No of respondents Percentage

Wide range of 9 18
information
Low cost 3 6
Time saving 26 52
Easy of shopping 12 24
Total 50 100

FIGURE-18

INTERPRETATION
The above graph reveals that 18% of the respondents have wide range of
information does online marketing offers over the traditional marketing, 6% of
respondents have the benefit of low cost, 52% of respondents have the benefit of
time saving, 24% of the respondents have easy of shopping information does
online marketing offers over the traditional marketing.
19. Table showing safety of online advertisement.
TABLE-19

Opinion No of respondents Percentage

Strongly agree 11 22
Agree 10 20
No opinion 21 42
Disagree 8 16
Total 50 100

FIGURE-19

INTERPRETATION
The above graph shows that 22% of the respondents have strongly
agree to online advertising is safest to use, 20% of respondents have agree, 42% of
respondents have no opinion, and 16% of the respondents have disagree to online
advertising is safest to use.
20. Table showing loopholes of online marketing.
TABLE-20

Opinion No of respondents Percentage

More susceptible 9 18
Privacy issue 18 36
Lake demonstration 16 32
Often interpreting 7 14
Total 50 100

TABLE-20

INTERPRETATION
The above graph shows that 18% of the respondents says online
advertisement is more susceptible than traditional marketing, 36% of respondents
have privacy issue, 32% of respondents have lake demonstration, 14% of the
respondents have often interpreting does online marketing carry over traditional
marketing tools.
21. Table showing the relevance of social media advertisement.
TABLE-21

Relevance No of respondents Percentage

0% TO 20% 10 20
20% TO 50% 7 14
50% TO 80% 20 40
80% TO 100% 13 26
Total 50 100

FIGURE-21

INTERPRETATION
The above graph reveals that 20% respondents says social media
advertisement is 0% to 20% relevant to their field of knowledge, 14% says 20% to
50% and 40% says 50% to 80% and 26% says 80% to 100%.
 CHAPTER 5
FINDINGS, SUGGESSION AND CONCLUSION
 FINDINGS
 Majority of the respondents have account on social media.
 Majority of respondents spend time on social media in their free time.
 Majority of respondents look at advertisement on social media.
 Most of the respondents are agree with the advertisements on social media in
some cases.
 Majority of respondents view advertisement showing at the opening time.
 Majority of respondents says that product advertisement give a pleasant feeling.
 Advertisement on social media gives more information on product & services.
 Most of the respondents purchase product through online.
 The product advertisement have been attractive.
 The price & quality of the products have very important role in the choice of
purchase.
 Time saving is the main benefit of online marketing.
 Privacy issue is the major loophole of online marketing.
 Quality factor influencing the choice of customer.
 The half of the respondents have recollect the advertisement, when they hear
about the product in chosen advertisement.
 The respondents have equally agree &disagree with the effect of advertisement
in familiarising brand.
 Advertisement is memorable to the respondents.
 Judgement of the product in chosen advertisement is favourable.
 No opinion about the safety of online advertisement.
 Only some people agree advertisement on social media.
 50% to 80% do social media advertising on the right hand of their page.
 SUGGESSION
 To use familiar themes for advertisement.
 Not using misleading facts in social media advertisement.
 Firm must present the advertisement in attractive forms.
 Focus on the entertaining aspects of advertisements as the respondents give
importance to entertaining.
 Customers must have knowledge about internet and social media.
 CONCLUSION
It is indeed a great privilege on well as pleasures for me submit this
report of the effectiveness of advertisement through social media with special
reference to Tirur area.
Online advertising, also called online marketing or Internet advertising or web
advertising is a form of marketing and advertising which uses the Internet to
deliver promotional marketing messages to consumers. It gives more information
about product and services and takes less time. It is possible to present the products
in an attractive manner through social media. In spite of this the users of social
media concerned about the security issues while transacting through online.
Before concluding this report once again I express my sincere gratitude to all
those who helped me in this project report programme on to prepare this report.
BIBLIOGRAPHY
 BIBLIOGRAPHY
BOOKS:-

 DR. K.VENUGOPALAN, BUSINESS RESEARCH METHOD, CALICUT

UNIVERSITY CENTRAL CO-OP STORES.
 L.R.POTTI, QUANTITATIVE TECHNIQUES,
YAMUNA PUBLICATIONS.
 BHARATH BHASKER, E-COMMERCE.
 CAPLES-JOHN, TASTED ADVERTISEMENT METHODS.

WEB SITES:-

 WWW.Wikipedia.com.
 WWW.encyclopedia.com.
APPENDIX
 QUESTIONNAIRE

Respondent's Details

Name :
Age :
Gender :

1. Do you have account on social

media? Yes ☐ No ☐
2. How much time spend on social media?

10 Minutes ☐ 30 Minutes ☐

More than 60 minutes ☐Free time ☐

3. Do you look at advertisement on social network

sites? Yes ☐ No ☐
4. Mark your reactions to advertisement on social

media? Agree ☐ Disagree ☐

Agree with some cases ☐ Neutral ☐

5. In the time spend on social media, how many times have you seen
an advertisement of the products?

1 Time ☐ 4 Times ☐
More than 5 times ☐ Opening time ☐
6. Do you feel the advertisement on social media give you more information
on products and services?
 Yes ☐ No ☐
7. Are you ever purchase a product or service through online, on the
basis of advertisement in social media?

Yes ☐ No ☐
8. Does the product advertisement give pleasant

feelings? Favourable ☐

Unfavourable ☐
Very favourable ☐ Neutral ☐
9. Do you find the product advertisement has being

attractive? Agree ☐ Disagree

☐
Neutral ☐ strongly disagree ☐
10.How important is the quality of a product in affecting the choice of purchase?

Insignificant ☐ Not important ☐

Very important ☐ Neutral ☐

11.How important is the price of a product in affecting the choice of purchase?

Insignificant ☐ Important ☐

Neutral ☐ Important some cases ☐

12.What factors mentioned below influence your choice in choosing product from
the market?

Quantity ☐ Quality ☐

Price ☐ Brand ☐
13.What do you recollect when you hear about the product in
your chosen advertisement?

The advertisement ☐ The attribute of the product ☐

The brand ambassador ☐ The show rooms ☐
14.Thus the visuals and slogans of the chosen advertisement
provide memorable familiarity to the brand?

Yes ☐ No ☐
15.Do you find the advertisement have chosen you memorable to you?

Yes ☐ No ☐
16.How favourable is your judgment of the product in your chosen advertisement?

Favourable ☐Unfavourable☐

Neutral ☐
17.I think the quality of the product in my chosen advertisement has
compared with similar product is better?

Agree ☐ Disagree ☐

Agree in some cases ☐

18.What benefit does online marketing offers over the traditional marketing?

Wide range of information ☐ Low cost ☐

Time saving ☐ Easy of shopping ☐

19.Do you think online advertising is safest to use?

Strongly agree ☐ Agree ☐

No opinion ☐ Disagree ☐
20.What loopholes does online marketing carry over traditional marketing tools?

More susceptible ☐ Privacy issue ☐

Lake demonstration ☐ Often interpreting ☐

21.How many percentage do social medias advertising on the right hand of
your page, relevant to your favourites and field of knowledge?

0% to 20% ☐20% to 50% ☐

50% to 80% ☐ 80% to 100% ☐