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    Sustainable Marketing Reflection

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    Mondalo, Stephanie B.
    Sustainable marketing aims to promote socially and environmentally responsible products and practices. It focuses on furthering a company's mission rather than solely promoting products or services. Companies that adopt sustainable practices experience benefits like reduced risks, increased innovation, and stronger financial performance. Consumers, especially millennials, increasingly want to support brands that demonstrate good ethics and environmental stewardship. Sustainable marketing helps build trust with these consumers by avoiding unsustainable and deceptive practices.

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    Sustainable Marketing Reflection

    Uploaded by

    Mondalo, Stephanie B.
    63 views1 page
    Sustainable marketing aims to promote socially and environmentally responsible products and practices. It focuses on furthering a company's mission rather than solely promoting products or services. Companies that adopt sustainable practices experience benefits like reduced risks, increased innovation, and stronger financial performance. Consumers, especially millennials, increasingly want to support brands that demonstrate good ethics and environmental stewardship. Sustainable marketing helps build trust with these consumers by avoiding unsustainable and deceptive practices.

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    Sustainable marketing aims to promote socially and environmentally responsible products and practices. It focuses on furthering a company's mission rather than solely promoting products or services. Companies that adopt sustainable practices experience benefits like reduced risks, increased innovation, and stronger financial performance. Consumers, especially millennials, increasingly want to support brands that demonstrate good ethics and environmental stewardship. Sustainable marketing helps build trust with these consumers by avoiding unsustainable and deceptive practices.

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    © All Rights Reserved
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    63 views1 page

    Sustainable Marketing Reflection

    Uploaded by

    Mondalo, Stephanie B.
    Sustainable marketing aims to promote socially and environmentally responsible products and practices. It focuses on furthering a company's mission rather than solely promoting products or services. Companies that adopt sustainable practices experience benefits like reduced risks, increased innovation, and stronger financial performance. Consumers, especially millennials, increasingly want to support brands that demonstrate good ethics and environmental stewardship. Sustainable marketing helps build trust with these consumers by avoiding unsustainable and deceptive practices.

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    REFLECTION REPORT

    Area XIV - Sustainable Marketing Practices

    By
    Martina Bretous
    Marketing Academy

    Good day this is my reflection report to my topic Area XIV - Sustainable Marketing Practices. I learned that the
    Definition and objectives of sustainable marketing Sustainable marketing is the promotion of socially responsible products,
    services, and practices. While eco-friendly brands naturally work on sustainable marketing campaigns, brands that are not
    rooted in sustainability can still apply its principles to their strategy. Its goal is to promote a mission, not a product or service.
    Sustainability in business is the ability of an organization to thrive over time in a way that protects and replenishes resources.
    although the concept may seem new, sustainability has been around for decades. The modern-day concept of sustainability was
    developed from the World Commission on Environment and Development, an organization launched by the United Nations in
    1983. The Commission was led by Norwegian Prime Minister Gro Brundtland, and thus became known as the Brundtland
    Commission. After four years of work, the Commission concluded that government and industry needed to practice more
    environmental and social responsibility. The term sustainable development was coined and defined as Development that meets
    the needs of the present without compromising the ability of future generations to meet their own needs Since then,
    sustainability in business has driven value. After four years of work, the Commission concluded that government and industry
    needed to practice more environmental and social responsibility. The term sustainable development was coined and defined as
    Development that meets the needs of the present without compromising the ability of future generations to meet their own
    needs Since then, sustainability in business has driven value. Moreover, Harvard Business Review reports that companies that
    have sustainable business practices experience greater risk management, more innovation and better financial performance,
    including larger profits, more cost savings and improved efficiency and logistics. Moreover, sustainable businesses benefit from
    improved customer loyalty. According to the Clarkston Consulting 2014 Corporate Sustainability Trends Report, “sustainability
    has emerged to a prominent position in corporate and consumer consciences.” Among the consumers who are noticing the
    movement toward sustainability are millennial, who now boast $2.45 trillion in spending power. Forbes reports millennial not
    only have money to spend, but they also care where they spend it: roughly 70% will pay more for brands that support a cause
    they care about. Consumers today typically have mixed or unfavorable attitudes toward marketing practices. Whether it’s the
    promise of more value than can be delivered, being persuaded to buy something you don’t need, or buying unsafe, shoddy
    products, unsustainable marketing leads to distrust. Marketing has been criticized for harming consumers with deceptive claims
    and practices and high-pressure sales. Unsustainable marketing has often fueled the desire for materialism versus a quality of
    life. Increasing demand for more and more stuff has also led to environmental consequences. Consumers today want a better
    quality of life and be more active in making the world a better place. They want to support companies – big, small and in
    between – that demonstrate strong ethics and stewardship of human beings and the planet. In fact, according to the Ethical
    Consumer US report of 2015 by Mintel, more than 63% of consumers feel that ethical issues are becoming more important.
    consumers are strongly supporting businesses that incorporate meaningful values into their core business. This desire to make a
    positive impact translates into a key concept in today’s business world: sustainability. Sustainability as a business strategy is
    becoming increasingly appealing to managers, executives and business owners, and more businesses and organizations are
    driving change – and success – with sustainable business goals. Marketing educators can play an important role in assisting
    these firms by developing curricula that build the knowledge and skills required to enable marketing graduates to contribute to
    sustainable marketing efforts. Marketing graduates must not only understand but also be equipped to apply a sustainable
    marketing thought process to the challenges businesses face today. Therefore, Sustainable marketing the authors assist in this
    goal by presenting key learning objectives in the area of sustainable marketing, describing learning activities that will help
    students achieve the learning objectives identified, and providing resources that not only support the learning objectives but
    also connect them to traditional marketing concepts, as well as to concepts from other disciplines. Sustainable marketing is the
    promotion of environmentally and socially responsible products, practices, and brand values. If you’ve ever spent a little bit
    more on something because you knew it was locally sourced or 100% recyclable, you’ve experienced sustainable marketing.
    Sustainability marketing is one aspect of how you choose to position your brand, but used right, it can be very powerful.
    Sustainable commerce leaders, Patagonia, have pledged 15 of sales to the preservation and restoration of the natural
    environment since 1985. In 2022, that means a total of $140 million so far. Lastly, sustainable marketing They have also set an
    aim to be completely carbon neutral by 2025. Household cleaning products supplier, Smolt, offers cleaning spray tablets that
    dissolve in water and can be used with refillable spray bottles to eliminate single-use plastics.

    Sources
    : Martina Bretous, 16 AUG 2022, https://blog.hubspot.com/marketing/sustainable-marketing

    : Gabrielle Wright, 17 Nov 2022, Smart Insights blog, https://www.smartinsights.com/online-brand-strategy/brand-


    positioning/sustainable-marketing-how-should-you-use-it/

    : https://www.yodelpop.com/ultimate-guide-to-sustainable-marketing

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