WR Industrial Robots 2022 Chapter 1
WR Industrial Robots 2022 Chapter 1
WR Industrial Robots 2022 Chapter 1
1 Introduction
The annual publication “World Robotics Industrial Robots: Statistics, Market Analysis,
Forecasts and Case Studies” covers multipurpose industrial robots as defined in
section 1.7. Whenever this study refers to “robots” it means “multipurpose industrial
robots”.
From 2000 to 2008, World Robotics included statistics on service robots as a separate
chapter. Since 2009, the companion publication “World Robotics Service Robots” has
been covering service robots (see section 1.7 for delimitation of industrial robots).
World Robotics Industrial Robots contains data on robot installations by type, country,
industry and application. The data is collected from nearly all industrial robot suppliers
worldwide either as primary data or as secondary data through national robotics
associations. Therefore, World Robotics Industrial Robots covers the global industrial
robot market. The publication also provides estimates of the operational stock of
industrial robots at year-end.
Chapter 2 analyzes the worldwide spread of industrial robots from 2016 to 2021. It
contains summary tables of the world robot stock and the global robot supply by
country, by application, or by industry. For the Republic of China, the United States,
Japan, Germany and the Republic of Korea, the value of the robot market, and the
average unit prices of robots are calculated and an estimate of the total world market
value of industrial robot sales is deduced.
The chapter also contains analyses on the development of industrial robot densities
(number of robots in operation per 10,000 employees) in the manufacturing industry of
over 40 countries and in the automotive versus the general industry (manufacturing
without automotive) for over 20 countries.
Chapter 3 presents statistical data on industrial robots for some 40 countries. The
market analyses provide a discussion of the present situation and deduce a forecast of
future robot installations for major markets.
Chapter 4 discusses technological trends, market trends, and presents the forecast for
the ongoing year and the next three years.
Contact
Conceptual partner:
IFR Statistical Department
Telephone: +49 69 6603 1518
e-mail: [email protected]
Web: www.ifr.org
For questions concerning the purchase or delivery of World Robotics, please contact the
distributor:
1.2.1 SOURCES
World Robotics Industrial Robots statistics rely on primary and secondary data.
The primary source is data on robot installations by country, industry, and application
that nearly all major industrial robot suppliers worldwide report to the IFR Statistical
Department directly.
Several national robotics associations collect data on their national robot markets and
provide their results as secondary data to the IFR. This data is used to validate the IFR
primary data, thus ensuring data quality. It is also used to fill in the missing information
of companies not reporting to the IFR directly. The final statistics provided in this
publication and in the online database is therefore the consolidated primary and
secondary data.
The submission of statistical data on industrial robots is mandatory for robot suppliers
(IFR Constitution § C3.4) and national robot associations (IFR Constitution § C3.3) in the
IFR. All other robot suppliers are invited to participate directly as a primary source or
indirectly through national associations.
Since 2015, the Korean Association of Robot Industry (KAR) has been providing data on
Korean production, imports, and exports. Before 2015, the Korean Machine Tool
Manufacturers Association (KOMMA) provided the data on the Korean robot companies’
sales in the Republic of Korea.
The Japanese Robot Association (JARA) provides consolidated global data for
Japanese companies’ robot shipments in compliance with the IFR industry and
application classifications. They also provide Japanese production, imports and exports.
Until 2017, JARA contributed national statistics for Japan including exports. The
information was refined using data that the IFR Statistical Department received directly
from European subsidiaries of Japanese companies and for North America by results
from A3 order statistics. JARA also reports the operational stock of robots in Japan.
When working with historic data (access is included in the Premium version of World
Robotics), note that there is a break in the time series for data on Japan between 2000
and 2001 resulting from international harmonization of definitions and coverage of
statistics.
The Association for Advancing Automation (A3, formerly: Robotic Industries Association,
RIA) provides data on North America. The statistics report shipment data from North
American companies in compliance with the IFR industry and application classifications.
Primary data, not included in the A3 statistics and JARA data on exports or Japanese
suppliers to North America, supplement this data. Until and including 2010, data was
available only for North America (Canada, Mexico, United States) as a whole. From 2004
to 2010, data on North America was based on the consolidated data of robot suppliers
1 Introduction: Sources and methods 21
worldwide and JARA. Before 2004, the annual data for North America only comprised
what was reported to RIA by its member companies.
Since 2013, the Chinese Robot Industry Alliance (CRIA) provides installations of Chinese
robot suppliers in compliance with the IFR industry and application classifications. Since
the reporting year 2018, CRIA also reports export data of Chinese suppliers, but only by
country and type. Due to legal requirements, CRIA can only report member statistics.
IFR also gratefully appreciates the support of the national robotics associations of Spain
(AER), Italy (SIRI), Sweden (SWIRA), and Chinese Taipei (TAIROA).
Prior 2004, country reports relied exclusively on data of national robot associations. This
holds true for Denmark, Finland, France, Germany, Italy, Japan, Rep. of Korea, North
America, Norway, and Spain. Reports on other countries were based on data provided
by only a few robot suppliers. In 2005, robot suppliers reported consolidated data
classified by country, industry, or application for the first time. This facilitated more
detailed reports on countries that do not have a national robotics association.
For sources of employment data and methods of computing robot densities, see
chapter 2.5.1.
IFR Statistical Department considers the high-quality data to be valid and reliable for the
following reasons:
The data presented in World Robotics Industrial Robots covers almost the whole
population. This is ensured by permanent market observation and cooperation with
national robotics associations. The availability of primary and secondary data sources
enables IFR Statistical Department to check the data for consistency. This makes the
data reliable.
Minor revisions: World Robotics Industrial Robots statistical data on robot installations in
previous years is updated if new information becomes available. Therefore, some of the
numbers in the current issue might differ slightly from numbers published in previous
22 1 Introduction: Sources and methods
issues. This holds true especially for the robot density data, because the employment
data which is used to compute robot densities is only available with a large time lag.
Thus, employment data is often preliminary or estimated and must be revised later.
Major revisions: The Chinese Robot Industry Alliance (CRIA) has substantially increased
its membership base and provided revised data on domestic installations and exports
from 2018 onwards. This revised data has been incorporated into World Robotics
Industrial Robots 2022.
1 Introduction: Sources and methods 23
1.3 COMPLIANCE
IFR Statistical Department ensures the confidentiality of individual company data and
compliance with antitrust regulations. Access to raw data is strictly limited to IFR
Statistical Department staff. IFR Statistical Department will never provide company-level
data to third parties neither outside nor inside the IFR. This means that IFR Statistical
Department publishes only aggregated data by country, by industry, or by application.
IFR Statistical Department will not reveal data if a data point consists of less than four
observations greater zero. This is to prevent mathematical retrieval of company-level
data.
Please note that this rule may lead to seemingly inconsistent data, because
columns or rows may not necessarily add up to the sums reported. In addition, time
series data may seem incomplete, especially in small markets, because in some years
data can be revealed and in others it cannot.
Example: Assume in country A data in application class 111 (metal casting) consists of
data from just 3 different companies. This data point is non-compliant. The data will be
counted in class 120 (handling unspecified) instead of 111, and a zero will be displayed
in class 111. If the data in class 120 this is still non-compliant, the data is reclassified to
class 999 (unspecified).
Data by application and industry will not be displayed for a specific country, but at an
aggregate level, e.g. a country group. The application of this mechanism is pre-selected
by IFR Statistical Department. It is usually done for small markets, where all or nearly all
applications or industries would be subject to M1, so that it is not meaningful to provide
the data using M1. Figure 1.1 displays the aggregation levels used.
Example: Australia and New Zealand both have low installation counts. Applying M1 to
these markets would result in all the data being reported as industry and application
“unspecified”. Under M2, the data is aggregated to country group Australia/New Zealand,
which yields more observations per industry class or application class.
Figures 1.1, 1.2, and 1.3 show how data points from the different classes are aggregated
upon compliance violation. Descriptions of IFR application classes, IFR industry classes,
and IFR geographical units can be found in chapters 1.11, 1.10, and 1.12.
24 1 Introduction: Sources and methods
NAM (none)
SAS (none)
CN, IN, ID, JP, KR, MY, SG, TW, TH, VN (M1)
HK, KP, MO, PH (M2) OSAS (M1)
RAS (none)
IR, KW, OM, PK, QA, SA, AE, UZ (M2)
ASI (none)
WR
OA (M1)
AU, NZ (M2)
(none)
AUNZ (M1)
A-C, E-P 90
99
10-18, 23, 30 91
19-22 229
24-28 289
260-275 279
291 299
1.4 FORECASTS
• economic factors
• technological progress
• expert opinions of some of the leading robot manufacturers, major robot users
and national robotics associations
26 1 Introduction: Sources and methods
The operational stock of robots measures the number of robots currently deployed. JARA
calculates and provides this number for Japan. For other countries, IFR Statistical
Department calculates the operational stock assuming an average service life of 12
years with an immediate withdrawal from service afterwards. This assumption was
investigated in an UNECE/IFR pilot study, carried out in 2000 among some major robot
companies (see annex B in World Robotics 2001). 5 This investigation suggested that
an assumption of 12 years of average life span might be too conservative and that the
average service life was closer to 15 years. On the other hand, German tax authorities
suggest in their standard depreciation schedules an average service life of 5 years for
robots in the automotive industry and 6 years for robots in the mechanical engineering
industry. Similarly, useful life of class 80.0C “Robotics” is 5 years in the American tax
law. Of course, robots may be refurbished and appreciated, so the standard depreciation
schedule rather underestimates the service life. Nevertheless, the differences (5, 12 or
15 years) are substantial and need further investigation. Presumably, there are
substantial differences depending on industry, application, and type of robot. In the
meantime, the operational stock is calculated as the sum of robot installations over 12
years.
5
For several years IFR and the United Nations Economic Commission for Europe UNECE have
cooperated closely in the compilation, processing and analysis of worldwide statistics on
industrial robots. In 2005, the full responsibility for World Robotics was transferred to IFR
Statistical Department.
28 1 Introduction: Sources and methods
As the most recent survey had been conducted under the same definitions as in previous
years, the following sections are still citing ISO 8373:2012.
ISO 8373:2012 “defines terms used in relation with robots and robotic devices operating
in both industrial and non-industrial environments” (§ 1). These vocabulary definitions
relate to both, industrial and service robotics. 6 This section describes the ISO definitions
needed to understand IFR classifications schemes, IFR industrial robot statistics, and
the delimitation to IFR service robot statistics.
Note 2 to § 2.6 determines that the classification into industrial robot or service
robot is done according to its intended application. Industrial robots are robots “for
use in industrial automation applications” (§ 2.9), while a service robot “performs useful
tasks for humans or equipment excluding industrial automation applications” (§ 2.10).
That is, industrial robots have at least three axes (directions used to specify the robot
motion in a linear or rotary mode, § 4.3) and they satisfy all of the following:
6
ISO 8373:2012 Robots and robotic devices - Vocabulary;
http://www.iso.org/iso/iso_catalogue/catalogue_tc/catalogue_detail.htm?csnumber=55890.
1 Introduction: Sources and methods 29
IFR generally defines robots according to ISO 8373:2012. There are, however, some
details that by IFR experience are not helpful to unambiguously distinguish the different
robot categories or that might be in contrast to the primary goal of IFR statistics – which
is to provide information on the robotics industry to the robotics industry. IFR industrial
robot statistics will therefore deviate from ISO definitions in specific details described in
this section.
IFR generally adopts the ISO criteria that define the application in industrial automation
applications versus non-industrial automation as sufficient to classify a robot as industrial
versus service robot, while the kinematic is not a sufficient criterion. Unfortunately, ISO
8373:2012, § 2.10 note 1 mentions only a few examples but does not provide a full list
of industrial automation applications. IFR therefore developed their own application
classification schemes for industrial robots (see chapter 1.11) and service robots (see
World Robotics Service Robots). These classifications schemes have been developed
in IFR’s Robot Supplier Committee and IFR’s Service Robot Group. The IFR Robot
Supplier Committee has also defined kinematic robot types typically and mainly
found in industrial robotics (see chapter 1.9). By ISO definition, the kinematic type is
30 1 Introduction: Sources and methods
not a sufficient criterion to qualify a robot as industrial robot. However, the Robot Supplier
Committee decided to include all robots of typically industrial kinematic type in the
industrial robot statistics. Robots with an industrial robot kinematic that are in service
applications are therefore counted in both statistics: In IFR industrial robot statistics such
cases are counted in application class 905 (“other applications”) as well as in their actual
application class in IFR service robot statistics.
The term autonomous mobile robots (AMR) is not defined in ISO 8373:2012 and there
seems to be a wide range of products running under this label. Usually AMR is used for
mobile robots as defined by § 2.13: A mobile robot is a robot that is able to travel under
its own control. Sometimes, these AMR are used in industrial environments but usually
they neither have three axes nor do they have manipulation capabilities. Therefore, they
do not satisfy the definition of an industrial robot but should be considered as mobile
platforms (§ 3.18). IFR classifies AMR as service robots. If the AMR is equipped with
a robot arm (i.e. an articulated robot), IFR statistics count the manipulator as an
industrial robot and the platform as a service robot.
AN INDUSTRIAL ROBOT IS AN
• AUTOMATICALLY CONTROLLED,
• REPROGRAMMABLE,
• MULTIPURPOSE
• MANIPULATOR THAT IS
• PROGRAMMABLE IN AT LEAST THREE AXES, AND
• EITHER FIXED IN PLACE OR MOBILE, AND
• INTENDED FOR AND TYPICALLY USED IN INDUSTRIAL
AUTOMATION APPLICATIONS.
• ARTICULATED
• CARTESIAN/LINEAR/GANTRY
• CYLINDRICAL
• SPHERICAL
• PARALLEL/DELTA
• SCARA
1 Introduction: Sources and methods 31
IFR industrial robot statistics count multipurpose industrial robots as defined in the
previous chapter, only. Robotic devices are excluded. 7 IFR industrial robot statistics
generally exclude dedicated industrial robots. Dedicated industrial robots are
industrial robots specifically designed for and controlled by a special machine. However,
industrial robots with an own control system and not controlled by the machine are
included, even if they are dedicated for a special machine.
Wafer handlers have their own control system and are included in the industrial robot
statistics. Wafers handlers can be articulated, cartesian, cylindrical or SCARA robots.
They are reported in the IFR application class 902 “cleanroom for semiconductors”.
Flat panel handlers are included, too. These are mainly articulated robots and they are
reported in the application class 901 “cleanroom for FPD”.
7
This is in contrast to IFR service robot statistics, which include robotic devices under specific
conditions.
32 1 Introduction: Sources and methods
The IFR Robot Supplier Committee decided in 2004 that robot types should be classified
by their mechanical structure.
• Articulated robot: a robot whose arm has at least three rotary joints
• Cartesian (linear/gantry) robot: robot whose arm has three prismatic joints and
whose axes are correlated with a cartesian coordinate system
• Cylindrical robot: a robot whose axes form a cylindrical coordinate system
• Parallel robot: a robot whose arms have concurrent prismatic or rotary joints
• SCARA robot: a robot, which has two parallel rotary joints to provide compliance
in a plane
• Others: Robots not covered by one of the above classes
Figures 1.4 illustrates the mechanical configuration and kinematics of these types of
robots.
1 Introduction: Sources and methods 33
Starting with World Robotics 2010, data by customer industry has been reported using
the IFR industry classification scheme. IFR industry classes are related to and derived
from the International Standard Industrial Classification of All Economic Activities (ISIC)
revision 4 scheme. It does, however, not exactly to correspond ISIC revision 4. Classes
with minor robot installation counts were aggregated and classes that include major
customer industries (automotive in particular) were further divided to provide more detail
(see table 1.1). Prior 2010, data was presented according to ISIC revision 2 or 3. All
earlier data was transferred to the new classification scheme.
Table 1.1
Transformation of crude petroleum and coal into usable products, transformation of organic and inorganic raw
20-21 Unspecified chemical, petrolium products
materials by a chemical process and the formation of products
(e.g. rubber tires, plastic plates, foils, pipes, bags, boxes, doors, etc.) rubber and plastic parts for motor vehicles
22 Rubber and plastic products without automotive parts*
should be reported in 29.3.2
Metal products (without automotive parts*), except machinery e.g. metal furniture, tanks, metal doors, forging, pressing, stamping and roll forming of metal, nails, pins, hand
25
and equipment tools, etc.
e.g. machinery for food processing and packaging, machine tools, industrial equipment, rubber and plastic
28 Industrial machinery
machinery, industrial cleaning machines, agricultural and forestry machinery, construction machinery etc.
Sources: IFR
1 Introduction: Sources and methods 41
Manufacture of power, distribution and specialty transformers; electric motors, generators and motor generator sets;
switchgear and switchboard apparatus; relays and industrial controls, batteries and accumulators;
manufacture of current-carrying wiring devices and non current- carrying wiring devices for wiring electrical circuits
Electrical machinery and apparatus n.e.c. (without automotive
271 regardless of material, fiber optic cables and insulating of wires; manufacture of electric light bulbs and tubes and
parts*)
parts and components thereof (except glass blanks for electric light bulbs), electric lighting fixtures and lighting fixture
components (except current-carrying wiring devices)
For electrical/electronic parts for motor vehicles, see class 2933.
Manufacture of electronic capacitors and resistors, microprocessors, bare printed circuit boards, electron tubes,
electronic connectors, integrated circuits (analog, digital or hybrid), diodes, transistors and related discrete devices,
260 Electronic components/devices inductors (e.g. chokes, coils, transformers), electronic component type, electronic crystals and crystal assemblies,
solenoids, switches and transducers for electronic applications, interface cards (e.g. sound, video, controllers,
network, modems), printer cables, monitor cables, USB cables, connectors etc.
Semiconductors, LCD, LED (incl solar cells and solar thermal Manufacture of dice or wafers, semiconductor, finished or semi- finished and of display components (plasma,
261
collectors) polymer, LCD), light emitting diods (LED), including solar cells and solar thermal collectors
Manufacture of desktop, laptop, main frame computers and hand-held computers (e.g. PDA), magnetic disk drives,
flash drives and other storage devices,optical (e.g. CD-RW, CD- ROM, DVD-ROM, DVD-RW) disk drives, printers,
monitors, keyboards, all types of mice, joysticks, and trackball accessories, dedicated computer terminals, computer
262 Computers and peripheral equipment
servers, scanners, including bar code scanners, smart card readers, virtual reality helmets, computer projectors
(video beamers), computer terminals, like automatic teller machines (ATM's), point-of-sale (POS) terminals, not
mechanically operated, of multi-function office equipment, such as fax-scanner-copier combinations
Manufacture of video cassette recorders and duplicating equipment, televisions, television monitors and
displays,audio recording and duplicating systems, stereo equipment, radio receivers, speaker systems household-
type video cameras, jukeboxes, amplifiers for musical instruments and public address systems, microphones, CD and
DVD players, karaoke machines, headphones (e.g. radio, stereo, computer), video game consoles
Info communication equipment domestic and professional (TV,
Manufacture of pagers, cellular phones, mobile communication equipment, telephone and facsimile equipment, incl.
263 radio, CD, DVD-Players, pagers, mobile phones, VTR etc.)
telephone answering machines, data communications equipment, such
without automotive parts*
as bridges, routers, and gateways, transmitting and receiving antenna, cable television equipment, radio and
television studio and broadcasting equipment, including television cameras, modems, carrier equipment, burglar and
fire alarm systems, sending signals to a control station, radio and television transmitters, infrared devices (e.g. remote
controls)
Manufacture of measuring, testing, navigating and control equipment for various industrial and non-industrial
purposes, including time-based measuring devices such as watches and clocks and related devices; manufacture of
265 Medical, precision and optical instruments
irradiation, electromedical and electrotherapeutic equipment, manufacture of optical instruments and photographic
equipment
279 Electrical machinery unspecified Electrical/electronic products that do not fit into 26-27 or 2933 or the exact class is unknown
29 Automotive
Manufacture of cars, trucks, buses and their engines, manufacture of bodies (coachwork) for motor vehicles,
291 Motor vehicles, motor vehicle engines and bodies
manufacture of trailers and semitrailers
metal parts of motor vehicles (e.g. brakes, gearboxes, axles, road wheels, suspension shock absorbers, radiators,
2931 Metal products
silencers, exhaust pipes, catalytic converters, clutches, steering wheels, steering columns and steering boxes)
2932 Rubber and plastic tyres, plastic parts of motor vehicles (e.g. bumpers, dashboards)
electrical/electronic parts of motor vehicles (e.g. generators, alternators, spark plugs, ignition wiring harnesses, power
window and door systems, assembly of purchased gauges into instrument panels, voltage regulators, navigation
2933 Electrical/electronics
systems, communication equipment, electric motors; switchboard apparatus; relays, batteries and
accumulators;airbags
The current IFR application classification scheme was originally presented in 2004. In
World Robotics 2020, the branch of “assembling and disassembling” was simplified (see
table 1.2). This upper-level class now only consists of the classes “assembling” and
“disassembling” (and “assembling and disassembling unspecified”). All earlier data was
transferred into the revised classification scheme.
Table 1.2
IFR
Application area Definitions
Class
Assistant processes for the primary operation (the robot doesn't process the main
110 Handling operations/machine tending
operation directly)
111 Handling operations for metal casting including die-casting
112 Handling operations for plastic molding also inserting operations for injection molding
113 Handling operations for stamping/forging/bending
114 Handling operations at machine tools
e.g. handling during assembly, handling operations during glas or ceramics production or food production
Robots that handle workpieces at an external welding TCP (i.e. MIG/MAG torch or spot gun) need to be reported in
115 Machine tending for other processes
the appropriate welding classification (i.e. 161 for arc welding or 162 for spot welding) and shall not be counted to the
classification of handling operations.
116 Handling operations for measurement, inspection, testing triage, quality inspection, calibrating
117 Handling operations for palletizing all sectors, all kinds and sizes of pallets
118 Handling operations for packaging, picking and placing e.g. operations during primary and secondary packaging
119 Material Handling n.e.c. e.g. transposing, handling during sandcasting
120 Handling operations/machine tending unspecified the exact IFR 11X class is unknown
160 Welding and soldering all materials
161 Arc welding
162 Spot welding
163 Laser welding
164 Other welding e.g. ultrasonic welding, gas welding, plasma welding
165 Soldering
166 Welding and soldering unspecified the exact IFR 16X class is unknown
170 Dispensing
171 Painting and enamelling area-measured application of lacquer (surface coat)
172 Application of adhesive, sealing material or similar material spot-wise and line-wise
179 Dispensing others/spraying others e.g. powder coating, application of mould release agent, area-measured application of adhesive, spraying of wax
905 Others Applications that were not mentioned before, including applications that are considered as service robotics
The primary intention and motivation of IFR industrial robot statistics is to create
information about the robotics industry for the robotics industry. Therefore, IFR created
a geography classification scheme that represent relevant robotics markets rather than
political or cultural territories.
There are currently 76 geographical units surveyed. These survey items are the lowest-
level geographical units in the IFR geographical classification scheme. They are often,
but not necessarily, congruent to countries.
The analysis and evaluation of the survey data aggregates the geographical units along
several hierarchy levels. Each survey item is assigned to a continent and all continents
form the world, which is the top hierarchy level. Sometimes it is necessary or meaningful
to define intermediate hierarchy levels, but not all survey items use all these intermediate
levels. These levels may represent relevant markets, or they may be necessary to satisfy
compliance rules (see chapter 1.3). The full hierarchy is (from lowest to highest level):
Figure 1.1 in chapter 1.3 shows the assignment of survey items from bottom to top.
Therefore, this chapter only describes the names and abbreviations used to describe
geographical units. World Robotics Premium customers can find this list including the
superior hierarchy level as a CSV download in the “reporting” section of
my.worldrobotics.org.
Table 1.3
1.13 DISTRIBUTION AND SALES CHANNELS FOR INDUSTRIAL ROBOTS AND THEIR
IMPACT ON IFR DATA COLLECTION
This chapter sheds light on the distribution and sales channels found in the industrial
robotics industry. It is supposed to help readers who are new to the industry to
understand the different ways robots may take from their production to the installation at
the end user’s site. It will also provide some background knowledge that is helpful to
understand and interpret IFR industrial robot statistics.
The content of this chapter is based on interviews and material received from robot
suppliers (robot producers, component suppliers, system integrators). The channels
describe different setups that can generally be found in the industry. There may always
be individual projects or use cases that deviate from the sketched channels.
The terms “distribution channel” and “sales channel” are closely related and may
intersect, depending on the definition. In this chapter, distribution channel will refer to the
stations a robot takes physically, while sales channel refers to the communication
method used between vendor and customer.
1 Introduction: Sources and methods 47
RB
OT IS AN
There are four different types of distributions channels found in industrial robotics:
more robots alongside other automation gear, e.g. conveyors and machine tools.
Often the robot producer puts the end user in contact with the integrator to
develop a solution for the specific use case. Depending on the specific case, the
robot producer may or may not have the project lead and be more or less closely
involved.
• Distribution channel 3: Retail
In this setup, the robot producer sells and ships to a reseller or distributer. This
distributor sells and ships to the end user. There is no direct contact from the
robot producer to the end user.
• Distribution channel 4: Wholesale
This channel involves four parties: The robot producer sells to a wholesale
distributor, who sells to a system integrator or retailer. The system integrator sells
to the end user. There are two intermediaries between the robot producer and
the end user, so there is no direct contact between robot producer and end user.
The communication between vendors and customers in the industrial robot market can
take the following forms:
IFR Statistical Department relies on data provided by robot producers, either directly to
IFR (primary data) or through national robotics associations (secondary data). Robot
producers are encouraged to track their sales through all distribution and sales channels
to obtain the statistical information on the point of installation (POI: geographic
destination, application, and industry) for each unit. Shipment data should only be used
as a second-best option if installation data is not available because the timing and the
geographic destination might deviate from the actual installation date and location. Such
deviations will translate into biased operational stocks and biased robot densities, as
these indicators are computed from the installation data.
There are different challenges associated with data tracking in the different channels.
are sufficiently large to have their own in-house expertise to configure and install the
robots. In these cases, statistical data can be retrieved if the customer provides it to the
robot producer.
For units distributed through channel 2, robot suppliers rely on the cooperation of system
integrators to obtain data on the POI. There are numerous integrators worldwide. Many
of them are specialized in the models of one or two robot suppliers and there are often
close and trusty business relationships between robot suppliers and system integrators.
It is common that large system integrators contract for a specific annual quota to be
delivered on demand (sales channel 2). These integrators often place orders directly into
the robot supplier’s order system, without sales managers being involved in the
transaction. If the statistical information is not requested automatically by the order
system, it must be retrieved afterwards. Also, the accuracy of this data can hardly be
verified, and the data will not be available if the integrator refuses to cooperate (e.g.,
because of non-disclosure agreements with the end user). Using shipment instead of
installation data is error-prone in this channel because systems are often exported so
that the actual destination of the installation is different from the shipment destination.
Vertical integration is a promising variant for statistics in this channel: Many robot
suppliers offer system integration, too. In this case, there is a direct contact to the end
users and all the required statistical information is available.