Macro Perspective Pre Finals Exam One Ashley Manalang

SUMULONG COLLEGE OF ARTS AND SCIENCES
MACRO PERSPECTIVE
PRE FINALS EXAMINATION
Name: One Ashley N. Manalang Rating: ________________

Year & Section: BSHM 1-1A
Permit No.________
Test I. SIMPLE RECALL. Identify the word that being referred by the following
sentences.
( Rx1)
1. Includes elements in an area for the use and enjoyment of visitors such as climate, landform,
terrain, fauna, bodies of water, beaches, natural beauty and water supply for drinking, sanitation and
similar uses.
Answer: Natural resources

2. Refers to the above ground facility services such as airport buildings, passenger traffic terminals,
hotels, motels, resorts, restaurants, shopping centers, places of entertainment, museums, stores and
similar structures.
Answer: Superstructure
3. Consists of all underground and surface developmental construction such as water supply
system, sewage disposal systems
Answer: Infrastructure
4. Include the cultural wealth of an area which makes possible the successful hosting of tourist.
Answer: Hospitality Resources
5. Includes items such as ships, airplanes, trains, buses, limousines, taxis, automobiles, cog
railways, aerial tramway, and similar passenger transportation facilities.
Answer: Transportation and Transportation Equipment
6. Provide an excellent asset to sell to tourist.
Answer: Natural resources
7. It is necessary that the telephone and/or telegraph service available.
Answer: Communication
8. Is often placed at 90 percent of domestic water demand.
Answer: Sewage/Drainage
9. Long walks are required in many terminals.
Answer: Air
10. It will provided will depend on the number of visitors expected, their ages, the type of activities in
which they will engage and local geographical factors.
Answer: Health care
TEST II. MATCHING TYPE: Match the column A with those found in column B
COLUMN A COLUMN B
1. Corporate Communications. A.This involves efforts to introduce or

Answer: D. publicize new products, special events,
new development within the business
through product endorsement or mentions
in various channels.
2. Lobbying B.can be an opportunity to create good

Answer: G. public relations.
3. Defining the target market C. can be created based on a strategic plan of

Answer: I. action.
4. PR opportunities D This covers internal and external
Answer: C. communications that promote
understanding of the organization using
tools such as newsletters, bulletins, and
email blats. Corporate communications
address various audiences such as
employees, stockholders, and clients.
5. Press/Media Relations. E. help generate publicity and awareness for

Answer: E. huge audiences.
6.Product Publicity. F is a direct inducement that offers an extra value
Answer: A. or incentive for the product to the sales force,
distributors, or the ultimate consumer, with the
primary objective of creating an immediate sale
7.Sales promotion G includes building good relations with
Answer: F. the public sector namely, local government
units where your business operates and
legislators who may pass bills that will have
an impact-whether positive or negative- on
one’s business.
8. Implementing the PR plan H Employees involved in PR play the role of

Answer: J. adviser with regard to public issues that may have
an effect on the company’s position and image.
9. The Product/Service. I identify a specific target market and get to
Answer: B. know the behavior of this specific segment
of the market.
10 Counseling J This means putting the plan into action.

Answer: H. Constant monitoring and review will assist
you in properly implementing the PR plan.
Test III. ENUMERATION
1-3. What are the evaluating results of the PR campaign can come in the form of
Answers:
Sales and profit contribution
Exposures of the brand
Awaresness and attitude towards the target market
4-7. Forms of Transportation

Answers:
Bus Service
Air Travel
Sea Travel
Rail Service
8-10. Example of Superstructure

Answers:
Restaurants
Hotels
Theme parks
PREPARED BY: EDUARD L. MONARES

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SUMULONG COLLEGE OF ARTS AND SCIENCES

PRE FINALS EXAMINATION

Name: One Ashley N. Manalang Rating: ________________

Answer: Natural resources

Answer: Health care

1. Corporate Communications. A.This involves efforts to introduce or

2. Lobbying B.can be an opportunity to create good

3. Defining the target market C. can be created based on a strategic plan of

5. Press/Media Relations. E. help generate publicity and awareness for

8. Implementing the PR plan H Employees involved in PR play the role of

10 Counseling J This means putting the plan into action.

Test III. ENUMERATION

4-7. Forms of Transportation

8-10. Example of Superstructure

PREPARED BY: EDUARD L. MONARES

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