Background of the Enterprise

Pinkpunk General Merchandise was formed through the help of its owner, Pearl Mae G. Cura, and
her family. It was named Pinkpunk because the owner’s favorite Korean group is Blackpink.

Strategic Planning

Company Summary

Pinkpunk General Merchandise store brings out the best products which are chosen by the owner and by
customers themselves from and among the various design readily made available to them. Storeowner, Pearl Mae,
better known as Pinkpunk witness how to become better from nothing to successful. The owner/represent the decision
of finance area while the operation will be handled by the managing team.

The owner/entrepreneur will provide funding from her savings, which will cover capital and provide an additional
funds for the success of operation. A liability, finance loan will cover the rest of the required financing. Company plans
to build main brunch in the town, due to the accessibility and positive attitude processed.

Company Ownership

Pinkpunk General Merchandise is a general merchandise at Porac in Pampanga. It is solely owned by Pearl Mae G.
Cura.

Start Up Summary

Pinkpunk General Merchandise is a merchandising company. Finance will come from the savings
and finance loan. The following products and prices illustrate the company’s profile.

The company offers foods or things. Price ranges from pesos, hundreds, thousands and more
discounts. All comes with promos but very open for more discounts and good qualities. The store
offers the product which are founded on everywhere by several persons personally hand-picked by
customers themselves from the store.

Environmental Analysis

Micro-Environmental
Suppliers The supplier of foods increased its prices due to
high cost of production
Rival Firms DIVERSE COMPETITORS
Buyers Great customers
Entrants Low cost and profit

Macro environmental Analysis

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Political Factors Train Law
Economic Factors Government Activities
Sociological Factors Community Safety
Technological Factors Lack of internal technicians
Legal Factors Securities Law
Environmental (natural)Factors Diversity of environmental

Management Planning

Mission: We will serve the customers with the best service and provide opportunities for the
people in the community. Will value out shareholders to become the best provider.

Vision: To manage and provide the best quality of products and services to everyone

Core Values: Passion, Efficiency, Accountability, Commitment and Ethics

Goals: The major goal of Pinkpunk General Merchandise is to sell products with the best quality
and earn the highest profits possible.

Objectives: To ensure the quality of products and services for the customers, to have enough
supplies to provide the needs of the people in the community and to prevent over stocking and
under stocking of inventory.

Operational, Tactical and Strategies:

Our products and services come from local home along with other distributions. Its location is best
for everyone.

Products will be available for everyone. It has the best quality with discounted price.

Level of inventory, storage and quality of products and services.

Standards Of Measurement: To report the overall business output, it will be based on the sales
per product and expenses will be considered.

Strength (S)- Weakness (W)- Opportunity (O)- Threat (T):

S-good products, cheaper price discounts.

W-competitors.

O-good location.

T-expiration of goods.

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 Market Planning

Market Segmentation

Pinkpunk Merchandising Store focuses on the procedures/strategies on the income market. These
market segments consume differently ranging from low-income earner, middle class, business
sector and students.

Local Resident

Pinkpunk Merchandising Store wants a strategy to know the needs and wants by customer base.
This will launch a big, change from revenue base to customers satisfaction of the business.

Friends and Relatives from Nearby Communities

My Mother and Father from grocery store comprises approximately 30% of the revenues. Family
and Relative and Friends are important to improve this segment of the market.

Target Market Segment Strategy

The importance of planning for the target for this kind of industry is a majority of the population.
Needs and Wants customers service at a specific time is key to have the success of this target market.

Market Needs

Because customers has a variety of choices at its needs and wants, most especially those who are
into buying of groceries are always buying variety of products too.In order to satisfy the who are
within the town. Where the stories is located, the owner would like to have more stocks. Much of
the day’s activity occurs in the morning with a relatively steady flow for the remainder of the day
unlit night

Service Business Analysis

The groceries/merchandising store in the locality has recently increased in demand. Social support
to supply support, increasing rate of demand are booming to be the motivation which paves the
way for the owner to start the business venture.

Despite low competition in the immediate area, business will position itself as a presentation of
customers can be the source of everything in a relaxing environment.

Competition and Buying Patterns

Competition in the area is somewhat easy and does not affects the level of customers as the case
maybe. Each customer is looking for different products in a store. They desire a product, good one
in buying their needs and wants.

Leading store purchase supplies to have a good product, making their prices worthy than nothing.

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Product Description

Target Market Description

 Target 1. Employee
Income Earner

 Target 2. Student
Buying essential things

 Target 3. Senior Citizen

Buying essential things

Product Description

Product 1 :Rice

Product 2:LPG Gas

Product 3:Canned Goods

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 Product 4:Softdrinks

Pricing Strategies

Price will change for the cost incurred. Pricing is based on the price of the product plus 20%
mark up to cover up variable and fixed cost. A mark up of 120% of the cost will suffice for
the growth of income.
 Public Relations
The business venture shall give basic back to the community where it is located by joining in community
activities, paying tax and give help when the need arises.
 Personal Selling
The entrepreneurs will conduct live selling to offer the products as well as locations and promo of their store.
 Sales Promotion
The owners will be offering discounts from loyalty card members. It will capture the loyalty
valued customer.
The entrepreneur will be using social media, family, friends, and relatives to present their
products with particular description.
The year-round operation will surely be success with their target customers. These will be
the products and services offered by the owner and store staffs all year around. This is to
attract customers to buy a product especially to those who are buying frequently as well as
to people in the community who are the regular customers.

Location or Places Strategies

Pinkpunk Merchandising Store will be Located at Porac Public Market.

Operation Plan

Strategic Optional Objective- Improve customer satisfaction.

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Technological Operational Objective- To have a system that will be used in payment transactions.

Marketing Operational Objective- To have a social media page to be famous even outside the
town proper.

Sales Operational Objective-To target the above break-even sales per day.

Personnel Operational Objective- To have health and happy working environment for the staffs of
the store.

Organizational Chart

Pearl Mae G. Cura

Owner/Manager

Lady Ann Napao

Cashier

Rencelly Mae G.Meneses

Consultant

Ramon Mendez
Security Guard

Financial Plan

Start up Funding

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 Start up Funding
Start up Expenses to fund 2,000,000.00
Start up Assets to fund 3,500,00.00
Total Funds Required 5,500,000.00
Assets
Cash Requirements from Start Up 5,000,000.00
Additional Cash Raised 500,000.00
Total Assets 5,500,000.00
Liabilities and Capital
Liabilities
Current Borrowing 500,000.00
Long Term Liabilities 1,500,000.00
Capital
Owner 5,500,000.00
Loss at start up (Start up Expense) (200,000)
Total Capital 3,500,000.00
Total Capital and Liabilities 5,500,000.00
Total Funding 5,500,000.00

Start up expenses

Start up 2,500,000.00
Requirements 50,000.00
Start up Expenses 2,000,000.00

Legal 25,000.00
Premise renovation 100,000.00
Expensed on equipment 500,000.00
Others 148,000.00
Total startup expenses 5,323,000.00
Start up assets 200,000.00
Cash required 200,000.00
Total Assets 400,000.00

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As the personal plan shows all the salary expects to make clear in all employees.

Personnel

Personnel Plan

Year 1 Year 2 Year 3

Cashier ₱73,000.00 ₱73,000.00 ₱219,000.00

Security Guard ₱105,000.00 ₱105,000.00 ₱105,000.00

Sales Clerk ₱73,000.00 ₱73,000.00 ₱219,000.00

Total People 4 4 7

Total Payroll ₱324,000.00 ₱324,000.00 ₱648,000.00

Projected Sales Volume and Value

Types of Costing Projected Daily Projected Monthly Yearly

product/s volume revenue Volume Revenue Projected
daily (CxPVD Monthly (DRx30) Revenue
) (PVDx30) (MRx12)
Rice C-800.00 20 C-16,000.00 600 C-480,000.00 C- 5,760,000
M-100.00 SP- SP-540,000.00 SP- 6,480,000
SP-900.00 18,000.00

Gas C-350.00 20 C-7,000.00 600 C-210,000.00 C- 2,520,000

M-70.00 SP-8,400.00 SP-252,000.00 SP- 3,024,000
SP-420.00
Softdrink C-7.00 250 C-1,750.00 7500 C-52,500.00 C-630,000
s M-3.00 SP-2,500.00 SP-75,000.00 SP-900,000
SP-10.00
Canned C-14.00 150 C-2,100.00 4500 C-63,000.00 C-756,000
Goods M-5.00 SP-2,850.00 SP-85,500.00 SP-1,026,000
SP-19.00

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Implementation Plan

Date Action

August 2021 Register business as limited company

September 2021 Apply bank loan

November 2021 Prepare all promotional brochure for the year of 2022

November 2021 Order starting supplies and equipment

October 2021 Install all the equipment and tools for the new branch

December 2021 Launch new website

January 2022 Launch a new branch

Performance Report

Balance Sheet

Pinkpunk General Merchandising Store

Balance Sheet as of March 2021
Assets
Current Asset
Cash in Bank
Cash on Hand 400,000
Inventory 100,000
Total Current Assets 500,000
Equipment 55,000
Less Depreciation (3000)
Net Equipment 52,000
TOTAL ASSET 552,000
LIABILITIES
Current Liabilities
Loans Payable 6,000
Income Tax payable 1,500

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 Workers compensation payable 30,000
Total current Liabilities 37,500
Long term Liabilities
Long term Loans 100,000
Total long term liabilities 100,000
Total Liabilities 137,500
Equity earning
Owners equity capital 100,000
Owners draws retained earnings 30,000
Current Earnings 24,500
Total Earnings 50,000
Total Equity 204,500
Liabilities and equity 342,000

Income Statement

Pinkpunk General Merchandise

Income statement Jan Feb March Total

for the 1st quarter
of year
Revenue
Products
Product 1 60,000.00 120,000.00 150,000.00 330,000.00
Product 2 42,000.00 84,000.00 100,000.00 226,000.00
Product 3 22,500.00 45,000.00 60,000.00 127,500.00
Product 4 22,500.00 45,000.00 74,000.00 141,000.00
Total Revenue 147,000.00 294,000.00 384,000.00 824,500.00
Expenses
Direct cost
Materials 30,000.00 23,154.00 21,000.00 -
Salary 27,000.00 27,000.00 27,000.00 27,000.00
Total Direct Cost 57,000.00 50,154.00 46,000.00 27,000.00
General and
Administration
(G&A)

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 Accounting and 1,250.00 1,250.00 1,250.00 1,250.00
legal fees
Advertising and 5,000.00 5,000.00 5,000.00 -
promotion
Office rent - - - -
Telephone/wifi 2,500.00 2,500.00 2,500.00 4,000.00
Utilities 7,000.00 8,000.00 10,553.00 10,460.00
Total G&A 9,500.00 10,500.00 13,053.00 14,460.00
TOTAL EXPENSES 15,750.00 60,654.00 59,053.00 41,460.00
NETINCOME
BEFORE INCOME
TAXES
INCOME TAXES
NET INCOME 74,250.00 233,346.00 324,947.00 783,040.00

Crafting of the cash flow projection

Pinkpunk General Merchandise

Cash flow projection Jan Feb March

Cash revenue
Revenue from 147,000.00 294,000.00 384,000.00
product sale
TOTAL CASH 147,000.00 294,000.00 384,000.00
REVENUES

CASH
DSBURSEMENTS
Cash payments to 2,500.00 2,500.00 2,500.00
trade suppliers
salary 27,000.00 27,000.00 27,000.00
Promotion Expense 5,000.00 5,000.00 5,000.00
paid
Accounting and 1,250.00 1,250.00 1,250.00
legal Fees
Benefits Paid 2,500 2,500 2,500
Rent/Mortgage - - -
Payments
Telecommunications 2,500.00 2,500.00 2,500.00

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 Payment
Utilities Payment 7,000.00 7,000.00 7,000.00
Taxes 1,500 1,500 1,500
TOTAL CASH 51,750 53,750 53,750
DISBURSEMENTS

CASH FLOW 5,250 60,250 117,250

OPENING CASH - - -
BALANCE
CLOSING CASH 5,250 60,250 117,250
BALANCE

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Culminating Report

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Licenses and Permits

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 Letters of Request/Endorsements

To:

Lalisa Manoban

Date: March 27, 2021

Dear Ms. Lalisa,

I would like to put this into your kind attention that as per our discussion we are very please to let
you know that you have been selected for promoting our merchandising store. Endorsement will be
active from May 15,2021 to May 15, 2022 after that it will be due to renewal. The endorsement
amount is Php60,000.00

Thank you!

Best regards,

Pearl Mae G. Cura

Owner, Pinkpunk General Merchandise

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 Business
Plan
Prepared By:

Pearl Mae G. Cura

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