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    Why UX Is Not Only The Responsibility of The UX'er: by Janne Jul Jensen

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    Beaurel Fohom
    1) UX is not solely the responsibility of UX designers, but rather a collaborative effort between various roles. 2) For UX to be truly effective, it needs involvement and consideration from all parts of the product development process, from conception to launch. 3) Silos and lack of communication between teams can lead to suboptimal UX outcomes if UX is only an afterthought and not integrated into decision making from the start.

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    Why UX Is Not Only The Responsibility of The UX'er: by Janne Jul Jensen

    Uploaded by

    Beaurel Fohom
    31 views73 pages
    1) UX is not solely the responsibility of UX designers, but rather a collaborative effort between various roles. 2) For UX to be truly effective, it needs involvement and consideration from all parts of the product development process, from conception to launch. 3) Silos and lack of communication between teams can lead to suboptimal UX outcomes if UX is only an afterthought and not integrated into decision making from the start.

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    JanneJulJensen_KeynoteWhyUXIsNotOnlyTheResponsibilityOfTheUXer

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    1) UX is not solely the responsibility of UX designers, but rather a collaborative effort between various roles. 2) For UX to be truly effective, it needs involvement and consideration from all parts of the product development process, from conception to launch. 3) Silos and lack of communication between teams can lead to suboptimal UX outcomes if UX is only an afterthought and not integrated into decision making from the start.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    31 views73 pages

    Why UX Is Not Only The Responsibility of The UX'er: by Janne Jul Jensen

    Uploaded by

    Beaurel Fohom
    1) UX is not solely the responsibility of UX designers, but rather a collaborative effort between various roles. 2) For UX to be truly effective, it needs involvement and consideration from all parts of the product development process, from conception to launch. 3) Silos and lack of communication between teams can lead to suboptimal UX outcomes if UX is only an afterthought and not integrated into decision making from the start.

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    © All Rights Reserved
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    Download as pdf or txt
    of 73

    Why UX is not only the responsibility of the UX’er

    By

    Janne Jul Jensen


    twitter @JanneJulJensen

    mail [email protected]
    ME
    ME

    Software engineer
    ME

    Software engineer
    Researcher
    ME

    Software engineer
    Researcher
    Ph.D.
    ME

    Software engineer
    Researcher
    Ph.D.
    Trifork A/S
    ME

    Software engineer
    Researcher
    Ph.D.
    Trifork A/S
    LEGO Group
    YOU

    What do you do?

    ?
    User Interface Designer
    User Experience Architect

    Information Architect

    User Experience Specialist


    Usability Engineer

    Interaction Designer

    User Interface Architect


    Usability Specialist

    User Experience Designer


    User Experience
    Designer
    Junior User Interface
    Specialist
    Interaction
    Professional
    Senior Usability
    Architect
    Content
    Expert
    Chief Visual

    Information Engineer
    WHAT IS UX?
    Architecture
    Marketing
    Mechanical

    Engineering
    Content

    Requirements Spatial
    Electrical

    Experience Engineering
    Industrial

    Information Design
    Architecture
    Informatics Interactive

    Functional
    Signage Environments
    Ubiquitous
    Ergonomics
    Specifications
    Computing
    Media
    Controls
    Installations Human
    Computer
    Application
    Interaction
    Design Interface

    Design Usability

    Engineering
    Psychology
    Generative
    Navigation

    Design Design
    Interaction Human

    Factors Cognitive

    InfoVis Design
    Science
    Visual
    Invention

    Design Design Sociology


    Content
    DataVis
    Sound

    Creation
    Scenario
    Design
    Design
    Information
    Design

    Design Simulation Audio

    Engineering
    Motion

    Design
    WHAT IS UX?
    Architecture
    Marketing
    Mechanical

    Engineering
    Content

    Requirements Spatial
    Electrical

    Experience Engineering
    Industrial

    Information Design
    Architecture
    Informatics Interactive

    Functional
    Signage Environments
    Ubiquitous
    Ergonomics
    Specifications
    Computing
    Media
    Controls
    Installations Human
    Computer
    Application
    Interaction
    Design Interface

    Design Usability

    Engineering
    Psychology
    Generative
    Navigation

    Design Design
    Interaction Human

    Factors Cognitive

    InfoVis Design
    Science
    Visual
    Invention

    Design Design Sociology


    Content
    DataVis
    Sound

    Creation
    Scenario
    Design
    Design
    Information
    Design

    Design Simulation Audio

    Engineering
    User Motion

    Experience Design
    Design
    PITFALLS
    PITFALLS

    Too little….
    PITFALLS

    Too little….
    Too late…
    PITFALLS

    Too little….
    Too late…
    Too detached…
    PITFALLS

    Too little….
    Too late…
    Too detached…
    Too defocused…
    PITFALLS

    Too little….
    Too late…
    Too detached…
    Too defocused…
    Too rookie…
    HOW UX WANTS TO BE SEEN

    Field Research
    Face to face interviewing
    Creation of user tests
    Gathering and organising statistics
    Creating personas
    Product design
    Feature writing
    Requirement writing
    Graphic art
    Animations
    Interaction design
    Navigational design
    information architecture
    Usability
    Prototyping
    Interface Layout
    Interface design
    Visual design
    Iconography
    Taxonomy creation
    Terminology creation
    Copywriting
    Presenting and speaking
    Working tightly with programmers
    Brainstorm coordination
    Design culture evangelism
    HOW UX IS TYPICALLY SEEN

    Field Research
    Face to face interviewing
    Creation of user tests
    Gathering and organising statistics
    Creating personas
    Product design
    Feature writing
    Requirement writing
    Graphic art
    Animations
    Interaction design
    Navigational design
    information architecture
    Usability
    Prototyping
    Interface layout
    Interface design
    Visual design
    Iconography
    Taxonomy creation
    Terminology creation
    Copywriting
    Presenting and speaking
    Working tightly with programmers
    Brainstorm coordination
    Design culture evangelism
    UX IS NOT A BUBBLE
    MASLOWS HIERARCHY OF NEEDS
    MASLOWS HIERARCHY OF NEEDS
    MASLOWS HIERARCHY OF NEEDS

    WiFi
    IF MASLOW HAD BEEN A USER
    IF MASLOW HAD BEEN A USER

    Data / Content
    IF MASLOW HAD BEEN A USER

    Functionality

    Data / Content
    IF MASLOW HAD BEEN A USER

    Interaction Design

    Functionality

    Data / Content
    IF MASLOW HAD BEEN A USER

    Graphics

    Interaction Design

    Functionality

    Data / Content
    IF MASLOW HAD BEEN A USER

    Us
    Graphics

    er
    Ex
    pe
    Interaction Design

    rie
    nc
    e
    Functionality

    Data / Content
    STAKEHOLDERS
    STAKEHOLDERS

    Project Managers
    STAKEHOLDERS

    Project Managers
    Marketing
    STAKEHOLDERS

    Project Managers
    Marketing
    Legal
    STAKEHOLDERS

    Project Managers
    Marketing
    Legal
    Visual
    STAKEHOLDERS

    Project Managers
    Marketing
    Legal
    Visual
    CXOs
    STAKEHOLDERS

    Project Managers
    Marketing
    Legal
    Visual
    CXOs
    Developers
    STAKEHOLDERS

    Project Managers
    Marketing
    Legal
    Visual
    CXOs
    Developers
    Security
    BECAUSE WE CAN
    OH NO, YOU DIDN’T!
    SCARED TO DEATH
    #€%€&/(€%#”!!#”!#€”!
    SIGNING OFF YOUR FIRST BORN
    “I CONFIRM THAT…”
    IT’S ALL ABOUT THE BLING
    IT’S ALL ABOUT THE BLING
    …SAID NO USER EVER
    SEARCH AND THOU SHALT FIND
    TICK TOCK….
    LESS IS MORE
    LESS IS MORE
    MORE IS MORE?
    HOOOOOOOPS!
    UX IS THE UX’ERS RESPONSIBILITY…

    UX
    UX IS THE UX’ERS RESPONSIBILITY…

    Data

    UX
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    UX
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    UX Technology
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    UX Technology

    Business
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    UX Technology

    Business
    Security
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    UX Technology

    Deadline Business
    Security
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Budget

    Marketing UX Technology

    Deadline Business
    Security
    UX IS THE UX’ERS RESPONSIBILITY…

    Data
    Graphics Budget

    Marketing UX Technology

    Deadline Business
    Security
    UX IS A TEAM EFFORT!

    Data
    Graphics Budget

    Marketing UX Technology

    Deadline Business
    Security
    Thank you!
    Questions?

    Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm
    Janne Jul Jensen
    [email protected]
    @JanneJulJensen

    Aarhus Copenhagen Zurich Amsterdam Berlin Budapest Buenos Aires Krakow Leeds London San Francisco Seattle Stockholm

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