Republic of the Philippines

Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

MEDIA AND INFORMATION LITERACY – Grade 11

Quarter 1, Week 1
Module 1

Communication thru Media and

Information

Learning Competency

Describe how communication is influenced by media

and information
(MIL 11/12IMILIIIa-1)
 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

Message to the Learner and Facilitator

For the Learner

In this module, you will do activities that require you to demonstrate

understanding of the huge impact of media and information to communication. You
need to read and follow the directions carefully. Answer each activity as best as you
can. Seek help from your parent or guardian if you find the tasks very difficult to
accomplish.

For the Facilitator

Comprehensive activities regarding the impact of media and information to

communication are found in this module. You may read the directions to the child. Give
more examples if needed but make sure that the child answers the activities. We intend
to train the child for independent learning. It is very much appreciated if the child can
Introduction
finish this independently within the allotted time.

INTRODUCTION
Mass media involves television, radio, newspaper, and the internet as
channels of communication, understanding how information or a storyline is being formed is
essential. In this digital era, there is nothing that cannot be accessed on line. While the
young people are quick in immersing and blend easily with the digital changes, the elderly
need to catch up. Everything nowadays relies on the internet, even news and current events.
In short, everyone should go with the flow so that no one will be left behind.

What I Need to Know

Learning Objectives
Explain how media and information influence communication
Create a poster that depicts the influence of media and information to communication
Editorialize the value of being a media and information literate individual by sharing good
media habits, lifestyles, and preferences

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

What I Know
FINDING OUT

Read the following statements carefully. Write the letter of your answer on your Activity
Notebook.

1. It means of sending or receiving information that can result in understanding.

A. Information
B. Communication
C. Media
D. Transmission

2. Which of the following is not part of “media literacy”?

A. Knowing how technology affects media
B. Critically analyzing media content by considering its particular presentation and its
underlying political or social messages
C. Being able to read or understand content in different languages
D. Assessing media ownership and regulation issues that might affect what media is
presented in what form

3. is a key idea that the sender wants to communicate.

A. Channel
B. Message
C. Receiver
D. Feedback

4. Two increasingly important ethical aspects of social media are

A. Ratings and traffic
B. Transparency and privacy
C. Identity and honesty
D. Virtue and virality
5. Today the most popular social networking site is
A. Twitter
B. Facebook
C. Line
D. Weibo

6. Which of the following is NOT a fundamental area of change regarding people's

media habits?
A.Conversation
B.Collaboration
C.Communication
D.Curation

7. It is the ability to use digital technology, communication tools or networks to

locate, evaluate, use, and create information.
A. Media Literacy
B. Information Literacy
C. Technology(Digital) Literacy
D. Computer Literacy

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

8. It is the ability to read, analyze, evaluate and produce communication in a

variety of media forms.
A. Media Literacy
B. Information Literacy
C. Technology(Digital) Literacy
D. Computer Literacy

9. It is what is conveyed or represented by a particular arrangement or sequence

of things.
A. Media
B. Information
C. Communication
D. Conversation

10. It is the main means of mass communication (broadcasting, publishing, and

the internet) regarded collectively.
A.Media
B. Information
C. Communication
D. Conversation

What’s In

ACTIVATING PRIOR KNOWLEDGE

Study the terms inside the box below. Classify them based on the headings indicated in the
table. Copy and answer the table on your Activity Notebook

Sound audio tapes graphics motion cameras print

Chalk markers compact disks laser disk paper

Whiteboard chalkboard blackboard animation

Projector television text books posters charts

Media Technology

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

Media Technology

What’s New

Source: https://tinyurl.com/yart6ewq
Write 5 sentences based on your observation about the picture above. Use your Activity
Notebook.

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

What Is It

1.What is communication?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

2. How do we communicate?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

3. Why do we communicate? What are the things to consider when we

communicate with others? How is communication affected by media and
information?
___________________________________________________________________
___________________________________________________________________
_________________________________________________________________

Mini-Lesson
LEARNING MORE

WHAT IS COMMUNICATION?

the act or process of using words, sounds, signs,

or behaviors to express or exchange information
or to express your ideas, thoughts, feelings,
etc.(http://www.merriam-webster.com)

COMMUNICATION
Features of modal the exchange of information and the expression
verbs of feeling that can result in understanding

(http://dictionary.cambridge.org)

Communication is the act of sharing information or ideas from one person to another

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

THE COMMUNICATION PROCESS

NOISE

Sender Encoding Message Decoding Receiver

Message Channel Message

MESSAGE
CHANNEL

Message: is a key idea that the sender wants to communicate. It is a sign that elicits the
response of recipient. Communication process begins with deciding about the
message to be conveyed. It must be ensured that the main objective of the
message is clear.

Sender/Encoder: is a person who sends the message. A sender makes use of

symbols (words or graphic or visual aids) to convey the message and
produce the required response.

For instance – a training manager conducting training for new batch of employees. Sender
may be an individual or a group or an organization. The views, background, approach, skills,
competencies, and knowledge of the sender have a great impact on the message.

Encoding: Encoding is the process where the information you would like to
communicate gets transferred into a form to be sent and decoded by the
receiver.

Channel: are the way you convey your message. These channels include verbal
such as telephone, and face-to-face conversations as well as non-verbal such
as e-mail and text messaging. Each individual channel has its strengths and
weaknesses in terms of communicating.

For instance – Written medium is chosen when a message has to be conveyed to a small
group of people, while an oral medium is chosen when spontaneous feedback is required
from the recipient as misunderstandings are cleared then and there.

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

Decoding: is on the receiving end of communication. This stage is just as important as

encoding. This stage is just as important as encoding. Communication can go downhill at
this stage if the receiver is not practicing active listening skills or if they do not possess
enough information to accurately decode the message.

Receiver: is a person for whom the message is intended or aimed. The degree to which
the decoder understands the message is dependent upon various factors such as
knowledge of recipient, their responsiveness to the message, and the reliance of encoder on
decoder.

Feedback: is the main component of communication process as it permits the sender to

analyze the efficacy of the message. It helps the sender in confirming the correct
interpretation of message by the decoder. Feedback may be verbal (through words) or non-
verbal (in form of smiles, sighs, etc.). It may take written form also in form of memos, reports,
etc.

How is communication affected by media and information?

MEDIA COMMUNICATION INFORMATION

• Communication Data, knowledge
Tools derived from study,
experience, or
instruction, signals
or symbols

Knowledge of
specific events or
situations

Source: https://tinyurl.com/yawpwcdk

It greatly affects the distribution of information, it widens the range in just a short time.
There is also TV Networks, radios, that communicates with a large amount of people.

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

TERMS TO UNDERSTAND

Source: MIL Curriculum for Teachers by UNESCO, 2011

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

What’s More
Answer the following questions briefly. Write your answer on your Activity Notebook.

1. How do you use Facebook as a tool or medium for communication?

2. How does it affect or change the way we communicate with other people?

3. How does it affect the quantity and quality of information available to people? Is
it a good thing or bad thing?

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

What I Have Learned

• Communication is the act or _________ of using words, sounds, signs, or behaviors

to express or exchange _________ or to express your ideas, thoughts, feelings, etc.
It is also the exchange of information and the expression of feeling that can result in
_________.

• The communication process includes _________, _________, _________,

_________, _________.

What I Have Valued

Read the quotation below by Edward R. Murrow and write your thoughts in 3-5 sentences
about it. Use your Activity Notebook.

“The speed of communications is wondrous to behold. It is also true that speed can
multiply the distribution of information that we know to be untrue.”

What I Can Do

Create a poster empowering people to be media and information literate. Use any sheet of
paper then take a photograph and upload it in your preferred social media account. Observe
proper online etiquette.

Post-Assessment
Read the following statements carefully. Write the letter of your answer on a separate sheet
of paper.

1. It means the sending or receiving information that can result in understanding.

A. Information
B. Communication
C. Media
D. Transmission

2. Which of the following is NOT part of “media literacy”?

A. Knowing how technology affects media
B. Critically analyzing media content by considering its particular presentation
and its underlying political or social messages
C. Being able to read or understand content in different languages
D. Assessing media ownership and regulation issues that might affect what media is
presented in what form

10
 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

3. It is a key idea that the sender wants to communicate.

A. Channel
B. Message
C. Receiver
D. Feedback

4. Two increasingly important ethical aspects of social media are

A. Ratings and traffic
B. Transparency and privacy
C. Identity and honesty
D. Virtue and virality

5. Today the most popular social networking site is

A. Twitter
B. Facebook
C. Line
D. Weibo

6. Which of the following is NOT a fundamental area of change regarding

people's media habits?
A.Conversation
B.Collaboration
C.Communication
D.Curation

7. It is the ability to use digital technology, communication tools or networks to locate,

evaluate, use, and create information.
A. Media Literacy
B. Information Literacy
C. Technology(Digital) Literacy
D. Computer Literacy

8. It is the ability to read, analyze, evaluate and produce communication in a

variety of media forms.
A. Media Literacy
B. Information Literacy
C. Technology(Digital) Literacy
D. Computer Literacy

9. It is what is conveyed or represented by a particular arrangement or sequence

of things.
A. Media
B. Information
C. Communication
D. Conversation

10. It is the main means of mass communication (broadcasting, publishing, and

the internet) regarded collectively.
A.Media
B. Information
C. Communication
D. Conversation

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

Additional Activities
Using a Venn diagram, illustrate how media, information, and technology literacy are
interrelated to each other. Then answer the questions below.

1. What are the basic components of Media and Information Literacy?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

2. What is Media Literacy? Information Literacy? Digital Literacy?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

3. How do Media Information, Information Literacy and Technology Literacy connect or relate
to each other?
___________________________________________________________________
___________________________________________________________________

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

Answer Key

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

References

http://communicationtheory.org/category/communication-models/page/2/

https://www.slideshare.net/arnielping/media-and-information-literacy-
communication

https://www.slideshare.net/Sweetp999/communication-and-its-process

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 Republic of the Philippines
Department of Education
Region VII
SCHOOLS DIVISION OF TOLEDO CITY

JAIME D. BUBULI JR.

SST-1
MAGDUGO NATIONAL HIGH SCHOOL
Don Juan Climaco Sr., Toledo City

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