ARTS

QUARTER 3 – MODULE 2
MELC: Identifies representative artists as well as distinct characteristics of
media-based arts and design in the Philippines.
Part I

A. Introduction:

In the discussions of the previous quarter, you learned that computer manipulation has widened its
horizons in the field of art. It has introduced you to technology-based arts which are limitless especially to
today’s generation where gadgets like computer, laptops, cellphones, tablets and other devices are accessible.
In this quarter, modern approaches in photography, film, print, digital media, product and industrial design
will be explored as part of modern-based arts and design.
To start this module, you need to recall the elements of arts. These are line, shape, form, texture,
pattern, space and color. Line can be vertical, horizontal, curved or jagged. Shape can be two-dimensional
representation of objects like silhouette. Form is a three-dimensional representation of an object, usually
through the use of lighting and shadows. Texture is the use of lighting to bring out details of an object, making
it easy to see whether a surface is smooth or soft. Pattern is the use of repetition to create an interesting picture.
Color is the use of warm or cool colors to set mood and space that is either negative or positive space or it can
be used to make a statement. Often seen when using the rule of thirds.

B. Discussions:
The media-based art and design trends are photography, film, print media, digital media, and product and
industrial design (also called applied arts).
The rapid development of technology worldwide has brought the Philippines to innovative art forms
and progress from the traditional art of painting, sculpture, and architecture. The development of technology
helped Filipino artists not only in providing more options for creative expression but livelihood as well.
Filipino artists are now able to contribute more to the economy of the Philippines.
PHOTOGRAPHY
In comparison to the highly regarded arts of painting and sculpture, then, photography was not
immediately considered an art. But it was not long before the artistry of the 20th century photographers elevated
this “light writing” to an aesthetic form in its own right.
Two distinctive characteristics of photography
1. Immediacy
2. Detail
An image recorded by a camera has a sense of authenticity. Because the lens captures the image
objectively, the resulting photograph is regarded as ‘true to life’ and ‘of the moment.’ At the same time,
the camera takes in every detail of an image. Thus, the photograph has a sense of completeness.
Noteworthy Philippine Photographers
The Philippines has joined the rest of the world in applying the wonders of modern photography
to every aspect of life—from personal to professional to national to global. And with our country’s natural
beauty, a number of local photographers have taken on the Philippines and our people as a major focus of
their lenses.
2
1
 1. GEORGE TAPAN

He is an award-winning travel photographer who has won two Pacific Asia

Tourism Association (PATA) Gold awards, an ASEAN Tourism Association
award, and first place in the 2011 National Geographic Photo Contest His highly
acclaimed work has been published in five travel photography books.

Figure 1. https://t.ly/BBcD

2. JOHN K. CHUA

He is best known as an advertising and commercial photographer, with

over 40 years of experience in this field and numerous local and international
award for his work. At the same time, he has applied his photo artistry to
showcasing the beauty of the Philippines.

Figure 2. https://t.ly/NtNb
3. MANNY LIBRODO

He is a native of Lambunao, Iloilo used to be a nobody in the photography

world but he was already looking at beautiful photographs in airline magazines,
wishing that he too can become a good photographer.

Figure 3. https://t.ly/ShcT

FILM
Film is an art form that came in the late 1800s with “series photography” and the invention of celluloid
strip film. Its early name is “motion pictures”. The development of still photography came in the late 1800s
with series photography and the invention of the celluloid strip film. The moving images led to the rise of
Kinetoscope, a peepshow cabinet with an eyehole where the first movies were developed.
Characteristics of Films
1. Director conceptualizes the scenes and directs the acting, supervises the cinematography and
finally the editing and sound dubbing.

32
 2. Acting the art of acting for film where actors had to learn to express themselves without the
exaggerated facial expressions and gestures used on stage and learn to deliver their lines naturally
and believably.
3. Cinematography is the art of film camera work or the work behind the scenes.
4. Film Editing is the art of selecting the precise sections of film. Visual, emotional and sound effects
5. Film Production/Set design are recreated in physical terms such as location, scenery, sets, lighting,
costume and props.

Noteworthy Philippine Filmmakers

1. LINO BROCKA
Catalino Ortiz Brocka (April 3, 1939 – May 21, 1991) is a
Filipino film director. He is widely regarded as one of the most
influential and significant Filipino filmmakers in Philippine cinema
history. significant contributions to the development of Philippine
arts."

Figure 4. https://t.ly/qqrU
2. LAURICE GUILLEN
Laurice Guillen studied at St. Theresa's College, Cebu City,
earned an AB English degree before finishing an MA in
Communication at Ateneo de Manila University, followed by a
television production course under Nestor Torre, in 1967.

Figure 5. https://t.ly/0KvT

3. MARILOU DÍAZ-ABAYA

Marilou Díaz-Abaya (March 30, 1955 – October 8, 2012)

was a multi-awarded film director from the Philippines. She was the
founder and president of the Marilou Díaz- Abaya Film Institute and
Arts Center, a film school based in Antipolo City, Philippines

4
Figure 6. https://t.ly/PM3H
3
 4. MARYO J. DE LOS REYES
Maryo J. de los Reyes is a film and television director from
the Philippines. He began his career in the 1970s. Magnifico is a
2003 Filipino FAMAS Award- winning drama film directed by
Maryo J. De los Reyes, written by Michiko Yamamoto, and
starring Jiro Manio, Lorna Tolentino, Albert Martinez, Gloria
Romero. The film was shot in the province ofLaguna and is based
on the grand prize-winning piece from a 2001 national screenplay
writing contest sponsored by the Film Development Council of the
Philippines.
Figure 7. https://ibit.ly/HWnu

5. BRILLANTE MENDOZA
Brillante Mendoza is a Filipino film director. He was
born and raised in San Fernando, Pampanga. He took
Advertising Arts of the then College of Architecture and Fine
Arts at the University of Santo Tomas. He has directed sixteen
films since 2005.

Figure 8. https://ibit.ly/Mz6w

PRINT MEDIA
Included here are large scale publications such as newspapers, magazines, journals, books of all kinds,
as well as smaller scale posters, brochures, flyers, menus, and the like.
Advertising is one major field that still relies heavily on print media like newspapers, magazines,
posters, brochures, and flyers. Comic Book is also referred as komiks and is a field of print media that
highlights the artistic gifts of Filipinos. Its popularity began in 1920’s through the Liwayway magazine.
Digital media are any media that are encoded in machine-readable formats. It is a counterpart form
technique of manipulation for comics. Nowadays, readers find access on electronic books that so called
“ebooks” like wattpad through the use of gadgets.

ANIMATION
Animation is the art of making inanimate objects appear to move. Animation is an artistic impulse
that long predates the movies. The promotion of the country’s animation is supported by the different
organizations and association. 5
4
Animation Council of the Philippines Inc. (ACPI)
- Is a nonprofit organization
- Aims to create an identity for the Philippines
- In 2013, it offers 2D and 3D Animation Scholarships
ANIMAHENASYON
-The showpiece of the ACPI (Outstanding Emerging Artist in Animation Award)
-An annual festival and competition works of Filipino animators.
-Was awarded with Lifetime Achievement Award
Philippine Animation Studio Inc. (PASI)
-was established in 1991
-has collaborated on numerous animation projects and series with foreign partners.
-tapped by children’s entertainment company
- won Best Animation Category in the 2012 Pixel Awards.

Characteristics of Animation

1. Timing. This is the most important thing. You should be able to judge timing of the movement of
everything you see in reality and duplicate it in your animation. With timing you can make
your object look sad, heavy, light, happy with only a good timing.
2. Slow in and Slow out. Or Ease in Ease Out. It’s the natural thing in this world where object would
start moving and stop gradually not abrupt. Except in some extreme cases.
3. Arcs. A movement would naturally go with arcs not straight. Look at your arm, notice how it move
when you want to reach something. It would moving in arcs because they have joints.
4. Follow Through and Overlapping.
5. Secondary Action. It’s cleverly not a main movement. Ever saw people standing in a Bus Stop?
They never standing still, they do some small action. The context is standing waiting for bus,
but they might scratch their head, or move their jacket form left to right, etc. Got it? Just a
small action. Even a breath is considered Secondary Action.
6. Squash and strecth. This one is tough to see in realistic world. It may do some squash and stretch
but in very small amount that your eyes will never be noticed. My eyes also. Except very
flabby thing.
7. Exaggeration. The heart of cartoony animation. It takes ordinary animation to a level where it
catches the eye. I believe you already know this. If not, you wouldn’t bother learning
animation. Two samples below are just simple examples. One is ordinary move, it’s appeared
right because it has secondary movement, overlapping etc but lacks of eye catching-ish thing.
Another example is exaggerated version.

6
5
 8. Straight Ahead and Pose to pose. This one is addressed for 2D animation. But we can translate it
for 3D where we work in stages. I always work in stages. Means that I do some rough timing,
then if it’s considered okay, I refine and refine and refine, and save it in different name. This
way, I can match the time needed first5and refine whatever necessary. It is considered Pose to
pose style.
9. Anticipation. A movement or act or scene preceding another scene or act or movement. The
purpose is to make viewer ‘aware’ of what will happen next. It’s common in Horror movies
that a character has back shoot camera following that character. Purpose? For creating tense.
Or in Cartoon movie when a character jump off a cliff it usually does some hopeless grin, the
“I’m doomed” style, then fall behind. Or in the example below, a character sway far back
then.
10. Staging. This principle isn’t directly related with motion, as it more visually related. The most
famous example would be ‘magician pose’, if you recall (and if you ever watched one), the
magician always stands with most of his gesture visible. This meant for that viewer will easily
understand what is happening (and hide his/her tricks as well).
11. Personality. A character should have distinct from the other character. I believe that no one in this
planet in the same time share same personality. Even twins have different personality no matter
small it is. If we clearly define what personality a character has, it will drive the character to
move in its own movement characteristic.
12. Appeal. Well, this one is a bit difficult to explain, as it more ‘feeling’ related. But let’s see
previous example, where a robot walking in cocky style. It has more appeal than ‘mere’
walking, no matter good the cycle or secondary or follow thru.

INNOVATION IN PRODUCT AND INDUSTRIAL DESIGN

Innovation plays a key role in the development of sustainable methods of both production and living

because in both cases it may be necessary to create alternatives to conventional ways of doing things that were

developed before environmental consideration was central to most people’s framework for making decisions.

An industrial design is the result of human creativity in the field of art; the appearance of a product of

industrial or handicraft production, in other words, design. Industrial designs are characteristic combinations

of shapes, colors and lines that give a product its unique, distinctive appearance, that makes it attractive to the

visual and tactile perception of the consumer.

7
6
Noteworthy Fashion Designers

1. KENNETH COBONPUE
He is a multi-awarded furniture designer and manufacturer from
Cebu. He graduated in Industrial Design from Pratt Institute in New York
with highest honors and subsequently worked in Italy and Germany.

Figure 9. https://ibit.ly/iEZc

2. MONIQUE LHUILLIER
She first rose to prominence for her exquisite wedding gowns. But
she has since become one of the darlings of the Hollywood celebrity set,
with several A-list stars having worn her couture creations to gala events
and award shows, as well as to their own weddings.

Figure 10. https://ibit.ly/H85u

3. JOSIE NATORI
She is a Filipino-American fashion designer and the CEO and
founder of The Natori Company. Natori served as a commissioner on the
White House Conference on Small Business. In March 2007 she was
awarded the Order of Lakandula, one of the highest civilian awards in the
Philippines. In April, 2007, Natori received the "Peopling of America"
Award from the Statue of Liberty - Ellis Island Foundation.

Figure 11. https://ibit.ly/DpP8

8
7
4. RAJO LAUREL
Raymund Joseph "Rajo" Teves Laurel (born May 19, 1971) is a
fashion designer in Manila, Philippines. He began his professional career in
1993, holding his first international exhibition the following year. In 2000
Rajo Laurel founded House of Laurel with his sister. A winner of a number
of national and international awards over the course of his career, Laurel is
best known as a television personality as a judge on Project Runway
Philippines.

Figure 12. https://ibit.ly/Mbnb

5. LULU TAN GAN

Lulu Tan–Gan’s name has been synonymous with beautifully
crafted knitwear fashion since 1985. Hailed the ‘Queen of Knitwear,’ Lulu
continues her design evolution with her extended hand–woven line,
“Indigenous Couture” merging the old-world sophistication of Philippine
artisan craft with contemporary design. The result is a mastery of
construction, current yet ingenious lifestyle dressing, and a distinctive
feminine sensibility.

Figure 13. https://ibit.ly/PFMg

6. DITA SANDICO- ONG

Another Philippine designer who has been advocating the use of
local weaving techniques and natural fibers is Dita Sandico-ong. Known as
the “Wrap Artiste” of the Philippines for her famous bold-colored wraps,
Sandico- Ong first experimented with the local weave of Ilocos Sur, known
as Inabel, as well as with pineapple fibers blended with Irish linen, dubbed
piñalino.

Figure 14. https://ibit.ly/N7u1

9
8
C. Readings
What is an Industrial Design?

An industrial design refers to the artistic and design solution of a product of industrial or handicraft
production that determines the appearance of the product. The industrial design is provided with legal
protection, if it is new, original.
The industrial design is recognized as original if its essential characteristics determine the creative
nature of the product's features. Significant features include, in particular, shape, configuration, ornament and
color combination.
Industrial designs are an important means of protecting the interests of the business entity, since
appearance is often a determining factor when a consumer choosing a particular product. Given that the
technical data of similar-purpose products manufactured by different manufacturers may coincide, the
differences in their appearance can be of decisive importance. In this regard, the acquisition of a patent
monopoly on an industrial design is a strategic task of the manufacturer.

D. Examples:

PHOTOS OF GEORGE TAPAN

Figure 15. Mt. Mayon after the eruption Figure 16. Windmill, Bangui, Ilocos
Norte

https://www.pinterest.ph/pin/1436930443337 https://touch.facebook.com/georgetapan/phot
37317/ os/
a.10155757244548687/10155757244708687/
PHOTOS OF MANNY LIBRODO ?type=3&source=54

Figure 18. In the Eyes of a Lady

Figure 17. Joii – The Exotic Lady
https://pbase.com/manny_librodo/image/7293
https://www.google.com/search?q=MANNY+ 0145a.10155757244548687/10155757244708
LIBRODO+WORKS&tbm 10
9 687/?type=3&source=54
II. ACTIVITY PROPER:

Activity 1. Direction: Match the picture in Column A with the appropriate name in Column B. Write your
answer on a separate sheet of paper.

COLUMN A COLUMN B

A. Lulu Tan-Gan

1. _____
_
B. Kenneth Cobonpue

C. John K. Chua

2._____
_ D. Monique Lhuillier

E. Manny Librodo

3.
_____
_

4.
_____
_

5.
_____
_

11
10
Activity 2.
Directions: Arrange the jumbled words to get the correct answer. Write your answer on the space provided.

_________________________ 1. He is widely regarded as one of the most influential and significant Filipino
ATCAINLO O. ROBCAK filmmakers in Philippine cinema history.

_________________________ 2. A well-known director who studied at St. Theresa's College, Cebu City.
RICELAU LLENGUI

_________________________ 3. Founder of film school based in Antipolo City, Philippines.

MALOURI AZDÍ-BAAYA

_________________________ 4. He is the award-winning director of Magnifico film in 2003.

YOMAR J. REYES LOS DE

_________________________ 5. He was born and raised in San Fernando, Pampanga and has directed
LANTEBRIL MDOENZA sixteen films since 2005.
11
12
Activity 2
1. Catalino O. Brocka
2. Laurice Guillen
3. Marilou Diaz-Abaya
4. Maryo J. Delos Reyes
5. Brillante Mendoza
Activity 1
1. B
2. A
3. C
4. E
5. D
Key to Corrections
III. SUMMATIVE EVALUATION:
A. Directions: Write the letter of your choice on the space provided before each number.

_______1. The method of recording image of an object through the action of light,
or related radiation on a light-sensitive material.
A. Filming
B. Photography
C. Calligraphy
D. Cinematography
_______2. The manner of focusing on the subject and clicking the shutter.
A. Photography in developing
B. Photography as a process
C. Photography in manipulation
D. Photography as art
_______3. The art of selecting the precise sections of film.
A. Editing
B. Production Design
C. Cinematography
D. Acting
_______4. The art of film camera that captured the director’s vision of each scene
through placement and movement, lighting, and other special effects.
A. Editing
B. Production Design
C. Cinematography
D. Acting
_______5. The art of film camera or the work behind the scenes.
A. Cinematography
B. Production Design
C. Editing
D. Acting
_______6. A field of print media that highlight the artistic gifts of Filipinos and
was popularized in 1920’s through Liwayway Magazine.
A. Newspapers
B. Brochures
C. Flyers
D. Comics
_______7. It is also known as technology driven art form.
A. Filmmaking
B. Photography
C. Animation
D. Print media
______8. One major field that still relies heavily on print media.
A. Illustration
B. Book Design
C. Advertising
D. Comics

12
13
______9. A process of developing from a raw material to a conventional design.
A. Designing
B. Innovation
C. Filmmaking
D. Invention
_______10. Photography as a “modern” art form because it uses
A. to record the image of an artist
B. to shutter a significant moment for photos
C. to explore and recognize pictures
D. technology to be created in making an art form

B. Directions: Complete the name of the artists, then identify the genre they belong. Write Fashion Designer
(FD) Photography (P) or Film Maker (FM) on the space provided.
E.g. FM 1. L I N O B R O C K A
_____1. G E __ R G __ T __ P A __
_____2. __ E N __ E T H C O __ O __ P __ E
_____3. J __ S I __ N __ T O __ I
_____4. L __ U R __ C E G U I __ __ E N
_____5. M A __ N __ L__ B R __ D O

C. Directions: Tell something about the picture it’s characteristics and message. Write your answer on a
separate sheet of paper.

INTO THE GREEN ZONE TAPAN’S 1ST PLACE - 2011 NATIONAL GEOGRAPHIC PHOTO CONTEST
http://www.nomadperspectives.com/2013/08/interview-with-travel-photography-guru.html#.YEeHC07ivIU

_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________
_______________________________________________________________________________________

14
13
References
Books:
SUNICO et.al. Horizons Music and Arts Appreciation for Young Filipinos Grade 10 Teachers Guide
Pages 143-162
SUNICO et.al. Horizons Music and Arts Appreciation for Young Filipinos Grade 10 Learner’s
Materials pages 262 – 302
Electronic Sources:
https://zaqcruz.blogspot.com/2019/11/the-media-based-arts-and-design-in.html
http://www.nomadperspectives.com/2013/08/interview-with-travel-photography-guru.html#.YEeHC07ivIU
https://www.rappler.com/life-and-style/george-tapan-master-travel-photographer
https://www.rappler.com/life-and-style/george-tapan-master-travel-photographer
https://greatgreths.wordpress.com/2012/03/03/philippines-the-beautiful-by-john-k-chua/
https://www.google.com/search?q=MANNY+ LIBRODO+WORKS&tbm
https://pbase.com/manny_librodo/image/72930145
https://todayinottawashistory.wordpress.com/tag/kinetoscope
https://en.wikipedia.org/wiki/Manila_in_the_Claws_of_Light
https://www.imdb.com/title/tt1735221/reviews
https://en.wikipedia.org/wiki/Dayo:_Sa_Mundo_ng_Elementalia
http://hoopercomicart.blogspot.com/2015/04/mars-ravelo-legacy-of-filipino-komiks.html
https://news.abs-cbn.com/life/11/21/19/classic-filipino-strip-kenkoy-is-one-of-komikon-grandes-highlights
http://www.kennethcobonpue.com/designs/collections/yoda/easy-chair/
https://boutique.humbleandrich.com/josie-natori-fall-2019/
http://www.couturenew.com/rajo-laurel
https://dittachannel.com/journeys/2016/4/4/thats-a-wrap-in-vogue

15
14