JAIPURIA INSTITUTE OF MANAGEMENT

Management Accounting Project

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Costing for Web Designing Firm

Acknowledgement
With a sense of gratitude and respect, we would like to extend our heartiest thanks to all of those who provided help and guidance to make this project a big success. No Project is ever the outcome of single individuals talent or effort. This work is no exception. This project would not have been possible without the whole hearted encouragement, support and co-operation of our guide, friends and well-wishers. Although it is not possible for us to name and thank them all individually, we must make special mention of some of the personalities and acknowledge our sincere indebtness to them. The successful completion of this project rests on the shoulder of many persons who have helped us directly or indirectly. We wish to take this opportunity to express to all those, without whose help, completion of this project would have been difficult. We are indebted and thankful to all the individuals who have guided, advised, inspired and supported us in making this project a success. Our gratitude to our honorable guide DR. REENA AGRAWAL for giving us the opportunity for developing the project and his able guidance, inestimable motivation and constant encouragement throughout our project. Without his help this project would never have been realized in its entirety. We also thank Mr. Shivtosh and Mr. Balram for sharing with us the cost details of their company Eye Web Solutions. Thanks to all the group members who put in their efforts and worked as a team towards the completion of this project

Introduction
Web Design Web design is a broad term used to encompass the way that content (usually hypertext or hypermedia) that are delivered to an end-user through the World Wide Web, using a web browser or other web-enabled software is displayed. The intent of web design is to create a websitea collection of online content including documents and applications that reside on a web server/servers. A website may include text, imaIges, sounds and other content, and may be interactive Overview Web design involves the structure of the website including the information architecture (navigation schemes and naming conventions), the layout or the pages (wire frames or page schematics are created to show consistent placement of items including functional features), and the conceptual design with branding. All websites should begin with a clear strategy so that it is apparent what they are trying to achieve. The strategy then enables the design to fulfill defined goals. Content Such elements as text, forms, images (GIFs, JPEGs, Portable Network Graphics) and video can be placed on the page using HTML/XHTML/XML tags. Older browsers may require Plug-ins such as Adobe Flash, QuickTime, Java run-time environment, etc. to display some media, which are embedded into web page by using HTML/XHTML tags. Accessible Web Design To be accessible, web pages and sites must conform to certain accessibility principles. These accessibility principles are known as the WCAG when talking about content. These can be grouped into the following main areas Website planning Purposing web design is a complex, but essential ongoing activity. Before creating and uploading a website, it is important to take the time to plan exactly what is needed in the website. Thoroughly considering the audience or target market, as well as defining the purpose and deciding what content will be developed, are extremely important.

Purpose It is essential to define the purpose of the website as one of the first steps in the planning process. A purpose statement should show focus based on what the website will accomplish and what the users will get from it. A clearly defined purpose will help the rest of the planning process as the audience is identified and the content of the site is developed. Setting short and long term goals for the website will help make the purpose clear and plan for the future when expansion, modification, and improvement will take place. Measurable objectives should be identified to track the progress of the site and determine success. Planning documentation Documentation is used to visually plan the site while taking into account the purpose, audience and content, to design the site structure, content and interactions that are most suitable for the website. Documentation may be considered a prototype for the website a model which allows the website layout to be reviewed, resulting in suggested changes, improvements and/or enhancements. This review process increases the likelihood of success of the website. The first step may involve information architecture in which the content is categorized and the information structure is formulated. The information structure is used to develop a document or visual diagram called a site map. This creates a visual of how the web pages or content will be interconnected, and may help in deciding what content will be placed on what pages. Website Design Web design is different than traditional print publishing. Every website is an information display container, just as a book is a container; and every web page is like the page in a book. However the end size and shape of the web page is not known to the web designer, whereas the print designer will know exactly what size paper he will be printing on. Layout Layout refers to the dimensioning of content in a device display, and the delivery of media in a content related stream. Web design layouts result in visual content frameworks: these frameworks can be fixed, they can use units of measure that are relative, or they can provide fluid layout with proportional dimensions. The deployment flowchart (a useful tool on any design project) should address content layout

Device On the Web the designer has no control over several factors, including the size of the browser window, the web browser used, the input devices used (operating system, mouse, touch screen, voice command, text, teletype, cell phone, or other hand-held), and the size, design, and other characteristics of the fonts that users have available (installed) and enabled (preference) on their device. Unique manufacture and conflicting device contentions are further complicated by varying browser interpretations of the same content, and some content automatically can trigger browser changes. Web designers do well to study and become proficient at removing competitive device and software markup so that web pages display as they are coded to display. Eric Meyers, a well known educator and developer, is one of many resources who have spear-headed HTML reset coding.

ABOUT THE ORGANIZATION

The Eye Web Solutions Pvt. Ltd.

EYE WEB SOLUTIONS is a Web Design & Development company located at Indira Nagar, Lucknow. The company offers an affordable range of website development services to its clients primarily in the state. Each design solution is unique in terms of organizational learning and delivering the solution to the desired standards. EYE WEB SOLUTION is the specialists for affordable Search Engine Optimization Services in India and delivers the best services for Search Engine Optimization in India. The company provides interactive presentation tools using animations, rendered graphics and audio/video coverage, all produced indigenously and synthesized into a comprehensive package which can be presented using media like CD ROM / DVD or streaming over the web. On several occasions getting a perfect solution within the time, budget and specifications could be an up-heal task for the users. Sometimes they might not be very sure of the starting point. Thats exactly when web developers come into the scenario and deliver the solution which matches all needs based on the variety of Business functions. The company firmly believes that their experience will help the clients to achieve the objective in most optimum manner.

Services provided:
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1. Web Design Static website designing Dynamic website designing Flash website designing Website redesigning Template to HTML Website maintenance 2. Web Development CMS website designing E- commerce solutions Shopping cart Custom applications Website development 3. Domain name registration Reseller web hosting User control panel Hosting packages
4. Search Engine Optimization

Internet marketing E-mail marketing Newsletter designing 5. Multimedia Design PowerPoint presentations Corporate presentations Flash presentations 2D/ 3D animation 6. Graphic Design Corporate identity Logo design Image optimization Business card designing

How prices are set for a web designing work:

Before quoting for a price, a freelance web designer must keep the following points in consideration:

What is the project? Before evaluating any Web design project, it is needed to determine what it will entail. Some questions to ask include: o How many pages will need to be created? o Are there images and/or design that need to be used, or will they be created as part of the project? o Is there content for the site, or will that be written by the designer? o Will there be any Flash, multimedia, programming or scripting required? Depending on the answer to these questions prices may vary.

When do the clients want the project completed? The more urgent a project is, the more generally it can be charged. How much experience does the firm have? The more Web design experience it has, the more it can charge, and the more its clients will expect to pay. How much long-term maintenance is required? Often, when a Web site is commissioned, the clients not think beyond just getting the page up on the site. Web designers make sure that their clients have the maintenance covered. What is the going rate? This is often difficult to determine. The best way is to talk to other designers in the area.

How much do you want to make? The bottom line, after everything else is: how much do you want to make? For example, you might have a project you would love to do, because it would be fun, or interesting or challenging. Your bid might reflect that. On the other hand, you might feel uncomfortable doing a job or would have to do extra work just to complete it, such as if you would have to hire a database programmer to complete the project.

Various costs for Web designing company

Fixed Costs: 1. 2. 3. 4. 5. 6. 7. Registration fee Insurance premium Salaries to workers Rent of the premises Computers Depreciation cost of promotion

Variable Costs: 1. 2. 3. 4. Repairs & Maintenance Electricity Bill Internet Charges Telephone Bill

S.No. Particulars 1. a. . c Salaries to workers . d Rent of the premises . e Computers . f Cost of promotion . 2. a. b. c. d. Total fixed costs Variable Costs: Repair and maintenance Electricity charges Internet charges Telephone bill Total Variable costs Total Operating Cost Profit Margin (30% on cost) Price Fixed Costs: Registration fee b Insurance premium

Total Cost Per month (in Rs.) 100 500 24000 4000 80000 3000 111600 500 1000 1000 5000 7500 119100 35730

Unit Cost (cost per order) (in Rs.) 10 50 2400 400 8000 300 11160 50 100 100 500 750 11910 3573 15483

Number of designing orders per month = 10 Salaries to workers = 3 workers * Rs. 8000 Per month = 24000Rs. Computers = 4 * 20000 = Rs. 80000

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Break Even Analysis

S. No. 1. 2. 3. Particulars Sales Fixed costs Variable costs Amount (in Rs.) 1800000 11160 750

Contribution = Selling price Variable costs = Rs. 15000 750 = Rs. 14250 PV Ratio = Contribution/ Sales * 100 = 14250/ 1800000 * 100 = 79% Breakeven point = Fixed costs/ PV ratio = 11160/ 0.79 = Rs. 14126.58

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