AFC 20 Event Sponsorship Proposal

AFC 20 Event Sponsorship Proposal
The AFC is scheduled to host AFC 20 – Stampede Fight Night on July 12th in Calgary, Alberta at
The TELUS Convention Center. This event will be hosting an expected 2000 live spectators in
attendance as well as broadcasted via Livestream on the Internet to around 2000+ Pay Per View
buyers. It will be well marketed, in and around the city of Calgary, before and after the event.
The event and its sponsors will then be delayed-broadcast to 1.6 million homes in Canada via
The Fight Network as well as all Shaw Cable subscribers in Canada.
Networks around the world then regularly purchase the event for additional content to provide
to their customers. The reach of the AFC through its network of broadcasters include:
Canada CHEK TV Coast-to-Coast 6.4 million homes

FL, US Sun Sports 6 million homes
GA, TN, AL, MS, NC, SC, US Sport South 9 million homes
US Sports on DIRECTV 18 million homes
US The Dish Network 13 million homes
US AT&T U-verse 2 million homes
Europe SVT 10 million homes
Mexico & Caribbean Digital Latin America 5 million homes
In sponsoring the AFC, you will align your brand to the largest and premiere operator of MMA
events in Canada. You will also tap into the Mixed Martial Arts community and its supporters,
which represent an attractive and specific demographic to target. MMA is the fastest growing
sport in the world.
MMA is more than a martial art, or combination of arts; it is a multi-billion dollar industry. It is
sold on pay-per-view television and showcased in training halls across Canada, the United
States, and the world. The popularity of MMA stems from 18 to 50 year old males and females,
a coveted demographic by advertisers. Statistically, these individuals are known to be more
active, have more disposable income, and are more willing to try new things.
The Ultimate Fighting Championship (UFC), continues to drive significant growth, benefiting the
AFC. According to Sports Illustrated, the UFC scored pay-per-view revenues of $350 million in
2009, compared to $177 million for boxing and $151 million for WWE (World Wrestling
Entertainment). UFC events aired on Spike TV average more young men and women in the
coveted 18 - 40 years old demographic age group than the more established sports of
basketball, baseball, football, hockey, and NASCAR. An estimated 18 million North Americans
took part in some form of Martial Arts last year, of which 9.4 million were adults, 5.5 million
were teens, and 3.2 million were children. Of the 9.4 million adults, 63% were between the
ages of 18-34 years old.
Independent and official surveying of the MMA demographic reports:
Age Between 18-40
House Hold Income $100,000+ 20%

$75,000+ 27%
$60,000+ 22%
$50,000+ 12%
$30,000+ 20%
Average Household Income = $65,000
Education High School 21%

College 57%
University 22%
72% Purchase Martial Arts Equipment or Supplies

70% Purchase Apparel related to MMA
60% Attend Seminars
75% Purchase DVDs, Books
82% Have attended an MMA event
76% Read MMA-related magazines
68% Watch 2 or more hours of MMA-related programming a week
57% Read MMA-related forums and blogs
91% Said they would attend a MMA-type exposition if one was held in their area
Sponsorship of the AFC will yield prime reach into this demographic both locally and nationally.
AFC sponsors include Harley Davidson, Drako Fight Gear, Ellis Don, Moxie’s, Sandman Hotels,
and Chevrolet, to name a few.
For all sponsorship inquiries please contact:
Mark Vella
Business Development, Advertiise.com

[email protected]
(403) 681 5011
Please consider the following three packages for Rockstar Energy Drink. We ask you to appreciate that
time is of the essence given the date of the event, however, we are able to customise your brand’s
sponsorship package, and remain flexible to your requirements.
VENUE MAP
RING DIAGRAM
PACKAGE 1 COST: $3,000 + GST
VALUE
Logo prominently showcased on cage mat $2,000

Logo on Inside Cage Top Rail $1,000
Logo on Outside Cage Top Rail $750
1 Logo or Ad in Event Program (4.5” x 2.5”) $350
25 x 5 second logo spots on Jumbotron $750
1 complimentary VIP table (Seats 10) $1,200
4 Complimentary tickets (General Admission) $200
Logo on all event material and collateral
Logo included on social media & press releases
TOTAL VALUE: $6,250
VALUE
Logo prominently showcased on cage mat centre $8,000

1 complimentary VIP table (Seats 10) $1,200
TOTAL VALUE: $12,250
VALUE
Title Sponsorship (AFC 20 Brought to you by…) $10,000

Logo prominently showcased on cage mat centre $8,000
1 complimentary 1st row VIP ringside table (Seats 10) $1,500
TOTAL VALUE: $22,850

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AFC 20 Event Sponsorship Proposal

Canada CHEK TV Coast-to-Coast 6.4 million homes

Age Between 18-40

House Hold Income $100,000+ 20%

Average Household Income = $65,000

Education High School 21%

72% Purchase Martial Arts Equipment or Supplies

For all sponsorship inquiries please contact:

Business Development, Advertiise.com

Logo prominently showcased on cage mat $2,000

Logo prominently showcased on cage mat centre $8,000

Title Sponsorship (AFC 20 Brought to you by…) $10,000

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