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11-12 October 2011

Developing Interactive & Multiplatform TV Services In High Growth Markets

Marmara Taksim Hotel Istanbul, Turkey

This successful IP&TV Forum Eastern Europe & Eurasia 2010 in Istanbul proved to be an excellent event for our company. Weve made new contacts with telecom and middleware companies from the Baltics and Eastern European countries and met with our existing clients to strengthen our business relations.
Marketing Manager, Vestel

This is the ONLY dedicated IP&TV event focusing on multiplatform TV delivery across multiple screens in Eastern Europe and Euro-Asia. Hear REAL case studies presented by key incumbent operators in the region Look into IP&TV UNTAPPED markets of Euro-Asia: Georgia, Armenia, Ukraine, Latvia, Albania Meet and MAKE BUSINESS with decision makers from the largest operators, ISPs, cable & satellite operators & content providers Learn about the latest strategies to PROMOTE your IP&TV and OTT business and use it to reduce churn and increase subscribers Discover the business case and monetising opportunities for Multiplatform TV NEW FOR 2011: Smart TV case study - CE manufacturers strategies for working with operators and delivering OTT services

Speakers from

40+ Service Providers from 24 Countries Including

Tomaz Pernovsek Deputy Managing Director Planet 9, Slovenia Sanin Kahvedzic Head of Services division BH Telecom, Bosnia and Herzegovina Ognen Firfov Chief Sales Director Makedonski Telekom, Macedonia Yuriy Komardin Head of Services Planning and implementation Technical Direction, Kyivstar, Ukraine Alexandr Yesayan General Director Ucom, Armenia Tufan Unal Senior Director Digital Media TTNET, Turkey Sasa Kramar CEO Iskon Internet, Croatia Andrey Kholodnyy Media Products Project Director Rostelecom, Russia Tariq Syed MD Central Europe Universal Networks International, UK Milan Fridrich CT New Media Director Ceska Televize (Czech Television) Czech Republic Tomaz Pernovsek Deputy Managing Director Planet 9, Slovenia Istvan Polony CEO Blizoo, Bulgaria

e EE vic ! FR er ers r S id Fo rov P

Istvan Maradi Chief Technology Officer Magyar Telekom, Hungary Sasa Lekovic CTO Telekom Srbija, Serbia Kasia Kieli EVP & MD CEE MEA Discovery Networks, UK Anatoliy Smorgonski Head of Marketing Department of TV Services & Content, Vimpelcom/Beeline Russia Rene Rummel Head of Product Development Maxdome, Germany Tomasz Berezowski CTO TVN, Poland

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Leading the IP&TV Business Strategy in Eastern Europe

Day One: 11th October 2011
08:30 Registration and Coffee 09:00 Informa Welcome & Speed Networking Session 09:05 Chairmans Introduction Rob Gallagher, Principal analyst, Broadband, Informa Telecoms & Media Achieving quality by help of adaptive streaming Selecting and combining IPTV and DVB-T and DVB-C Seamless work of VoD, Pause, Rewind and Shift TV Attractive EPG for easy content discovery Tomaz Pernovsek, Deputy Managing Director, Planet 9, Slovenia Close Up Look on the TV Market in Latvia TV map of Latvia Pay TV uptake and market changes in the past 5 years Experiences from digital switch over to assist with Web TV offering IP as means to reach to far flung areas where cable cannot reach Strategies for OTTtv and expanding customer base Arturs Kisle, Business Development Manager, Baltkom TV SIA, Latvia Panel Discussion: What Needs to be Done to Improve Broadband Traffic Management and Satisfy Hunger for Bandwidth? Creating and improving architecture to enable large file transfers with managed quality will CDNs be the answer to all challenges? Net Neutrality how to achieve quality without impacting the usual broadband service? Latest regulation initiatives Hybrid delivery of managed services: will partnership between Telcos, Sateliite and Cable Operators benefit all? Sanin Kahvedzic, Head of Services division, BH Telecom, Bosnia and Herzegovina Yuriy Komardin, Head of Services, Planning and implementation, Technical Direction, Kyivstar, Ukraine Toivo Praakel, Network Director Elion Enterprises, Estonia* Jim Crum, Vice President, Sales for EMEA BTI Systems, Canada Networking Lunch Break Enabling easy access to identical content across multiple screens The benefits from one single service provider controlling the multiscreen activity through the home Tufan Unal, Senior Director Digital Media, TTNET, Turkey Panel Discussion: The Opportunities and Challenges for Multiscreen OTTtv, Connected TVand Connected Boxes Developing the multiplay strategy for existing broadband customers Attracting new customers through dedicated campaigns How to integrate middleware to recognise users moving between screens Pushing out linear content to mobile devices: mobile smart phones, tablets and other handheld devices Turgut Kirci, IPTV Interactive Services Manager, TT NET, Turkey Sasa Kramar, CEO, Iskon Internet, Croatia Jonila Coni Janku, Head of Marketing, Digitalb, Albania* Jim Welch, Worldwide Marketing and Communications, SecureMedia Networking Coffee Break

12:10
CABLE

15:20

Leadership Insights into the Future of Multiplatform TV

09:10
OPERATOR

Strategies for Integrating Multiscreen Experience as part of a Premium Service IPTV, Web TV and Mobile TV offering for increased customer stickiness Overcoming integration challenges and preparing an excellent viewing quality Marketing strategies for tapping into a massive broadband customer base Outlook for OTT opportunity in Turkish Markets how to make OTT and IPTV work together for an increased return Ramazan Demir, VP Strategy and Business Development, Trk Telekom

12:30

09:30 Outlook for the Future of the TV Industry in Eastern Europe Multiplatform TV as the next logical step for increased user experience Strategies for making IPTV a strong TV proposal as part of bundled services in Eastern Europe OTT and its impact on operators short term Opportunities in advertising and targeting specific segments of audience
OPERATOR

15:50

Examining the OTT Opportunities and Effect on Local Markets

16:30 The Future of TV with Hybrid Services andContent Convergence Seamlessly bringing broadcast and IP technology together on a single pay-TV platform Delivering a great user experience as means to attract and retain customers Offering Pay-TV, VoIP, gateways and femtocells to ensure subscribers can access all sorts of services on their terms, on their devices in the ways they want What will the future look like with TVs enabled with interactive internet connectivity and OTT services? Who will survive in the constant value chain struggle? Wojciech Doganowski, VP IP Multimedia Business Unit , ADB Strategies to Engage Content Industry and Operators through Attractive partnerships Looking at the creative concerns for content accessed across multiple screens Ensuring the right share is given to each part of the eco-system for successful TV delivery What are the challenges for content owners in a multiplatform TV environment? Are there benefits for making content available on the Internet? Milan Fridrich, CT New Media Director, Ceska Televize (Czech Television), Czech Republic PANEL DISCUSSION: Is Multiscreen Service ready for a Mass Market Uptake? How to ensure same content works for different screens in the house? Is it safe shifting from one screen to another? Can multiscreen meet its hype? Are East European and Euro-Asian markets ready for multiscreen and mobile TV? Benefitting from the opportunity opened to content providers to increase number of viewers by catch up online TV Can Mobile Broadband meet demand for Video streaming? Pawel Baj, Marketing Offer & Research Director, Canal+ Cyfrowy, Poland Tomasz Berezowski, CTO, TVN, Poland Vadi Dipcin, Acting Head of Digital TV and Convergence Services Team, Turkcell, Turkey Atf nald, Vice President IPTV Association, Turkey End Of Day One

Speaker from a major international network operator to be confirmed

09:50 Evolution from IPTV to the Connected Home Focusing on Service Promotion for the Connected Home Educating Customers about the benefits they will be getting from a connected home Overcoming security issues with transferring content across the screens Offering features like cloud based photo and video storage Anatoliy Smorgonski, Head of Marketing Department of TV Services & Content, Vimpelcom/Beeline, Russia
OPERATOR

13:00

OTTtv, IPTV and Multiplatform TV Sharing a Mutual Future

14:20
OPERATOR

10:10 Creating Content for Digital Multiplatform Age How technology changes the value of content and optimum level of entertainment? Audience approach: It is my TV control over what content and when you watch different programmes Easy content discovery for user friendly experience TV shows as part of branding a service Kasia Kieli, EVP & MD CEE MEA Discovery Networks
CONTENT PROVIDER

How to Manage Multiscreen Delivery and to Create a Consistent Experience Across Platforms? How to benefit from using a cloud as a platform in the home? Managing mobile platforms and offering a future of TV via handheld devices How to control and empower the consumer to create and consume own content? Looking into the future: How will Multiscreen evolve in the future? What will be expected of operators to offer seamless service? Istvan Maradi, Chief Technology Officer, Magyar Telekom, Hungary Overcoming Integration Challenges and Setting up a Triple Play Value Added IPTV Service Successfully Reaching out to a wider audience by offering triple play services Using subsidies to increase viewership multiplying the example with Toshiba Utilising social networks and games as part of the interactive offering Successful installations for IPTV apps accessing Facebook, YouTube, Twitter and games by a click of a button Offering a user friendly billing service managed via internet Alexandr Yesayan, General Director, Ucom, Armenia Enabling Multiscreen Video and Shared Content from Operators Perspective Determining what multiscreen means to consumers How to secure multiscreen interactivity and transport content from one screen to another safely?

16:50
CONTENT PROVIDER

14:40
OPERATOR

10:30

Networking Coffee Break

17:10

Establishing Quality of Experience Through Tried and Tested Technologies and New Architecture
11:30
OPERATOR

Improving Network Architecture for Good TV Experience Creating and improving architecture to enable HD quality TV via the IP network Latest efforts at Serbian telecom for HD delivery subscriber number updates Best practise for managing large data requirements Sasa Lekovic, CTO, Telekom Srbija, Serbia Latest Development for Hybrid Delivery of Managed Services The importance of the set top box for accessing content from different sources

15:00
ISP

11:50
ISP

17:40

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Securing Returns from TV Services by following Successful Case Studies

Day Two: 12th October 2011
08:00 ANALYST BREAKFAST BRIEFING SESSION Looking at Enterprises and IPTV Exploring Business Opportunities Norocel Munteanu, Information Technology and Services Consultant and Contractor Latest Research Results on IP&TV and Broadband in CEE Stephen Wilson, Senior Analyst Informa Telecoms & Media 08:30 Registration and Coffee 09:00 Informa Welcome & Speed Networking Session 09:05 Chairmans Introduction Mirek Smyk, Managing Director Mirek Smyk Consulting Group
CONTENT PROVIDER OTT PLATFORM CE MANUFACTURER OPERATOR

Building on the existing customer base to offer bundled services Overcoming challenges for entry in pay TV market by providing a high quality product Building confidence by providing educative marketing campaign Ognen Firfov, Chief Sales Director, Makedonski Telekom, Macedonia Maximising OTT in the IPTV market: the challenges and the opportunity Defining OTT: what kind of OTT services work in IPTV Business models: how best to maximise new content and revenue streams Technical challenges: how is the ecosystem responding? OTT insights: what lessons can be learned from experience in current OTT deployments Andrew Burke, CEO, Amino Technologies, UK Improving User Interface for better Usability and Content Discovery Adding widgets for easy content discovery Building in recommendation engines for accessing desired content Using Facebook and other social media apps to push content Adding cloud services for storing personal photos and videos Alex Chelmis, Digital Media Manager Hellas Online, Greece PANEL DISCUSSION: How to Increase Revenue from Triple Play, OTT and Connected Home services what do the Consumers Want? Looking at needs of customers in East Europe and EurAsia which conclusions can be drawn? How to tailor a service and capitalise on its ease of use? Is user friendly navigation bar key element for drawing consumers in? Best practise for advertising the convenience of one bill for three services Ognen Firfov, Chief Sales Director, Makedonski Telekom, Macedonia Baris Polat, Project Manager, Turk Telekom, Turkey Andrzej Borkowski, Head of Content Aggregation and Development, Telekomunikacja Polska, Poland Giorgi Gugunishvili, CEO, Silknet, Georgia Networking Lunch Break

15:10

11:50

The Future for Channels in an On-demand World Drawing benefits from the converged services Ensuring good viewing experience while distributing content for new media platforms Creating personalised service through merger of broadband and broadcast How to ensure content is monetised and full customer satisfaction guaranteed? Tariq Syed, MD Central Europe Universal Networks International Networking coffee break

15:30

Evolution of TV Services Leading to Complete Media Convergence

15:50 PANEL DISCUSSION: Maximising Returns through Multi Screen Strategies Utilising set top box and TV set IP connectivity for pushing content Understanding the end user demands to offer tailored services on tablets and smart devices Facilitating content protection across different devices How to ensure easy and seamless interoperability Slavoljub Popadic, CEO T-Com/Crnogorski Telecom, Montenegro* Demetris Pavlides, CTO, Tring TV, Albania Mehmet Sahpolat, IPTV Program Manager, TTNET, Turkey Jamal Bnari, Platform Management, Etisalat, UAE Smart TV Manufacturer Case Study: A Strategy for Connected Devices How to Ensure that Operators are not bypassed? What are the Strategies for Forming Partnerships with Service Providers to secure Quality of Experience in the new operating environment? Vassilis Seferidis, Director, European Business Development Samsung Electronics Europe

12:10

Keynotes: Adding Mobility to TV Viewing Experience

09:10
CONTENT PROVIDER

Optimising Content for Different Platforms Overcoming capacity challenges is there capacity for good quality videos over the IP? OTT vs pure play IPTV taking a brief look at the business case for both services Making the right technology selection the importance of adaptive streaming for enhanced quality of experience CDN optimisation and network integration Achieving a good balance of software and hardware choices Achieving understanding between access(network) providers and content providers Yaman Alpata, CMO, Sinema TV, Turkey

12:30
OPERATOR

ISP

16:20

09:30 Outlook for IPTV Offering in Russia Broadband penetration rates looking at the expanse of Russian market and underserved regions Triple and Quad play services as means to increase revenues Tackling implementation challenges Outlook for the future opportunities for multiscreen services and OTTtv Andrey Kholodnyy, Media products project Director, Rostelecom, Russia
OPERATOR

09:50 Growth Opportunities for OTT Platforms Looking back at the historic development of TV platforms Showcase of Maxdomes OTT applications and variety of features Learning from OTT activities so far Outlook for future developments Rene Rummel, Head of Product Development, Maxdome, Germany
OTT PLATFORM

13:00

Content Delivery, OTT and New Media Platforms

14:30
CE MANUFACTURER

10:10
OPERATOR

Strategy to Overcome Pay-TV Stagnation in the Region Due to Fast DVB-T Rollout Further development of On Demand content Looking at basic statistics for Czech TV market How will DVB-T Rollout impact the IPTV industry Where does IPTV sit in a future of hybrid services? Daniel Vondracek, Marketing Manager, Telefonica O2, Czech Republic Networking Coffee Break

10:30

Providing Ideas for Tackling Challenges in OTT service Enter generation of Super Chips: One Chip does all Providing IPTV, Cable, Satellite one full hybrid system Offering Hybrid Broadcast Live Channels for OTT Improving quality of user experience for open OTT platforms Exploring the opportunity of offering content and bypassing the telco Metin Salt, VP of Engineering, Vestel Assessing the Viability for Infrastructure Upgrade of Cable to the IP Is IP to the Cable a viable option for all operators? Challenges and advantages of making the investment The necessity of moving in pace with the requirements of the new audience IP as a differentiator from the competition Istvan Polony, CEO, Blizoo, Bulgaria

16:40 Looking at Multiscreen OTT Launched by Broadcasters and Its Impact on Operators Using broadcasters brand name for quick viewer acquisition Impact on performance of operators by successful broadcaster OTT implementation Is there a space for cooperation between broadcasters and operators? Drawing on expertise from content providers and network providers for a unified experience Lukasz Skrzypek, CEO, IPLEX, Poland* 17:00 Advertising of Enhanced IPTV and VoD Features through Social Networks Overcoming challenges when developing and implementing new features Overview of penetration of PVR boxes in Romania Finding the most appropriate manner to educate users and create the necessity The effect of marketing communication via Facebook on VoD and IPTV service uptake Irina Ariana Cazacu, Product Development Manager, Romtelecom, Romania End Of Day Two
*Awaiting final confirmation

11:30
OPERATOR

HDTV and Triple Play Strategies in the Balkans Region Capitalising on adding a number of premium features to attract viewers

CABLE

Usability and Triple Play Strategies Improving TV Experience

14:50

17:30

If anybody has business in this region, this is a great event to attend COO, SecureMedia

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Eastern European TV weathers economic storm

Adam Thomas Media Research Manager Informa Telecoms & Media Adam Thomas is Media Research Manager with Informa Telecoms & Media. He leads the TV research team responsible for much of the content on the TV Intelligence Centre. In his role Adam produces written analysis and forecasts for all of the pay TV platforms (cable, satellite, IPTV and DTT) for countries across the globe. Fig. 1: Eastern Europe, TV platform penetration 2005-2015
30 25
Penetration (%)

Central and Eastern Europe has been hit hard by the global economic situation, although TV has weathered it surprisingly well. With so many new services having launched in recent years, the financial downturn could well have prompted numerous closures of nascent services still trying to gain a secure foothold in some seriously competitive markets. But that hasnt happened to any great extent and the sector is wellpositioned to flourish as a result. Informa Telecoms & Medias forecasts for the region show that pay TV revenues are expected to increase by 50% over the six years to 2015. Average revenue per subscriber (ARPU) will also continue to increase in the forecast period, as the number of services on offer and the subsequent tiering of channels and introduction of PPV/VOD packages rises. But ARPU rates of increase will start to slow towards the end of the forecast period and in some sectors go into decline - as the impact of dual- and triple-play bundles, plus new competition from over-the-top (OTT) services, pushes down TV prices. (See fig. 1) Russia and Poland are Eastern Europes revenue giants, together accounting for 43% of the regions pay TV revenues. Their position is set to become stronger during the forecast period accounting for a combined 51% of pay TV revenues in 2015. Satellite TV has taken off pretty spectacularly (see Fig. 1) and is poised to overtake cable as the leading platform. Digital pay DTH has established itself as a significant alternative and has made a dent in cables dominance. Satellite benefits from its perception as a premium TV service giving it an advantage over the often fragmented cable sector, which finds it difficult to shake off its historic connotation as a low-cost utility service. Digital TV is forecast to grow fairly rapidly in Central and Eastern Europe over the next five years and close 2015 with 125 million digital households a near three-fold increase over six years. Digital penetration will reach 73% of the regions TV households by 2015. Of the 14 forecast countries, 13 are expected to have digital penetration in excess of 65% by 2015, including six countries at 90% or more. Only the Ukraine is expected to fail to reach 65%. (See fig. 2) As is to be expected, DTH, IPTV and DTT are forecast to be most popular in countries that have low cable penetration. However, DTT roll-out has been slow or delayed in several countries. Thus, governments stated analog switch-off dates often appear to be optimistic. Despite this, DTT is expected to be the primary TV service in 27% of households by 2015. (see Fig. 2). While digital TV is making good progress, there will still be some potential for growth after the forecast period, with Eastern Europe still having 158 million analog homes - 25 million of which will not be receiving multichannel TV signals.
Note: All figures refer to primary services at year-end. Rounding means total may exceed 100%.

Cable

DTH

IPTV

20 15 5 0 2005 2007 2009 2011 2013 2015 10

Source: Informa Telecoms & Media

Fig. 2: Eastern Europe, TV platform breakdown at 2015

Digital free satellite 12% IPTV 6% Analog terrestrial 15%

Digital pay satellite 18%

Digital terrestrial 27%

Digital cable 12%

Analog cable 12%

Source: Informa Telecoms & Media

OTT TV set for strong growth in CEE

Andrew Ladbrook Analyst Informa Telecoms & Media In his role Andrew looks at the impact of the latest developments in home network technology and smart connected devices. Traffic forecasts Informa estimates that Eastern Europe users generated 14,700 petabytes (PB) of traffic in 2010, increasing fourfold to 61,900 PB in 2015 (see fig. 3 below). Fig. 3: Eastern Europe, Internet traffic, 2010-2015
70 60 50 40 30 20 10 0
62 46 35 Tra c (000s PB/year)

Peer-to-peer dominated traffic in 2010 but its share is expected to decrease by 2015. Video to the TV will see strong growth but will remain niche as the region lacks the devices and services to take off. Informa expects that content in the Eastern European countries will be driven by local champions. Video will become one of the most popular services in Eastern Europe, but few users will pay for content. The average user in Eastern Europe will generate 10GB per month, only 2GB less than their counterparts in Western Europe. By 2015, the average Internet users usage will have grown by 200% to almost 29GB (see fig. 4), but the gap between Eastern Europe and Western Europe will have increased to over 20GB per user.

Fig. 4: Eastern Europe, average Internet traffic per user per month, 2010-2015

27 20 15

9.6 GB
2014 2015

11.9 GB 2011

14.7 GB 2012

18.2 GB 2013

22.7 GB 2014

29.0 GB 2015

2010

2011

2012

2013

2010

Source: Informa Telecoms & Media

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I would like to congratulate you for the excellent organization of the IP&TV Forum in Istanbul this year. There was both variety and quality in the presentations provided, not to mention the very interesting topics touched in the panel sessions.
General Manager TV Product Development, Romtelecom

Highlights of the 2011 Agenda

Following the success of the IP&TV Forum Eastern Europe & EurAsia in 2010, the event returns to Istanbul to explore the next stage of development with multiplatform services in Euro-Asian region as a high growth market. It will look at IP platform potential in all countries in South East Europe including Bulgaria, Romania, Croatia, Serbia, Moldova, Latvia, Armenia, Poland and other markets. Russian buoyant TV markets will also be discussed as well as strategies to succeed in this fast developing industry. Confirming Istanbuls unique positioning to the markets in Eastern Europe, Central Asia, the Black Sea states and the Caucasus, it will once more become the home of the IP&TV Forum focusing on success stories in the regional markets and taking heed of the potential that OTT offers. Battling with traditional pay TV models who offer quantity instead of quality, finding architecture that improves stability and quality of experience, developing the marketing strategy to educate the audience about the benefits of premium TV have been some of the challenges that many operators faced when introducing pure play IPTV. Developing the business model for OTTtv, Multiplatform TV and finding out how Smart TV manufacturers will lay out their strategies for delivering content to the end user will be another challenge and opportunity for operators and ISPs alike. The 2011 IP&TV EurAsiaEastEurope will focus on these and other key challenges that service providers have been facing while staying competitive in highly saturated TV markets. This has become the one show not to be missed if you are interested in entering TV markets in East and South East Europe, and open a window of opportunities for entering far flung EuroAsian markets.

38% CXOS/DIRECTORS ATTENDED THE IP&TV FORUM EASTERN EUROPE & EURASIA 2010

n CxO/Director/Head/VP 38% n Manager 34% n Engineer/Technical Manager 22% n Consultant 3% n Researcher 3%

44% SERVICE PROVIDERS ATTENDED IP&TV FORUM EEEA 2010

n Operator/ISP/Service Provider 36% n Software/Solution Provider 24% n Press 14% n Manufacturer 13% n Broadcaster/Content Provider 8% n Consultancy 1% n Equipment distributors 1% n Regulator 1% n Analyst 1%

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To take advantage of the sponsorship and exhibition opportunities at this event, please call Barry Killengrey on +44 (0) 20 7017 5850 or email [email protected]

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NEW FOR 2011

IPTV service has been introduced to all established and growing players in Eastern and South Europe, as well as players in EurAsian Markets. The partnership of Deutsche Telecom and Sky Deutschland has put a stronger emphasis to the importance of hybrid offers. Satellite and Cable players are recognising the need to look to operators for IP support. You will hear from leading legislators and incumbents about: Special key note session by Turk Telekom, Rostelecom and Telefonica Czech Republic Development of triple play services by U-com in Armenia Cable TVs embracing IP Platforms connectivity is reaching very high importance Insight in the developing Ukrainian Market Samsung Smart TV Case Study - Strategy and Review of Recent Offer Legislation and regulation affecting the broadcasting industry A review of broadcasters OTT case studies

Multiplatform Service Development in Eastern Europe - Grow your Business Today

Develop your understanding about the opportunities for increased revenue via IP&TV and OTT! Various panels will provide details how to: Learn how to turn OTT into an opportunity by creating alliances with content providers Develop the marketing strategy in traditionally nonpay TV markets Find out the pros and cons of being innovative vs spending money Find out how to make VoD more appealing via Recommendation Engines interfaced with Facebook Join the debate about OTT in South-East Europe: will managed and unmanaged services merge? Find out about the opportunity to increase subscriber numbers via forming concessions with TV manufacturers Smart TVs a threat or an opportunity for Telecom operators and ISPs?

Albania, Armenia, Azerbaijan, Belarus, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Greece, Hungary, Kazakhstan, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Poland, Romania, Russia, Estonia Serbia, Slovakia, Slovenia, Turkey, Ukraine
Sweden Latvia Lithuania Russia

KEY MARKETS ADDRESSED:

Finland

Attendance from 33 Countries in 2010:

Albania, Armenia, Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Georgia, Germany, Greece, Hungary, Ireland, Israel, Luxembourg, Macedonia, Moldova, Netherlands, Norway, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Switzerland, Turkey, United Kingdom, USA

Belarus Poland

Czech Rep. Slovakia Austria Slovenia Croatia Bosia & Herz. Montenegro Albania Serbia Bulgaria Macedonia Greece Hungry Romania

Ukraine

Kazakhstan

Moldova

Uzbekistan Istanbul Ista Georgia Armenia Turkey Azerbaijan Kyrgyzstan Turkmenistan Tajikistan

Syria Lebanon Israel Iraq Iran Afganistan

Jordan Pakistan

Lybia

Egypt

Saudi Arabia Qatar UAE

Oman

11-12 October 2011

Chad Sudan

Marmara Taksim Hotel, Istanbul, Turkey

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