Black Book Project Topic Ideas For Marketing

Black Book Project Topic Ideas For Marketing
1. Study of test marketing and customer interaction

2. Market analysis and sales development of Amul milk4
3. Role of integrated marketing communication in Life Insurance Solanki sohil
4. Marketing survey and channel development
5. Lux marketing
6. Bisleri marketing project13
7. Customer relationship management and services marketing
8. Impact of marketing activities on the sales of pharmaceutical companies
9. Effectiveness of integrated marketing communication with respect to consumer attitude
towards brand
10. Attitude of people in different roles towards direct marketing
11. Relationship between marketing research, customer knowledge and company sales
12. Comparative study of sellers and buyers in market acceptability of licensed software
13. Effects of product, market and organizational characteristics on market research practices
14. Brand awareness and brand attitude as the predictors of market share
15. Effect of mobile marketing on youngsters
Black Book Project Topic Ideas For Advertising
1. Radio advertising
2. Advertising in schools
3. How Commercial Advertisements are made Solanki sohil
4. Portrayal of women in advertisements
5. Role of children in advertising
6. Alcohol and drugs in advertisements
7. Smoking in advertisements
8. History of advertising
9. Innovative advertising campaigns
10. Role of celebrities in advertisements
11. Political advertising
12. Advertising in the 21st century
13. Internet advertising
14. Popular Designer Ads
15. Effect of advertisements on children
16. Effect of recession advertising
17. Application of advertising through cell phone framework among different types of goods and
services
18. Relationship between consumers internal usage practices and awareness to internal
advertising
19. Effect of deceptive advertising on consumer loyalty in any sector
20. Effect of advertising research practices on organizational performance
21. Relationship between corporate image and mobile phone advertising
22. Revival of radio advertising in India
23. Role of outdoor advertising in bringing awareness and developing perception for social
causes
24. Relationship between advertising, word of mouth and experiential perspective with respect to
purchase intent
25. Impact of advertising and price sensitivity and consumer buying behavior
26. Influence of humour advertising on consumer brand perception
27. Association between advertising messages’ content and response of the children
Black Book Project Topic Ideas On Strategic

Management
1. Strategies used to build successful internet based customer services
2. Promotion strategies followed in insurance sector
3. Organizational Study and marketing strategies of an organization
4. Study of developing a communication strategy for an organization
5. Study on strategies for optimizing the competency of middle level managers with reference to
bank sector
6. Analysis of the role of outdoor advertising and establishing strategies for managing space
media
7. ERP implementation strategies
8. Study on strategies for promoting retailer’s brands
9. Product strategies of private life insurance companies
10. Marketing strategy adopted for selling different mobiles
11. Marketing strategy for multi-head computer embroidery machines
12. Strategies on Derivative Trading
Black Book Project Topic Ideas For Consumer

Behaviors
1. Study on Consumer Behaviour in Automobile Industry
2. Study on Consumer Behaviour related to different soap brands in Mumbai
3. Consumer Behaviour towards public sector and private sector banks
4. Study of Consumer Behaviour towards Life Insurance products in Mumbai
5. Analysis of Consumer Behaviour in upgrading to conspicuous goods in branded apparels
6. Consumer Behaviour towards Electronic Security solutions
7. Study on changing consumer preference towards organized retailing and unorganized
retailing
8. Impact of promotional activities at mall on consumer’s behavior at shopping malls
9. Study on factors influencing adaptability and usability of consumer electronics
10. Future of consumer durables pertaining to Big Bazaar
11. Influence of branding on consumer behavior
12. Study on consumer electronics industry in India
13. Consumer perception of M-commerce
14. Study on consumer’s perception towards branded jewellery
15. Importance of insurance to consumers
16. Study on cross sales of sequentially ordered products in the consumer banking industry
17. Feasibility study on consumer’s perception towards electronic moving messages – outdoor
media advertising industry
18. Consumer Behaviour in Buying Ball pens
19. Study on consumer perception towards service quality of internet banking
20. Consumer’s perception towards luxury car segment
21. Impact of loyalty programs on consumer purchase behavior and loyalty
22. Study on consumer perception of organized retailing in India
23. Comparison between Samsung and other consumer durable brands
24. Consumer satisfaction towards Nestle products
25. Consumer’s buying behavior towards branded clothes in Delhi Solanki sohil
Black Book Project Topic Ideas For Business Ethics
1. History and Teachings of Business Ethics
2. Cross-cultural ethical issues of China and India
3. Professional ethics of Indian managers and employees
4. Corporate Wrongdoing – Corruption practices
5. Role of top management in ethics
6. Strategic planning of ethical culture in organizations
7. Business deregulation policies and strategies
8. International Business Strategies
9. Benefits and disadvantages of public-private partnerships
10. Functioning of business ethics in various departments of a business organization
11. Human rights and labour practices
12. Business of producing firearms ethical in the light of many civilian deaths
13. Ethics of public-private partnerships
14. Corporate social responsibility – way to cover exorbitant charges
15. Are huge profits during recession justified?
16. Targeted online advertising
17. Collection of customer personal data by corporate
Topic Name
1.)JIT (just in time)
2. EOQ
3. ABC analysis
4. vendor performance
5. quality circle
6. TQM
7. ISO 9000
8. value engineering
9. centralize purchase
10. management audit
11. company analysis with ratio/fund flow
12. study of stock exchange
13. role of SEBI
14. joint venture
15. takeover
16. merger
17. marginal cost as management tool
18. product life cycle
19. media plan
20. test marketing
21. export pricing
22. role of small scale industries in developing nation
23. role of SIDBI
24. role of EXLM bank
25. study of financial institute
26. mutual fund
27. Privatization â€“ insurance, road, ports etc.
28. waste management
29. trade union movement in India
30. labour welfare scheme
31. working capital management
32. cash management / fund management
33. importance of budget
34. invisible exports
35. tourism industries
36. brand equity
37. bench marking
38. co-operative movement in Agro-product
39. marketing Agro-product
40. DOT COM company in future
41. IT Parks
42. South East Asian origin
43. FDI
44. Regional Grouping / Trade Block
45. SEZ
46. packing need
47. social forestory
48. comparative study of industries (either financial angle or marketing angle or techno angle)
49. marketing of SSI produt
50. warehousing
51. transport
52. IATA â€“ role function

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Black Book Project Topic Ideas For Marketing

1. Study of test marketing and customer interaction

Black Book Project Topic Ideas For Advertising

Black Book Project Topic Ideas On Strategic

Black Book Project Topic Ideas For Consumer

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