Financing The Circular Economy
Financing The Circular Economy
Financing The Circular Economy
circular economy
Capturing the opportunity
2 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
In support
of this paper
Sir Robert Fairbairn “This timely report highlights the opportunities presented by the circular economy for
Vice Chairman, investors seeking to create long-term value and the growth we are already seeing in
BlackRock this market. The report is being published as we at BlackRock have witnessed strong
growth in our circular economy fund since its launch under a year ago, demonstrating
investor appetite in the market.”
Carlo Messina “The circular economy redefines the approach to value creation. The financial sector,
Chief Executive Officer, particularly from a de-risking perspective, can be a catalyst in unlocking opportunities
Intesa Sanpaolo while supporting clients in reorienting their business strategies. Companies that shift
towards a circular model can increase their medium- to long-term competitiveness,
becoming more appealing to financial institutions in terms of funding and financial
support, while creating a positive impact within local communities. We are proud to be a
partner of the Ellen MacArthur Foundation, for this paper and more broadly, driving the
conversation to scale finance globally for the advancement of the circular economy.”
Barry O’Byrne “Finance has a critical role to play in building a more sustainable, healthy and resilient
Chief Executive, Global future. Scaling the circular economy helps to achieve this, while unlocking new and
Commercial Banking, better growth opportunities for businesses of all sizes as they transition.”
HSBC
Jes Staley “As a British universal bank our role is to help clients by putting capital and investment
Group Chief Executive Officer, to productive use, and this report provides new insight into how to ensure that the
Barclays capital markets can support sustainable economic growth. We have seen strong
interest in the circular economy from our corporate clients. Advising these companies
on their corporate strategy and capital raising helps us to meet their needs and achieve
our ambition to be a net zero bank by 2050.”
Audrey Choi “The circular economy offers a crucial combination of economic opportunity and
Chief Sustainability Officer enhanced environmental outcomes. At Morgan Stanley, we are already working to
and Chief Marketing Officer, realize this potential through our industry-first Plastic Waste Resolution, which will
Morgan Stanley facilitate the prevention, reduction and removal of 50 million metric tons of plastic
waste from entering rivers, oceans, landscapes and landfills by 2030. This report
continues to inspire our commitment to partner with clients and stakeholders across
the whole value chain to explore the opportunities in the circular economy.”
Marisa Drew “Today’s growth at all costs, consumption-oriented culture has led to a linear system
Chief Sustainability Officer of ‘production, use once and dispose’ which has become the norm in many – if not
and Global Head of Sustainable virtually all – industries, with single use plastic packaging and fast fashion just two
Strategy, Advisory & Finance, highly visible examples. This timely paper brings to light how the principles of the
Credit Suisse circular economy are creating industrial systems change through redesign, reuse, and
business model innovation, and how this disruption brings new attractive investment
opportunities for individual and institutional investors as well as for the banks and asset
managers that serve them. At Credit Suisse we fully support the circular economy
principles and are actively engaged in creating investment opportunities that help our
clients capture the economic and environmental benefits of this new way of thinking.”
Keith Tuffley “As laid out in this paper, a circular economy is key to building an economic system
Managing Director & Vice Chairman, that is viable in the long run, in which value is created and maintained, rather than
and Global Co-Head of Sustainability extracted and wasted. At Citi, we see this not only as an important topic to engage
& Corporate Transitions, clients and other stakeholders, but as a driver of long-term value and a crucial step in
Citi the preservation of resources and regeneration of natural capital”
3 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Emma Navarro “The shift to a circular economy model will require massive investments in support of
Vice-President, innovative promoters who drive the transition. Yet, financing circular initiatives can be
European Investment Bank challenging and requires that financial institutions develop new ways of identifying and
appraising projects. This position paper by the Ellen MacArthur Foundation provides
valuable insight on circular investment opportunities for private and public financiers
and shares the best practices in the financial sector. The European Investment Bank
gladly contributed to this paper and stands ready to work with other financial partners
to mobilise more financing and advisory support for circular economy to realise the
objectives of the EU Green Deal.”
Matt Arnold “Increasingly, tackling climate change includes supporting solutions that are part of
Global Head of the circular economy. This paper, led by the Ellen MacArthur Foundation, illustrates
Sustainable Finance, the rapidly growing opportunities for companies and governments to participate
JPMorgan Chase in those solutions. At JPMorgan Chase, we leverage our core expertise to deliver
sustainable solutions that protect the environment and grow the economy. As
the market for circular solutions continues to grow, the combined economic and
sustainable opportunity has the potential to make circular economy activities more
attractive to investors.”
Katie Koch “The circular economy is critical to ensuring that the world can continue to develop
Co-Head of Fundamental Equity and within its means while preserving its resources. As demonstrated in the Ellen
Co-Chair of Sustainability Council, MacArthur Foundation report, companies that enable the circular economy require
Goldman Sachs Asset Management funding to grow and succeed. At Goldman Sachs we are determined to play our part
by giving these solutions providers access to financing and offering our clients the
opportunity to do good and do well by participating in the value being created.”
Iqbal Khan “The circular economy is a blueprint for a more resilient economic system that could
Co-President, drive significant economic, social and environmental benefits for all stakeholders.
Global Wealth Management, Private investment will play a key role in financing this transition, offering the potential
UBS for competitive returns while reducing waste, preserving natural resources and
addressing climate change. Our private clients at UBS Global Wealth Management
increasingly seek opportunities like these that combine financial performance and
positive impact on the issues they care about.”
Michelle Scrimgeour “We will continue to lead in pushing for decisive action on era-defining issues, such as
Chief Executive Officer, the climate emergency and biodiversity loss. As investors, we believe that continuous
Legal and General engagement with corporate management, regulators and industry partners will
Investment Management accelerate the much-needed transition”
Isabel Fernandez “The circular economy plays a crucial role in helping companies and governments build
Head of Wholesale Banking, back better from the Covid-19 pandemic. Financial institutions can support businesses
ING to capture new growth opportunities and build resilience to future shocks. This is why
at ING we are actively helping clients to transition to new circular economy models,
financing circular deals and investments and strengthening the knowledge base in this
area. While there are costs involved in this transition, the increased resilience gained
should result in long-term material gains for everyone involved.”
Bas Rüter “A circular economy, built on renewable energy and materials, is key to achieving the
Global Head of Sustainability, targets set by the Paris Agreement and the SDGs. This insightful paper highlights the
Rabobank transformative potential of the circular economy across sectors. As a key financing
partner to the food & agriculture sector, we see the circular economy as a source of
innovation for how we produce food, tackle food waste and feed a growing world
population whilst regenerating the environment. Rabobank is actively supporting the
transition to a circular economy, helping clients and stakeholders future proof their
business models by providing financing solutions, leveraging our network and sharing
knowledge and expertise.”
Fiona Cannon “The circular economy is an integral part of a green recovery, improving resilience and
Group Director of Responsible transitioning to a net zero carbon economy. Lloyds Banking Group is keen to support
Business & Inclusion, businesses that want to invest in shifting from the traditional ‘take-make-waste’ model
Lloyd’s Banking Group of production, to a closed-loop system that promotes the continuous use of resources
and eliminates waste, including through our £2bn Clean Growth Finance Initiative.”
4 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Bill Winters “Moving to a circular economy not only requires a fundamental rethink of products, but
Group Chief Executive, also of business models. The Ellen MacArthur Foundation’s report identifies how this
Standard Chartered shift can help cut emissions, safeguard ecosystems and create jobs while generating a
multi-trillion-dollar economic opportunity for businesses.”
Mark Barnaba “The circular economy not only represents a trillion-dollar economic opportunity
Board member of the globally, but is a key part of the global solution to tackle plastic waste, address
Reserve Bank of Australia climate change, and restore the health of ecosystems. The coronavirus pandemic has
and co-chair of Sea the Future highlighted many of the risks of today’s extractive industrial model, reinforcing the
relevance of the circular economy. This timely paper sets a clear direction of travel for
the financial sector to capitalise on the opportunity and build an economy that works
in the long-term.”
Saker Nusseibeh “Circular economy principles are crucial in moving the world we share beyond a
Chief Executive Officer, problematic ‘take-make-waste’ approach to scarce natural resources. Investors need
the international business to recognise the financial opportunity in resilient, circular models of resource use, and
of Federated Hermes shift financing to enterprises focusing capital allocation on circular products, processes
and value chains. This paper points to early indications of a positive financial case,
alongside a proven sustainability case, for doing exactly that.”
Marshall Bailey “The Ellen MacArthur Foundation has been leading the pack on the circular economy
Non-Executive Chairman, transition over the past decade, engaging a wide variety of leading businesses on the
Financial Services topic. With this paper they are once again breaking new ground, laying out tremendous
Compensation Scheme opportunities for deploying a circular economy lens in finance and banking. At a time
when there are many doubts about how to have ESG in a portfolio, this paper sets the
record straight and shows what can be done.”
Gema Sacristan “Building a circular economy requires decisive action from all players in society. That
Chief Investment Officer, is especially true of the financial sector, which can be instrumental in achieving real
IDB Invest change, by offering the right instruments, promoting business transformation, while
generating financial returns and long-term value.”
Jean-Philippe Hermine “The circular economy offers significant opportunities for businesses to generate long-
VP Strategic term value. Collaboration between businesses and the finance sector will be essential
Environmental Planning, to achieve the required business models shifts and innovation in financial instruments.
Groupe Renault Considering the full cost of goods and services, and the value of assets over multiple
life cycles enables a more representative valuation of circular businesses. This will help
the financial sector better understand and capture the circular economy opportunity.”
“The circular economy offers an important pathway to combat climate change, waste,
Joan Larrea
pollution and biodiversity loss, with this paper highlighting blended finance as one of
Chief Executive Officer,
the key “actions needed to scale.” Blended finance has already demonstrated itself as a
Convergence Blended Finance
powerful force for addressing climate change, hitting a median transaction size of over
USD 87 million for climate solutions in developing economies. We encourage those
investing in the circular economy to draw on blended structures where they may be
needed to reach comparable scale.”
Naïm Abou-Jaoudé “The financial industry is awakening to the risks of the ‘take-make-waste’ linear
Chief Executive Officer, economy and massive opportunities of the circular economy. Finance is key to unlock
Candriam this opportunity, accelerate the transition to circular business models, and ultimately
create a more sustainable ecosystem. Candriam is strongly committed to the circular
economy, through investment innovation and the embedding of circularity into its
ESG frameworks.”
Victor Verberk “This paper from the Ellen McArthur Foundation creates a much needed connection
Chief Investment Officer between the finance sector and the circular economy, especially against the backdrop
a.i. and member of the of today’s environmental and economic challenges. The transition to a circular
Executive Committee, economy has the potential to decisively impact future wealth creation without doing
Robeco harm to human well-being, and understanding this transition creates clear investment
opportunities. With our RobecoSAM Circular Economy Equities strategy we aim
to seize this economic opportunity while positively contributing to the Sustainable
Development Goals.”
5 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Brian Cahill, “Circular economy themes are increasingly relevant for our credit analysis, as regulation
Global MD ESG, impacts costs and redefines markets, and strategies to capitalise on new opportunities
Moody’s Investor Services seek debt financing.”
Sean Kidney “The IPCC tells us we have a short window to act to avoid catastrophic climate change.
Chief Executive Officer, To do so we must move from our linear, polluting and wasteful economy to a circular
Climate Bonds Initiative economy, and fast. We need a re-tooling of our industrial and economic systems, and
we’re already seeing directional momentum towards this in the green bonds market. This
paper shows how investors are shifting their capital to finance circular economy assets
and projects - and the next steps required to accelerate this transition. Essential reading.”
Ron Gonen “This report captures the enormous economic opportunity tied to the circular economy,
Founder and Chief and how finance is a critical lever for actualizing this potential. The investment
Executive Officer, community is waking up to the business risks presented by climate change, laying bare
Closed Loop Partners the need for a new economic model. Flexible capital structures, systemic incentives
and a more collaborative approach will be critical to scaling the circular economy for a
better, more sustainable future.”
Dr Rhian-Mari Thomas OBE “The Ellen MacArthur Foundation continues its trailblazing work with this timely report,
Chief Executive, clearly setting out the growing commercial benefits of circular economy business
Green Finance Institute models. The finance sector has an opportunity to support the sectoral trends identified
by both scaling up the products and solutions outlined in this paper and developing
new, innovative financial solutions that generate both attractive risk-adjusted returns
and positive social and environmental outcomes,”
Erika Karp “One day in the future, in a circular economy we won’t even have the concept of
Founder and Chief Executive Officer, waste! This is how we can truly steward the resources of our planet, our economy,
Cornerstone Capital Group and humanity.”
Bertrand Camus “This publication offers a wealth of information on the circular economy as a source
Chief Executive Officer, of value creation. As it lays out drivers, potential actions and examples of circular
SUEZ economy opportunities across industries and asset classes, it is a real inspiration and
the basis of tangible evidence for attracting private funding on this essential transition.”
Eva Hinkers “Finance is a major enabler of a circular economy in the built environment. Currently,
Europe Region Chair, the added value of a circular economy approach is not taken into account when
Arup built environment investment decisions are made. Both public and private sector
financial services organisations can enable the adoption of circular practices in the
built environment sector, and in doing so overcome barriers and change incumbent
processes that often favour conventional linear solutions.”
Jyrki Katainen “It is really encouraging that the flow of private money to the circular economy is
President, increasing rapidly, as this report clearly shows. The value proposition for businesses,
the Finnish Innovation investors and whole society is clear. However, we know how hard it can be for a
Fund Sitra company to transform to circularity if upstream or downstream players in the value
chain are linear. Therefore, rapid and wide ranging systemic changes throughout the
value chains need to be supported by long-term policy frameworks, and continued
public investments.”
Jamie Butterworth “The circular economy is a powerful framework for driving new sources of value,
Founder and Chief enhancing resource productivity, and delivering a triple bottom line impact of financial,
Executive Officer, environmental and social returns. Our current £60 million fund, which closed at its
hard-cap with commitments from leading US, European and Australian institutional
Circularity Capital
investors, targets growth equity investments in businesses accelerating the transition
towards a circular economy.”
Mariana Mazzucato “Public finance is not about just fixing market failure—it is about actively co-creating
Professor and Director of and shaping markets. This paper highlights how governments are crucial to scale the
the Institute for Innovation circular economy by setting direction, providing incentives, financing infrastructure and
innovation, and using blended finance mechanisms to de-risk investments and attract
and Public Purpose,
private sector capital.”
University College London
6 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Rodolfo de Benedetti “The circular economy encourages innovation, decouples economic growth from
Partner, Head of Fund Managers resource inputs, and is a powerful contribution to achieving global climate targets,
and Product Strategy, which is imperative. It offers many benefits in terms of environmental impact,
DECALIA Asset Management resource-saving, cost-cutting and economic growth. This major change in our
economic model will foster the emergence of new business models and create
substantial opportunities for the companies able to respond to this trend. Timing
is of the essence and this paper confirms the importance of the circular economy.
Publicly-listed and privately-held companies should act now. At DECALIA Asset
Management, we are already driving action on this topic since 2018, with our public
equity fund dedicated to the circular economy.”
Rob Kaplan “Waste has become an international crisis, with the equivalent of a garbage truck of
Founder and Chief plastics entering the oceans every minute. This paper provides a helpful resource for
Executive Officer, investors to understand how a circular economy can address global challenges at
Circulate Capital source, and where investment opportunities already exist to scale circular innovation,
build circular supply chains and develop systems to collect, sort, process, and recycle
waste. I hope investors will use this information to inform their own investment
strategies because we need many more participating in this sector. Through our
Circulate Capital Ocean Fund, we identify, incubate, and invest in opportunities
designed to prevent the flow of plastic into the ocean, and aim to catalyze capital by
proving that this sector is scalable and can generate competitive returns.”
Robin Millington “An extractive economic model damages ecological systems, which in turn creates
Executive Director, risks for the financial sector. This paper demonstrates how capital markets are waking
Planet Tracker up to the potential of the circular economy to address such environmental risks while
creating long-term economic value within planetary boundaries.”
Adam Wolfensohn “Systemic problems require systemic solutions, such as those offered by the circular
Managing Partner, economy. At Encourage Capital, we believe that investing in these solutions can
Encourage Capital generate both compelling returns and environmental impacts. This paper shows how
incorporating the circular economy in investment practices is already attractive, and
how investors can further capitalise on the transition.”
Hanna Roberts “Highlighting the crucial role the circular economy plays in addressing climate change
Sustainalytics’ Director, and other key ESG issues, this paper helps the investment community to understand
Engagement Services, the opportunities for growth and define strategies to accelerate the transition to a
Sustainalytics circular economy. At Sustainalytics, we have integrated this topic into our research
output and engagement programming, recognising that the finance sector has a key
role to play in building a viable alternative to the current linear economic model.”
Hendrik-Jan Boer “In this new paper, the Ellen MacArthur Foundation raises awareness amongst capital
Head of Sustainable Investments, allocators of the clear relevance of the circular economy, showing how environmental
NN Investment Partners and economic considerations can go hand in hand. At NN Investment Partners, the
circular economy is a key component of our Impact Equity strategies as it helps to
combat environmental issues such as climate change and waste production, while
providing attractive investment opportunities.”
Olivier Raybaud “A circular economy is crucial to solve ocean plastic pollution at scale. Regulations
Co-Founder and and consumption trends are creating fast-growing market opportunities for circular
Managing Partner, economy start-ups. This, in turn, creates a unique opportunity for investments which
Blue Oceans Partners generate both systemic impact and financial returns.”
Jeremy Oppenheim “We are undergoing a period of unprecedented change: climate, health and economic
Chair Blended emergencies are all emphasising that we need to shift from our current linear and
Finance Taskforce and extractive model, to a more circular, inclusive and nature-positive economic system.
Founding Partner, This paper emphasises that blended finance solutions can be a powerful way to enable
SYSTEMIQ this shift by using public money to mitigate investor risk and mobilise private capital for
net-zero tech solutions, circular business models and sustainable infrastructure.”
Leonardo Letelier “Scaling a circular economy will require the implementation of existing financing
Chief Executive Officer, solutions - green and sustainable bonds have already been used as tools to finance
SITAWI Finance for Good circular economy solutions - and the development of new ones. This paper lays
out how different players in the financial services sector can capture the economic
opportunity, whilst generating positive social and environmental impact.”
7 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Foreword by
HRH The Prince of Wales
[Type here]
In January 2020, I launched the Sustainable Markets Initiative which aims to build
markets designed with the intent to ensure the economy operates in favour of people
and planet while contributing to growth and prosperity for all, now and in the future.
The circular economy, along with the circular ‘bioeconomy’ that further emphasizes
that Nature must be at the heart of this approach, is an important part of the solution to
help realise the ambitions of the Sustainable Markets Initiative:
Now it is time to bring the circular economy to scale, and finance will play a crucial
role in doing so – and, if done right, will result in new forms of value creation and real
ecological,HRH The
societal andPrince
economic ofbenefits
Walesfrom accelerating this transition.
This is why I welcome this timely report, and the opportunities it lays out for the
financial services sector in embracing and accelerating the circular economy transition.
8 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
9 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Preface
The circular economy is fast emerging globally, as companies and
governments increasingly recognise its potential to tackle the root causes of
climate change and other global challenges, while generating new and better
growth opportunities. As a solution that can scale fast, its relevance has only
become more apparent in recent discussions about economic renewal.
All aspects of finance will be vital to scale the transition to the circular
economy. Private sector investors, banks, and corporate finance
departments, as well as governments and other public sector bodies that
control trillions of dollars of public investment and set the regulatory
frameworks, all have crucial roles to play.
This paper focuses primarily on private sector finance and explores the
circular economy’s value creation potential for investors, banks, and other
financial services firms.
First, this paper shows how the circular economy can help achieve climate
and other ESG goals while creating opportunities for new forms of better
economic growth, effectively moving beyond the initial progress and focus
that ESG investment has achieved over recent years.
Andrew Morlet
Chief Executive Officer,
Ellen MacArthur Foundation
10 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Contents
2 In support of this paper
7 Foreword
HRH The Prince of Wales
9 Preface
11 Executive summary
16 Section 1
The circular economy delivers on climate and other ESG
goals, while offering new and better growth opportunities
24 Section 2
The circular economy transition is happening
30 Section 3
The circular economy financing market is taking off
40 Section 4
How financial services firms can seize the
circular economy opportunity across sectors
56 Section 5
The way forward
60 Appendix
Circular economy growth potential by sector
90 Disclaimer
91 Acknowledgements
97 Endnotes
11 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Executive
Summary
The circular economy financing market is taking off, with a steep increase
in activity over the last 18 months. Increasingly recognised as a crucial
part of the solution to climate change and other ESG issues, the circular
economy also offers significant opportunities for new and better growth.
Now is the time for finance to capitalise on this industrial transformation,
and help scale the circular economy.
Over the past two years, climate change and The circular economy can help meet
other environmental, social, and governance global climate targets by transforming
(ESG) issues have become key boardroom the way we produce and use goods.
topics for asset managers, banks, and other Relying solely on energy efficiency and
financial services firms. Clients expect switching to renewable energy will only
solutions and regulatory pressure is rising. address 55% of global greenhouse gas
The question is no longer whether climate (GHG) emissions.1 By adopting circular
change and other ESG issues matter to practices, we can reduce a significant
the financial services sector, but how it will proportion of the remaining 45%. For
address them. The circular economy is a example, circulating products and
crucial part of the answer to this question. materials – instead of producing new
ones – can help cut energy demand, by
Moving past today’s extractive ‘take-make- maintaining the energy that went into
waste’ linear model, the circular economy making them. In agriculture, adopting
offers a positive vision of an economy in circular principles is an effective way to
which products are designed to be reused, sequester carbon in the soil.
repaired or repurposed, and natural systems
are regenerated.
Regenerate
natural
systems
12 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Source: Ellen MacArthur Foundation, Material Economics, Completing the picture: How the circular economy
tackles climate change (2019)
1 Partial focus on
circular economy
0
2018 2019 H1 * Year to date through 2018 2019 2020*
2020 August 2020
x10
increase in the
number of private 14
market funds
from 2016
to H1 2020
5
3
5.0
the shift. If capital is to be reoriented at
scale, more transparent and consistent
data on circularity performance (both
historical and forward-looking) will be
crucial. In addition to scaling dedicated
circularity measurement tools such as the
Ellen MacArthur Foundation’s Circulytics13,
integration of circularity metrics in leading
existing frameworks, such as the Task Force
on Climate-related Financial Disclosures
(TCFD)14 and the Sustainable Accounting
percentage points
Standards Board (SASB)15 will be needed. better than their benchmarks
Finally, the adaptation of accounting rules in H1 2020
would enable a more representative valuation
of circular business models and linear risks. Source: Ellen MacArthur Foundation
1
16 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
359m tonnes 1
50%
Plastics (2018)
of all plastics are
98%
7
single-use4
98m 60%
Fashion & tonnes 2
(2015)
textiles of clothing is landfilled or burnt
99%
8
82m 33%
tonnes 3
is thrown away6
1 359 million tonnes of plastic were put on the market in 2018, predominantly derived from fossil-based virgin 5 Credit Suisse, Disruption in our wardrobes. Fashion and the circular economy. (2019) https://www.credit-suisse.com/
feedstock. Plastics Europe, Plastics - the Facts (2019) about-us-news/en/articles/news-and-expertise/fashion-and-circular-economy-201905.html
2 The textiles industry used 98 million tonnes of non-renewable resources in 2015, including oil to produce synthetic 6 FAO, Global food losses and food waste (2011), http://www.fao.org/3/mb060e/mb060e.pdf; FAO, Food wastage: Key
fibres, fertilisers to grow cotton, and chemicals to produce, dye, and finish fibres and textiles. Ellen MacArthur facts and figures (2019), http://www.fao.org/news/story/en/item/196402/icode/
Foundation, A New Textiles Economy: Redesigning Fashion’s Future (2017)
7 Figure for plastic packaging. Ellen MacArthur Foundation, World Economic Forum and McKinsey&Co., The New
3 The agriculture industry extracts large quantities of phosphorus, potassium and other finite resources per year, with Plastics Economy, Rethinking the future of plastics (2016)
82 million tonnes of P2O5 and K2O synthetic fertilisers used in 2017, including a significant proportion for food
production. Ellen MacArthur Foundation, Cities and circular economy for food (2019); FAOSTAT, Fertilizers by nutrient
8 Ellen MacArthur Foundation, A New Textiles Economy: Redesigning Fashion’s Future (2017)
(2017), http://www.fao.org/faostat/en/#data/RFN/visualize
9 Less than 2% of the valuable biological nutrients in food by-products and organic waste (excluding manure) generated
4 https://www.unenvironment.org/interactive/beat-plastic-pollution/
in cities is composted or otherwise valorised. Ellen MacArthur Foundation, Cities and circular economy for food (2019)
19 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
120bn 10
Plastics
USD
15% More plastics than
fish in the ocean
by 2050 (by weight)14
500bn 11
22m
tonnes of plastic
USD Fashion &
26% microfibres entering
the ocean between
textiles
2015 and 205015
$
$
1,300bn 12 $
For every dollar spent
USD on food, society is paying Food &
77% two dollars in health,
environmental, and
agriculture
economic costs16
10 Value of plastic packaging material lost. Source: Ellen MacArthur Foundation, World Economic Forum and
McKinsey&Co., The New Plastics Economy - Rethinking the future of plastics (2016) 13 Share of global annual carbon budget by 2050 under business as usual, based on the IEA 2°C pathway by 2050 and
taking analyses from: World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company, The New
Plastics Economy — Rethinking the future of plastics (2016); Ellen MacArthur Foundation, New Textiles Economy:
11 Value lost every year due to clothing underutilisation and the lack of recycling. Source: Ellen MacArthur Foundation,
Redesigning fashion’s future (2017); Ellen MacArthur Foundation, Cities & circular economy for food (2019). On their
A new textiles economy: Redesigning fashion’s future, (2017)
current track these 3 sectors alone would overshoot the 2050 annual carbon budget.
12 Direct economic value loss resulting from edible food waste, as well as Nitrogen and Phosphorus loss from inedible
14 Ellen MacArthur Foundation, World Economic Forum and McKinsey&Co., The New Plastics Economy - Rethinking the
food waste, other organic waste, sewage, and from N & P runoff from mismanaged fertiliser and manure. Ellen
future of plastics (2016)
MacArthur Foundation, Cities & circular economy for food (2019).
15 Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017)
16 Ellen MacArthur Foundation, Cities and circular economy for food (2019)
20 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Moving past the current take- working effectively at all scales, material innovation, and
make-waste extractive linear and creating an economy that is regenerative farming.
model, a circular economy distributed, diverse, and inclusive.
aims to redefine growth, The Appendix provides an
focusing on positive society- The circular economy spurs overview of large corporates and
wide benefits. It entails gradually innovation and creates value innovators that are already using
decoupling economic activity through a range of strategies and the circular economy to create
from the consumption of finite levers, including product redesign value. Table 1 provides an example
resources. Underpinned by a for longevity and repairability, of how the circular economy
transition to renewable energy digital-enabled resale and sharing can create value in the plastic
sources, it is based on three platforms, remanufacturing, packaging value chain.
principles: design out waste and
pollution; keep products and
materials in use; and regenerate
FIGURE 1
natural systems.
Transitioning to a circular
economy not only addresses the
negative impacts of the linear
WE ARE Keep products
economy, but more importantly Design out
it represents a systemic shift SHIFTING
waste and TO A SYSTEM and materials
that builds long-term resilience,
pollution WHERE WE in use
generates business and
economic opportunities, and
provides environmental and
societal benefits.
FIGURE 2
The circular economy plays a vital part in reducing the 45% of global
GHG emissions associated with making products and growing food
TOTAL CURRENT GLOBAL HOW THE CIRCULAR ECONOMY
GREENHOUSE GAS EMISSIONS HELPS TACKLE CLIMATE CHANGE
Source: Ellen MacArthur Foundation, Material Economics, Completing the picture: How the circular economy tackles climate change (2019)
For example, by refurbishing used parts and The circular economy presents a vision for
remanufacturing engines, Renault offers reshaping entire industries towards long-
remanufactured components and spare term value creation. For example, Balbo
parts with as-good-as-new warranties to Group, the leading organic sugarcane
customers for prices that are 30–50% lower producer in Brazil, has demonstrated how
than for new replacement parts.37 Veolia shifting to regenerative agricultural practices,
generated EUR 4.8 billion (USD 5.6 billion) – including restoring nutrients to the soil,
in 2018, the equivalent of 50% of its waste eliminating chemical inputs, increasing
revenues, from circular economy activities biodiversity, and up-skilling workers – leads
including recycling, biogas, and wastewater to ESG best practice while improving yields
recycling.38 Danone has enhanced its supply by 20% compared to conventional sugarcane
resilience by investing in regenerative production.45 Driving such an industrial
agriculture39 which has also helped it to transformation, the circular economy spurs
meet demand from younger generations innovation, creates business opportunities,
who are increasingly interested in where and and enhances resilience, providing a strong
how their food is grown.40 economic rationale that goes beyond ESG.
23 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
TABLE 1
Overview risks linked to the current linear system, and circular economy
value creation opportunities in the plastic packaging value chain
Risks linked to the Circular economy value
current linear system creation opportunities
The circular
economy transition
is happening
More and more companies across industries are adopting
circular principles to reduce costs, increase revenues,
and manage risks. Governments are accelerating this
shift, while megatrends such as shifting demographics,
digitalisation, and resource scarcity are reinforcing the
transition to a circular economy.
25 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
2020 Represents
200+
signatories
20%
of all plastic
packaging
produced
globally
2019
100+
signatories
2018
11
signatories
2017
Source: Ellen MacArthur Foundation, New Plastics Economy initiative, Global Commitment: 2019 Progress Report (2019)
27 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
80
Fast fashion
Second-hand
43
$335bn
36
2025
28
22
10
$15bn
2009 2019 2029 2015
Source: thredUP (GlobalData Market Sizing), Source: PwC, The Sharing Economy (2015)
ThredUP 2020 Resale report (2020)
The refurbished
medical equipment
9%
Compound
market is expected annual
to nearly double growth rate
by 2025 2019
(USD Billion)
$14bn
2025
$23bn
Source: Research&Markets, Refurbished Medical Devices Market Research Report by Product - Global Forecast to 2025 - Cumulative Impact of COVID-19 (2020)
28 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
TABLE 2
“Millennials increasingly
prefer access over
ownership for items
including cars, music,
and luxury goods, and
their growing awareness
of environmental and
social issues is changing
purchasing patterns and
brand loyalty dynamics”
The circular
economy financing
market is taking off
The last 18 months have seen a steep increase in the
creation of debt and equity instruments related to the
circular economy across private and public markets.
These initial products and services indicate how the
circular economy can become a key driver of value
creation for investors, banks, and other financial
services firms.
31 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
The past three years have seen The RealReal, which raised USD 300 million
significant growth in capital in an initial public offering (IPO) in 2019.
market circular economy activity,
particularly in the last 18 months. Similar growth patterns can be
seen on the fixed-income side.
The number of public equity funds
investing in the circular economy grew In the last 18 months, at least ten corporate
from one in 2018 to ten by the middle of bonds were issued with part of the
2020, including funds managed by some proceeds available to be used for circular
of the world’s largest asset managers, activities, totalling over USD 10 billion,
including BlackRock, Credit Suisse, and and involving leading investment banks
Goldman Sachs (Figure 4). The investable including Barclays, BNP Paribas, Deutsche
universe is expanding as existing publicly Bank, Goldman Sachs, HSBC, Intesa
listed companies adopt circular economy Sanpaolo’s Banca IMI, Mizuho Financial
principles and new entrants emerge, such Group, Morgan Stanley, Rabobank, and
as the online luxury fashion resale platform Société Générale, among others (Figure 5).
FIGURE 4 FIGURE 5
1 Partial focus on
circular economy
0
2018 2019 H1 * Year to date through 2018 2019 2020*
2020 August 2020
FIGURE 6
x10
increase in the 14
number of private
market funds
from 2016
to H1 2020
5
3
Albeit starting from a low base, the total amount of assets managed through
public equity funds with the circular economy as sole or partial investment focus
increased 6-fold since the beginning of 2020, from USD 0.3 billion to over USD 2
billion (see Figure 7).87
FIGURE 7
x6
increase
$0.3bn
1st January 2020
Many leading global banks have already published thought leadership pieces
on the circular economy, and have started supporting clients in their transition
through expert advisory services, capital raising, and direct financing and
investment dedicated to this topic. Examples include tailored products and
technical and financial advisory support by ABN Amro, BNP Paribas, EIB
Advisory, ING, Intesa Sanpaolo (e.g. through its Circular Economy Lab), and
Rabobank, among others. Goldman Sachs has made the circular economy one
of the key pillars in its USD 750 billion sustainable finance target, while Morgan
Stanley has made a Plastic Waste Resolution to prevent, reduce, and remove 50
million tonnes of plastic waste from entering the environment by 2030, through
providing structured products, financing, and advisory for plastics innovation,
among other initiatives.
•R
esource productivity and cost savings: e.g. Rolls Royce’s ‘Power-by-the-
Hour’ engine maintenance management approach enables up to 95% of
used engine parts to be recovered or recycled91
Adapting business models in line with circular principles can also help reduce
linear risks, such as supply chain disruptions or volatility of resource prices.94
While it is early days and care should be taken not to draw definite conclusions
from returns in a short time period, the first half of 2020 gives an indication
of the potential for circular economy investments to outperform their
benchmarks. From the start of January to the end of June 2020, public equity
funds with the circular economy as sole or partial investment focus on average
performed 5.0 percentage points better than their Morningstar category
benchmarks.95 Future research should look into whether this outperformance
persists over time, and seek to better understanding the underlying drivers.
5.0
Public equity funds with the
circular economy as sole or
partial investment focus on average
performed 5.0 percentage points better
than their benchmarks in H1 2020
percentage points Source: Ellen MacArthur Foundation
37 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Petrochemicals are rapidly tonnes of new capacity between virgin plastics demand by 5.5 million
becoming the largest driver 2020 and 2024.97 tonnes within this timeframe.
of global oil consumption,
as demand for fossil fuels is At the same time, plastic pollution Meanwhile, according to McKinsey,
flatlining due to the shift towards has captured the attention of the demand growth for polymers based
renewable energy, energy public and governments around on virgin feedstock could evolve
efficiency, and electrification. the world, resulting in the rapid closer to 1% a year than the 4% a
Current industry forecasts predict scaling of corporate action, year that has been used in other
that petrochemicals will account stricter regulation, and shifts in demand forecasts.98
for nearly half of the growth in oil customer behaviour.
demand in the run-up to 2050.96 These two opposing trends, i.e.
Responding to these forecasts, The corporate signatories of the the continued expansion of virgin
the US chemical and plastics New Plastics Economy Global plastic production capacity and the
industry has invested extensively Commitment, representing over ongoing transformation of the plastic
in new production capacity, 20% of the global plastic packaging packaging sector towards a circular
with cumulative investment in market, have set ambitious targets economy creating the potential for
this area surpassing USD 200 to redesign their packaging by much lower demand growth, suggest
billion since 2010. The industry is 2025. Just one of these targets an increase in the risk of over capacity
estimated to spend a further – increasing the use of recycled and virgin plastic production assets
USD 400 billion on 80 million content – is expected to reduce becoming stranded.99
As well as tackling both the causes and effects of climate change, the circular economy
contributes to addressing many other environmental issues, such as biodiversity loss,
social depletion, natural resource scarcity, pollution, water contamination and waste.
Taking a circular economy lens can also help achieve goals related to social and
governance topics, including, the creation of local jobs, upskilling opportunities, tackling
inequality and value distribution in the economy, and supply chain transparency.
The circular economy provides a vision for long-term value creation and enhanced resilience,
as well as tangible positive outcomes such as job creation and upskilling opportunities,
liveable cities, and biodiversity. For example, a 2015 study by WRAP and Green Alliance
showed that an ambitious plan to move to a circular economy in Britain could create over half
a million jobs by 2030, and potentially offset around one-fifth of the expected future losses in
skilled employment, helping to address structural unemployment in badly affected regions.100
The circular economy vision can also inspire and inform the financial
services sector to develop its role as a positive force in society.
The principles of the circular economy can ultimately inform a reshaping of the financial sector
itself, so it is geared towards long-term value creation and the enablement of an economy that
is distributed, diverse, and inclusive.
38 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
TABLE 3
4.1 Investing
• Crédit Suisse, Goldman Sachs, and Lombard Odier offer actively managed
public equity funds that invest in the circular economy (or elements of) and
related areas (e.g. responsible production and consumption)111,112,113
•A
lphabet’s USD 5.75 billion sustainability bonds to fund ongoing and new
projects in eight focus areas, including circular economy115
• BASF’s EUR 1 billion (USD 1.2 billion) green bond finances projects focused
on circular economy-adapted products, production technologies and
processes, and renewable energy116
• EBRD issued a EUR 500 million (USD 591 million) Green Transition Bond with
proceeds to be invested in projects including the implementation of circular
principles in manufacturing (e.g. chemicals, cement, and steel production)118
• Intesa Sanpaolo’s EUR 750 million (USD 884 million) Sustainability Bond has
been created to refinance its loans under its circular economy credit facility121
42 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
• Mowi’s EUR 200 million (USD 236 million) bond to finance circular
economy-adapted products, production technologies and processes,
including circular packaging design123
•O
wens Corning’s USD 450 million bond to finance circular economy-
adapted products, production technologies and processes, as well as
renewable energy and energy efficiency projects124
• Philips’ EUR 750 million (USD 884 million) green innovation bond dedicated
to, inter alia, the implementation of circular products and solutions.126
Require disclosure
of circular economy strategies and metrics, e.g. through the Circulytics
measurement tool, the New Plastics Economy Global Commitment, or other
relevant tools.
• BNP Paribas Asset Management, EIB, Federated Hermes, ING, Legal &
General Asset Management, Rathbone Greenbank Investments, Robeco,
Sarasin & Partners, and Sustainalytics, among others, endorsed the New
Plastics Economy Global Commitment127
•F
ederated Hermes published a guide on investor expectations on plastics,
linear risks and circular opportunities, including disclosure on plastics
footprint and related progress (sourcing, design, recycling)128
• As You Sow’s Plastic Solutions Investor Alliance, with more than 40 members
with USD 2.5 trillion AUM, including Actiam, Aviva Investors, Candriam,
Federated Hermes, and Robeco, is actively engaging companies to adopt
circular economy solutions to plastic pollution by calling for reduced
usage of plastics, and plastic packaging to be recyclable, reusable or
compostable.129 Nearly a third of both Starbucks’ and McDonald’s
shareholders supported resolutions by As You Sow to phase out the use of
plastic straws and polystyrene cups, and to develop plans to meet packaging
reuse and recycling goals130,131
•E
OS at Federated Hermes’ stewardship team has made pollution, waste,
and the circular economy a key engagement theme132
Launch or invest in PE
that focus on circular companies, or invest directly in private companies where
circular economy is a core value driver.
• Ambienta, with EUR 1.5 billion (USD 1.8 billion) AUM, invests in and scales
private growth-stage companies whose products and services improve
resource efficiency and pollution control, including through the adoption of
circular principles137
• Closed Loop Partners has set up a PE Leadership Fund with a target size of
USD 300 million, focused on acquiring companies in recycling, packaging,
organics, fashion, and electronics to scale circular supply chains139
Launch or invest in PE
in their transition to the circular economy as a value-creation strategy.
•A
lante Capital invests in innovators and market leaders to connect and
scale emerging technologies for apparel production and retail145
• Closed Loop Partners, through its second venture fund – Closed Loop
Venture Fund (II, targeting USD 50 million), deploys early-stage capital for
companies that increase the recycling of products and packaging147
• Angel investor networks, such as Finnish Business Angels Network and the
Green Angel Syndicate, have financed circular start-ups, including Alusid
and BuyMeOnce148,149
• The Greater London Investment Fund, a GBP 100 million (USD 131 million)
fund of funds, aims to support economic growth and a circular economy
ecosystem by providing loan and equity finance for early-stage circular
businesses150
• ING committed EUR 100 million (USD 118 million) for circular economy
‘scale-ups’, including Black Bear Carbon, Milgro, and Zero EMission
Services, or other innovative businesses with proven concepts which
generate positive environmental impacts151
• Sky Ocean Ventures invests in leading innovators across the plastics and
packaging value chain, including those working in renewable materials and
recycling technologies, with its GBP 25 million (USD 33 million) venture fund153
•B
reakthrough Energy Ventures, a fund with more than USD 1 billion
in committed capital, supports innovations that contribute to net-zero
emissions, including circular innovation, by bringing together governments,
research institutions, private companies, and investors154
• Closed Loop Partners’ Center for the Circular Economy leads industry
partnerships in pre-competitive collaboration for circular supply chain
solutions across material types156
• EIB and five European national promotional banks and institutions launched
the ‘Joint Initiative on Circular Economy’, a EUR 10 billion (USD 12 billion)
circular economy initiative providing loans, equity investment or guarantees,
and developing innovative financing structures for public and private projects157
•E
IB Group’s InnovFin Advisory developed the market case for the European
Circular Bioeconomy Fund, a EUR 250 million (USD 295 million) venture
capital fund aiming to invest in early stage innovative bioeconomy and circular
bioeconomy companies and projects. The fund has risk-sharing features,
including partial first loss guarantee to mobilise private investors. In August
2020, EIB made a EUR 100 million (USD 118 million) commitment in the fund.158
• Global food and beverage brands such as Coca-Cola and Nestlé have co-
funded the NextGen Cup Challenge for reusable cup solutions, managed by
Closed Loop Partners164
• EIB has provided almost EUR 2.5 billion (USD 3 billion) in lending for
circular projects over the last five years, including collection and recycling
capacity for WEEE; and urban infrastructure integrating circular principles168
• Generate Capital, which secured more than USD 1 billion from global
institutional investors in early 2020, builds, owns, operates, and finances
infrastructure that is decentralised, modular, and resilient across renewable
energy, mobility, water, waste, and agriculture (e.g. anaerobic digesters,
precision agriculture, charging depots, microgrids)169
• Spring Lane Capital has raised over USD 150 million to provide deployment
capital for ‘distributed assets’ in the energy, food, water, and waste
industries, including commercial composting and distributed, service-based
wastewater recovery solutions172
• Ultra Capital deployed USD 200 million with its first fund to finance circular
economy infrastructure ‘waste-to-value’ projects (e.g. nutrient, plastic or
textile recycling)173
•C
irculate Capital’s blended finance partnership with USAID will provide
up to a USD 35 million, 50% loan-portfolio guarantee to incentivise private
capital investment and new business development in the recycling value
chain in South and Southeast Asia174
• InnovFin Advisory, a joint initiative from EIB and the European Commission
support and guide companies on how to structure circular economy
projects to improve access to finance178
• Bank of America, Credit Suisse, and UBS took part in underwriting the IPO
of The RealReal, the online consignment luxury goods seller182
• Banca IMI and Crédit Agricole CIB acted as green structuring advisors
and, together with ING and Société Générale, as bookrunners for Intesa
Sanpaolo’s EUR 750 million (USD 885 million) Sustainability Bond to
refinance its loans under the circular economy credit facility183
• Bank of America, Barclays, Citi, and HSBC acted as joint bookrunners for
EBRD’s USD 500 million Green Transition Bond184
48 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
• Citi and Stifel priced USD 228 million of private activity revenue bonds for
CalPlant’s rice straw recycling plant185
• HSBC acted as lead structuring advisor for Henkel’s USD 70 million plastic
waste reduction bond186
• ING was Green Structuring Advisor for the issuance of BASF’s EUR 1 billion (USD
1.2 billion) green bond, with Barclays, BNP Paribas, Deutsche Bank, ING, SMBC
Nikko Capital Markets Europe, and Société Générale as joint bookrunners187
• Barclays established a Sustainable and Impact Banking (SIB) team with the
circular economy as one of its four key pillars190
•B
ank of America, Barclays, Citi, Credit Suisse, HSBC, and Morgan Stanley,
among others, have all published research and analysis related to the
circular economy, including on plastics, fashion, and waste192
• Since 2015, EIB and ING have both published several reports and thought
leadership pieces on financing the circular economy193
49 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
• ABN Amro has set a target to finance at least EUR 1 billion (USD 1.2 billion)
of circular business assets and finance a minimum of 100 initiatives and
businesses by end of 2020194
• ING has committed EUR 100 million (USD 118 million) for scale-ups that make
a positive environmental impact in areas including the circular economy195
• Lloyds Bank’s GBP 2 billion (USD 2.6 billion) Clean Growth Finance
Initiative offers discounted lending for ‘green purposes’ to SMEs, including
loans to circular businesses, such as Teemill196
• ING collaborated with Philips to arrange a EUR 1 billion (USD 1.18 billion)
revolving credit facility with an interest rate linked to the company’s
sustainability performance as assessed by Sustainalytics. Sixteen banks
participated in the scheme including ABN Amro, Bank of America Merrill
Lynch, BNP Paribas, Citi, Deutsche Bank, Goldman Sachs, HSBC, ICBC,
JP Morgan, Mizuho Bank, Morgan Stanley, MUFG, Rabobank, and Société
Générale197,198
• ING helped set up the Circular Supply Chain Accelerator as part of the
World Economic Forum’s Platform for Accelerating the Circular Economy
to support the development and funding of circular solutions by large
manufacturers and their suppliers199
• Intesa Sanpaolo launched a EUR 5 billion (USD 5.9 billion) credit facility for
companies adopting circular business models200
• Rabobank offers ‘impact loans’ to SMEs and mid-caps with positive social
or environmental impact at a lower interest rate as a result of funding
support from the EIB201
•A
XA XL has created tailored solutions for sharing economy companies like
Fainin, a peer-to-peer rental company, to arrange group insurance covering
both lenders and borrowers216
• MAIF encourages the use of recycled auto parts for post-accident repairs
through their Auto Insurance218
• ABN Amro, Circularity Capital, EBRD, EIB, ING, Intesa Sanpaolo, PGGM,
Rabobank, and others have published thought leadership pieces on
financing the circular economy through the FinanCE Working Group221
• Almost 600 companies (130+ companies with >USD 1 billion revenues) have
started to measure their circular economy progress using Circulytics, with
over 55 assessments completed as of June 2020227
• ING discloses progress on its Terra approach – the strategy for steering
its EUR 600 billion (USD 709 billion) lending book in line with the Paris
Agreement goals230
• Intesa Sanpaolo tracks relevant targets and KPIs linked to loans from their
EUR 5 billion (USD 5.9 billion) circular economy credit facility, e.g. progress
towards Greencycle’s plastic recycling targets231
53 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
• Goldman Sachs includes the circular economy as part of the action plan for
its USD 750 billion commitment233
• Clim8 Invest, which landed GBP 1.5 million (USD 1.96 million) in a pre-launch
crowdfunding campaign, offers a platform where users can invest in clean
energy, clean technology, sustainable food, smart mobility, and recycling236
54 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
A more public sector investment oriented view, asking the question how
public authorities can invest to build back better post-covid-19, can be
found in ‘Policy & investment opportunities shaping a resilient and low-
carbon economy recovery: 10 circular investment opportunities’ by the
Ellen MacArthur Foundation.237
55 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
TABLE 4
Plastics &
packaged goods
High
Electronics High
Automotive,
transport & logistics
High
Engineering &
construction Increasing
Waste management
& water
Increasing
Industrial
manufacturing Increasing
FIGURE 8
1 World Economic Forum, ‘Sweden is Paying People to Fix Their Belongings Instead of ’Throwing Them Away’ (27th 2 European Commission, Implementation of the Circular Economy Action Plan (2019): https://ec.europa.eu/
October 2016): https://www.weforum.org/agenda/2016/10/sweden-is-tackling-its-throwaway-culture-with-tax- commission/sites/beta-political/files/report_implementation_circular_economy_action_plan.pdf
breaks-on-repairs-will-it-work/
59 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Appendix
Circular economy
growth potential by sector
61 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
1 Plastics and
packaged goods
Key circular economy strategies
• Eliminate problematic and unnecessary plastics and packaging
• Innovate plastics to be reusable, recyclable or compostable
• Ensure plastics are reused, recycled or composted in practice
Industry action • Growing number of plastics commitments by large FMCGs and retailers,
e.g. 850+organisations united behind vision for a circular economy for
plastics, the New Plastics Economy Global Commitment signatories
represent over 20% of the plastics value chain
Demand • Global demand for recycled plastic grew by 17% between 2012 and 2016240
for recycled
• Increased interest in recycling from plastic producers, evidenced by
materials major M&A activity (e.g. Borealis)
Innovation • Ongoing innovation across the value chain, including reuse models,
packaging design to increase recycled content and reusability,
recyclability and compostability, development of renewable feedstocks,
and chemical recycling
62 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Increasing • Single-use plastics bans have been announced around the world
policies and including in China, India and South East Asia, 34 African countries,
regulation various Central American, Latin American and Caribbean countries and
cities, several US states and cities, and across the EU (e.g. Single-Use
Plastics Directive banning ten single-use plastic products by 2021)
• 63 countries had EPR measures in place in 2018 (e.g. Indonesia, Chile),243
such as product take-back schemes, deposit return systems (e.g.
Australia’s ‘Return and Earn’ scheme), and waste collection; the new
EU EPR schemes for certain single-use plastic products cover costs of
collection, awareness raising, clean-up, and reporting244
•S
ubsidies and support for innovation (e.g. Smart Sustainable
Plastic Packaging)
Changing • Increasing customer pressure regarding plastic pollution (e.g. ‘BBC Blue
preferences Planet II effect’)
and behaviour
• Changing behaviour towards reusable instead of single-use (e.g.
reusable cups and water bottles)
Climate change •E
liminating unnecessary plastics, and reusing and recycling plastics,
and global can contribute significantly to objectives on climate change (global CO2
challenges emissions from plastics production and end-of-life processing could be
reduced by 56% in a circular scenario by 2050)246
63 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Examples: Innovators
2 Fashion
and textiles
Key circular economy strategies
• Adopt new business models to increase utilisation (e.g. resale, rental)
• Extend useful life through reuse and repair
• Ensure clothes are made from safe and renewable materials
• Ensure textiles are collected, sorted, and reused or recycled
Industry action • Growing number of fashion brands committing to and acting on reuse
or rental models, and design for durability, material health, recyclability,
and traceability (e.g. The Jeans Redesign project)249
Innovation • Ongoing innovation across the value chain, including reuse models,
packaging design to increase recycled content and reusability,
recyclability and compostability, development of renewable feedstocks,
and chemical recycling250
Increasing • Increasing regulation, e.g. new EU circular economy Action Plan, and
policies and French Circular Economy Law banning the destruction of unsold or
regulation returned consumer products, affecting luxury goods brands
Political • Increasing interest from global platforms like the UN (through UNEP,
priorities UNFCCC) and the OECD
• Policy Hub has proposed the need for green recovery principles
boosting circularity in the Textile, Apparel and Footwear industry for the
EU Green Recovery Plan251
Examples: Innovators
Stuffstr Lizee
partners with retailers to buy back and helps brands set up a rental service
recirculate used clothing, increasing model using their logistics and
clothing utilisation managed service solution
YCloset Depop
is a fashion rental platform, with more is a peer-to-peer vintage and pre-
than 15 million customers across China owned fashion marketplace and
(it has partnered with H&M to test the online community
subscription model)
66 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
3 Food and
Agriculture
Key circular economy strategies
• Source food grown regeneratively, and locally, where appropriate
• Apply circular practices to controlled or precision agriculture solutions (e.g.
nutrient and water looping for vertical or indoor farming)
Industry action • Increasing industry action on climate change mitigation and tackling
biodiversity loss, e.g. OP2B, an international business coalition on
biodiversity including Barry Callebaut, Danone, McCain, Nestlé, Walmart
Innovation • Emerging business models that redistribute surplus food and reduce
food waste
Public • Public procurement policies (e.g. Brazil National School Feeding policy
procurement prioritises local, organic, regenerative food sourcing; Good Food
Purchasing Program in cities across the United States)
Examples: Innovators
4 Electronics
Key circular economy strategies
• Design products for repairability, disassembly and recyclability, using
recycled materials
• Keep electronics in use for as long as possible through circular business models
(e.g. rental or product-as-a-service) and by repairing, refurbishing, reusing,
reselling, repurposing or remanufacturing components and products
Innovation • Technologies such as IoT, AI, 5G, or blockchain are enabling new
business models (e.g. streaming services, subscription models)
Political • Mounting political interest in access to rare earth metals (e.g. EU critical
priorities raw materials work), reinforced by Covid-19 crisis and geopolitical
tension (e.g. US-China trade)
Changing • More and more customers are opting for cheaper, as-new refurbished
preferences electronics or access-over-ownership models to get access to newest
and behaviour products, especially in the fast-moving electronics space
71 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Examples: Innovators
5 Automotive, transport,
and logistics
Key circular economy strategies
• Design vehicles and mobility infrastructure for shared use, adaptability,
disassembly and recyclability, accompanied by a shift to electrification
• Plan cities and regions to optimise mobility (including freight), and enable
effective reverse logistics and resource flows
Incentives • Incentives for car-sharing (e.g. Chinese central government and local
municipalities have issued multiple policies to encourage car-sharing,
which is expected to grow rapidly in China)256
•C
ity planning to ease congestion and air pollution is changing approaches
to transport in cities, including walking and cycling action plans (e.g.
London’s Walking Action Plan and 450km of new Cycleways planned by
2024; Seattle, Brussels, and Milan are all limiting car use and developing
dozens of miles of bike lanes following the Covid-19 lockdown)
Changing •R
apid urbanisation, with 68% of world’s population expected to live in cities
demographics by 2050, shared multimodal public transport becomes increasingly viable261
74 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Examples: Innovators
6 Technology, Media,
and Telecommunications
Key circular economy strategies
• Improve knowledge of an asset’s location, condition, and availability using
technology solutions to optimise circular economy value drivers (e.g. extend
use cycle, increase utilisation, loop an asset, recover and reuse/recycle)
• Reuse, redeploy, upgrade, refurbish, and recycle tech and telecoms equipment
and infrastructure (e.g. servers, network equipment)
Increased • Increase in urban mining / recycling efforts as the demand for rare earth
demand for metals increases in the electronics industry, with only 1% of rare earth
finite resources elements currently being recycled
Political • Growing understanding of how tech can enable solutions for urgent
priorities challenges (e.g. EU circular economy Action Plan, European approach to
Artificial Intelligence and Robotics)
Digitalisation • I ncreasing global digitalisation and connectivity (3.5 billion people globally
had mobile internet connectivity in 2019)264 gives citizens access to digital
platforms and marketplaces, resulting in trends such as growth in online
shopping (including groceries)
•A
doption of 5G could further enable IoT tech supporting the circular
economy (e.g. predictive maintenance of smart home appliances)
77 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Examples: Innovators
7 Engineering
and Construction
Key circular economy strategies
• Offer existing, underutilised building spaces for short-term use on online
platforms to maximise the utilisation of existing assets
• Retrofit existing buildings for alternative uses and design new buildings to be
adaptable to extend useful life
• Create futures contracts, in which value is tied to the estimated future value
of materials in a building when deconstructed, which can be traded on a
centralised exchange to enable recovery and reuse of construction materials.
Demand for • Rapid urbanisation is projected to double demand for steel and nearly
finite resources double demand for cement by 2050
Industry action • Growing awareness among leading clients and investors of the positive
business case for adopting circular models and increasing body of
research and knowledge and papers published on the topic
Cost benefit • In 2019, solar, wind and hydropower projects were being deployed at
their fastest rate in four years and renewable power capacity is expected
to expand by 50% between 2019 and 2024.268 According to BNEF analysis,
utility-scale solar PV and onshore wind are now the cheapest forms of
new-build energy generation across two-thirds of the global population269
Increasing • Focus area of the new EU circular economy Action Plan, e.g. material
policies and recovery targets for construction and demolition waste and its material-
regulation specific fractions
• Increased policy focus at the city-level, e.g. The new London Plan requires
all new developments of a certain size to submit a Circular Economy
Statement to help architects embed circular economy principles,270 and
Victoria State government’s ‘Recycled First’ programme for infrastructure
requires the prioritisation of recycled and reused materials271
Incentives • Decarbonisation of the energy sector is still high on the political agenda
(e.g. EU Green Deal), with incentive schemes varying and evolving
across geographies (e.g. solar panels vs home batteries)
80 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Climate change • I ncreasing awareness that the construction sector accounts for over one
and global third of global resource demand and is a major contributor to climate
challenges change (a circular scenario could reduce global CO2 emissions from
building materials by 38% or 2 billion tonnes CO2 in 2050, due to a reduced
demand for steel, aluminium, cement, and plastic)272
Changing • I n 2019, over 40% of customers expressed a preference for renewable utility
preferences generation (25% in 2018), and 45% said they would be willing to pay more
and behaviour for 100% renewable energy273
•G
rowing interest in decentralised, off-the-grid energy production and
storage, driven by e.g. growth in the global EV market (forecasted CAGR of
21% between 2019 and 2030)274
81 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Note:
Commercial-scale pilots are needed to demonstrate proof-of-concept of emerging real estate and infrastructure circular
business models
Examples: Innovators
8 Waste management
and water
Key circular economy strategies
• Design for reusability, repairability, durability, recyclability, and/or
compostability, including phasing out hazardous materials and substances of
concern
• Collect and sort used products and materials (both non-renewable, e.g. metals,
plastics, chemicals, etc.; and renewable, e.g. wood, paper, cotton) for reuse,
remanufacturing, and recycling
• Collect, sort, and compost or anaerobically digest food and other organic
material, and create valuable products from residual biosolids (e.g. fertiliser)
Increasing • Stricter waste regulation, e.g. landfill taxes in the EU (EUR 5-100/
policies and tonne)278, Australia (USD 42-105/tonne)279, and California, US (USD 36-50/
regulation tonne)280, single-use plastic bans, EPR schemes, essential requirements
for packaging, and China’s National Sword policy banning import of
waste in 2018, including plastic, paper and metal, which has increased
global waste disposal costs
• National recycling targets (e.g. EU targets for plastic, paper, wood, glass,
and metals)
• Recycling rates in Europe have increased by 16% between 2004 and 2017
for municipal waste, and by 13% between 2005 and 2016 for packaging
waste281
Examples: Innovators
9 Industrial
manufacturing
Key circular economy strategies
• Use recycled or regeneratively sourced, renewable materials in production
• Design waste out of production processes, and reuse or valorise by-products
of production
• Keep materials in use through recycling end-of-life parts, products and machinery
to recover the materials as secondary inputs for manufacturing processes
Resilience to • Covid-19 crisis has created significant disruption to trade flows and
global shocks manufacturing, supply chains, with some reshoring of manufacturing
expected and increased instances of repair and remanufacture
(e.g. of ventilators)
87 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Remanufacturing of
components, vehicles,
and machinery
Examples: Innovators
Established • Recycling rates already fairly high, e.g. ~85% recycling rates of paper and
circular board packaging in Europe in 2018283
practices
Stora Enso
design for circularity and have a value
chain Circular Packaging Programme
for driving collection and recycling of
paperboard packaging
Examples: Innovators
Disclaimer
This paper has been prepared and produced by the Ellen
MacArthur Foundation (the ‘Foundation’). The Foundation has
exercised care and diligence in the preparation of the paper, and
it has relied on information it believes to be reliable. However, the
Foundation makes no representations and provides no warranties
to any party in relation to any of the content of the paper
(including as to the accuracy, completeness, and suitability for any
purpose of any of that content).
Acknowledgements
We are very grateful for the support we have received in producing the
report. Special thanks go to the many leading academic, industry, NGO,
and government agency experts who provided invaluable perspectives.
Michiel De Smet
Finance Programme Lead PRODUCTION
Matthew Barber
COMMUNICATIONS Design Assistant
Iulia Strat
Communications Manager EXTERNAL CONTRIBUTORS
Expert contributors
ACTED Barclays
Andre Krummacher May Jaramillo
Vice CEO Programmes, Head of Sustainable and Impact Banking
Impact & Accountability
Robert-Alexandre Poujade
Amcor ESG Analyst
David Clark
Vice President, Sustainability
BNP Paribas Leasing Solutions
Annick Roussier
ANSA Services Head of CSR
Henry Saint Bris
Pierre Henri de la Marandais
Founder and President
Head of Company Engagement
Pauline Gasquet
Sustainability Analyst
Bockatech
Chris Bocking
Archipelago Eco Investors Founder
Justin Guest
Martin Blacher
Partner
Director
Lucy Mortimer
Partner
Carbon Tracker
Kingsmill Bond
Arup Energy Strategist
Richard Boyd
Senior Engineer
CDC Group
Alex Goodenough
As You Sow Funds and Capital Partnerships
Conrad MacKerron Investment Manager
Senior Vice President
Ellen Brookes
Executive, Climate Change
Bank of England
Juvaria Aumeerally
Sarah Breeden Equity Investment Manager
Executive Director, UK Deposit
Takers Supervision, and Executive Dr Veronica Di Bella
Sponsor for Climate Manager, Environment,
Social and Governance Impact
Ryan Barrett
Senior Analyst, Climate Hub Mark Eckstein
Environment, Social and Governance Director
93 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Andrew Howell
Director and Head of Corporate Research
Citi
Zara Ahsanuddin Ashok Parameswaran
Vice President President and Founder
Nadine Cavusoglu
Managing Director
Climate Bonds Initiative
Vishwas Vidyaranya William Woo
Consultant Director
Kate Daly
Managing Director, Center for the European Bank for Reconstruction and
Circular Economy Development (EBRD)
Peter Hirsch
Associate, Energy Efficiency and Climate Change
Circulate Capital
Rob Kaplan
Founder & CEO European Investment Bank (EIB)
Arnold Verbeek
Senior Advisor, R&D and Innovation Finance
Credit Suisse
Liesbet Goovaerts
Marisa Drew
Environmental Engineer,
Chief Sustainability Officer & Global Head
Advanced Materials Division
Sustainability Strategy, Advisory and Finance
Paulina Brzezicka
Advisor, Innovation Finance Advisory
Danone
Shiva Dustdar
Eric Soubeiran
Head of Division, Innovation Finance Advisory
VP Nature & Water Cycle
GIZ
Christian Hudson
International Solid Waste Association
Lead, EU G7 and G20 Environmental
Diplomacy Support Aditi Ramola
Technical Director
Christopher El Khoury
Hanover Investors
Circular Economy Analyst
Jamie Brooke
Portfolio Manager Max Tellini
Global Head - Circular Economy
Simone Carli
H&M
Circular Economy Specialist
Erik Karlsson
Investment Manager Stefano Martini
Head of Circular Economy Lab
Cecilia Brannsten
Environmental Sustainability Manager
Investment Circle
Lisa Spetz
Treasury Alexandre de Vaivre
Partner
William Bowdler-Raynar
IDB Invest
Partner
Paula Pelaez Zambrano
Head of MSME and Sustainability
JPMorgan Chase
Louise Pemberton
Impact Investing Institute Sustainable Finance, Associate
Olivia Dickson
Board Member and Lead Expert Mackenzie Huffman
Sustainability, Vice President
Katherine Hunter
ING
Impact Finance, Vice President
Nishant Parekh
Program Manager, Environment
& Circular Economy Legal & General Investment Management
Matthew Courtnell
Equity Specialist
Innovate UK
Shaunak Mazumder
David Richardson Global Equity Fund Manager
Innovation Lead for Energy Systems
Chris Leslie
Global Head of Sustainability, Macquarie Rabobank Group
Infrastructure and Real Assets Björn Aarts
Sustainable & Circular Business Developer
Middlebury College
Frank Van Gansbeke
Professor of the Practice Rathbone Greenbank Investments
Sophie Lawrence
Senior Ethical, Sustainable and Impact Researcher
MMC Ventures
Asen Kostadinov
Manager Renault Group
Jean-Philippe Hermine
VP Strategic Environmental Planning
Moody’s Corporation
Anna Zubets-Anderson
Vice President - ESG Analyst RePack
Martina Macpherson
Senior Vice President, Strategic Robeco
Partnerships & ESG Engagement
Peter van der Werf
Senior Engagement Specialist, Active Ownership
Morgan Stanley
Matthew Slovik SAM, a part of S&P Global
Managing Director and Head of Global
Lotte Griek
Sustainable Finance
Director, Head of Corporate
Sustainability Assessments
Robin Millington
Executive Director
96 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Baptiste Le Clerc
SDG Invest Investment Associate
Anne-Louise Thon
Partner, SDG Lead & Co-founder The Renewal Workshop
Jeff Denby
Mads Dahl-Hansen Co-Founder
Senior Sustainability Analyst
Nicole Bassett
Co-Founder
Schneider Electric
Gaurav Sharma
Director, Circular Business Models TriCiclos
Solvay
Triodos Investment Management
Isabelle Gubelmann Bonneau
Hans Stegeman
Senior VP Circular Economy Head
Chief Investment Strategist
Michel Washer
Deputy Chief Sustainability Officer
UN Environment Programme (UNEP)
SystemIQ
Katherine Stodulka University of Exeter
Programme Director,
Jack Oliver
Blended Finance Taskforce
Impact and Partnership Development Manager
Catharina Dyvik
Lead Sustainable Finance / Project Manager
Blended Finance Taskforce
97 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
Further information
www.ellenmacarthurfoundation.org
@circulareconomy
98 ELLEN MACARTHUR FOUNDATION • FINANCING THE CIRCULAR ECONOMY
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