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    Marico Swot & Pestle Analysis: © Barakaat Consulting - An Ezzy IT Consulting Business

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    Marico Swot & Pestle Analysis: © Barakaat Consulting - An Ezzy IT Consulting Business

    Uploaded by

    Abinash
    152 views6 pages

    Original Title

    SWOT & PESTAL

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    152 views6 pages

    Marico Swot & Pestle Analysis: © Barakaat Consulting - An Ezzy IT Consulting Business

    Uploaded by

    Abinash

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    S&P

    SWOT & PESTLE.com

    MARICO SWOT & PESTLE ANALYSIS

    © Barakaat Consulting - An Ezzy IT Consulting Business

    This is a licensed product and is not to be photocopied or distributed. All rights reserved. Unauthorized
    reproduction is strictly prohibited. Research is based on best available materials and resources. Topurchase
    reprints of this document, please email [email protected].
    Company Name : Marico

    Company Sector : FMCG

    Operating Geography : Asia, India

    About the Company : Marico, started by Harsh Mariwala in 1990 targeting the coconut oil and

    refined edible oils market, is now one of India’s leading consumer products companies which

    primarily operates in the nourishment and beauty space. The product portfolio for Marico Ltd

    consist of hair care, skin care, refined edible oils, health foods, male grooming and fabric care.

    Revenue :

    INR 6,417.7 crores (FY ending 31st March 2018) - consolidated

    INR 6,033.2 crores (FY ending 31st March 2017) - consolidated


    SWOT Analysis :

    The SWOT Analysis for Marico is given below:

    Strengths Weaknesses
    1.Massive distribution network 1.Largely dependent on Parachute and Saffola

    2.Strong presence in Asia and Africa brands

    3.Strong financial performance 2.Limited global presence

    4.Advanced quality check systems 3.Heavy dependence on monsoons

    5.Gender diversity in leadership roles

    Opportunities Threats
    1.Strong economic indicators for India 1.Disruption in FMCG sector

    2.GST implementation benefits 2.Political risks

    3.Promising growth in rural markets 3.Commodity price fluctuations

    4.Organic\/Inorganic growth opportunities 4.Foreign currency exposure


    PESTLE Analysis :

    The PESTLE Analysis for Marico is given below:

    Political Economical
    1.Strong government at the centre in India 1.Implementation of GST in India to drive

    ensures political stability growth for the organized sector

    2.Expansion potential in countries with good

    political relations and high expatriate

    population

    Social Technological
    1.Increase in disposable income and 1.Focus on digital consumer and employee

    discretionary spending by the Indian middle engagement

    class segment

    Legal Environmental
    1.Legal battles for trademark infringements 1.Environmental protection and sustainability

    and advertisements initiatives

    Please note that our free summary reports contain the SWOT and PESTLE table contents only.

    The complete report for Marico SWOT & PESTLE Analysis is a paid report at Rs. 925

    * By clicking on "Buy Now" you agree to accept our "Terms and Conditions."
    Copyright Notice
    The information provided in the SWOT and PESTLE research reports on
    www.swotandpestle.com are from publicly available documents and sources which are
    deemed reliable. Further the reports contain analysis and views from the SWOT &
    PESTLE.com research and analyst team which consists of qualified experts. While every
    attempt has been made to ensure completeness, accuracy and reliability of the analysis,
    Barakaat Consulting and its associate websites cannot be held responsible or legal liable
    for omissions or errors in our reports or on any of our pages.

    (C)2021 Barakaat Consulting. All rights reserved. This report may not be reproduced,
    copied or redistributed, in whole or in part, in any form or by any means, without the
    express written consent of Barakaat Consulting. Also, Barakaat Consulting is the sole
    copyright owner of this report, and any use of this report by any third party is strictly
    prohibited without a license expressly granted by Barakaat Consulting. Neither all nor
    any part of the contents of this report, or any opinions expressed herein, can be used in
    advertising, press releases, or promotional materials without prior written approval
    from Barakaat Consulting. Any violation of Barakaat Consultings rights in this report will
    be executed to the fullest extent of the law, including the pursuit of monetary damages
    and injunctive relief in the event of any breach of the foregoing restrictions.

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