INDEX

Page No
Chapter-I 1-8
❖ Introduction
❖ Objectives of the Study
❖ Need for the Study
❖ Scope of the Study
❖ Methodology
❖ Limitations of the Study
Chapter-II 9-18
❖ Company Profile
&
❖ Industry profile
Chapter –III 19-24
❖ Theoretical Framework
Chapter –IV 25-33
❖ Data Analysis and Interpretation.
Chapter –V 34-40
❖ Findings
❖ Suggestions
❖ Conclusion
❖ Questionnaire
❖ Bibliography

CHAPTER –I
 INTRODUCTION

Marketing:
Marketing is indeed an ancient art it has been practiced in one way or the other since the
days of adam and eve. Its emergency as a management discipline, however, is of relatively recent
origin. And with in this relatively short period, it has gained a great deal of importance and
stature, in fact today most management thinkers and pratitioners the world over, regarding
marketing as the most important of all management function in any business.

Definition of Marketing:
“Marketing is a social and managerial process by which individuals and group obtain what
they need and want through creating, offering and exchanging products of value with others”.
-Philip Kotler

“Marketing consist of all activities which a company adopts itself to it’s environment-
creativity and profitability”.
-Roy Corey

The Marketing Concepts:

The marketing concept was born out of the awareness that marketing starts with the
determination of customer wants and ends with the satisfaction of those wants the concept puts
the consumer both at the end of the business cycle. It stipulates that any business should be
organized around the marketing function, anticipating, stimulating and meeting customer’s
requirements. The customer, not be corporation has to be the center of the business universe. A
business cannot succeed by sampling products and services that are not properly designed to
serve the needs of the customers. It proclaims, “the entire business has to be seen from the point
of view of the customer”.
Marketing Research:
Marketing research is a dynamic subject it has a wide coverage including marketing
studies relating to market product policies mean and methods etc. Marketing research begins
even when production is in the planning stage. It is also continuous through out the lifetime of an
enterprise. It is thus a continuous operating although here may be some adhoc projects taken up
for solving specific problems of enterprise.

Marketing research is the collection and interpretation facts that marketing to get
production Mix efficiently in to the hands of customers. Marketing research encompasses all
information pertinent to this task. It is the systematic objective and exhaustive search from and
study of facts relevant to any problem in the field of marketing.

Definition of Marketing Research:

Marketing research is the systematic problem analysi analysis, model building and fact
for the purpose of improved, model building and fact for the purpose of improved decision
making and control in the marketing of goods and services”.
Philips kotler

“Marketing research serves two major functions, it provides information for decision making and
it develops new knowledge”.
-Robert Ferder
●
 OBJECTIVES

The main purpose and objective for this study is

❖ To know the signal in their area
❖ To find out if they are satisfied and aware of the services and offers provided
❖ To recommend measures for improving the product
 NEED FOR THE STUDY

Need of Study increasing competition ever growing market easy availability of the
finances and increasing population of young executives with huge disposable incomes over the
past few years has substantially increased the sales in the communication also the competition
among the dealers of the product as increased with each trying to maximize their customer base .
the study tries understand the key service parameters and reflect upon the dysfunctional areas
thus providing the dealer with an insight into the level of consumer satisfaction and changing
trends of the consumer expectation.
 SCOPE OF THE STUDY

Before business can develop marketing strategies, they must understand what factors
influence buyers' behavior and how they make purchase decision to satisfy their needs and
wants.
This study aims towards collecting information about consumers Psychology towards
Airtel and thus helping Airtel in understanding customer's nature and help in developing
strategies which will thus help them in increasing their business.
It is done to understand what consumers consider while purchasing Jio Products.
By this study we came to know how the organization retaining and sustaining its
customer.
The main purpose of this project is to study consumers buying, behavior and develop
strategies which help JIO in increasing their market share.
This study is mainly focused on various factors that affect consumers buying decision.
Such as social, psychological and personal.
This study helps to understand the satisfactory level of consumers towards the brand. And
also understanding the consumer attitudes and their buying motives by means of company brand
image.
 METHODOLOGY

METHODS OF DATA COLLECTION:

The Data has collected in two ways:

Primary Data:
Primary data are those, which are collected for the first time, and they are original
in character. A suitable combination of Questionnaire techniques, & discussion with the
respondents was used to collect the required Primary data. Primary data gives higher
accuracy and facts, which is very helpful for any research and its findings.

Secondary data: -
Secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines,
websites and other such sources.

Sample Size: 80
 LIMITATIONS

❖ The study is restricted only to Jio, Delhi respondents. The view of their other areas is not
taken.
❖ Few respondents answer was collected.
❖ Respondents concentrated where the customers of Jio only.
❖ Since the researcher selected 50 sample size it is not sufficient to cover opinion of entire
population.
❖ Time duration in conducting the research is very low.
CHAPTER –II
 INDUSTRY PROFILE

Indian mobile telephony market is increasing day by day and there is more to happen
with technological up gradations occurring nearly every day and the ever-increasing demand for
easier and faster connectivity, the mobile telephony market is expected to race ahead.
India has a fast-growing mobile services market with excellent potential for the future.
With almost 5 million subscribers amassed in less than two years of operation, India's growth
tempo has far exceeded that of numerous other markets, such as China and Thailand, which have
taken more than five years to reach the figures India currently holds. The number of mobile
phone wireless subscriptions was about 1.5 billion across in India, according to the Cellular
Operators Association of India (COAI). According to recent strategic research by Frost &
Sullivan, Indian Cellular Services Market, such growth rates can be greatly attributed to the
drastically falling price of mobile handsets, with price playing a fundamental role in Indian
subscriber requirements. Subscribers in certain regions can acquire the handset at almost no cost,
thanks to the mass-market stage these technologies have reached internationally. The Indian
consumer can buy a handset for $150 or less. This should lead to increased subscribership. This
market is growing at an extremely fast pace and so is the competition between the mobile service
providers.
With the presence of a number of mobile telephony services providers including market
leaders like Airtel , Idea, Vodafone, Tata Indicom etc who are providing either of the two
network technologies such as Global System for Mobile Communications (GSM) and Code
Division Multiple Access (CDMA). In cellular service there are two main competing network
technologies: Global System for Mobile Communications (GSM) and Code Division Multiple
Access (CDMA).
The Company Jio’s wireless network runs on a VoLTE 'Voice over Long Term
Evolution'. It also supports 4G networks technology. The mobile telephony services providers jio
,Airtel , have been competing aggressively for their market share with Reliance and Vodafone
Cellular entering into the foray, this tussle has only become more tough. With major market
share in the hands of the likes of Reliance Jio, Airtel , Vodafone Cellular the others have been
finding it difficult to compete in the market. The Telecom Regulatory Authority Of India (TRAI)
has been playing an important role in keeping a watch on these existing players and bringing new
environment as well as policies and reforms for these Mobile Telephony Service Providers and
permitting them to provide mobile telephony services including permission to carry its own long
distance traffic within their service area without seeking an additional license. TRAI's mission is
to create and nurture conditions for the growth including broadcasting and cable services in the
country in a manner and at a pace which will enable India to play a leading role in the emerging
global information society. The service providers are free to provide, in its service area of
operation, all types of mobile services including voice and non-voice messages, data services and
PCO's. The Operators would be required to pay a one-time entry fee. The basis for determining
the entry fee and the basis for selection of additional operators would be recommended by the
TRAI.
Although the cellular services market in India grew during the late 1990s (as the number
of players increased and tariffs and handset prices came down significantly) the growth was
rather marginal. This was because the cellular service providers offered only post-paid cellular
services, which were still perceived to be very costly as compared to landline communications.
Following this realization, the major cellular service providers in India, launched pre-paid
cellular services in the late 1990s. The main purpose of these services was to target customers
from all sections of society (unlike post-paid services, which were targeted only at the premium
segment).

Reliance Jio’s Vision

❖ Digital Healthcare
❖ Affordable Devices
❖ Digital Education
❖ Digital Currency
Reliance Jio's Mission

To be globally admired for telecom services that delight customers.

We will meet global standards for telecom services that delight customers through:
❖ Customer Service Focus
 ❖ Create Value For All Stakeholders
❖ Cost Efficiency
❖ Growth Through Innovation

Board of Directors
Name Designation
Mukesh Ambani Chairman
Pankaj Mohan Pawar Director
kiran Mathew Thomas Director
Adil Zainulbhai Independent Director
Isha Mukesh Ambani Director
Dipak chand Jain Director
Sandip Das Managing Director
Nita Ambani Non Executive Director
Shumeet Banerji Director
Ranjit Vasant Pandit Director
Mahendra Nahata Director
Nikhil R.Meswani Executive Director

SERVICES
❖ Mobile- Prepaid Postpaid (VoLTE).
❖ Data Services & Digital Apps
❖ Wireless Internet
❖ Jio Digital Tv
❖ International Roaming
❖ Wi-fi Calling
 COMPANY

Telecom Company Reliance Jio is the flagship company of Reliance Enterprises. The
businesses at Jio Reliance have been structured into three individual strategic business units
1. Mobile services 2. Broadband and telephone services (B&T) 3. Enterprise services
The Mobile services group provides LTE mobile services across India in 22 telecom
circles, while 13&T business group provides broadband & telephone services in 29 states in
india. The Enterprise Services group has two sub-units — carriers (long distance services) and
services top corporates. All these services are provided under the Jio brand
 Jio comes to you from Reliance Tele-Ventures Limited - a part of the biggest private
integrated telecom conglomerate, Reliance Enterprises. In its six years of pursuit of greater
customer satisfaction, Jio has redefined the business through marketing innovations, continuous
technological upgradation of the network, introduction of new generation value added services
and the highest standard of customer care.
Jio is the leading cellular service provider, with an all India footprint covering all 23
telecom circles of the country. It has over 200 million satisfied customers.
Jio Reliance limited is a telecom headquartered in Mumbai Maharashtra India, with a
presence in 20 countries across the world its the 3rd largest telecom company in the world in
terms of subscribers base which was over 404.1 million as of July 2020. Jio is also the largest
telecom company in India and the second largest in country mobile operator by subscriber base
after china mobile.
Mukesh Ambani is the head of Jio. Jio is the largest provider of mobile telephony and
second in terms of fixed telephony and also provides broadband and Digital Apps services.
Cellular telephony was introduced in India during the early 5 September 2016. At that time, there
were only two major private players, (Airtel) and (Vodafone) and both these companies offered
only post-paid services. Initially, the cellular services market registered limited growth.
Moreover, these services were mostly restricted to the metros. Other factors such as lack of
awareness among people, lack of infrastructural facilities, low standard of living, and
government regulations were also responsible for the slow growth of cellular phone.
SWOT ANALYSIS
SWOT analysis is a strategic planning method used to evaluate strength weaknesses,
opportunity and threats involved in a project or in Business. SWOT analysis will give us a quick
review of an organization current status. SWOT analysis for Jio in India:

STRENGTHS
❖ Cost advantage
❖ Current leaders in quality service
❖ Largest distribution network
❖ Ability to constantly innovate
❖ Highly skilled workforce
❖ Entrepreneurial zeal
❖ Jio's increased equity and market cap

WEAKNESSES
❖ To prove credibility
❖ Price pressures
❖ Need for Government support
❖ Awareness
❖ Sales and Marketing

OPPORTUNITIES
❖ To sustain passion and commitment jio's market share increases at other service provider
expenses.
❖ Attain higher value services
❖ Collaborative business needs to be explored
❖ Vertical repeatable solutions.
❖ Low penetration level in rural markets.

THREATS
 ❖ Foreign investment
❖ Global trends moving from Global Positioning System (G.P.S) to Wireless Local Loop
(W.L.L.)
❖ Lack of global parity in telecom tariff
❖ Other competition

NETWORK OF JIO-

CELLULAR SERVICE
Jio Completes Its 22 Circle All India Footprint Jio now connects India from You can use
the TRAI MySpeed Analytics Portal to check Reliance Jio's 4G network coverage in an area. ...
It lets you explore the network coverage and mobile internet speed across different telecom
operators pinpointed to your exact location or area

INTERNET INFRASTRUCTURE
Our Internet backbone involves state of the art high-end routers and switches as may
deployed on the best networks across the world to offer you reliable service of unmatched
quality. Three years back we had established satellite based gateway for intemet access. This was
the first gateway by a private operator. Now we have established our fibre gateway on Network
i2i, first private submarine cable owned by us and SingTel.

FIXED LINE INFRASTRUCTURE

Our high quality fibre-based, fixed line networks in Mumbai , Haryana, Tamil Nadu,
Karnataka, Madhya Pradesh and Chhattisgarh, intensively covers the most prominent
commercial and business -districts in the country. We provide the power of last mile fixed line
network to bring end-to-end voice and data solutions.

JIO BROADBAND
 Reliance Jio Infocomm Limited, Jio, is an Indian telecommunications company and a
subsidiary of Jio Platforms, headquartered in Mumbai, Maharashtra, India. It operates a national
LTE network with coverage across all 22 telecom circles.

WIRELESS INTERNET

JIO Fi
JioFi device allows multiple users and mobile devices to access Jio's 4G high-speed
internet connectivity and create a personal Wi-Fi hotspot. The LYF-powered JioFi device can
connect a minimum of 10 devices + 1 USB connection, with some models having the ability to
support many more connections.
CHAPTER-III
 THEORETICAL FRAME WORK

Marketing:
Marketing is indeed an ancient art it has been practiced in one way or the other since the
days of adam and eve. Its emergency as a management discipline, however, is of relatively recent
origin. And with in this relatively short period, it has gained a great deal of importance and
stature, in fact today most management thinkers and practitioners the world over, regarding
marketing as the most important of all management function in any business.

Definition of Marketing:
“Marketing is a social and managerial process by which individuals and group obtain what
they need and want through creating, offering and exchanging products of value with others”.
-Philip Kotler

“Marketing consist of all activities which a company adopts itself to it’s environment-
creativity and profitability”.
-Roy Corey
The Marketing Concepts:
The marketing concept was born out of the awareness that marketing starts with the
determination of customer wants and ends with the satisfaction of those wants the concept puts
the consumer both at the end of the business cycle. It stipulates that any business should be
organized around the marketing function, anticipating, stimulating and meeting customer’s
requirements. The customer, not be corporation has to be the center of the business universe. A
business cannot succeed by sampling products and services that are not properly designed to
serve the needs of the customers. It proclaims, “the entire business has to be seen from the point
of view of the customer”.

Marketing Research:
Marketing research is a dynamic subject it has a wide coverage including marketing
studies relating to market product policies mean and methods etc. Marketing research begins
even when production is in the planning stage. It is also continuous through out the lifetime of an
enterprise. It is thus a continuous operating although here may be some adhoc projects taken up
for solving specific problems of enterprise.

Marketing research is the collection and interpretation facts that marketing to get
production Mix efficiently in to the hands of customers. Marketing research encompasses all
information pertinent to this task. It is the systematic objective and exhaustive search from and
study of facts relevant to any problem in the field of marketing.

Definition of Marketing Research:

Marketing research is the systematic problem analysi analysis, model building and fact
for the purpose of improved, model building and fact for the purpose of improved decision
making and control in the marketing of goods and services”.
Philips kotler

“Marketing research serves two major functions, it provides information for decision making and
it develops new knowledge”.
-Robert Ferder
Nature and Scope of Marketing Research:
Marketing research is of a comparatively recent origin even through it made a slow
beginning its growth in a short span has been tremendous. It has, in the course of development
sophisticated methods and methodologies in the application of statistical and behavioral science
concepts. The use of marketing research in consumer market is now reasonably wide spread. It
ascertains the position of the company in a specific industry. It indicates the present and future
trends of the industry and thus points out or the company affairs are to be managed. It helps in
the development and introduction of new products. It offers guidance for improving the current
products of the company. It helps the effective of sales management. It can reduce the risk
involved in marketing decision.
Elements of Marketing Research:

Marketing Segmentation:
It covers the aspects regarding size and nature of the marketing including export
marketing, dividing the consumers in forms of their age, sex and income. It covers the economic
aspects of marketing.

Sales Search:
It relates to the problem of region variations in sales, fixing sales, priorities,
Measurement of the effective of salesmen, evaluation of sales methods and incentives.

Product Research:
It relates to the analysis of the strength and weakness of existing product, product
testing and problems relating to diversification, simplification, trading up and trading down.

Packaging Research:
In essence it is part of product research. But recent development in packaging
and its combination to advertising has led to it, to occupy in independent position of packaging.
To know the impact and its response in the market has become an independent research field.

Advertising Research:
It undertakes a study releasing to the preparation of the advertisement copy, the media to
be used and the measurement of advertising effectiveness.

Exporting Projections:
This research is intended to study the export potentials of the product.

Demand Projections:
Demand may be estimated in units or value terms and also, the overall growth
rates in key market agreement are often estimated for better sales management.
Supply:
Marketing research studies also similarly carries out or analysis of the supply side of the
market. It includes present supply structure. Supply structure refers to the study of how
companies operate in the market and how are sales distributed among them? Secondly study how
differentiated are the products offered market share analysis for brand positioning of each brand,
distribution channels adopted and method of selling, price charged and how they adopted and
corporate image and capabilities, in other words it tries to ascertain how the competitors are
defining their business in terms of consumer groups segments being pursued as reflection by
their marketing mix portfolios.

Business Economic Research:

Problems relating to input and output analysis, forecasting, price and profit
analysis, preparation of break even charts are the main field of this research.

Consumers can evaluate a product along several levels. Its basic characteristics are
inherent to the generic version of the product and are defined as the fundamental advantages it
can offer to a customer. Generic products can be made distinct by adding value through extra
features, such as quality or performance enhancements.
The final level of consumer perception involves augmented properties, which offer less
tangible benefits, such as customer assistance, maintenance services, training, or appealing
payment options. In terms of competition with other products and companies, consumers greatly
value these added benefits when making a purchasing decision, making it important for
manufacturers to understand the notion of a "total package" when marketing to their customers.
Sensations can be defined as the passive process of bringing information from the outside
world into the body and to the brain. The process is passive in the sense that we do not have to be
consciously engaging in a "sensing" process. Perception can be defined as the active process of
selecting, organizing, and interpreting the information brought to the brain by the senses.
 ❖ METHODS OF DATA COLLECTION:

The Data has collected in two ways:

Primary Data:
Primary data are those, which are collected for the first time, and they are original
in character. A suitable combination of Questionnaire techniques, & discussion with the
respondents was used to collect the required Primary data. Primary data gives higher
accuracy and facts, which is very helpful for any research and its findings.

Secondary data: -
Secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines,
websites and other such sources.
CHAPTER IV
 ANALYSIS & INTERPRETATION

Analysis & Interpretation:

The responses of the customers are valued in this analysis to find the satisfaction of the
product. The percentage analysis gives the percentage of the respondent's satisfaction with
regards to the various components which drives them to buy the product.

1. Table showing the opinion on signaling at their area

Frequency Percentage(%)
Good Signal 65 81
Bad signal 15 19
Total 80 100

Table 4.1
Apart showing the opinion on signal at their area:
Interpretation
:

The above table shows that 81% consumer’s feel that the signal of jio in their area is
good, remaining 19% of them feel that signal is not good.
2. Table showing the opinion on customer care services

Frequency Percentage (%)

Satisfied 45 56
Not Satisfied 25 31
Never Used 10 16
Total 80 100

Table 4.2

Chart Showing the Opinion on Customer Care Services

Chart 4.2

Interpretation:

The above table shows that 56% of the customers are satisfied with the customer care
services, where as 31% are not satisfied the remaining 16% doesn’t use customer care services.
3. Table showing occupation of different users

Occupation Users Percentage

Student 33 41
Executive 22 28
Household 15 19
OTHER 10 13
total 80 100

Interpretation:

Above graph shows that 41%of the students use the Airtel and least were used by others
with 13%.
4. Table showing whether customers use INTERNET services

Frequency Percentage
Using 65 81
Not Using 15 18
Total 80 99

Chart 4.4

Interpretation:

The above table shows that 65% of the customers use internet remaining 18% Not using internet
services.
5. Table Showing which feature of JIO convinced you to use JIO

Convincing Users percentage

Advertisement 26 32
Scheme 17 21
Connectivity 18 23
Goodwill 19 24
total 80 100

Interpretation:

The above table shows that the connectivity of the Airtel is its backbone and it is the main reason
that the consumers are using it and the network is still is in usage and goodwill of the company is
at risk and falling at a huge rate.
6. Table showing which service do you use of JIO

❖ Mobile service
❖ Internet
❖ Digital Apps
❖ Other

Usage Users percentage

Digital Apps 33 41
Internet 22 28
Mobile Service 15 19
Others 10 13
total 80 100

Interpretation:

From the above graph we conclude that 41% users Digital Apps in airtel mobile were at
least used by others by 13%.
8. Table showing what type of JIO service you use?

❖ Postpaid
❖ Prepaid
Card Users
Prepaid 45 56
Postpaid 35 44
total 80 100

Interpretation:

The above table shows that earlier prepaid was the favorite of consumers with 55% but
with the flow of time the time this preference has shifted towards the postpaid side having
44%and now they are in demand as earlier only network was used for call's only and now it
provides number of facilities like internet etc.
 9. Table showing number of times customers tog into internet Per day

Frequency Percentage (%)

Once 33 41
Twice 22 28
More 15 19
Not Even Once 10 13
Total 80 100

Interpretation:

The above table shows that 32% of the customers are log into internet more than once per
day, 22% twice per day, 15% once per day and the remaining 10% do not use internet services.
CHAPTER- V
 FINDINGS

This Chapter deals with the major findings of the study which are as follow

❖ Jio is a very successful brand in India as it covers a wide network and is still one of the
best still in network coverage and stands one of the best networks in the world and has
covered major areas of population coverage.
❖ Business houses are the major users of Jio as it is better than all other network in
broadband coverage and plans are better than any.
❖ Jio focuses on its customer's satisfaction but it can provide some more relaxation to its
users and provide some more incentives for its dealers so that they can be more loyal
towards the company and market it better.
❖ Jio provides value added packs for its heavy users as to retain them as postpaid
connections are on the rise as compared to prepaid.
 SUGGESTION

❖ Following are the few suggestions to Jio for improving the market share and image of the
products concerned.
❖ Modification must be brought in Jio, in terms of quality. Its demand should be increased
and provides its consumer with value added services as to retain them.
❖ In today's age the brand must focus on other areas to market it like Malls, theatre and
crowed area to get attention and market it and gather audience interest.
❖ Most of the respondents are satisfied with the services provided by Jio to mobile user
steps to be taken to make customers more satisfied but many are still not aware of phone
plus facility and steps are to be taken to popularize it.
❖ Many of the respondents are not satisfied with the features provided to prepaid users as
compared to Landline users.
 CONCLUSION

Jio is a very successful brand in India & providing customer satisfaction is to be their
main motive, Provides Internet access on the move as people are more dependent on it in their
daily lives like wide network and good 4G services.
Providing customer satisfaction is the most crucial step of the company as they are to be satisfied
and provides Internet access on the move such as Wide network and good 4G services as they
are important and technology advanced stuff required by almost everybody in today's
environment,
Jio is a home brand and a very successful brand in India and overseas and one of the most
successful brands still to date. It possesses congestion free & wide network, unique value added
& customer services to cover one of the widest areas.
From the details it can be concluded that 70% of Jio users preferred to remain with Jio. Also a
good number of users who were willing to switch from their respective subscribers showed
interest in Jio. Hence, these statistics imply a bright future for the company. Also the company is
used mainly by executives who want wide coverage for their operations but the problem of
customer satisfaction still persists with the company and cause of its lacking new customers.
Connectivity is the backbone of the company and it is still the reason why consumers use it and
the most users of the company fall in the youth category and are now using postpaid services as
they are aware of the services provided as the youth is the main target of major of companies as
the country mainly comprises of them.
 ANNEXURE
QUESTIONNAIRE

Name:

1. Is Jio's signal in your area good?

A) Yes B) No
2. Are you satisfied with our customer care services?
A) Satisfied B)Not satisfied C)Never used
3. Do you use Internet Services?
A) Yes B) No
C) don't know that internet connection was there
4. How many times do you login to internet per day?
A)Once B)twice
C)More D) Not even once
5. Maximum recharge per month
A)100-200 B)200-300
C)300-400 D)400-500
6. Are you using any Offers?
A) Yes B) No
7. Are you satisfied with the offers
A) Satisfied B) Not satisfied
C) Never used
8. What is your age?
A) 15-21 years B) 21-28 years
C) 28-35 years D)35 above
9. What is your occupation?
A) Student B) Household
C) Professional D)Employee

10. What type of Jio service do you use?

A) Postpaid B) Prepaid
11. Did you use any other network connection other than Jio -
A) Yes B) No
12. Do you feel JIO is better than any other Connections -
A) Better B) Not better
13. Suggest features you think needs improvement -
A) Service B)Improvement in data speed
C) Call Clarity D) Any other (specify)
 BIBLIOGRAPHY

In this project report, while finalizing and for analyzing quality problem in details the
following Books, Magazines/Journals and Web Sites have been referred. All the material
detailed below provides effective help and a guiding layout while designing this text report.

Books:

❖ Richard I. Levin, David S. Rubin (2004): „Statistics for Management",

❖ Principles of Marketing —Philip Kotler & Kevin keller edition 12

Websites:
□ www.jio.com.