Industree Foundation - Annual Report 2019
Industree Foundation - Annual Report 2019
Industree Foundation - Annual Report 2019
TABLE OF CONTENTS
04 06 08 10 12
Through Board Through Through Through
Global Members Leadership Producer Collaboration
Inclusion Ownership
14
Vision &
15 16 18 21
Core Impact Over time Through Through 6
Mission Areas Inclusive Elements of
Growth Intervention
Industree Foundation’s comprehensive approach helps
communities assess their traditional skill base, organise
them into production units, develop products that
appeal to modern markets, and create consistent 22 24 28 32 34
demand to create sustainable businesses at the Through Across With Through Through
lowest possible costs. Our approach has tripled Ecosystem Value Chain Technology Producer Market
Building Enterprises Connection
the incomes of artisans in non-farm occupations
by leveraging their artisanal skills and
36 38 40 41 47
integrating them into the creative industries
sector. Industree Foundation believes that
if the poor have access to sustained and
Through Products for Current and With Overall
consistent demand for their products Co-Creation IKEA Proposed Sustainable Impact
and services and are provided with an Industree Foundation has reached 60,000 Projects Livelihoods
enabling ecosystem, they can integrate artisans across India and Africa, through
into the formal economy and lift collaborative efforts with organisations like
themselves out of poverty. The Future group, IKEA, Mastercard Centre
for Inclusive Growth, Standard Chartered, The
Freedom Fund, Tata Trusts, Grassroots Business
48 54 56 57 58
Through Media Accounts Partnership Join Our
Fund and National Skill Development Corporation. Major Mentions Journey
Activities
As Industree moves into its 3rd year of Creative Million, production capacity to grow to allow them to participate in
and looks at it’s target for 2030, to impact not just a million this inclusive journey.
women globally, but a 100 million, through systems thinking
and the use of technology, there is a sense of hope for the Its actually a win-win for all - the producers, customers
future and satisfaction with the past year. and the planet. As we forge into the 2020s, just 10 years
away from meeting the SDG’s, the future of the planet is on
The hope comes from the partnerships sealed in the past everyone’s mind. Industree’s tryst with co-creating wealth
year and the strong internal senior leadership team, working and social empowerment and a Platform for Inclusive
with a committed organization to take the vision forward till Entrepreneurship for a 100 million producers has an
2030 and beyond. I would consider the annual report to be obvious relationship with the environment. The livelihoods
totally incomplete without mention of the able and strong that are being created focus on manufacturing products of
organization Industree is becoming, to carry on it’s shoulders the circular economy. The 100 million who will be using
the great task it has set for itself. Its employees, volunteers, the Platform globally would have the critical thinking skills
boards, partners both national and global, stand testimony to understand their carbon footprints, in how they live,
to the fact. earn and consume on a day to day basis. Industree’s
work is targetted at addressing four SDGs directly and
The satisfaction comes from the fact that there is a gradual six additional goals indirectly. More information on this
understanding within existing and future partners about is visible within the report and I would leave you all now
the value proposition that Industree brings. It brings the here, thanking you for all the support.
latent power of its largely women producer customers to the
fore by enabling the formation of 100% producer owned
enterprises. Thus, produces earn a living wage and can
chart a wealth creation journey beyond wage, through
access to dividends. It ignites their power with critical
professional management services to build their livelihoods.
These are built through supply of merchandise to titans
like IKEA, H & M, Fabindia, with customers like Future Neelam Chhiber
Group, Reliance, Myntra, and many more waiting for the Co-founder and Managing Trustee
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BOARD MEMBERS ADVISORY BOARD
Neelam Chhiber Shoba Narayan Prof. Ashoke Gita Ram Sanjay Kalra
Neelam Chhiber is an inspirational
social entrepreneur who has been
Shoba Narayan is the author of four
books. She has been a journalist and
Chatterjee Gita Ram is Co-founder of Industree
Foundation and Industree Crafts Pvt
Sanjay Kalra is an Entrepreneur-
at-Large, in pursuit of the next
working with women producers in columnist, for a number of national Prof. Ashoke Chatterjee’s background Ltd. She has been working in the discontinuity. His recent projects
India and (now in) Africa for the last and international publications. She is in the engineering industry, craft sector for several years and has have been in leveraging tech
30 years. She was chosen as the writes about textiles, aesthetics, travel, international civil service, India a rich expertise in technical issues. for healthcare, rural skilling and
Schwab Foundation/World Economic food, wine, relationships, culture, Tourism Development Corporation, She has been working as a volunteer distribution chains, corporate
Forum’s Schwab Social Entrepreneur spirituality and women. and 25 years in the service of with The Crafts Council of India for governance and mentoring. Till
of the Year for India, and she is also the National Institute of Design over 30 years and is currently the recently, he was Chairman of Shiv
WomanChangeMakers Fellow. Over She has taught at IIM-Bangalore, IIM- (Ahmedabad) where he was Chairman. She was with Madras Nadar & Sanjay Kalra Associates,
these years, Neelam and her team Ahmedabad and the Indian Institute of Executive Director, Senior Faculty, Craft Foundation and has helped set a US Health Tech focussed buy-out Charly Kleissner
have built a holistic ecosystem that Science, Bangalore. Distinguished Fellow and Professor up Dakshinachitra the Heritage Center fund. Earlier he was the CEO of PhD; Co-Founder Toniic & KL Felicitas
works with rural producers to equip of communication and management. outside Chennai. She has also worked Tech Mahindra, served on the Board Foundation; Board Chair Impact Assets.
them with the necessary skills and Current affiliations include the Prabhat extensively on revival of languishing of Directors of Mahindra Satyam Charly Kleissner is an impact investor.
tools to set up self-owned enterprises. Education Foundation for children with crafts, organized technical trainings and was a member of the Global
Under her leadership, Industree special needs, Utthan, the Centre and skill up gradation camps for Executive Board of Mahindra and
has been working with over 60000 for Heritage Management, the India artisans. Gita has served in advisory Mahindra. Mr. Kalra served as an
producers, by providing design, Foundation for the Arts, Madras Crafts capacity and on senior positions Executive Vice President at HCL
technical, marketing and management Foundation, Centre for Environment in organizations dedicated to Technologies and was the CEO of
solutions to bridge the urban-rural Education, and Gandhi Ashram. An development and promotion of crafts DSL Software. His past experiences
divide. Neelam is an Alumnus of NID, author and writer, his books include at various State levels and national are in leveraging talent, capital and
Ahmedabad and Harvard Business “Dances of the Golden Hall” on the levels. She is currently the Managing markets to turn around businesses,
School, executive & social programs. art of Shanta Rao and “Rising” on Trustee of the Gandhigram Khadi and acquisitions, joint ventures, leading
empowerment efforts among deprived Village Industries Trust. high growth businesses and
Neelam is a member of the WEF communities in rural Gujarat. engineering teams, nurturing start-ups
Skills Task Force, India and Member and IPOs. He is an IIT Delhi Alumnus
working committee of Civil Society and the recipient of the Alumni award Geetha Narayanan
Organisations at NITI Aayog. She for National Development in 2007. An educator with over four
is also a Member of the Governing decades of experience as a teacher,
Council of National Institute of Design an educator, a curriculum and
(NID), Ahmedabad instruction designer.
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THROUGH LEADERSHIP
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THROUGH PRODUCER OWNERSHIP
Before joining
this unit, I had
never worked
anywhere
outside my
home
MANI SWETHA RUKSAR
Bangalore Greenkraft Ektha Apparel Eidgah, Jaipur
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THROUGH COLLABORATION
Industree quietly breaks
molds and stereotypes,
through a combination
of trust, expertise of
what works, and
STÉPHANE
DUBOIS TONY inspired global DEVAL
KALM
Manager, Gender
and Growth Initiative, Founder and CEO, supply chain SANGHAVI
The LINK Fund
partnerships
Chatham House Founder, Dasra
“The first time I met Neelam Chhiber in 2017, I was “Industree’s ability to transform lives of members “I have worked with Industree Foundation for several
immediately impressed by her vision and by what had of rural subsistence farm families into prosperous years now and have watched the development of
been accomplished by Industree. The business model producer groups generating both on and off farm their programs grow and evolve with every challenge
she introduced me to was genuinely innovative and very income is remarkable. Far too few organizations they have faced. The result is an innovative approach
different from the micro-finance model which is often the succeed in stimulating this culture change. While that holistically addresses the obstacles in the way of
go-to one in developing economies. I decided in February all wish for better futures for their families through sustainable livelihoods for women. Industree sets itself
this year that I would take some time off to see Industree’s
work ‘live’ and visited several units. The experience was
improved livelihoods, few prove able to change
behavior, adopt new income generation methods, and
Industree apart with this model, using producer ownership as
a gateway to lasting and impactful empowerment.
amazing… Industree has created the eco-system which most fail to bring about the changes they desperately sets itself I look forward to watching their initiatives unfold in
allows very poor women to discover what they can achieve desire. Industree quietly breaks molds and stereotypes, the coming years, as they’ve only just scratched the
when given an opportunity. Many of the women I met through a combination of trust, expertise of what apart with surface.”
had been in very difficult financial situations and I could works, and inspired global supply chain partnerships.
feel their pride in now being able to ensure that there Industree has just begun to realize its potential to this model,
was enough food at home and that their children would
have access to better education. Some were receiving
close a yawning gap on the pathway out of extreme
poverty.”
using producer
remuneration for their work for the first time in their lives
and their enthusiasm for what was becoming possible for
ownership as a
them and their families was extraordinary! I could only think gateway to lasting
that it would be wonderful if the Industree model could be
exported to other regions of the world…” and impactful
empowerment
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MISSION CONNECTION
Industree builds
TO SUSTAINABLE
sustainable livelihoods DEVELOPMENT GOALS CORE
in the farm and
creative manufacturing PRIMARY
IMPACT
sectors to ensure that No Poverty
underemployed women Industree Foundation works with bottom of the pyramid
communities in order to ensure that they are pulled out
AREAS
can have high and of poverty through sustainable interventions that have
regular incomes, decent long term and lasting impact.
and equitable working Increased
conditions, and
resilience to life crises.
Gender equality
Industree’s social entrepreneurship model with 1 and regular
incomes
an emphasis on creating livelihoods for women
contributes towards the fifth United Nations
Sustainable Development Goal of Gender Equality.
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OVER TIME
1994 2000
1994 2008
2000 2010
2008 2012
2010 2013
2012 2013
2013 2013
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THROUGH INCLUSIVE GROWTH
India has the second largest by low productivity geographies, We support small enterprise and farmers could total to roughly
population in the world at 1.26 billion with masses of the population in USD 180 billion, while averaging a
people. At the same time, the country occupations as small-holder farmers clusters across the country, from USD 780 billion loss in revenue for the
holds the second largest number of or underemployed artisans in rural urban to rural areas, in order to country. Imagine the prospective profit
people living in extreme poverty, areas. Both farm and creative/ for producers and economies when
artisanal manufacturing sectors have
avoid urban-rural migration and looking at such opportunities across
surviving on less than $1.90 a day.
With its working age population been labeled low productivity sectors, support rural livelihoods the world.
rising by 10-12 million annually, the with little improvement in techniques
country is under pressure to generate and value addition. Yet at the same The Solution
sustainable employment at the same time a disproportionate volume of the Industree’s solution to leveraging the
rate in order to meet demand. Yet population depends on these sectors farm and creative manufacturing
majority of those already working do for work, reduced to mere labour in Tailoring sectors with the economic growth of
so in the informal sector, while many the value chain. They receive meager Kalyandurg, Andhra Pradesh the Global South to bring sustainable
remain without work due to the lack compensation and have negligible livelihoods to rural women functions
of skills development and/or regional ownership in what they do. around the concept of distributed
disparity. What’s more, female decentralized ownership. We
employment is alarmingly low and on The Gap believe in building producer-owned
the decline, with only 25% of working Furthermore, majority of producers in enterprises that are able to equitably
age women employed. It is clear that the rural farm and non-farm economy engage with global and local markets,
India is struggling to provide jobs to in the Global South work outside of empowering producers to become
the large number of those who need the formal framework and are forced wealth creators themselves. We
them, especially for women. to take up employment in exploitative support small enterprise clusters across
conditions. Artisanal producers the country, from urban to rural areas,
The Potential struggle to gain access to broader in order to avoid urban-rural migration
While these obstacles are formidable, markets and depend on infrequent and support rural livelihoods.
Industree sees this as an opportunity and underpaid local orders, often
with vast potential. With the Fourth placed by intermediaries who take These producers become
Industrial Revolution underway, we a disproportionate share of the final competitive, achieving globally
can leverage this period of robust value. As a result of the unorganised complaint standards and pay for
economic development for inclusive nature of business and lack of supply services accessed at scale, thus
growth. By 2027, India is forecast to chain transparency, abuses like low leading to a self-sustainable model.
be the world’s third-largest consumer wages, long hours, forced overtime, Producers become financially
economy. Utilizing this period of unsafe working conditions, short- literate through Industree’s support
development, we can bridge the gap term contracts and harassment are and earn a regular and increased
between economic growth and rural systemic. Women, who comprise income and thus be economically
livelihoods for women so that each a majority of the artisanal small empowered. Economic empowerment
may work to support the other. manufacturing workforce, are act as the springboard for their social
especially vulnerable. empowerment at home and in the
Industree has recognized the vast workplace, leading to improved
unexploited potential for growth in Yet the gap of potential earnings in standards of living for the next
the farm and creative manufacturing these sectors is a huge untapped generation, increased resilience to
sectors in the Global South, an economic opportunity not only for life crises, and ultimately increased
opportunity to build millions of producers, but for the world economy gender equality.
sustainable livelihoods for producers. as well. Looking at India alone, the
However, the region is plagued possible income increase for artisans
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Handloom Weaving
Tharamagalam, Tamil Nadu
Incubate and accelerate producer- Industree uses a digital societal Industree plans to pursue a system
owned sustainable enterprises, thus platform for scalability to offer various of Decentralized Manufacturing
producers jointly own and run their services to producer enterprises, Model, as opposed to large mass
company, splitting the profits and providing a collective operational manufacturing units - the single most
benefits themselves. space for knowledge assets (content, advantage of this approach being to
processes, tools, solutions), service sustain and encourage individual and
provisions, and data analytics (to small group creativity, as opposed
innovate and respond), enabling to mass manufacturing techniques
Professional every stakeholder to bring their of being only focussed on potential
Management strengths in a unified way. gains.
This decentralised approach works
Producer enterprises hire a on the principle of hub and spoke
professional management team for Design model where number of production
strategic support in areas such as units, called Producer Enterprises, are
finance, paying the professionals a mentored by a hub. The hub provides
fixed salary. This avoids corruption, access to ecosystem services to the
increases transparency and A core component of Industree’s decentralised units.
traceability, and enables producer intervention is scaling through
empowerment and scalability. market-led designs. The majority of Under the decentralised model, work
creative producers in rural India are will be taken to where the producers
far from market trends and latest are, rather than producers having to
fashion, which leads to a big gap migrate to find work.
Women between what the consumer wants
Entrepreneurs and what they produce. Industree
through Create’ in the 6C framework
brings innovation through new
Gender equality in the workplace is product development. Industree’s
of utmost importance to Industree. In professional management team
our experience, empowerment in the consists of designers who handhold
workplace leads to empowerment the producers through design
at home and in their communities. intervention. Under this, the objective
Further, when women earn, their is to enable artisans to innovate new
income more often goes to the health, designs and products by co-creating
nutrition and education of their with upcoming talent, established
children. designers or even on their own
through skill upgradation and new
technology. Thus enabling them to
close the gap.
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Embroidery
Jaipur, Rajasthan
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ACROSS VALUE CHAINS
Siali Leaf Banana Bark
Siali leaves are used to make eco friendly biodegradable plates. Industree is
working with indigenous women in Odisha to help them learn new designs and
move up the leaf plate value chain. About 600 women have been touched so far
and R&D is on to stream line the process and create export quality plates and
other home decor products.
FABRICATION WOVEN
ROPE PRODUCT
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Tailoring
Kalyandurg, Andhra Pradesh
Apparel
Sampling Shipping
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WITH TECHNOLOGY
Products sold on Hastti are traceable and the on-boarding of artisans will
across their value chain, rich in begin soon. The Hastti portal has
stories of the producers, production been built with support from Sonata
processes and their cultural ties, Software. They have now come on
showcasing unique skill and board to build out the Hastti app
Hastti is a first-of-its-kind producer- authenticity of material. Traceability which is due to be live by 2020.
owned e-commerce portal that caters and ethical sourcing create better
to the aspirations of the contemporary working conditions for artisans
consumer with well designed, and more wholesome products for
authentic, and traceable fashion, consumers, who know exactly what
lifestyle and food products direct from they’re buying and who made it.
the producer. artisanal products. The Hastti website has been built out
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Natural Fibre Handloom Authentic Organic Made by Women Natural Dye Handmade
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THROUGH PRODUCER ENTERPRISES
Greenkraft, based out of Madurai, has seen the Ektha Apparel is a producer-owned social enterprise
establishment of a globally compliant production incorporated in 2013, creating contemporary
unit, a warehouse, mobilisation of the artisans and the clothing and accessories. All producers have an
establishment of production. equal stake in the company. As owner-members,
they have access to increased finance, training,
There has been an exponential growth with 1,050 social security, child care, and more. Over
producers (720 weavers) mobilised in 3 90% of the members are women, with
months, 8.5x increase in production capacity a significant number of them in supervisory
and 2x increase in factory size. and managerial positions.
This means that the facility is now equipped
to handle growing orders and expanding
business.
Total Artisan Reach Professional Current Capacity Overall Impact Producers earn more Producers reported Producers have Increase in number
than at their previous increased self- increased their of producers who
started with management
Team Size
5,000 Started job confidence at work savings have bank accounts
80 now at pcs/week
with 400
30
1,050
now at
5,250 83% 73% 81% 56%
32 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 33
THROUGH MARKET CONNECTION
Currently, the entrepreneurial spirit manufacturing and marketing Industree
of women producers lies unutilised process level, in terms of product
as they are cut off from urban and diversification, design development, has a long
global markets. Uninformed by simplification of labour and time standing
customer preferences or market intensive processes, and access to relationship
insights, producers craft products a broad range of markets, thereby with IKEA, one of
that do not get adequate recognition. creating an ecosystem for craft-based the world’s largest
This gap between producers and professions to grow and sustain.
the market needs to be bridged by home ware sellers.
building direct connects with global Industree has a long standing IKEA has been
and national retailers. relationship with IKEA, one of the purchasing banana
world’s largest home ware sellers. fibre products from
Globally, 60% of customers are IKEA has been purchasing banana Industree for years now.
looking for sustainable production. fibre home accessories from Industree
Social and environmental concerns incubated producer company
are both intrinsically linked to Bangalore Greenkraft for years
sustainability. The Modern Day now. IKEA has a major interest in
Slavery act, passed by the UK Govt, expanding to water hyacinth and
is also a big driver for brands in bamboo products as well. Along
fashion and lifestyle to relook at their with this, Industree has also recently
value chains. partnered with H&M under their
“We Care” initiative to conduct a
Women owned value chains, and pilot project which sources banana
collectives supplying to global and fibre lampshades from Bangalore
national brands , have a win win, Greenkraft Producer Company. This
inbuilt into their design. Women’s initiative is aimed at empowering rural
empowerment created at production women artisans.
Gurgaon
level, offers consumers in all parts
Faridabad
of the world, what they are looking Jaipur Noida
for- good products, at a good price,
made in good conditions, in short
Good Fashion and Home.
Ahmedabad
Kolkata
There are various channels, which Vadodara
Nagpur Raipur
can be pursued in order to create Surat
adequate market traction – B2B, B2C
Nasik The Mother Earth brand
Thane Producers have also been linked
and so on. These can be accessed Vikroli
Mumbai to large apparel brands such as was born in 2008, and
through visiting exhibitions – both Pune
FabIndia, Myntra, Nalli, John MIller, now has retail outlets in
national and international – where Vijayawada Eco Femme, Basics, Mother Earth, eleven states and more than
products can be displayed and Peter England, United Colors of 20 different cities, ensuring
connections to brands and buyers can Benneton and more.
be established. Additionally direct Chennai
that artisanal production in
relationships need to be built with Bangalore Hastti, an e-commerce platform rural areas has an expanded
large retail chains. has also been developed to ensure market reach.
transparency and traceability for
Industree Foundation specialises consumers.
in creating value addition at
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THROUGH CO-CREATION
PIE Why PIE? Supporting Evidence
PIE, a Platform for Inclusive What sets PIE apart from any other The PIE model is a tried and tested
Entrepreneurship, is a societal societal platform is its focus on solution in building producer-
platform built to create economic enabling distributed ownership. owned companies, meeting global
opportunity for artisans, farmers, and Distributed ownership refers to a compliance standards, disaggregated
other producers. At its simplest, the company ownership model in which manufacturing, value-addition and
platform creates a digital space to an enterprise is owned and run design, and market building and
connect various entities with a stake jointly by its members, who then branding. Some examples include:
in positive change--from producers share its profits and benefits. As a
to customers. Similar to any other business model, it is tremendously Mother Earth
platform, as users grow in number, robust, flexible and when properly I Got Crops
so does the value of the platform executed, offers massive scalability. Vrutti
itself (e.g. Facebook, Uber, AirBnB). With regard to individual producers, Green Kraft
PIE will be comprised of a suite of it results in higher wages, social I Got Skills
apps, addressing various areas such equity, and thus improved Catalyst Management Services
as on-boarding, measurement and livelihoods. By increasing working
evaluation, compliance, orders, and wages for the poor, producers have Our Core Partners collectively share
stock to a customer-facing e-commerce the opportunity to spend on the over two decades of extensive
portal. Additionally, PIE will provide improved services the rest of the experience in grassroots livelihoods,
online courses like leadership training impact world is trying to micro sell technology, micro business and brand
and entrepreneurship programs for to them such as better education, creation.
those who wish to learn how to run health, water, sanitation, energy and
impact enterprises. financial access.
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Products for IKEA
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CURRENT AND PROPOSED PROJECTS WITH SUSTAINABLE LIVELIHOODS
Current Projects
Karnataka
Our Karnataka project focuses on livelihoods development
and market linkage in the apparel value chain. Supported
by UNDP, Social Venture Partners, British Asian Trust, and
National Skills Development Corporation, the project’s
goals are to train 3,500 women in hard and soft skills
Odisha and connect 2,000 trained women to market.
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Current Projects Current Projects
Rajasthan Odisha
Our intervention in Jaipur seeks to address the issue of child labour In Odisha, Industree Foundation is working with tribal women of
through strategic interventions having both economic and social Sirla and Lundruguda in the biodegradable plate value chain. The
impact on the communities. The aim of the intervention is to focus here is to support 2,000 women over the next two years in
create incentives to dissuade the communities from the use consistent and higher revenue generation through value addition
of child labour. This is being done through the creation of and connection to market. Currently, Industree is supporting over
a market that prizes child labour free products over those 600 women by bringing design and productivity improvements
manufactured involving children. Industree believes that this to existing production clusters.
demand generation will push people employing children
Hard skills: target
against this practice while maintaining the growth of These women typically earn around INR 1,500-3,000 per 1500, status 600
their businesses. The intervention also seeks to address year, struggling to support their families. The project aims Soft Skills: target
the challenge of lack of awareness in the communities to triple the incomes of the women involved consistently 1500, status 600
about the evils of child labour as well as the legalities and sustainably. So far, over 600 women have been
trained and have started working on orders for fine
Location: Sirla and
around it. The women that Industree is working with
through this project will act as change makers and stitched leaf plates, already doubling their income Lundruguda
harbingers of awareness for their communities, per piece. Infrastructure development is also in
dissuading them from the use of child labour. progress thanks to a partnership with SELCO
The project involves working with Lacquer, tie & Foundation to develop solar powered electrical
dye, embroidery and tailoring chains, which machines to these remote locations, which
are child labour heavy crafts. suffer from frequent power cuts. While these
women are currently working on local siali
We are one year into the project and leaf plate orders, Industree Foundation is in
mobilisation is almost complete. Soft the process of securing larger orders from
and hard skills training is in full swing Bangalore. Industree is also in the process
with the first embroidery order also of upgrading the machinery in use at the
underway. units in order to cater to a larger market
and create more designs and product
options. This will increase incomes
further and also ensure consistent
orders.
44 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 45
Current Projects
OVERALL IMPACT
Ethiopia
Industree Foundation is building a Farm to Fashion value chain
in Ethiopia by leveraging the existing traditional handloom
100% Industree Impact Number of Units:
value chains for employment, income multiplication, and social producers received since inception 15+Producer
Financial Literacy
60,000+
impact with a particular focus on women’s empowerment. This
project involves technological interventions like improved Groups
handlooms and production processes as well as value Training
addition through dyeing, tailoring, and embroidery. This
paired with a market-oriented approach aims to help
weavers in the diversification of products and move up
in the value chain.
Two
70% Women
globally-compliant
producer-owned 30% Men
enterprises
2000+
producers in 15 20,000+
producers
2,000+
Number of People Location value chain producer units producers
Impacted Bahir Dar established connected to onboarded onto
brought under
market Hastti platform
100 social security
46 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 47
MAJOR ACTIVITIES
Skoll World Forum LeNS International Dasra Mae Fah Luang Ambiente
April 9-11 2019 April 3-5, 2019 Women’s Day Philanthropy Week Foundation Visit Feb 8-12, 2019
March 8, 2019 March 3-9, 2019 March 1-2, 2019
Skoll World Forum on Social The LeNS Conference is one of Ambiente is the world’s leading trade
Entrepreneurship is an annual the largest design international Our Bangalore Greenkraft Unit in This year was the 10th annual Dasra The Mae Fah Luang Foundation, fair for consumer goods, hosted in
conference held in Oxford to conferences for lecturers, researchers, Madurai celebrated International Philanthropy Week. Each year, the a social entrepreneurship focused Frankfurt. This year’s partner country
accelerate entrepreneurial solutions professionals and relevant institutions Women’s Day by putting together a event brings together organization from Thailand, visited was India, with a special presentation
to the world’s most pressing problems and organizations and has become special celebration for their team. philanthropists, media, academia, Industree Foundation to see our on “Handmake in India”-combining
Industree Foundation’s Neelam a reference event where experts get They performed dance routines, and program staff and beneficiaries Producer Ownership Model first traditional production methods and
Chhiber attended the international together to present and share their elocution, and played games, having from the ground to celebrate a hand. A group of 26 team members contemporary aesthetics and to
forum and initiated discussions with knowledge to diffuse sustainability for planned the entire event themselves, week of activities, discussions and made their way to the head office in redefine handmade manufacturing.
key stakeholders like Greenwood all. Jacob Mathew and Fayiqa Halim from creating the agenda for the workshops to collaboratively forge Bangalore to learn about our model Bangalore Greenkraft and its natural
Place, Fossil Foundation, Primark, represented Industree Foundation in day, buying prizes for the games, a way forward to achieve the and then to our rural Ektha Apparel fibre products were showcased as an
and Lake Advisory. Neelam also co- Bangalore, presenting a paper on renting sound systems, and creating Sustainable Development Goals. units in Mandya to see our work in example of artisan owned enterprises
hosted a Skoll Ecosystem Event with Sustainable Development: Creating a performance schedule. It was Neelam Chhiber attended the event action and speak to producers about achieving scale.
Dasra titled SDG 5 in India, to explore a virtuous production-consumption a truly inspiring testament to their as well as spoke on the Spearheading our impact.
India’s roadmap to achieving the cycle’. The paper will be published in empowerment, and demonstrated Women Leadership panel.
Sustainable Development Goals from a lens journal. how much these women are capable
the lens of empowering women and of when empowered.
girls.
48 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 49
Major Activities Major Activities
Good Fashion WEF Davos Jury of National Gender Smart GSG Impact Summit Social Entrepreneur
Round Table Jan 22-25, 2019 Entrepreneurship Investing Summit Oct 8-9, 2018 Summit
Jan 29 2019 Award London Sept 2018
The World Economic Forum Annual At the GSG Impact Summit, 500
Meeting in Davos convened again Dec 2018 Nov 1-2, 2018 organizations from 54 countries
Industree Foundation hosted a round Neelam attended the Social
table in London on the topic of Good this year for world leaders to discuss across 6 continents convened in Entrepreneur Summit in New York
the global, regional and industry The Ministry of Skill Development and The Gender-Smart Investing Summit New Delhi to discuss the Power
Fashion, exploring sustainable buying Entrepreneurship has instituted the is a global forum that brought to celebrate the 20th anniversary
in mainstream fashion and lifestyle agendas to collaborate on facing of Impact: Driving to Tipping Point of Schwab Foundation. There
the challenges ahead. Industree National Entrepreneurship Awards together over 300 champions to 2020. The summit covered global
as the apparel industry has immense to recognize and honour outstanding focus on unlocking investment in she networked with 130 Schwab
potential to contribute towards Foundation attended the forum, challenges from education to entrepreneur peers and built critical
receiving press coverage on CNBC young first generation entrepreneurs gender equality and the power of environment alongside emerging
meeting the Sustainable Development and their Ecosystem Builder. Industree women making markets. Industree alliances with Tony Kalm, who at
Goals. Key leaders from the apparel, TV. The Daily World, The Economic tools and strategies for measuring the time was President for One Acre
Times, and the WEF blog. The various participated in the event, finding it Foundation attended, gaining a and minimizing impact investments.
textile, lifestyle, and investor and extremely useful in engaging with clear understanding the SDG 5 Fund. Industree’s connection with Tony
non-profit sectors met to discuss how stories covered our strategies for Industree Foundation attended the Kalm has since been strengthened
inclusive growth and how to build the Government of India and the investment landscape (i.e. the kinds conference, establishing a connection
to accelerate SDG impact through Ministry of Skills and Entrepreneurship of philanthropy and impact available as we look toward collaborating on
Good Fashion practices like adopting models that achieve lasting and with Open Society during the various projects around PIE in the
meaningful impact. programs to keep our work on track and the chief players involved). time there. As a result, Industree
sustainable materials and business with the government’s approach to near future.
operations, promoting responsible is in continued dialogue with the
entrepreneurship related to gender. philanthropic organization for future
production and consumption,
and ensuring fair and equitable project support.
employment.
Gender Smart
Good Fashion Investing
Round Table Summit London
50 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 51
Major Activities
Co-creation
Paradigm
Workshop
52 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 53
MEDIA MENTION
Women Get a Special Focus Davos 2019: Women Commentary: The enormous, IKEA supports marginalized
Under Skill India Mission Khabar empowerment needed for avoidable waste of human women in India with handmade
India, 8 March 2019 overall growth of economy, capital caused by gender homeware collection by Ali Morris
says Industree Foundation’s inequality by Vijay Eswaran of of Dezeen, 30 March 2018
The Ministry of Skill Development Neelam Chhiber by CNBCTV, 21 Channel News Asia, 21 Nov 2018
and Entrepreneurship has focused Jan 2019 IKEA sources banana-fibre baskets
on women’s empowerment through Gender inequality in the workforce and handwoven textiles for their
various skilling initiatives, seeking CNBC TV interviewed Neelam is not only a moral and human rights indigo-themed Innehållsrik collection
to increase India’s participation Chhiber on the importance of issue, but an economic issue as it from Industree Foundation, supporting
rate in the workforce. One such women’s empowerment in economic results in a waste of human capital livelihoods through their production for
initiative is the Ministry’s partnership growth and the necessity of putting for national economies. Women IKEA collections.
with Industree Foundation to train more income in the hands of women. led companies deliver significantly http://bit.ly/IkeaSocent
and support 1500 women across When women earn, their wages are higher returns than the market
Karnataka. more likely to be put towards better average and women-owned start-ups ITC expands East Africa, India
http://bit.ly/skillindiamission health, nutrition, and education for deliver over two and half times more business partnerships by New
their children. India is facing a huge revenue per dollar invested than Business Ethiopia, 28 Jan 2019
How social entrepreneurs problem with urban-rural migration, companies founded by men. Industree
made an impact on Davos where many women are averse to Foundation is referenced as an Over the last few years, the Indian
2019 World Economic Forum, moving from their rural homes. With example of a woman-led organization private sector has been partnering
4 Feb 2019 Social entrepreneur Neelam 70 percent of India’s population that develops game-changing with African countries under a project
Chhiber pitches for co-op residing in rural areas, it is critical, solutions with the potential to make a initiated by the Geneva based
Over 3,000 leaders attended Davos models like Amul to take jobs therefore, that rural jobs be created in huge impact in improving lives and International Trade Center (ITC).
2019 under the theme Globalization to villages by Press Trust of India, order to ensure inclusive growth. communities. Industree Foundation is among these
4.0: Shaping Global Architecture 27 Jan 2019 http://bit.ly/EmpowerNeed http://bit.ly/CNewsAsia Financial literacy builds partners, working to implement a
in the Age of the Fourth Industrial confidence in women handloom initiative in Ethiopia.
Revolution. Among them were a Press Trust of India covers Neelam Distributed ownership: what Rwanda exports dried hybrid entrepreneurs, says Shamina http://bit.ly/Indiabusiness
delegation of social entrepreneurs Chhiber’s pitch for an Amul-like it means and how it could chilli to India for the first time Singh by Jui Dharwadkar of
already impacting millions in need model to create several cooperatives transform India by Neelam by New Business Ethiopia, Hindustan Times, 14 Apr 2018 IKEA in India: Realisation of
around the world, each using the across India and make them more Chhiber, WEForum, 15 Jan 2019 11 Jul 2018 a Swedish design dream by
WEF platform to further impact. viable by using technology. The president of Mastercard Centre Sangeetha Devi Dundoo of the Hindu,
Industree Foundation leveraged the “I think the solution is to create more Neelam Chhiber writes about the role SITA has embarked on several for Inclusive Growth, Shamina Singh, 5 Jul 2018
Annual Meeting to tackle obstacles work for women at the village levels. of distributed ownership in leveraging activities aimed at boosting the export discusses the impact of financial
related to skills development and You have to take manufacturing India’s economic development for of East African countries to the Indian literacy on women’s empowerment, In a profile on IKEA entering into
job creation that India is face with to them. Don’t expect corporates inclusive growth. Creating producer market. One of these projects includes mentioning Mastercard’s partnership the Indian market with its first store
sharing ideas about a model of will do it. The corporates have to owned enterprises, where the profits a handloom initiative by Industree with Industree to connect over in Hyderabad, Industree Foundation
distributed ownership in order to be competitive. I’m not suggesting and benefits are shared by the Foundation, looking to strengthen and 20,000 women producers to is highlighted as one of the social
achieve inclusive growth. government intervention, that is out of enterprise’s members, can increase train the Ethiopian handloom value domestic and international markets enterprises that develop products for
http://bit.ly/DavosWEForum the question. I am suggesting a public incomes, support social equity and chain- from farm to fashion. over the following year. the company.
private partnership model.” empower individuals. http://bit.ly/BusinessEthiopia http://bit.ly/FinLitbuild http://bit.ly/firststorehydbd
http://bit.ly/amulcoop http://bit.ly/DOwnership
54 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 55
ACCOUNTS
PARTNERSHIPS
Sch. As on
Particulars No. 31-03-2019
SOURCES OF FUNDS:
General Fund 1.1 7,511,761
Loan Fund :
Secured & Unsecured loans 1.2 3,993,101
Total 11,504,862
APPLICATION OF FUNDS :
Fixed Assets :
Current Assets;
1.3 10,993,579
DISCLOSURES
a. Deposits 5,187,822
b. Sundry Debtors 9,382,417
c. Cash & Bank Balances 1,193,923 Organisation Information Statutory Information
1.4 15,764,162
Less : Current Liabilities & Provisions 1.5 15,252,879 Registered name: Indus Tree Crafts Foundation PAN no: AAATI2700B
Net Current Assets 511,283 Income Tax Reg u/s 12AA:
Trust registration no: TRN: 362 /2000-01
Total 11,504,862 Trust/718/10A/Vol.I/I-180/2001-02/CITII
Date of registration: August 24th 2000 Approval for exemption u/s 80G:
As Per My Report of Even Date For Indus Tree Crafts Foundation DIT(E)/80G(R)/AAATI2700B/X-109/2010-11
FCRA registration no: 094421327
We bank with: ICICI, Koramangala 7th Block, Bangalore
CA.R.SUBRAMANIAN,B.Com,.FCA,. Mrs.Neelam Chhiber,
Chartered Accountant (Managing Trustee) Statutory Auditors: Vengadamani & Co
Place : Bangalore
Date :26.7.2019
This report was prepared by Kajendran Sankar
# 255, V.O.C. Street, Tirunelveli Town , Tamil Nadu - 627 006. Ph: 0462 2338475, M: +91-98421 57725 E-mail: [email protected]
56 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 57
Join our journey to
Transforming
Lives
As part of Mission Creative Million, Industree Foundation is looking
for like minded partners, designers, entrepreneurs, volunteers and
interns. Please join the movement and help Industree build sustainable
livelihoods across the creative manufacturing sector!
58 Industree Foundation - Annual Report 2019 Industree Foundation - Annual Report 2019 59
Industree
Joseph Chemmanur Hall, Indiranagar, 1st stage,
1st cross, Bangalore - 560 038, India. Ph: 080 4222 9161
www.industree.org.in