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Master SLOW GROWTH

YouTube ACADEMY

THE 3 KEYS There’s no such thing as overnight success. If you expect quick results, you won’t stick around long enough to
TO SUCCESS create the channel you’ve always dreamed of. Instead, to truly succeed on YouTube, you need to play the long
game. Focus on hard work, persistence, and experimentation and you’ll
be able to endure any adversity that comes your way.

BEAT THE The two most important factors that determine if your video will catch a wave in the algorithm: Are people clicking on
ALGORITHM your video? Are people watching your video? To get them to click you need a compelling thumbnail & title. To get
them to watch you need to create engaging content (that delivers on the promise of the thumbnail & title).

80/20 RULE Dedicate roughly 20% of your time (~ 1 day a week) actively building your audience and getting your videos seen.
FOR CREATION The remaining 80% should be spent making content and getting better at your craft.
VS MARKETING

Brainstorm Create Great Create Tips for


Original Video Ideas Thumbnails Great Titles Great Content

Set a timer for 10 mins and write Tell a story with your thumbnail Your goal is to convince Write an outline before you start filming
down as many ideas as you can The thumbnail should connect someone to watch your video Have a clear storyline with a beginning,
using answerthepublic.com and with the title Keep it short (70 characters or middle, and end
your audience persona Shoot a couple different less) A great opener has originality, brevity
Don’t judge yourself or your ideas options Have a strong point of view & a hook
Don’t overthink it! Head to thumbsup.tv to test Make it tempting (but not Ask yourself: What makes this topic
your thumbnails sensational) interesting to you? How can you make it
interesting to others? Do you have a
“BE SO GOOD THAT YOU DON’T HAVE TO
personal story that might make it
THINK ABOUT THE ALGORITHM.”
relatable?

6 Rules for Tips for


Effective Filming 3 Stages of Audience Growth
Storytelling Yourself build
build a
a small become an expand
community
small expert outwards
Don’t bury the lead Follow The Rule of Thirds when framing your shots
community
Peel back the onion Make sure you have some kind of light source in
front of you (behind the camera)
Show instead of tell
Create depth by moving away from a wall
Own your weird
Film a test shot before you begin recording
Control the pace
Create a shot list before your start filming
Kill your darlings
Shoot way more B roll than you think you need

MONETIZE HOW TO STAND


Google Adsense
YOUR CHANNEL OUT ON YOUTUBE
Integrations (brand sponsorships)
Different revenue Contributions (eg. Patreon) To become successful
streams for Affiliate links on YouTube you must be
YouTubers: Digital products remarkable in two of
Merch the following:

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