Master YouTube One Pager
Master YouTube One Pager
Master YouTube One Pager
YouTube ACADEMY
THE 3 KEYS There’s no such thing as overnight success. If you expect quick results, you won’t stick around long enough to
TO SUCCESS create the channel you’ve always dreamed of. Instead, to truly succeed on YouTube, you need to play the long
game. Focus on hard work, persistence, and experimentation and you’ll
be able to endure any adversity that comes your way.
BEAT THE The two most important factors that determine if your video will catch a wave in the algorithm: Are people clicking on
ALGORITHM your video? Are people watching your video? To get them to click you need a compelling thumbnail & title. To get
them to watch you need to create engaging content (that delivers on the promise of the thumbnail & title).
80/20 RULE Dedicate roughly 20% of your time (~ 1 day a week) actively building your audience and getting your videos seen.
FOR CREATION The remaining 80% should be spent making content and getting better at your craft.
VS MARKETING
Set a timer for 10 mins and write Tell a story with your thumbnail Your goal is to convince Write an outline before you start filming
down as many ideas as you can The thumbnail should connect someone to watch your video Have a clear storyline with a beginning,
using answerthepublic.com and with the title Keep it short (70 characters or middle, and end
your audience persona Shoot a couple different less) A great opener has originality, brevity
Don’t judge yourself or your ideas options Have a strong point of view & a hook
Don’t overthink it! Head to thumbsup.tv to test Make it tempting (but not Ask yourself: What makes this topic
your thumbnails sensational) interesting to you? How can you make it
interesting to others? Do you have a
“BE SO GOOD THAT YOU DON’T HAVE TO
personal story that might make it
THINK ABOUT THE ALGORITHM.”
relatable?