THM 01 Module 9
THM 01 Module 9
THM 01 Module 9
This module was prepared to help you gain fundamentals and basic knowledge
about communication processes. This will be the source of Information for you to
acquire knowledge and skill in this particular trade independently and at your own pace,
with minimum supervision of help from your instructor.
Talk to your online facilitator and agree on how you will both organize the
Training of this unit. Read each through the module carefully. It is divided into
sections, which cover all the skills and knowledge you need to successfully
complete this module.
Work through all the information and complete the activities in each section.
Read Modules and complete self-check. Suggested references are included to
supplement the materials provided in this module.
Most probably your facilitator will be your supervisor or manager. Your online
facilitator will support and correct you.
Your online facilitator will tell you about the important things you need consider
when you are completing activities and it is important that you listen and take
notes.
You will be given plenty of opportunity to ask questions and practice on the job.
Make sure you practice new skills during regular work shifts. This way you will
improve both your speed and memory and also your confidence.
Talk to more experienced workmates and ask for their guidance.
Kindly the self-check questions at the LMS (EDMODO) to test your own progress.
The impact of
the World’s
Economy on
Tourism and
Hospitality
Module 9
Future World The Impact of
9 Tourism and Health Issues
Hospitality on Tourism and
Issues Hospitality
Effects of
Natural
Disasters on
Tourism and
Hospitality
Climate Change
and Tourism
and Hospitality
MODULE DESCRIPTOR:
This module covers selected major tourism and hospitality issues that are
significant to the future of a vibrant tourism and hospitality industry. Looking toward
the future requires imagination and foresight. According to Mark Twain, the American
writer and humorist, “Prophecy is very difficult especially with regards to the future. The
travel world of tomorrow will be different from what we know today and experienced
yesterday.”
LEARNING OUTCOMES:
At the end of the module, you MUST be able to:
Contents:
Learning Objective: After reading this MODULE, you should be able to:
Safety and security, particularly from crime and terrorism have been very
important issues in the tourism and hospitality Industry for many decades. Since the
September 11, 2001 terrorist attack in the United States, there has been an increased
awareness regarding the vulnerability of the tourism and hospitality industry to the
challenges of world events.
Crimes against tourists such as robbery murder, and kidnapping are important
concerns for destination planners, In several places, statistics regarding victim's status
as resident visitor is not regularly reported or collected by local police agencies.
However, when crimes against tourists are featured in international media reports, the
result is often harmful to the overall image of the destination in spite of he low level of
risk and number of actual offenses
Document No. 001-2020
Macro
Date Developed:
Perspective of
August 1, 2020
Tourism and
Date Revised:
Hospitality Issued by:
---
Module 9: Future Page 7
Developed by:
World Tourism CRT
Jennifer J. Miranda
and Hospitality
Issues
In order to manage visitor safety and security and preserve the image of the
destination the South African government has created a National Tourism Safety
Network composed of travel-related organizations. This group has organized a Tourism
Safety Communication Strategy which distributes tourism safety tips to visitors and
handles crisis communications and management when incidents occur The stakeholders
realize that terrorism activities in neighboring countries can have a negative impact
throughout the region or even throughout the continent (Edtell 2008).
Travelers now demand security measures Safety and security must be included
In the destination development strategies especially in areas where terror and danger
exist. The following are important items to be included in a destination's security
strategy Dr. Peter Tarlow, an expert on tourism and security issues, proposed these
points:
2. Destinations that provide sound security coupled with customer service will
prosper
3. The lack of a comprehensive approach will create a false sense of security For
example, only having gas masks available for hotel guests may give false hopes
if the hotel's water supply is poisoned,
4. All members of the local tourism and hospitality system should be included
when developing a comprehensive tourism and hospitality strategy
5. Media coverage of a local incident can spread the negative public relations
effects to the entire continent:
7. Establish a place for visitors to turn to, if a terrorist attack were to occur, and
openly communicate the location and purpose of the center in advance in case of
any threats.
International travel has increased in spite of the efforts of terrorists and criminals
to disrupt the tourist experience. Although terrorist attacks have threats to the
sustainability of any destination, safety and security issues can also create opportunities
for destination planners. These opportunities are the implementing strategies which
terrorism are those destinations where tourism and hospitality will continue to prosper.
Research shows that tourism and hospitality is a useful tool for economic
development that can be used to alleviate poverty. Developing countries recognize the
important contributions of the tourism and hospitality industry particularly in the
establishment of small local industries, many of which employ women. Table 2 shows
that by 2020, the top three receiving regions are Europe (717 million tourists), East Asia
and the Pacific (897 million), and the Americas (282 million), followed by Africa, the
Middle East and South Asia. East Asia and the Pacific, South Asia, the Middle East, and
Africa are forecast to record growth at over 5% a year, compared to the world average
of 4.1%.
It is evident that the use of e-commerce tools for tourism and hospitality will
continue to grow in the future. Several e-commerce tools equip tourism and hospitality
for a high-tech future. Since tourism and hospitality is a combination of products and
services, the multimedia qualities of electronic commerce can be applied effectively to
tourism and hospitality in order to increase the attractiveness of a destination
Since a large part of tourism and hospitality is marketing, tourism and hospitality
promoters who are technically knowledgeable about interactive marketing will have
competitive advantage over less-skilled competitors. The emerging e commerce tools
are web blogs, podcasts, and Internet marketing
Many initiatives and changes are already taking place (Edgell, 2008) in tourism
and hospitality education and training New trends include the collaboration between
tourism agencies and educators of tourism colleges and universities to address the
changing needs of the tourism and hospitality industry. A good example is the
collaboration between the Business Enterprises for Sustainable Travel (BESTI with the
Education Network (EN). The group holds annual International tourism and hospitality
research conferences in various locations worldwide. In these conferences, sustainable
tourism topics are discussed and curriculum modules are developed to be used in
tourism courses and programs around the world. These conferences enable the
promotion and sharing of the latest best thinking and best practices in tourism and
hospitality education in order to produce effective and efficient tourism and hospitality
managers in the future.
Other important current and future trends in tourism and hospitality education
and training are closely related to globalization and political stability, Bremmer (2006)
states, "Openness enables change. Change is an essential ingredient in growth an
prosperity. Only the free exchange of information, values, ideas and people can build
At present, there are 234 million international jobs created through the provision
of travel and tourism products and services Hence, a highly educated workforce is
needed due to the continued growth and success of the global tourism and hospitality
industry. Marriott International recently announced a major expansion in the global
marketplace with the addition of 30,000 new hotel rooms in India and China, together
with tens of thousands of rooms added through acquisitions to the US and Canada
portfolio China was expected to lead the world in tourism and hospitality growth
through 2016 Marriott international has currently 30 hotels in China. Marriott, an
undisputed world leader in quality hospitality products and services, will invest millions
of dollars in the education and training of its newly recruited international workforce to
meet this global growth strategy. According to Chairman and CEO) W Marriott the
lodging industry is a global business dominated by four factors, namely, global wealth,
demographics, trade, and world class quality service workforce. The fourth factor, a
world-class quality service workforce, requires a commitment to outstanding
international tourism and hospitality education and training
In terms of arrivals and tourist receipts, Europe continues to account for one half
of the world's tourism and hospitality market. Asia and the Pacific have been the fastest
growing regional market, surpassing the Americas (Edgell, 2008) The Americas will still
be strong, insofar as international tourist receipts are concerned, largely due to the
combined influences of the United States, Canada, and Mexico In terms of major
generating and receiving countries, the United States and much of Europe will continue
to produce millions of tourists every year (ideell, 2008)
The United Arab Emirates (UAE) will be an emerging tourism and hospitality
market in the future. In the past, this small country has been economically dependent
on its petroleum industry. The UAE Bunched the first major indoor ski slope in 2001 in
South America a continent that could emerge as a tourism and hospitality market
in the future, South America has tremendous potential for tourism and hospitality
development it is still largely undeveloped and has many opportunities for tourism and
hospitality development. I strong policies and plans are established for sustainable
tourism and hospitality development, South America could emerge as an important
tourism and hospitality market (Edgelt, 2008)
Air travel remains a travel issue as far as quality is concerned (Edgell, 2008). Air
travel receives several complaints in terms of quality. Air travelers experienced higher
quality airline services in the 1970s and 1980s. In general, they are not very happy with
air travel nowadays although air travel is less expensive at present than it was in the
1970s and 1980s This situation is shown in travelers more frequently driving to
destinations they formerly flew to visit (Edgell, 2008).
In the future, the number and variety of tourism and hospitality products will
change Adventure travel (jungle tours, safaris, trekking, underwater exploration) to
space travel is being experienced by adventure travelers. There will be no shortage of
activities for the active travelers (Edgell, 2008). India, for example, realized that
healthcare is the growing global industry. Hence it has developed hotel-style healthcare
centers in which the family of the patient is able to stay in beautiful surroundings and
encouraged to take part in tourism and hospitality-related activities.
Tourists look for a clean environment, more nature-based tourism, and cultural
tourism. Tomorrow's travelers will be better informed than today's travelers with regard
to tourism destinations because e-commerce tools are used more effectively in the
planning of travel. Thus, the future of tourism and hospitality will greatly depend on the
introduction of new quality tourism and hospitality products and experiences.
Undersea tourism is emerging as a tourism market that will likely expand in the
future. Exploring the bottom of the ocean is not as expensive as space tourism Another
new global tourism product that is gaining popularity is volunteer vacations in 2006, 6%
of the world's population undertook a vacation to help less fortunate people or to
support a humanitarian cause.
Through strategic alliances in tourism and hospitality, the tourism and hospitality
industry can maximize its use of outsourcing particularly in the areas of cost
effectiveness, cost reduction, and brand loyalty Outsourcing can provide information on
flights, weather, crisis management, or services that the traveler may demand in short,
partnerships and alliances in the tourism and hospitality industry can help in the
establishment of alternative companies and service providers. Coo petition can
encourage a competitive yet cooperative relationship of new companies and well
established agencies to explore the growth and expansion of tourism products and
services.
Fear of disease reduces travel demand. Other diseases that affect tourism and
hospitality are AIDS, SARS, and foot and mouth disease. AIDS was originally brought to
the United States and Canada by a flight attendant who contracted the disease in
Africa. SARS spread rapidly throughout Asia and Canada The foot and mouth disease
spread from the United Kingdom to Continental Europe Due to the SARS scare, the
hotel occupancy rate in Hong Kong went down from 2 to 5%. After the outbreak of
SARS and the subsequent travel advisories from the World Health Organization (WHO).
tourist arrivals in China Hong Kong, Vietnam, and Singapore decreased After the
outbreak of the foot and mouth disease in Europe, the United Kingdom lost between
F2.7 and 3.2 billion due to postponement and cancellation of trips.
Policy makers now need to react to health crises in their own countries They
should formulate strategies to provide support to individual countries and recommend
restricted travel to affected countries. Tourism and hospitality organizations must take
leading roles in the development and support of tourism and hospitality health
measures and safeguards.
Two major storms such as Hurricane Katrina in New Orleans, USA and the
tsunami in Phuket, Thailand caused mass disruptions in domestic and international
tourism. After the hurricane, the New Orleans tourism and hospitality industry lost $5
million per day due to the lack of tourist arrivals. The tsunami resulted in huge losses in
tourism and hospitality in Thailand. Tourist arrivals in Phuket went down to 44.7% after
the first four months. New Orleans and Phuket slowly recovered from the disaster they
have experienced.
Other types of natural disasters also have lasting impacts: Mudslides disrupt business
enterprises, generate huge cleanup costs and destroy landscapes, Venezuela suffered
severe mudslides in the 1990s. This resulted in the decline of tourist arrivals by more
than 25% in 1999
Policy formulation needs to address the following provide the immediate needs of
the Industry and guests; long-term recovery and rebuilding and lastly: prevention and
impact reduction.
Climate change can cause a ripple effect in tourism and hospitality. Climate
change will affect which certain locations will tourists visit and at what times of the
year. This shift in travel patterns and travel periods can have an impact on travel
destinations which in turn, affects the environment, which in turn changes when visitors
desire to come. Environmental impacts will emerge-from fossil fuel power and oil
Tourism and hospitality managers need to look for information proactively and
take the lead in creating responses to projected changes. Tourism and hospitality
industry sectors should adopt long-term policies to protect their environments and their
livelihoods Local tourism and hospitality managers must focus on environmental issues
to enhance the tourism and hospitality industry.