Travel Market

MNG
R & TRAVEL
TOU
TRAVEL MARKETS, TM-3
TRAVEL SERVICES
TOURISM
AND DESTINATIONS
BY STEFANEE DHEL
Travel Markets
A market is the prospective travel consumer TRAVEL MARKETING IS THE COLLECTIVE
of a travel component or a tour package, at

TERM GIVEN TO MARKETING STRATEGIES
THAT ARE USED WITHIN THE TRAVEL
the point of origin, while the destination is INDUSTRY. THIS INCLUDES STRATEGIES
the place to visited or experienced within a USED BY HOTELS AND RESORTS, THE
AIRLINE INDUSTRY, THE RESTAURANT
geographical area of operation. INDUSTRY, TRAVEL AGENTS, AND MORE.

OR TRAVEL
VISIT
ACTERISTICS
CHAR T O U R I S T 1 0 1
Characteristic of tourist
refers to the nature and
identifications of tourist. As Visitors should spend at least on one night in the country visited.
tourist behavior is judged by
age, gender, culture, A guest but impersonal guest.
nationality, religion, etlc. Activities should be of economic in nature.
Their reasons describes the
character of tourist. Here Must not involve in any employment or earning purpose.
are some character of A tourist as a person who travel and stay in a different destination.
visitors/ tourist below:
A domestic or international tourist.
The movement should take place outside the usual environment or
away from the home.
Foreign air as ship crew docked or in lay order and who used the
accommodation establishment of the country visited.
Private sector organisations are
organisations which ultimately seek to make a
profit. They are not owned by the Government,
but instead owned and managed by private
entrepreneurs or shareholders.
The tourism industry is a composite of industries

and entities, both public and private, involved in
the planning, development, marketing, sales,
operation, and evaluation of destinations, products
and services that cater to the needs of the
travelers, both foreign and domestic.
PRIVATE SECTORS
E SECTORS
PRIVAT tour
ism
indu
In summary the Philippine tourism industry is
composed of the Government and Private Sectors stry

that deliver the tourist product.
In the private sector, the six (6) principal industries involved in tourism are:
1. The Transportation Industry (air, sea, land)
2. The Hospitality Industry or Lodging Industry (hotels, resorts, inns,
motels, pension houses, apartment hotels)
3. Food and Beverage Industry (restaurants, disco, travel food service
and institutional food service)
4. The Activities and Attractions Industry or the Entertainment and
Recreation Industry (museums, theaters, theme parks, adventure
clubs, dive shops)
5. The Travel Trade industry (travel agencies, tour operators, and tour
guides)
EL PRODUCTS
RAV
T
and
services
Travel services are services offered by travel agents, including passenger

transport services, air travel services, car hire services, road transport services,
rail transport services, sea transport services, booking and reservation of travel
services, travel ticket reservation services, tourist travel information services,
sight seeing tour and cruise arranging services, package holiday services for
arranging travel, air transport services, transport and delivery of goods services.
"THE TOURISM INDUSTRY AS A WHOLE SURVIVES
BECAUSE OF VARIOUS TOURISM PRODUCTS AND
SERVICES. TOURISM INDUSTRY IS FLEXIBLE. THE
PRODUCTS OF TOURISM CANNOT BE EASILY
STANDARDIZED AS THEY ARE CREATED FOR THE
CUSTOMERS OF VARIED INTERESTS AND DEMANDS.
AS THE TOURISM PRODUCTS ARE MAINLY THE
TOURISTS’ EXPERIENCE, THEY CAN BE STORED
ONLY IN THE TOURISTS’ MEMORIES."

tourism industry
TRADE
AVEL
TR
Travel Trade is a tourism term referring to tour operators,
travel agents, receptive operators and wholesalers. These
professionals organize and contract to buy travel products
to sell to groups or individuals.
The travel trade can help open up new markets, attract more visitors to your
destination and encourage them to spend more time exploring what you have to
offer. While consumers are increasingly organising and planning their own trips
directly, the travel trade remains effective in reaching larger numbers of
potential travellers in a number of markets, particularly if they are long haul.
The travel trade sector supports the bookings and sales in the other sectors.
The people that work in the travel trade make reservations for accommodations,
tours, transportation, food and beverage and/or for attractions.
References
https://www.slideshare.net/sunshinejeanbustamante/travel-markets
https://kullabs.com/class-11/hotel-management-1/concept-and-meaning-of-tourism/tourists
https://olfu.instructure.com/courses/54372/pages/week-2-chapter-2-the-philippine-tourism-
industry?
module_item_id=3344818#:~:text=In%20the%20private%20sector%2C%20the,industries%20inv
olved%20in%20tourism%20are%3A&text=The%20Hospitality%20Industry%20or%20Lodging,servic
e%20and%20institutional%20food%20service)
https://olfu.instructure.com/courses/54372/pages/week-2-chapter-2-the-philippine-tourism-
industry?module_item_id=3344818
https://tripactions.com/glossary/travel-services
https://www.visitbritain.org/understanding-travel-trade
https://www.tutorialspoint.com/tourism_management/tourism_management_products_and_
services.htm

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MNG

TRAVEL MARKETS, TM-3

A market is the prospective travel consumer TRAVEL MARKETING IS THE COLLECTIVE

of a travel component or a tour package, at

THAT ARE USED WITHIN THE TRAVEL

AIRLINE INDUSTRY, THE RESTAURANT

geographical area of operation. INDUSTRY, TRAVEL AGENTS, AND MORE.

organisations which ultimately seek to make a

profit. They are not owned by the Government,

but instead owned and managed by private

The tourism industry is a composite of industries

composed of the Government and Private Sectors stry

Travel services are services offered by travel agents, including passenger

BECAUSE OF VARIOUS TOURISM PRODUCTS AND

SERVICES. TOURISM INDUSTRY IS FLEXIBLE. THE

PRODUCTS OF TOURISM CANNOT BE EASILY

STANDARDIZED AS THEY ARE CREATED FOR THE

CUSTOMERS OF VARIED INTERESTS AND DEMANDS.

AS THE TOURISM PRODUCTS ARE MAINLY THE

TOURISTS’ EXPERIENCE, THEY CAN BE STORED

ONLY IN THE TOURISTS’ MEMORIES."

Travel Trade is a tourism term referring to tour operators,

travel agents, receptive operators and wholesalers. These

professionals organize and contract to buy travel products

to sell to groups or individuals.

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