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    Why Is Merchandising Important?: Did You Know? Sales and Merchandising Are Very Similar However, They

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    Why Is Merchandising Important?: Did You Know? Sales and Merchandising Are Very Similar However, They

    Uploaded by

    ClaChristina
    9 views2 pages

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    9 views2 pages

    Why Is Merchandising Important?: Did You Know? Sales and Merchandising Are Very Similar However, They

    Uploaded by

    ClaChristina

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Merchandising is the process of presenting and promoting retail goods for sale

    and involves all of the non-verbal tactics retailers employ in-store to promote
    product sales. Retailers merchandise their stores to increase sales by creating an
    effective store layout, choosing the best products to sell, arranging those products
    attractively, and pricing them competitively.

    Why Is Merchandising Important?


    Merchandising is key for cultivating your brand, improving customer experience,
    and driving sales.

     Cultivating your brand: Merchandising creates visual consistency


    between multiple locations and your online presence, making your brand
    recognizable and retainable for customers.
     Enhancing customer experience: The experience that customers have
    when they are shopping and their overall impression of your business will
    be positively impacted by effective merchandising strategies, such as store
    layout and display techniques that promote customer interaction.
     Driving sales: Clear and effective merchandising can directly lead to
    increased sales through well-designed and well-stocked product displays,
    clear pricing, and creating an overall comfortable shopping experience.

    Did you know? Sales and merchandising are very similar; however, they
    are not the same thing. Merchandising is a tactic used to encourage customer
    purchases in-store. Sales refers to the actual act of customers making a purchase.

    Elements of Retail Merchandising


    Retail merchandising includes different elements that are layered to create a
    complete merchandising picture in your storefront.

     Store design and layout: The layout of your store acts as a tour guide
    directing shoppers through all the products you have to offer.
     Product displays: Create temporary or permanent displays so that you
    can showcase key products to your customers.
     Product selection: To motivate shoppers to buy, retailers need to have
    attractive products and items that complement each other.
     Pricing strategy: Product pricing needs to be high enough to make a
    good profit, but competitive enough to appeal to shoppers. Retailers also
    offer promotions to strategically encourage spending.
     Ecommerce merchandising: Your business’s online store should also
    utilize merchandising strategies to create a compelling online presence.
     Loss prevention: Use smart product placement and theft prevention
    merchandising to avoid lost inventory.
     Store upkeep and cleanliness: Merchandising will require constant
    upkeep and rotation to keep your visuals fresh and your best products
    featured.

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