LEARNING ACTIVITY SHEET

MEDIA AND INFORMATION LITERACY 11/12

First Quarter, Week 5

Name of Learner:
Grade Level /Section: Date:

Types of Media

BACKGROUND INFORMATION FOR LEARNERS.

According to Techopedia, media is the plural form of medium, which (broadly speaking)
describes any channel of communication. This can include anything from printed paper to digital
data, and encompasses art, news, educational content and numerous other forms of information.
Wikipedia also defined media as the communication outlets or tools used to store and deliver
information or data. The term refers to components of the mass media communications industry,
such as print media, publishing, the news media, photography, cinema, broadcasting, and
advertising
Nowadays, media have been a very influential and powerful platform to express one’s
opinions or views may it be on political, economic, or societal issues. Many young people are
very engaged with these specifically with the social media because communication has been
made easier and more convenient. On the other hand, each media user should become well
educated and aware on how to be responsible on interacting with the people on the other side of
the media. Media are classified into its types since today different forms are emerging.

TYPES OF MEDIA

1. PRINT MEDIA- This type of media is considered as the oldest form of media. It is the
most reliable and credible type of media since it must undergo to thorough process of proof
reading, editing, and revision when necessary. Any forms of printed media before
publishing must be carefully scrutinized their content, physical structure, and other
mechanics to ensure the accuracy and truthfulness of the material. Some examples of print
media are books, newspapers, magazines, brochures, leaflets, flyers and the like.

2. BROADCAST MEDIA- The term 'broadcast media' covers a wide range of different
communication methods that include television, radio, podcasts, blogs, advertising,
websites, online streaming and digital journalism. Broadcast media provides valuable
information that can inform and educate and includes public service announcements, daily
news, weather forecasts, interviews, and documentaries. Broadcast media is also
recreational and includes reality television, situation and sketch comedies, movies, sports
and advertising.
 3. FILM/CINEMA- It is one of the oldest platforms of media and people went to the theaters
to watch it but know people can watch movies at home via safelight and cable in HD
resolution.

4. VIDEO GAMES (DIGITAL GAMES)- It is only grown in youth with high dimensions
and more graphics. Games are the form of electronic media devices. Now games are also
available on mobile phones and people are easily accessible to them.

5. NEW MEDIA- New media refers to “those digital media that are interactive, incorporate two-
way communication and involve some form of computing,” Robert Logan writes in his book
Understanding New Media. Andrew Mark, 2019 also said that it is one of the newest sources
of media. The majority of the users prefer the internet to watch news quickly. It is more fast
and capable in compare to any other source of media. Internet changes the world and connects
the people also deliver the users to keep in touch with the latest inventions and news. The
Internet also gives you a chance to express your ideas all over the globe.

LEARNING COMPETENCIES
Compare and contrast how one particular issue or news is presented through the different types of
media (print, broadcast, online)

ACTIVITIES

ACTIVITY 1
Directions: Carefully read the following statements below. Encircle the letter of your answer that each
item refers to.
1. What type of media is “DWNE: Ang Tinig ng Nueva Ecija”?
a. printed media b. broadcast media c. film/cinema d. new media

2. Your teacher tasked you to gather information about a certain event in national setting happened two
days ago. Which among the types of media would best help you to obtain necessary information?
a. printed media b. video gaming c. film/cinema d. new media

3. You research study requires you to look for more essential information that would support your
review of related literature. Which among the types of media would best help you to obtain
necessary information?
a. printed media b. broadcast media c. film/cinema d. new media

4. Which among the types of media where in people becomes more politically active?
a. printed media b. broadcast media c. video games d. new media
 5. You would like to gain more knowledge and understanding about certain subjects. Which among
the following forms of media can help you?
a. encyclopedia b. radio c. movies d. newspaper

6. You are going to open your business the following week. As part of marketing, you would like to
have promotional campaigns. Which among the types of media would best help you to introduce
your business to potential customers?
I. printed media II. broadcast media III. film/cinema IV. new media
a. I and III b. I and II c. I and IV d. II and III

7. You want to enrich your English language vocabulary to write a very effective essay. Which
among the following forms of media could help you?
a. gazette b. dictionary c. social media d. magazine

8. Most of the youths today are very into mobile gaming like Mobile Legend. ML is an example of
which type of media?
a. printed media b. broadcast media c. video games d. new media

9. This form of printed media features subjects regarding fashion, lifestyle, health, and known
personalities that make impact in the society. Which among the following forms of printed media
is it?
a. gazette b. dictionary c. brochure d. magazine

10. This form of new media has been largely influencing the holistic being of a person based on the
different posts displayed on it. This form of new media refers to?
a. internet b. social media c. blogs d. websites

ACTIVITY 2
Directions: Identify the following terms below and match them to its corresponding type of media. Choose
your answer from the box and write only the letter on the space provided.

A. PRINTED B. BROADCAST C. FILM/CINEMA

D. VIDEO GAMING E. NEW/DIGITAL

_____1. audio-visual
_____2. moving images and screens
_____3. journal written by hand
_____4. electronic gaming
_____5. social media networks
_____6. online advertisements
_____7. electromagnetic spectrum
_____8. a game software program
_____9. vlogging
_____10. screen printing
ACTIVITY 3
Directions: Search, read, and analyze certain news that appeared among through the printed, broadcast,
and digital types of media. Complete the box by comparing and contrasting on how the news delivered or
presented using the criteria below.
HEADLINE OF THE NEWS: _________________________________________________________

TYPES OF MEDIA Level of Accessibility Reliability or Credibility as Impact of the Media

(Indicate in this Source of Information
column your source
of information)
PRINTED

BROADCAST

DIGITAL

 Accessibility refers to the chances of exposure you afford on accessing the media.
 Reliability or Credibility refers to your evaluation and validation if the source of the information is
trustworthy or believable enough.
 Impact refers on how the media marked something significant in you the way it is presented.
ACTIVITY 4
Directions: Write your thoughts or insights to answer the given questions below.

1. As a student who would like to stand against racial discrimination and social inequality, which among
the types of media will you use to convey your message? Explain your answer.
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2. Embracing the new normal education we have today, which among the types of media is the most
effective way of learning? Explain your answer.
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CRITERIA 4 3 2 1 Score

Strong main Adequate main Weakly stated Unclear main

idea idea main idea idea
Main Topic restated in the restated in the weakly restated not restated in
closing closing in closing closing
sentence sentence sentence sentence
Three or more
Two supporting One supporting
Supporting supporting No supporting
sentences sentence
Sentences sentences per sentences
per paragraph per paragraph
paragraph
Several errors Many errors
Many errors that
Few, if any, that that
Grammar interfere with
errors do not interfere make it
meaning
with meaning illegible
https://study.com/academy/popular/paragraph-writing-rubrics.html
REFERENCES

http://humber.ca/makingaccessiblemedia/modules/01/02.html#:~:text=The%20term%20'broadcast
%20media'%20covers,online%20streaming%20and%20digital%20journalism.

https://medium.com/@andrewmarkgibs/5-types-of-media-dbb40c02f5ec

https://en.wikipedia.org/wiki/Media_(communication)

Prepared by: EILEEN J. MAGLANQUE

Name of Writer

Noted by: LABERNE A. LADIGNON, JR

Division ICT Coordinator/ OIC EPS