1591627669884power Offer Workshop

Power Offer
Workshop
Get Clients And
Customers Now With
Demand-Driven
Power Offers
Time To Get Started
Agenda
Part 1: What
- How To Identify Your Perfect Offer With The Offer Lifespan
Part 2: Who
- Aligning Your Perfect Offer Avatar
Part 3: How
- Unleashing The Power Offer Formula To Get Customers And Clients Now
Bonus: Power Offer Creation Session
Q&A After Each Session
HighTicketCourses.com
Who Will Get The Most Out Of This
Workshop
Service Providers, Coaches, and Consultants who need more leads and customers
Course Creators looking for the right model to launch and scale their program.
Those who are “just starting out” with an idea and want a proven way to quickly validate
with the least amount of risk and maximum amount of scale.
The Main Criteria: You must have an “Expertise” - something you want to share and teach
with the world, with proven results (even if it’s only on yourself)
This Is The Shortcut To...
Finding your ideal prospect and customer avatar…
Validating your offer, and…
Determining what it is you actually want to scale (important thought nobody talks about)
Warning And Disclaimer
I’m going to be revealing some big numbers and results. They did happen with my
methodology and process, but they are not a reflection on what you’re going to do with it.
This is not a get rich quick business opportunity. I work and educate Experts in their field who
have something of value to offer to the world and to a market that wants to learn.
I’m not showing you how to make money out of thin air. And I make no promises that you will
replicate these results.
I’m showing you a process that has worked hundreds of times across multiple industries.
What you do or don’t do with it is up to you.
Who’s Joel?
Just a regular guy from a little village north
of Niagara Falls (US)
Practicing Digital Marketing since 2014
Helping Experts launch and scale their

courses and programs to an estimated
$100Million in collective revenue
Discovered Power Offers as the single

greatest way to attract and land new
customers.
We Live By Three Rules
Rule #1: Find Something Good To Say
Rule #2: Say It Well
Rule #3: Say It Often Enough to Semi-Retire And Live Free
Our Focus
Here Today:
Rule #1: Find Something Good To Say
Finding
Rule #2: Say It Well
Your
Rule #3: Say It Often Enough to Semi-Retire And Live Free!
Message
And Turning
On The
Demand
Faucet
The Future:
Systemizing And
Rule #1: Find Something Good To Say Automating For
Rule #2: Say It Well Freedom
Rule #3: Say It Often Enough to Semi-Retire And Live Free!
The Big Problems Today?
1. Zuckerberg-Banning And Rising Ad Costs (Money Suck)
2. Creating A Program, Course, Or Offer That Doesn’t Sell (Time And Energy Suck)
The Big Problems?
1. Zuckerberg-Banning And Rising Ad Costs (Money Suck)
2. Creating A Program, Course, Or Offer That Doesn’t Sell (Time And Energy Suck)
These Are Symptomatic!

The Real Problem Is...
Education!
2016 - Growing The Webinar Agency
● Organic and Referrals were keeping us afloat, but we couldn’t scale consistently with
paid traffic.
● The coaches we hired to help us all said “build webinar funnels”. We couldn’t crack the
code.
● 11:30 at night, staring at the ceiling, losing sleep…
● I can keep trying to do the same tactical things over and over that weren’t working
( new ad, revised webinar, etc…), or… I could step back and look at the bigger picture
and think strategically.
● I thought to myself: “What if I am over educating my audience? What if I’m doing too
much teaching? What if they simply aren’t seeing my offer?”
2016 - Growing The Webinar Agency
● I fired out of bed, ran downstairs and flipped open my laptop and decided to create an
ad that did the absolute exact OPPOSITE of what I had done previously.
● At 11:58PM I hit publish. That’s when everything changed…
● The next morning I woke up to a flood of applications and leads of people who wanted
to work with me at a $25,000 level.
● At this moment I had figured out exactly how to turn on the DEMAND FAUCET… and I
would never go thirsty for leads ever again.
● I had created the first version of the “Power Offer”.
What Is A Power Offer?
● A demand generating ad that attracts interested “buyer leads” into your pipeline.
● It cuts through the noise of education-based marketing principles
● It’s lightweight and allows you to focus on the most important element of your
business: THE OFFER
● It is the focal point for any new or existing offer
#PowerOffer Results
Brian: $2,497 sale!

#PowerOffer Results
“300 leads in 24 hours…”

#PowerOffer Results
$16,274 in 7 days ($1,997 Offer)

#PowerOffer Results
#PowerOffer Results
$20,000 in 2 days with NO AD SPEND

We Must Adopt A
“New Way” Of
Acquiring
Customers And
Clients
The Universal Value: Time
Time is the universal value and universal solution to almost everything that matters to us.
When we focus on TIME, we focus on reducing as much time as possible.
In our offers and marketing, this will attract our best customers (they value this more than
money)
In our marketing we reduce time to launch to go live on new products and ideas. Time to
pivot your offers, time to generating demand for your offers, time to generating results for
your clients and fulfilment time.
We’re going to 80/20 the crap out of what’s necessary to generate results NOW, not months
from now.
Create Offers. Create Demand. Live Free.
Learning Digital Marketing Is A Slippery
Slope.
● It seems like every “guru” out there is preaching something different.
○ Do a launch!
○ SEO
○ Content Marketing
○ Email Marketing
○ Paid Ads
○ Trip wires
○ Core Offers
○ Spaghetti Funnels
○ Etc…
● Here’s the predicament we’re in. All of these work! They just need to be applied in the
right order according to what stage in business you’re in.
● I hadn’t found anyone who had logically placed all of these elements in a coherent
order that makes sense.
Sound familiar?
Most gurus will tell you to market,

build a list, give value, and educate
before you make an offer to that
audience.
But what NOBODY TALKS ABOUT?

Just creating CONTENT doesn’t
guarantee that the people who read
it will actually become a customer!
Is The Money Really In The List? The
Curse Of The Big List...
30,000 person list. Nearly $0 sales.
“WAIT! You’re Saying Content
Marketing Doesn’t Work, Joel?”
Absolutely not. What I AM saying is that it’s done incorrectly and in the wrong order.
I have 2 podcasts. I post daily on social media. I have an email list.
But I only increased my content marketing AFTER I validated my Power Offer and started
scaling when I knew exactly what my messaging was that converted!
The Old Way: Educational-Based
Marketing
Educate & Educate &

Get Interest Make Offer
Add Value Add Value
0-6 Months?
The New Way: Offer-Based Launching
Minimum Viable
Marketing (Mini Validate and
Power Offer Get Interest Webinar) Scale
0-3 Weeks
What Happens When You Focus On The
New Way To Launch?
● You’re not inundated with endlessly creating content.

● You truly have a Minimum Viable Offer model
● You aren’t building the “Titanic” before you know if it floats.
● You can quickly pivot your messaging and market if need be.
● You attract buyer leads that will tell you exactly what about your messaging resonated
and what didn’t
● We save TIME and acquire SPEED AND MOMENTUM
Our Growth Model
For Experts
Monthly
Revenue
Stages Of Growth
$125k+ Brand Building, Offer

Stacking, Productizing,
& Repeat Customers
$75k
Content &
Community
$30k
Offer
Validation
HighTicketCourses.com 1 2 3 Stages
Types Of Offers
For Experts
You’ve Got Your Growth Model With A
New Offer-Based Approach… Now
What?
● Build An Offer Suite Launch Model That:
○ Adds immense value to the customer or client
○ Makes it worth your while to fulfill, grow and serve
The Info-Product Model That I Avoid
When Launching: Ascension Model
Start with a low-priced item and ascend them into higher levels.
Example:
i. Free lead magnet

ii. $7 e-book or tripwire
iii. $500 Information Product (Course)
iv. $3,000-$5,000 Coaching
v. $10,000-$25,000+ Mastermind
The Typical Ascension
Model For Experts
Coaching 5
$$$
Course
$$ 20
Tripwire
$ 100
Why The Ascension Model Is Bad When
Launching
1. You have razor thin margins which are difficult to survive in startup mode
2. You must be familiar and comfortable with building funnels and tech.
3. You must be comfortable with running paid ads
4. It’s based on a customer-volume model (a % of your customers will ascend) which,
when starting out, you have ZERO. Getting your first customers is the hardest part.
Why The Ascension Model Is Bad When
Launching
1. You have razor thin margins which are difficult to survive in startup mode
2. You must be familiar and comfortable with building funnels and tech.
3. You must be comfortable with running paid ads
4. It’s based on a customer-volume model (a % of your customers will ascend) which,
when starting out, you have ZERO. Getting your first customers is the hardest part.
You Must Be A Marketer!

“But Joel! You have low-ticket items!
What Gives?”
I do. But I didn’t start out that way. Similar to our sales model, we worked backwards. I took a
page out of Elon Musk’s book and how he launched Tesla...
The Tesla “Descension” Model
Why Descension Works
● Brings in more cash
● Gives you better margins
● Makes advertising easy and profitable (great for non-marketers)
● Lets you get really big, fast
● NO complexity!
Enter: The Perfect Expert Model
$$$
Tier 3:
1-on-1, Done For
You
START With The
Top Tier… then
Tier 2:
Coaching, Done $$ DESCEND towards
more productized
With You Assistance offers!
Tier 1:
Do It Yourself $
Course
1 Core Promise.
Multiple Investment Levels
What This Looks Like:
Stage 1. Launch 1 on 1 offer, sell 5-10 clients at $5,000-$10,000 ($25,000-$50,000 in

revenue).
Get case studies. Develop core content while working with them.
Stage 2. Launch a Leveraged Time Saving Offer, sell at $3,000-$8,000 consistently ($30,000
per month revenue minimum)
Stage 3. Launch a productized, scalable course, sell between $500-$2,000
“What If I Don’t Have My Product
Created Yet?”
Good! You’re actually ahead of the game!
Your single greatest marketing asset is going to be case studies. Case studies of past clients
get future customers to see what’s possible for them.
If you don’t have any case studies yet, your job is to get them.
The best way to get case studies? Working 1 on 1 hands on directly with your first client.
Make it so it’s impossible for them to screw up!
1 on 1 work is the easiest way to guarantee success. And, it’s an excellent selling tool to tell
them “I’m going to productize this down the road, but I need case studies. So what I’m doing
is personally working with people 1 on 1 at a drastically reduced rate for a limited time to
guarantee they have success so I can use them as a success story.”
How Do We Apply This To Your
Business?
● First, understand the difference between Front End Offers and Back End Offers
○ Front End Offer: designed to acquire brand new customers. Typically solves a “Surface Level
Pain”. Speed and Time are best leveraged here in your promise. Length of offer promise is
typically much shorter (1 week to 90 days typically).
■ Examples: Short Term Results, 90 Day Coaching Programs.
■ Secret Sauce: Longer Term Lengths Are Typically A Turn Off, Anti-Sale (Your
Client/Customer WANTS Shorter Term If They Are Just Getting To Know you)
○ Back End Offers: designed to keep existing customers. Longer term focus on the promise.
Length of offer can go 1 year +
■ Examples: Mastermind, Long Term Coaching, Partnership Offers, Ongoing Maintenance

And Support
Design Your Front End Core Promise
The Golden Rule In Offer Creation: You’re The Boss. Design Your Offer Around What YOU
Want To Fulfill. Live Free!
Use other offers to model as inspiration. But don’t feel you are bound by their rules.
If you don’t want a “done for you” offer, don’t create one!
If you don’t want a group coaching offer, don’t create one!
If you don’t want 3 tiers, you don’t need them!
Example: How To Start A Cabinet
Business
Tier 2:
1 On 1 In Person
Workshop: $10,000 $$$
$
Tier 1:
Do It Yourself
Course: $500
Core Promise: Discover How To Launch A 7-Figure Cabinet Painting Business
Example: Fractional CFO
Tier 2:
6 Week CFO 1 on 1
$$$
$
Tier 1:
Do It Yourself
Course: $997
Core Promise: Let me be your CFO for 6 weeks and show you a path to doubling your
profits over the next 12 months.
Example: Marketing Agency
Tier 3:
Done For You:
$12,500 + $5k/mo
$$$
Tier 2:
Strategic Game
Plan: $5,000 $$
Tier 1:
Do It Yourself
Course: $2,000 $
Core Promise: Let us launch your High Ticket Course
Example: Fitness Coach
Tier 3:
1 on 1 $5,000
$$$
Tier 2:
Group Coaching:
$3,000 $$
Tier 1:
Do It Yourself
Course: $97-$997 $
Core Promise: Get In The Best Shape Of Your Life
Example: Nutrition Coach
Tier 2:
1 on 1 $15,000
$$$
Tier 1:
Group Coaching:
$1,500 + $67/week $
Core Promise: Look Sexy Naked
Questions To Ask When Designing Your
Offer:
1. How can I align the UNIVERSAL VALUE of TIME / SPEED to get my customers a quick
win in as little time as possible (valuable to both me AND the client)?
2. What is every single win, milestone that my customer needs in order to achieve the
BIG PROMISE?
3. If I were to work 1 on 1 with someone, how fast can I get them a result?
Questions?
● What questions do you have about the new way to generate customers and clients?
● What lightbulb moments went off for you?
The Offer Lifespan
My Coffee Habits - Loved The Taste
Wanted More Energy...
How much is TOO much?
I had become NUMB to coffee’s effect...

How does “NUMBNESS” this relate to our
marketing?
Everything we strive for in our marketing relates to RESPONSIVENESS

(Direct Response).
Our PROMISE drives RESPONSE.
Every promise has a lifespan, shelflife. The
How does “numbness” relate to our
marketing?
Everything we strive for in our marketing relates to RESPONSIVENESS (Direct Response).
Our PROMISE drives RESPONSE.
Every promise has a lifespan, shelflife that your audience is willing to accept.
If our Power Offers aren’t generating
The Lifespan Of An Offer
Stage 1 Stage 2 Stage 3 Stage 4 Stage 5
Situation: SOMETHING NEW. You are FIRST to market with a brand new product.
Solution: Be bold, be direct, be simple. Make your promise, make your claim!
Example: “Viagara” - “Get Treated For ED”
HINT: MOST of us will NOT be in this stage.
Situation: Competition has filled in. Time to elaborate on your claims,

make bolder promises.
Solution: Focus on the “WHAT”
“Examples:
- Let us build you a 6-Figure Webinar.
- Let us build you a 6-Figure Webinar… or your money back!
Situation: Numbness Has Started. Your audience has

HEARD the claims before. NOTHING is new. And any claims
here become exaggerated, unbelievable. Effectiveness
dwindles.
Solution: Introduce A Unique Mechanism (Todd Brown)
Stage 3 - Unique Mechanism Example #1:
Source: Todd Brown
Stage 3 - Unique Mechanism
Example #2:
Mini Webinars
Situation: Claims are out of control. Promises are

completely exaggerated. Competition is fierce.
Solution: Side-by-Side comparisons of products.
Example: Samsung vs. iPhone

https://www.youtube.com/watch?v=afvpc4qqGdI
Situation: Your market has been bombarded with claims

for so long, that no matter what you say they will NOT
believe you.
Solution: Focus on your customer’s experience. More

marketing message is required to get your customer to
FEEL the transformation, and build the bond.
Conclusion:
Do you know what STAGE you’re trying to approach your customer?
How many other people are making similar claims than you in your Power Offers?
The vast majority of our offers will be best served by developing Unique Mechanisms to become “Fatigue
Proofed”.
The most important question you need to answer: WHAT DO THEY ALREADY KNOW?
Questions?
Targeting Model
False Belief:
“I can’t sell a High Ticket Offer because I’m not teaching people how to make money!”
This is completely false. Let’s break down the core traits and requirements needed to break
this belief and make this happen for you.
Values:
When launching a High Ticket program - the simplest and easiest way to connect with
“Surface Level Desires” is speaking in terms of either TIME or MONEY (universal values).
If you are in a non-MONEY result niche (think nurtrition, fitness, etc…), we want to focus on
SPEED of obtaining one’s result.
For the high-end clientele they will naturally associate speed with money, even if it’s not
explicitly stated ( remember: they value their TIME over MONEY)
B2B vs. B2C
We must understand there is a fundamental difference between B2B and B2C clientele,
particularly in how they make buying decisions.
Mindset of your target customer is of critical importance. Just because you have an offer that
is of clear and distinguished value to a customer doesn’t mean they will buy it.
Why? We are in the business of TRANSFORMATION - but this is a 2-way street.
Meaning, we can lead a horse to water but we can’t force them to drink it.
We must be approaching our ideal target customers who are in the INVESTOR-LEVEL
mindset… meaning they are willing AND able to invest in themselves.
B2B vs. B2C
An easy trap to fall into when targeting B2C customers - and a very common pitfall we see -
is that B2C customers are much more wide net and don’t necessarily have the qualifications
or the history of investing in themselves.
Symptoms you’ll find: Many more “I don’t have the money” objections, even if you have the
value.
Cause: Our messaging is targeting a “desperate”-level client, someone who’s in pain but is
not willing or able to invest in themselves to get a solution. Only looking for bandaid solutions
(low-ticket) and not permanent transformation (high-ticket)
Potential Solutions:
1. Can your offer be repositioned to target B2B?

2. Lead your messaging with Transformation, New Opportunity
Analogy (Client Example)
Hospice patients: Whether someone is Moving away from or towards makes a huge
difference. If i say to someone “I’m going to do everything I can to get you out of this
agonizing pain, I will use more meds than if I say “I will do everything I can to get you
comfortable.
First case I’m moving away from agonizing pain.
Second case, I’m moving them towards comfort.
When you LEAD with the new opportunity or promise, we get them to buy into your model,
your brand (longer term, high value client potential).
Example 1: My program in the career
development niche
When I created a career development course for engineers, I unknowingly attracted

unemployed individuals looking for help that weren’t willing OR able to invest in themselves
in a $500 program.
I ultimately left that niche (after spending months creating the program and running
webinars). But, if I had to do it again knowing what I know now my positioning would have
been framed around getting a promotion and not landing a new job.
Example 2: Study techniques for
college students
Client had a program to help college students learn and study better.
Problem: College students are broke. Couldn’t afford it.
Attempts to resolve the situation: Targeting their parents for the investment (bad idea,
multiple layers for the sale).
Recommended Pivot: After further discovery the client told me he could use this technique to
help professionals study for their licensing and credential exams that would allow them to get
a promotion.
Alternative Solution: Sell A “First Date”
Strategy Before The Core Program
B2C customers typically need more trust levels established before forking over a high
investment.
So rather than asking them for them to invest in the full program upfront, we can offer a “first
date” offer which sells them strategy only for $500-$1,000. These are quick hits, 1-2 calls
most. And allow trust to be built between you to then get them to enroll in the full program.
I call these Game Plans, or Strategy Sessions. They work extremely well.
B2B vs. B2C Recap
Attracting the right WHO can often be the difference in an offer’s success or failure. And it’s
critical to understand this when we create our Power Offers.
If you’re getting too many people to say “I can’t afford it”... Try:
1. Can my offer be pivoted to B2B?

2. Is my messaging leading and attracting people in pain who want bandaids? Can I lead
with an opportunity transformation?
3. Can I offer a paid “first date” short-term Game Plan or Strategy Session?
Questions?
Attracting the right WHO can often be the difference in an offer’s success or failure. And it’s
critical to understand this when we create our Power Offers.
If you’re getting too many people to say “I can’t afford it”... Try:
1. Can my offer be pivoted to B2B?

2. Is my messaging leading and attracting people in pain who want bandaids? Can I lead
with an opportunity transformation?
3. Can I offer a paid “first date” short-term Game Plan or Strategy Session?
Get clear, help from other members,
and ideas
Developing Your
Power Offer
2 Types Of Power Offers
Type 1: Basic 1-2 Sentence Power Offer
Type 2: Expanded Power Offers (EPOs)
Always start with Type 1 first until our core promise is clear, concise, and proven to generate
response.
Why We Use Power Offers?
1. Our brains want to VOMIT stories that don’t make sense.

2. Stories/Marketing keep us in the way of making offers. Yes, they are important, but not until
the offer is validated.
3. Power Offers cut through the noise.
Why 1-2 Sentence Power Offers?
1. Our goal is to REDUCE the amount of information needed to analyze feedback (another reason
why we never want to start with long, complex content).
2. People will respond to offers if they want it.
3. If we don’t pass the 1-2 Sentence Power Offer “Stupid Test”... do not pass go, do not collect
$200 (Monopoly Reference).
a. Revise until response is generated from the
How To Use Power Offers
1. Always start with the shortest version first until that generates response with opt ins,
applications, and calls.
a. This will identify your audience, hook, messaging, and demand triggers quickly.
b. Sometimes have a shorter life span with paid traffic.
2. Once this has been validated, we will develop EXPANDED Power Offers
a. These tend to get more positive feedback with Facebook ads, longer lifespan and introduce some/all of
the following:
i. Unique Mechanisms
ii. Authority Building
iii. Personality Differentiators
iv. Humor
v. Value
Requirements Of A POWERFUL Offer
1. It must elicit a Yes or No response.

2. The benefit must be clear and succinct.
3. It should be understood by your prospect in 1 sentence.
4. It should incorporate an element of TIME (when will they see a result from your offer?) (TIME
incorporates URGENCY AND DESIRE)
The 1-Sentence Power Offer
● Simple Structure We Follow:

a. Call out avatar: “Attention (Target Audience)
b. “If I offered to ( provide YOU a BENEFIT)... would you take me up on this offer?”
c. “Want (end result) without ( major obstacles)?”
Review:
Clear: Build a webinar

Benefit: Fast turnaround,
not knowing what to say
Review:
Why I took this

approach: Targeted the
hottest market (already
familiar with digital
marketing + webinars).
Review:
Clear: Use YouTube to

generate 1,000’s of free
leads
Benefit: No ad spend
Expanded Power
Offers
When To Use Expanded Power Offers
EPO’s are best used only after the original power offer has been validated.
EPO’s give you the ability, specifically with Facebook ads, to build more of a connect with
your audience (Marketing) while still making your Power Offer (Sales)
They are typically more work to create, but have a longer lifespan.
DO NOT CREATE EPO’S UNTIL AFTER YOUR MINI WEBINAR HAS BEEN CREATED.
Much of the work will be done from the mini webinar. I do not want you to stall in launching
because you’re working on EPOs.
Framework
Copywriting is an ART form.
I am going to give you the elements to a successful EPO, but understand that they do not
need to be used in the exact order.
It’s more important to include as many of the element as possible than it is to get them in the
right order just because you see an example.
This is why we don’t call EPO’s a FORMULA
Question Framework For Development
● How is this different and unique?

● What’s in it for me?
● How do I know this is real?
● What’s holding me back?
● Why should I believe you?
● Who’s to blame? ( proof that it’s not your fault)
● Why now?
● How does it work?
● How can I get started?
● What do I have to lose?
Example
Personal Development:
https://docs.google.com/document/d/1UNOgZaYvQkxtps2zMb3Hgpx0eAI-1xCI_prz5m-81cI/edit
Mini Webinar Promotion:
https://docs.google.com/document/d/1cZRG9ejEYkXPBsfmY8ZuvU98S8jQxluT36-1yi-SX-I/edit#
Questions?
Questions
Get clear, help from other members,
and ideas
Bonus: Let’s Create
Some Power Offers

1591627669884power Offer Workshop

Uploaded by

Copyright:

Available Formats

1591627669884power Offer Workshop

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

1591627669884power Offer Workshop

Uploaded by

Copyright:

Available Formats

Power Offer

- How To Identify Your Perfect Offer With The Offer Lifespan

- Aligning Your Perfect Offer Avatar

Bonus: Power Offer Creation Session

Q&A After Each Session

Finding your ideal prospect and customer avatar…

Validating your offer, and…

Practicing Digital Marketing since 2014

Helping Experts launch and scale their

Discovered Power Offers as the single

Rule #1: Find Something Good To Say

Rule #2: Say It Well

Rule #3: Say It Often Enough to Semi-Retire And Live Free

1. Zuckerberg-Banning And Rising Ad Costs (Money Suck)

1. Zuckerberg-Banning And Rising Ad Costs (Money Suck)

These Are Symptomatic!

Brian: $2,497 sale!

“300 leads in 24 hours…”

$16,274 in 7 days ($1,997 Offer)

$20,000 in 2 days with NO AD SPEND

When we focus on TIME, we focus on reducing as much time as possible.

Create Offers. Create Demand. Live Free.

Most gurus will tell you to market,

But what NOBODY TALKS ABOUT?

30,000 person list. Nearly $0 sales.

I have 2 podcasts. I post daily on social media. I have an email list.

Educate & Educate &

● You’re not inundated with endlessly creating content.

$125k+ Brand Building, Offer

i. Free lead magnet

You Must Be A Marketer!

● Brings in more cash

● Gives you better margins

● Makes advertising easy and proﬁtable (great for non-marketers)

● Lets you get really big, fast

Stage 1. Launch 1 on 1 offer, sell 5-10 clients at $5,000-$10,000 ($25,000-$50,000 in

Stage 3. Launch a productized, scalable course, sell between $500-$2,000

■ Examples: Short Term Results, 90 Day Coaching Programs.

■ Examples: Mastermind, Long Term Coaching, Partnership Offers, Ongoing Maintenance

If you don’t want a group coaching offer, don’t create one!

If you don’t want 3 tiers, you don’t need them!

Core Promise: Discover How To Launch A 7-Figure Cabinet Painting Business

Core Promise: Get In The Best Shape Of Your Life

Core Promise: Look Sexy Naked

● What lightbulb moments went off for you?

I had become NUMB to coffee’s effect...

Everything we strive for in our marketing relates to RESPONSIVENESS

Our PROMISE drives RESPONSE.

Every promise has a lifespan, shelﬂife. The

Everything we strive for in our marketing relates to RESPONSIVENESS (Direct Response).

Our PROMISE drives RESPONSE.

If our Power Offers aren’t generating

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Example: “Viagara” - “Get Treated For ED”

HINT: MOST of us will NOT be in this stage.

Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Situation: Competition has ﬁlled in. Time to elaborate on your claims,