Carlos Hilado Memorial State College

Alijis Campus | Binalbagan Campus | Fortune Towne Campus | Talisay Campus

COLLEGE OF BUSINESS MANAGEMENT AND ACCOUNTANCY

COURSE SYLLABUS

COURSE CODE MGT 5 CREDIT UNITS 3

COURSE TITLE Business Policy and Strategy HOURS/ WEEK 3 hrs/wk (54hrs/sem)
PREREQUISITE None PROGRAM BSBA

To be a leading GREEN institution of higher learning in the global community by 2030.

VISION OF THE INSTITUTION
(GREEN stands for Good governance, Research-oriented, Extension-driven, Education for Sustainable Development and Nation-building)

A leading green institution in higher and continuing education committed to engage in quality instruction, development-oriented
MISSION OF THE INSTITUTION
research, sustainable lucrative economic enterprise, and responsive extension and training services through relevant
academic programs to empower a human resource that responds effectively to challenge in life and acts as catalyst in holistic
development of a humane society.

The college aims to perform the four mandated functions: instruction, research, extension and training, and production effectively, efficiently
and economically through:
a. Promoting and sustaining quality instruction;
b. Enhancing and sustaining green research and development activities;
GOAL OF THE COLLEGE
c. Promoting educational, socio-cultural and economic advancement by developing collaboration, relationship and partnership with local
communities and the nearby provinces and regions;
d. Expanding and leveraging fiscal resource by pursuing sustainable, alternative resource/revenue development projects and activities; and
Promoting proper utilization of resources and strengthening commitment to excellence through employment satisfaction, recognition and
quality work management.
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 1. Complete understanding of the concepts, principles and the theories of Financial Management;
2. Develop an understanding of the external environment which affects financial institutions and business organization;
3. Help the student seek employment and assume entry-level jobs or positions of responsibility as financial analyst, financial manager,
PROGRAM EDUCATIONAL OBJECTIVES executive, and teaching career or graduate studies in business.
(PEO) 4. Design business research through the utilization of financial tools;
5. Draw sound decision using analytical tools and perspectives in the analysis of financial reports; and
6. Adhere to the values of integrity, professionalism, teamwork, transparency, accountability and social responsibility in the practice of their
profession.
PROGRAM OUTCOMES (PO) PO1. Perform management functions operationally and competently.
1.1 formulate action plans to address business concerns
1.2 analyze various organizational structures and make suggestions for improvement
1.3 organize classroom-based lectures
PO2. Innovate business ideas based on emerging industries.
2.1 examine business opportunities for possible business development
2.2 propose product or service ideas to potential investors
PO3. Use appropriate tools to solve business problems.
3.1 identify workplace and organizational issues and problems
3.2 apply scenario planning, simulation, SWOT analysis, etc. in addressing issues and solving problems
3.3 analyze and compare which approaches or tools are appropriate to use given the situation
PO4. Demonstrate a sense of corporate citizenship and social responsibility when making individual and team decisions.
4.1 utilize individual and team groupings to identify the effects of business operations to the community
4.2 propose a plan of action to mitigate the ill-effects to the environment of business decisions
4.3 involve students in extension activities to afford them a sense of social responsibility
PO5. Apply ICT skills as required by the business environment.
5.1. use of computer software in financial analysis and decision-making
5.2 utilize multi-media in communicating to internal and external stakeholders
PO6. Exercise moral and ethical standards when making decisions.
6.1 apply laws, rules and regulations in making business decisions
6.2 propose activities, projects and programs that promote the welfare of the majority of the stakeholders
PO7. Communicate clearly in oral and written forms.
7.1 convey information through proper communication protocol
7.2 utilize different types of information technology as a medium to communicate one's ideas
7.3 apply basic concepts in business letter writing, reports and other forms of business communication
PO8. Practice gender sensitivity.
8.1 acknowledge individuals regardless of gender preference and orientation
8.2 act and communicate in gender-sensitive manner

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 8.3 practice equal representation of women in leadership and community involvement
PO9. Show sense of patriotism in words and in deeds.
9.1 demonstrate love and compassion to others
9.2 conduct business operations that promote the welfare of the individual
PO10. Conduct business research.
10.1 apply scientific process in conducting business research
10.2 produce green researches related to product or service innovation, financial management and other business
related areas
10.3 utilize research results in making business decisions.
The course aims to provide students with a broad overview in the basic concepts in business policy and
strategies. Students are exposed to a number of models in the industry environment and firm level resource.
COURSE DESCRIPTION
Together with management consultancy, this course serves as an integrative course to be taken in the last
semester.
(enumerate at least 6 outcomes that are aligned to the BTI/BGI
At the end of the course, the learners are expected to:
1. Discuss the nature, key terms of business policy and strategies.
2. Explain the basic concept of strategic management process and its planning process.
3. Be aware of the external environment of organization and its manager through environmental scanning.
4. Describe the significant role of organizational vision and mission statement and how it can benefit the organization.
5. Know and understand strategy formulation, power P’s, power and growth strategies, and balanced scorecard.
6. Gain insights on strategy implementation and strategy evaluation and control.
7. Be aware of the social responsibility of every business.
COURSE OUTCOMES (CO) 8. Analyze and explain how business ethical behavior and social responsibility can be important to organizational
policy.
9. Know the various trends in business.
10. Learn and appreciate the concept of case analysis and solve some business related cases.

CURRICULAR MAP ON COURSE OUTCOMES AND PROGRAM OUTCOMES

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 PROGRAM OUTCOMES (PO)
COURSE OUTCOMES
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10
Discuss the nature, key terms of business policy and strategies.
X X X X X X
Explain the basic concept of strategic management process and its planning
X X X X X X
process.
Be aware of the external environment of organization and its manager
X X X X X X X X X
through environmental scanning.
Describe the significant role of organizational vision and mission statement
X X X X X X
and how it can benefit the organization.
Know and understand strategy formulation, power P’s, power and growth
X X X X X X X
strategies, and balanced scorecard.
Gain insights on strategy implementation and strategy evaluation and
X X X X X X X
control.
Be aware of the social responsibility of every business.
X X X X X X X
Analyze and explain how business ethical behavior and social responsibility
X X X X X X X
can be important to organizational policy.
Know the various trends in business.
X X X X X X X X X X
Learn and appreciate the concept of case analysis and solve some business
X X X X X X
related cases

PROGRAM STANDARDS/BGI
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(Ref DM: Constructive Alignment
1. Attendance in all class activities
2. Active participation in class activities / deliberations
COURSE REQUIREMENTS
3. Pass all Quizzes / Unit Tests (Online and Face-to-Face Approach)
4. Passing the Mid-term and End-term examinations
5. Submission/Completion of Term Paper / Project

Approved Grading System for Carousel Classes (S.Y. 2020-2021)

VPAA Memo.No.9, series of 2020 (August 18, 2020)
ASSESSMENT TOOL
WEIGHT (%) TO WEIGHT (%) TO
(General Education FINAL GRADE PASSING
MID-TERM END TERM
/Professional Educ/Major EVALUATION GRADE
GRADING SYSTEM GRADE (MTG) GRADE (ETG)
subjects

Formative Assessment
Quizzes, Tests 40% 40%
Project/Output/Laboratory 20% 20%
Class Participation 10% 10%
50% MTG + 50% 75 %
Summative Assessment ETG Passing
Examination 30% 30%

Total 100% 100%

C
ASSESSMENT
Outcomes-Based Teaching-Learning o
TOOLS
u
TOPICS Teaching-Learning Instructional TYPE r
Topic Learning
Course Learning Activities Materials (Written T s
Outcome Time Allotment
Outcome (CLO) Work/Performanc o
(TLO) e
e Task/ Major o
Exam) l
/ L
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After completing the CHMSC Orientations Presentation of P
topic, the students on: 2 hrs. slides showing Quiz/ e
can be able to:  The VMGO of the VMGO of the Assignment r
1. Distinguish the the institution College and the f
unique role of  The Course and core values of a - Electronic o
CHMSC and of the its role in CHMSCian handouts r
CBMA in the attaining the student through - PowerPoint m
preparation of VMGO multi-modal - Digital notes a
business  Classroom interpretations (flashdrive) n
professionals. policies c
 Gender and e
2. discuss the Development
contribution of the T
course in the a
training of business s
professionals k

3. Cite teaching- r
learning situations u
attuned to the b
ideals of Gender r
and Development i
concerns. c

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After completing Topic No. 1: 24 hrs. - Electronic
the topic, the handouts -

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students can be Nature of strategic Asynchronous - PowerPoint -
able to: management. lecture - Digital notes S Y
-Strategic management - Synchronous (flash drive) h o
defined online o u
 Students consultation
-Key terms in Strategic r t
can discuss the - Research works
management t u
nature key terms -Strategic management b
of strategic benefits Qe
management, -Pitfalls in Strategic u
describe and planning i -
demonstrate -Guidelines for effective z
strategic strategic management / G
management -Comparing business Co
process. Discuss and military strategy h o
and distinguish a g
the relevance of p l
B. Strategy formulation t e
benefits and
-Business vison & e
pitfalls of strategic mission defined r M
management to -Importance of vision & e
the organization. mission statement q e
Discuss and -Process of developing u t
compare the vision & mission i
difference -Characteristics of z
between business mission statement H
and military -Evaluation mission o
strategy. statement m
e
w
 Students
o
can describe and r
attribute the C. External Assessment k
significant role of -Social, cultural, /
organizational demographic, political, A
vision and environment s
mission statement government and legal s

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and how it can be forces i
benefit the -Technological forces g
organization, -Competitive Forces n
identify -Economic Forces m
components and e
D. Internal Assessment n
process of vision
-Management t
and mission -Marketing
statement and Accounting
evaluate the -Production
advantage and -Research &
disadvantage of Development
organization’s -Management
vision and Information System
mission
statement.
 Students can
identify, examine
and discuss the
major external
forces affecting
organizational
aims.

Students can
identify, examine
and discuss the
major internal
forces affecting
organizational
aims.
After completing the Topic No. 2 28 hrs. - Asynchronous - -
topic, the students lecture S
can be able to: - Synchronous - Electronic h Y

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 A. Strategic online handouts o o
 Students can Implementation consultation - PowerPoint r u
analyze and - Case study - Digital notes t t
explain the nature -Nature of strategic - Research (flashdrive) u
and importance of implementation works Qb
annual -Annual objectives u e
organizational -Policies i
objective and -Resource allocation z -
policies, identify -Managing conflict /
and discuss the -Creating Strategy CG
importance of supportive for culture h o
allocation of -Human Resource a o
resources, explain Concern p g
the process of -Current marketing t l
managing issues e e
organizational -Market segmentation r
conflict, identify -Product positioning M
and explain on- q e
going marketing B. Strategic u e
issues and Evaluation i t
advantage of z
product -Nature of strategic H
positioning evaluation o
-Strategy evaluation m
 Students can Framework e
describe and -Characteristics of an w
analyze the effective evaluation o
practical system r
framework for -Business ethics k
evaluating -Social responsibility /
strategies, discuss -Environmental A
the important sustainability s
characteristics -Global challenges s
and role of i
effective g
evaluation Requirements: n

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 system, explain Case Analysis
and justify how
business ethical
behavior and
social
responsibility can
be important to
the organizational
policy. Entrepreneurial Activity
………………
 Students can
identify and
explain the steps m
in preparing e
written case n
analysis or t
discuss and justify
orally the
significant result
of the case.
 Students can
apply their
knowledge on
entrepreneurship
and apply
desirable
entrepreneurial
attitudes.

REFERENCES
1. Cynthia A. Zarate, (2011), “Business Policy and Strategy”, Rex Books Store Inc.
2. Fred R. David, (2014), “Strategy Management Concept and Cases”, 14 th Edition, Pearson Education
Limited.
3. Business Policy in an Asian Context by Soriano and Nhert.
4. Newspapers, Magazines, Journals, Encyclopedia, Internet, Clippings, Compilations, etc.

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 1. Business Policy in an Asian Context
by Soriano and Nehrt
2. Linear Programming (5th Edition), C2013
by Saul I. Gass
3. Newspapers, magazines, manuals, internet, clipping, etc.

PREPARED BY: REVIEWED BY: APPROVED BY:

IMEE R. PERANTE, DFT

JOSE JOEY E. TIERRA LPT, MBA GEOFREY A. RIVERA CPA, MBA

FACULTY CHAIRPERSON, BSBA PROGRAM DEAN

Doc. No.: IIT-ALI-FO-14
Revision No.: 01 Date Approved: ____________________
Date of Effectivity: Date Reviewed: _________________

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