DEPARTMENT - PSYCHOLOGY

COURSE PACK
for
POSITIVE PSYCHOLOGY - PSY641A

PSY641A - POSITIVE PSYCHOLOGY

Total Teaching Hours For Semester : 60 No of Lecture

Hours/Week : 4

Max Marks :
100 Credits
:4

Course Description and Course Objectives:

This course introduces undergraduate students a strength-based approach in understanding human behaviour. Each unit is designed with personal mini-experiments which have personal implications.
The course brings in an understanding about the basic principles of Positive Psychology. The significance of this course lies in orienting the students in applying these principles for self-regulation
and personal goal setting. This course will help the learner to

Understand the basic concepts of positive psychology and its relationship to other branches of psychology
Gain a fundamental understanding of well-being and happiness in the context of positive psychology
Grasp basic cognitive states and processes in positive psychology

Course Outcomes

By the end of the course the learner will be able to:

Explain basic assumptions, principles and concepts of positive psychology

Critically evaluate positive psychology theory and research
Apply positive psychology principles in a range of environments to increase individual and collective wellbeing.

Unit-
1 Teaching
Hours:12

Introduction

Positive psychology: Definition; goals and assumptions; Relationship with health psychology, developmental psychology, clinical psychology Activities: Personal mini-experiments;
Collection of life stories from magazines, websites, films etc and discussion in the class

Unit-
2 Teaching
Hours:12

Positive emotions, Well-being and Happiness

Positive emotions: Broaden and build theory; Cultivating positive emotions; Happiness- hedonic and Eudaimonic; Well- being: negative v/s positive functions; Subjective well –being:
Emotional, social and psychological well-being; Model of complete mental life Test: The positive and negative affect schedule (PANAS-X); The satisfaction with life scale (Diener et al,
1985); Practice ‘Be happy’ attitude

Unit-
3 Teaching
Hours:12

Self control, Regulation and Personal goal setting

The value of self-control; Personal goals and self-regulation; Personal goal and well-being; goals that create self-regulation; everyday explanations for self-control failure problems
Activity: SWOT analysis

Unit-
4 Teaching
Hours:12

Positive Cognitive States and Processes

Resilience: Developmental and clinical perspectives; Sources of resilience in children; Sources of resilience in adulthood and later life; Optimism- How optimism works; variation of
optimism and pessimism; Spirituality: the search for meaning(Frankl); Spirituality and well-being; Forgiveness and gratitude Test: Mental well-being assessment scale; Test: Signature
strength

Unit-
5 Teaching
Hours:12

Applications of Positive Psychology

Positive schooling: Components; Positive coping strategies; Gainful employment Mental health: Moving toward balanced conceptualization; Lack of a developmental perspective.
Activity: An action plan for coping Test: Brief COPE assessment scale

Essential References:

Baumgardner, S.R & Crothers, M.K.(2009). Positive Psychology. U.P: Dorling Kindersley Pvt Ltd.

Carr, A. (2004). Positive psychology, The science of happiness and human strengths.New York: Routledge.

Recommended References:

Singh, A.(2013).Behavioral science: Achieving behavioral excellence for success. New Delhi: Wiley India Pvt ltd.
Snyder, C.R. & Lopez, S.J. (2002). Handbook of positive psychology. (eds.). New York: Oxford University Press.

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

CIA I –Written Assignment /Individual Assignment - Total Marks 20

CIA II – Mid Semester Examination - Total marks 50
CIA III –Activity-based Assignment - Total marks 20
CIA I + II + III = 90 /100 = 45/50
Attendance = 5 marks
Total = 100 = 50

End Semester Examination : Total Marks=100=50

Question paper pattern

Section A Brief, concepts, definitions, applications 2 marks x 10 = 20

Section B Short Answers: Conceptual/Application 5 marks x 4 = 20
Section C Essay Type: Descriptive/Conceptual 15 marks x 3 = 45
Section D Compulsory: Case Study (Application) 15 marks X 1 = 15
 DEPARTMENT - PSYCHOLOGY

COURSE PACK
for
MEDIA PSYCHOLOGY - PSY641B

PSY641B - MEDIA PSYCHOLOGY

Total Teaching Hours For Semester : 60 No of Lecture

Hours/Week : 4

Max Marks :
100 Credits
:4

Course Description and Course Objectives:

Course description: Media psychology is the application of psychological theory and research to the analysis of media and technology use, development and impact. The idea is that it will spark an
interest where the student might want to continue future exploration in both the fields, Media and Psychology. The main purpose of this course is to provide students with an overview of the ways in
which the media—primarily electronic media-affect the viewer psychologically. A second purpose is to examine how the science of psychology is presented in the media. An examination will be
made of several psychological theories that help to explain media effects. A particular emphasis will be placed upon the following media psychology-related topics: Aggression, advertising, news,
portrayals of minorities, emotion, and health behaviours.

Course objectives: This course will help the learner

To give context and awareness of the theoretical tools at disposal as the students begin their journey through media psychology

To show the broader media landscape, across important topics including multicultural understanding, use, influence and impact of media

Finally to instil in the importance of understanding human behaviour and experience as the basis for working with media applications

To provide an interdisciplinary study of concepts in the field of media, communication and psychology.

Course Outcomes

By the end of the course the learner will be able:

1. Identify the benefits of applying media psychology

2. Define media, media literacy and their psychological implications

3. Examine media contents and effects and socialization

4. Explain media applications in educational, entertainment, health services, commercial or public policy environments

5. Explain the implications of media psychology in cognitive, emotional, motivational and behavioural realms

Unit-
1 Teaching
Hours:12

Introduction to Media Psychology

What is Media Psychology; Implications; Understanding the history and emergence of Media Psychology; TV as an emotional medium. Media issues, misrepresentation, roles of media
psychologists. Methods for studying media and psychology; Theory, Research and Application Theories of Media Psychology: Media character and enjoyment: Affective Disposition
Theory (ADT), Simulation Disposition Theory (ST), Psychological Theory of Play

Unit-
2 Teaching
Hours:12

Psychological Process and Media

Media and Emotion: Three-factor Theory of Emotion and Empathy, Excitation Transfer Theory; Motivation: Approach and avoidance motivation and achievement goals. Self-
determination theory and the facilitation of intrinsic motivation, social development, and wellbeing; Attention. Attention and Television viewing, Media attention, media exposure, and
media effects, Measuring attention to mediated messages; Cognitive processing of mediated message- Media effects: Advances in theory and research, Media, Mind and Brain, Media
Withdrawal

Unit-
3 Teaching
Hours:12

Developmental Psychological Issues with Respect to Media

Young children and media – Socialization through media. Media use and influence during adolescence. Media violence, heroes, addiction, Aggression, Violence, Video Games, Cyber-
Bullying & Fear: media and persuasion/body image, eating disorders and the media/media and advertising, Classical Conditioning and Advertising; Bandura’s Social Cognitive theory.
Modelling and Operant Conditioning;

Unit-
4 Teaching
Hours:12

Social Psychology of the Media

Attitude Formation – Theories, cognitive dissonance, role of media in attitude formation Persuasion Prejudice; Gender representation in media, Representation of minority groups
Media representation of disability Media representation of mental health Audience participation and reality T.V. media and culture, Media and cultural contexts.

Unit-
5 Teaching
Hours:12

Trends in Media Psychology

Media and politics, media and the audience, celebrity and parasocial relationships; Audience participation media; Theory of Planned Behavior Action and Social norms-lifestyle
concerns, global movements, social media, telehealth, sports, environment and climate change; Psychology of film analysis

Essential References:

Rutledge, P. B. (2013). Arguing for Media Psychology as a Distinct Field. In K. Dill (Ed.), Oxford Handbook of Media Psychology, Oxford University Press.

Giles, D, (2010). Psychology of the Media. Palgrave Macmillan.

Brewer, G, (2011). Media Psychology. Palgrave Macmillan.

Recommended References:

Chaffee, S. H., & Berger, C. R. (1987). What do communication scientists do? In C. R. Berger & S. H. Chaffee (Eds.), Handbook of communication science. Sage.

Bandura, A. (2001). Social Cognitive Theory of Mass Communication. Media Psychology, 3(3), 265-299

Gee, J. P. (2007). What Video Games Have to Teach Us About Learning and Literacy (Revised & Updated) (2nd ed.). Palgrave Macmillan.

Giles, D. C. (2010). Psychology of the Media. Palgrave Macmillan.

Baym, Nancy K. (2010). Personal Connections in the Digital Age. Digital Media and Society Series. Polity.

Weinschenk, S. M. (2009). Neuro Web Design: What Makes Them Click?. New Riders

Additional Information

Pedagogy: Lecture, discussion, videos, advertisement analysis, case study

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

CIA I –Written Assignment /Individual Assignment - Total Marks 20

CIA II – Mid Semester Examination - Total marks 50
CIA III –Activity-based Assignment - Total marks 20
CIA I + II + III = 90 /100 = 45/50
Attendance = 5 marks
Total = 100 = 50

End Semester Examination : Total Marks=100=50

Question paper pattern

Section A Brief, concepts, definitions, applications 2 marks x 10 = 20

Section B Short Answers: Conceptual/Application 5 marks x 4 = 20
Section C Essay Type: Descriptive/Conceptual 15 marks x 3 = 45
Section D Compulsory: Case Study (Application) 15 X 1 = 15
 DEPARTMENT - PSYCHOLOGY

COURSE PACK
for
ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERFACE - PSY641C

PSY641C - ARTIFICIAL INTELLIGENCE AND HUMAN-MACHINE INTERFACE

Total Teaching Hours For Semester : 60 No of Lecture

Hours/Week : 4

Max Marks :
100 Credits
:4

Course Description and Course Objectives:

Course description: This course has been conceptualized to help the learner understand the complex dynamics that underlie a human-machine interface, critically evaluate the design components and
design an effective interface. This course helps introduce students to ways of thinking about how Artificial Intelligence will and has impacted humans, and how we can design interactive intelligent
systems that are usable and beneficial to humans, and respect human values.

Course objectives:

1. To identify and critically analyze aspects of human-machine interface design.

2. To understand the importance of human factors and behavioural economics in designing an interface

3. To facilitate communication between students of psychology, design, and computer science on user interface development projects.

Course Outcomes

By the end of the course the learner will be able to:

1. Identify problems where artificial intelligence techniques are applicable

2. Apply selected basic AI techniques; judge applicability of more advanced techniques.

3. Critically evaluate existing interface designs and to improve them

4. Design user-centric interfaces keeping in mind cultural, environmental and individual factors

Unit-
1 Teaching
Hours:10

Introduction to Artificial Intelligence (AI) and Human Machine Interface (HMI)

History and Classic studies, Introduction to Artificial Intelligence (AI) and Human Machine Interface (HMI), Types of Human Machine Interfaces; Artificial intelligence and
computational approaches, Machine reasoning: Logical reasoning and decision making by machines.,

Unit-
2 Teaching
Hours:15

Human factors fundamentals

Sensation, Perception, Apperception

Information Processing
Working memory and situational awareness
Decision-making models

Unit-
3 Teaching
Hours:15

Design Guidelines and Design Thinking

Schneiderman’s eight golden rules of design

Norman’s model of interaction
Nielsen’s ten heuristics
Human Errors in HMI

Unit-
4 Teaching
Hours:10

Applications of HMI

Design for individual differences: Individuals with functional limitations, Design for Ageing, Design for children, connect psychological theories to underlying standards and heuristics in
interface design, explain how knowledge of human characteristics affects the design of technical systems, ethical issues

Unit-
5 Teaching
Hours:10

Applications of HMI

Applications of HMI: Health, Aviation, Artificial Intelligence; professionals in the field, challenges, Current trends and development

Essential References:

Dix, A., Dix, A. J., Finlay, J., Abowd, G. D., & Beale, R. (2003). Human-computer interaction. Pearson Education.

Donald A. Norman, “The design of everyday things”, Basic books.

Stephen J. Guastello, “Human Factors Engineering and Ergonomics”, Second Edition

Recommended References:

Amershi, S., Weld, D., Vorvoreanu, M., Fourney, A., Nushi, B., Collisson, P., Suh, J., Iqbal, S. T., Bennett, P., Inkpen, K., Teevan, J., Kikin-Gil, R., and Horvitz, E. (2019) Guidelines for Human-AI
Interaction.

Lazar, J., Feng, J. H., & Hochheiser, H. (2017). Research methods in human-computer interaction. Morgan Kaufmann.

Tenner, E. (2015). The Design of Everyday Things by Donald Norman. Technology and Culture, 56(3), 785-787.

Additional Information

Pedagogy: Lecture, discussion, videos, advertisement analysis, case study

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

CIA I –Written Assignment /Individual Assignment - Total Marks 20

CIA II – Mid Semester Examination - Total marks 50
CIA III –Activity-based Assignment - Total marks 20
CIA I + II + III = 90 /100 = 45/50
Attendance = 5 marks
Total = 100 = 50

End Semester Examination : Total Marks=100=50

Question paper pattern

Section A Brief, concepts, definitions, applications 2 marks x 10 = 20

Section B Short Answers: Conceptual/Application 5 marks x 4 = 20
Section C Essay Type: Descriptive/Conceptual 15 marks x 3 = 45
Section D Compulsory: Case Study (Application) 15 X 1 = 15
 DEPARTMENT - PSYCHOLOGY

COURSE PACK
for
CONSUMER BEHAVIOUR - PSY641D

PSY641D - CONSUMER BEHAVIOUR

Total Teaching Hours For Semester : 60 No of Lecture

Hours/Week : 4

Max Marks :
100 Credits
:4

Course Description and Course Objectives:

Course description: This course has been conceptualized in order to enable students to develop an appreciation for the influence consumer behaviour has on various marketing efforts. Students apply
psychological and social concepts to consumer decision making. Topics include the importance of consumer behaviour and research; internal influences such as motivation, personality, self-concept,
learning, information processing, and attitude formation and change; external influences such as social class, reference groups and family, and consumer decision making.

Course objectives: This course will help the learner

To explain and apply the key terms, definitions, and concepts used in the study of consumer behaviour.

To understand the bases of segmenting consumer markets.

To demonstrate how knowledge of consumer behaviour concepts helps in understanding marketing efforts.

To critically evaluate the internal and external influences on consumer decision making.

Course Outcomes

By the end of the course the learner will be able:

To define the concepts related to consumer behaviour

To identify and explain factors which influence market segmentation

To relate internal dynamics such as personality, perception, learning, motivation and attitude to the choices consumers make

To relate external dynamics such as groups, and social media to consumer choices

To evaluate the consumer decision-making process

Unit-
1 Teaching
Hours:12

Introduction to Consumer Behaviour

Definition, Significance, Applying consumer behaviour knowledge, Consumer decision-making model

Unit-
2 Teaching
Hours:12

Understanding consumers and market segments

Market segmentation, bases of market segmentation, product positioning and repositioning

Unit-
3 Teaching
Hours:12

Determinants of consumer behaviour

Personality and self-concept, Motivation, Information processing, Learning in understanding consumer behaviour

Influence of groups and social media, online consumer behaviour

Unit-
4 Teaching
Hours:12

Attitudes and persuasive communication

ABC model of attitude, the formation of attitude, the role of persuasion in changing consumer attitudes
Unit-
5 Teaching
Hours:12

Consumer Decision processes

Types of consumer decisions, problem recognition, information search process, information- evaluation process, purchasing processes- choosing a store, in-store purchasing behaviour,
nonstore purchasing process, purchasing patterns, post-purchase behaviour

Essential References:

Loudon, D. L., & Della, B. A. J. (2010). Consumer behavior: Concepts and applications. McGraw-Hill.

Solomon, M.R. (2018). Consumer Behavior: Buying, Having and, Being. Pearson Education Limited.

Recommended References:

Schiffman, L. G., Kanuk, L. L., S, R. K., & Wisenblit, J. (2010). Consumer behaviour. Pearson publications

Additional Information

Pedagogy: Lecture, discussion, videos, advertisement analysis, product and brand comparisons, case study

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

CIA I –Written Assignment /Individual Assignment - Total Marks 20

CIA II – Mid Semester Examination - Total marks 50
CIA III –Activity-based Assignment - Total marks 20
CIA I + II + III = 90 /100 = 45/50
Attendance = 5 marks
Total = 100 = 50

End Semester Examination : Total Marks=100=50

Question paper pattern

Section A Brief, concepts, definitions, applications 2 marks x 10 = 20

Section B Short Answers: Conceptual/Application 5 marks x 4 = 20
Section C Essay Type: Descriptive/Conceptual 15 marks x 3 = 45
Section D Compulsory: Case Study (Application) 15 X 1 = 15
 DEPARTMENT - PSYCHOLOGY

COURSE PACK
for
INTRODUCTION TO FORENSIC PSYCHOLOGY - PSY641E

PSY641E - INTRODUCTION TO FORENSIC PSYCHOLOGY

Total Teaching Hours For Semester : 60 No of Lecture

Hours/Week : 4

Max Marks :
100 Credits
:4

Course Description and Course Objectives:

The course is intended to develop a basic understanding among the students about criminal behaviour and to the field of Forensic Psychology.

Course objectives: This course will help the learner

Understand the basics of forensic psychology

Appreciate the role of forensic psychologists

Understand the basic techniques used in forensic psychology that help the criminal investigation

Course Outcomes

By the end of the course the learner will be able:

1. Understand the basics of forensic psychology, crime and criminal behaviour through case analysis

2. Appreciate the role of a forensic psychologist in crime scene analysis, offender profiling, eye witness testimony using profiling techniques with presentation

3. Understand basic techniques used in forensic psychology that helps criminal investigation along with ethical issues, licensing and forensic psychology as a profession.

Unit-
1 Teaching
Hours:12

Introduction to Forensic Psychology

Forensic Sciences; Forensic Psychology: Past and Present; Psychology & Law; Psychologist as an Expert Witness.

Unit-
2 Teaching
Hours:12

Understanding Crime and Criminal Behaviour

Psychology of Crime; Determinants of Criminal Behavior: Biological, Psychological, Neuropsychological and Social.

Unit-
3 Teaching
Hours:12

Forensic Psychology in Crime Investigation

Psychological Examination of Crime Scene; Offender Profiling; Forensic Interviewing; Eye-Witness Testimony; Examination of High-risk offenders.

Unit-
4 Teaching
Hours:12

Forensic Psychology as an Aid to Investigation

Psychological Profiling; Detection of Deception: Polygraph Examination, fMRI, Lie Detection, Brain Electrical Oscillation Signature Profiling, Narcoanalysis, Forensic Hypnosis,
Voice-stress Analysis; Theories, Techniques, Instrumentation, Methodology, Procedure & Critical Evaluation.

Unit-
5 Teaching
Hours:12

Forensic Psychology as a Profession

In Criminal Proceedings: Competency to stand trial, Criminal Responsibility, Diminished Capacity, Risk Assessment, Eye-Witness Testimony.
 In Civil Proceedings: Domestic Law & Rights of Adults, Children; Civil Competency, Personal Injury Evaluations, Work-related Compensation, Evaluation of Disabilities, Trauma Due
to Abuse. Forensic Psychology as a profession; For Social & Individual Protection; Professional Issues: Licensing, Advocacy, liaisoning and Ethical Considerations.

Essential References:

Fulero, S,& Wrightsman, L, (2014). Forensic Psychology. Wadsworth Publishers.

Goldstein A.M (2012) Forensic Psychology: Emerging Topics and Expanding Roles. John Wiley

Recommended References:

Bartol, C., &Bartol, A. (2008). Introduction to Forensic Psychology: Research and Application (Second ed.). SAGE.

Haward, L. R. (1981). Forensic psychology (pp. 56-57). Batsford Academic and Educational.

Weiner, I. B., & Hess, A. K. (Eds.). (2006). The handbook of forensic psychology. John Wiley & Sons.

Additional Information

Pedagogy: Lecture, discussion, videos, case study

Evaluation Pattern

CIA (CONTINUOUS INTERNAL ASSESSMENT)

CIA I –Written Assignment /Individual Assignment - Total Marks 20

CIA II – Mid Semester Examination - Total marks 50
CIA III –Activity-based Assignment - Total marks 20
CIA I + II + III = 90 /100 = 45/50
Attendance = 5 marks
Total = 100 = 50

End Semester Examination : Total Marks=100=50

Question paper pattern

Section A Brief, concepts, definitions, applications 2 marks x 10 = 20

Section B Short Answers: Conceptual/Application 5 marks x 4 = 20
Section C Essay Type: Descriptive/Conceptual 15 marks x 3 = 45
Section D Compulsory: Case Study (Application) 15 X 1 = 15