How To Be An Expert Persuader... in 20 Days or Less: Sample Chapter (Chapter 4)
How To Be An Expert Persuader... in 20 Days or Less: Sample Chapter (Chapter 4)
How To Be An Expert Persuader... in 20 Days or Less: Sample Chapter (Chapter 4)
In 20 Days or Less
Sample Chapter (Chapter 4)
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Big companies pay professional athletes large sums of money to wear certain
shoes or clothes, endorse their perfumes, drive a specific car, or even eat
certain foods. You might be wondering why these athletes are even asked to
endorse products that are not related to them or their craft. As long as the
association is positive, it is not necessary that the correlation between the
sports star and the product be directly related.
Certain people choose their friends very carefully because the behavior or
actions of the people they hang out with can very much reflect on them. If you
have a friend who later became a criminal, you had better watch your back
because those who want to avenge may pour their bitter revenge on you, no
matter how innocent you are!
This is even more difficult if you have family members or relatives who portray
negativities. Since we cannot choose them the same way we can select our
friends, we are often strict in wanting our family members to conform to good
moral values and ethics that reflect our own. Parents want their children to
observe proper conduct because other people associate their children with
their father and mother.
When their kids win contests or exhibit great talents, their parents are always
proud to associate with them and say, “That’s my son (or daughter).”
That's the power of association at work, and it's not limited to people. In fact,
you can associate the quality of a person, place, thing, event or anything you
can think of, with the subject of your persuasion.
Just think about the clothes that people are wearing. What would you think of
a person wearing a cross necklace? You would probably think he is religious.
You might associate someone in military attire as disciplined and brave, while
someone wearing shades as cool.
If you want to make them feel something they've experienced in the past, you
may say something like, "Remember the last time we went nature-tripping? It
was the most invigorating experience we've ever experienced, isn't it? We're
going to experience it again in the trip we're going."
The purpose is to alter the mindset and emotion of the person you're
persuading by using the right key of association.
You want them to associate you or your product with positive emotions, ideas
or factors.
You have probably heard of Ivan Pavlov’s experiment where he rings a bell
every time he feeds his dog. Now after some time, the dog would salivate
every time it hears the bell ring, even if there was no food.
Salespeople also apply this strategy today. They would often treat potential
clients out for a great lunch. Although these salespeople will shed out a little
money for the meal, it’s nothing compared to the big profits they’ll be getting
once they get what they want from their prospects. They know that the
satisfying emotions accompanied with eating the food will be associated with
the business discussion they are engaged in during the meal.
Even if the linking factor between two aspects were only remotely related,
people would go all out to support or defend that which they are associated
with (even in the most minor ways).
Why would a hometown crowd cheer for their average basketball team who is
fighting against the country’s favorite team? That’s because they are
associated with the team in terms of hometown. If the hometown team wins,
they will also share that feeling and may even say something like, “Our team
won!” If their team loses, they would probably say something like, “They’ve
lost the game.” They separate themselves and avoid being associated with
the losing team.
By being related (even in the most minor way) to the greatness of an object or
event, the ego and reputation are built up.
It might not be too surprising to know that the more insecure a person is, the
more he strives to be associated with external factors. Those who know deep
inside that they have achieved great things and don’t need to prove their
worth any further, are the ones who are not much concerned about
associating with outside forces such as their school team who won the
championship.
Other Examples:
Some companies donate to charities in order to be associated with
being generous and sincere; some companies sponsor special events
such as athletic contests to be associated with camaraderie, teamwork
and the winning attitude.
When a well-known international Olympic event takes place, you will notice
sponsors associating their product with the occasion. You’ll see them paying
handsomely to have the right to claim that their product is the “official shoes”
or “official drink” of that Olympic event.
You don’t have to pay an expensive price to associate yourself with the trends
though. You can simply put information about the trend in your sales message
that associates it with the product. For example, in my sales letter I mentioned
that when you purchase this course, you’ll be the Harry Potter of the
persuasion world!
Associate yourself, your company, your product or service with the current
hottest trends. Some websites will notify you when new trends or stories
emerge. They include:
news.google.com
news.yahoo.com
msn.com
msnbc.com
cnn.com
cnet.com
In order to save time, you may subscribe to their RSS feeds so you may be
alerted automatically when buzz-worthy stories arrive.
Here’s a tool you can use to predict the potential popularity and origin of a
trend:
http://www.google.com/trends
You can say something like “This Houdini internet marketing course allows
you to magically escape the rat race by teaching you step-by-step how to
earn big profits online at the shortest time.”
The Power of Anchors
There is a very powerful force in the world that allows you to get anything you
want through your own acts or by subconsciously commanding others to
render it to you.
Imagine the power if you could just do a simple act and you'll instantly be able
to change your mood or energy level. Just imagine the power of having others
do whatever you want them to do without them being consciously aware of it.
When I mention the word oranges, your mind processes the image, your
mouth may begin to water, and you may even remember the times when you
and your special someone were enjoying and eating the oranges together.
Have you watched a movie that was so touching it made you cry? In one of
the movie's most moving scenes, there was sad background music.
Two months later, you're listening to the radio. You heard the same sad song
from that movie. You suddenly remembered the scene, the actors, the
emotions, even the person seated next to you who was also crying two
months ago.
You felt the sensation all over again. You recollected the sentimental mood
because of that same music.
Then create an anchor. Clench your fist in excitement, listen to a lively song,
squeeze your thumb and middle finger together, or just do anything you can
think of, as long as it's something that creates intensity within you when it
brings you back to that moment.
After about 1 to 3 minutes, let go of the anchor while still engrossed in that
state. Wait for a few seconds, then break out of that state.
The more intense and passionate the experience the better anchor you will
create. If you're going to visualize and reminisce the times you went hiking in
the mountains, enhance the sensations before assigning an anchor.
Feel the refreshing atmosphere, see the lush green flora, smell the fresh
mountain air, smell the barbecue, play with the fireflies. It would be so much
better if you are actually hiking in the mountains. The actual experience is
much more conducive to creating an anchor.
Let's say the anchor you've created is a large snapshot of your entire team,
with the invigorating view of the mountains as the background.
Then next time you feel blue or stressed out, just look at that picture and you'll
feel calm and relaxed. It's as if you were brought back to the mountains. You'll
feel stimulated and energized.
Next time when you want him to pat you on the back, all you've got to do is
whistle that same happy tune. He won't even be aware that you've
programmed him to do it every time he hears that tune.
This takes a little more practice though; but once you've accomplished it,
you're in big business.
Every time they hear the manager say "Fantastic Job!" to anyone in the office,
they would remember the happy and fulfilled feeling when they were the ones
being congratulated. That would then motivate the staff to do their very best.
********
If you find this chapter helpful, then I'm 100% confident you'll be
blown away by the full version of How To Be An Expert
Persuader… In 20 Days or Less.
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"One of the Best Books I've Seen on the Science of
Persuasion..."
Jeremy Gislason
http://www.SureFireWealth.com
http://www.SavingYourTime.com
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Mason Ramm
www.HowToEarnALivingOnline.com
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Hi Michael,
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This is a must for those who feel that they are being
pushed around against their will and cannot have things
their way. It is a must to succeed in life. This helps
them to secure for themselves win-win situations, no
matter how difficult the circumstances.
A C Shyam Raj
COCHIN
Kerala, India
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"Hey Michael,
Melvin Ng
"How To Double Your Reading Speed In Just 16-Minutes"
http://BestSpeedReadingCourse.com
-------------------------------------------------------------------------------------
Best Regards,
Ross Dalangin
http://www.RPQM.com
http://www.P1M.org
http://www.WebQuartet.com
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Thanks!
Glenda Ball,
Salisbury NC USA
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Hiya Michael,
Anna-Marie Stewart
Author of "Forget The Hype!"
www.annamarketing.com
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Considering the very low price you are selling it, anyone
would have to be a fool to pass up this offer.
Darin A. Gordon
http://www.daringordon.com
• You get to easily sell much more of your products to anyone and
enjoy a profit explosion!
• You get to naturally attract the opposite sex and have a satisfying
love life!
• You get to effortlessly get along with anyone and expand your
network of friends!
• You get to hypnotize anyone with your words, even if you have zero
knowledge in hypnosis!
• You get to wow any job interviewer and secure your dream job!
• You get paid expensive fees to write hypnotic sales letters for others!
• You get to smoothly talk your way out of any tight or embarrassing
situation!
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WXYZ.:,;-_!"'#+~*@§$%&/\´`^°|µ()=?[]1234567890
I look forward to sharing with you the most powerful secrets that I have
studied, researched, tested, and applied to successfully persuade and
influence anyone to your way of thinking.
Michael Lee
P.S. If you have achieved your dreams by applying just one method from
How to be An Expert Persuader, would you share your story with me? If one
technique can dramatically transform your life, just imagine what you can do
with your "secret" persuasion powers if you master many of them!