Nehru Place Case Study

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CASE STUDY: II

DISTRICT CENTRE @ NEHRU PLACE, NEW DELHI

The Nehru Place District Centre was the first one of its
kind developed by the Delhi Development Authority
(DDA), in 1969-72.
It was the biggest of all the 15 District Centers
proposed in the 1962 master plan of Delhi, the 38-
hectare site was built at top the Aravalli mountain
range.
It is the largest Office-Commercial Complex in New
Delhi, after Connaught Place.

PIC: 1. The Centre & its surrounding areas showing various land uses.

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ACCORDING TO MPD (1962):
 No. of people served : 3 lakhs approx
Components of the District Centre are:
 Retail Shops
 Small & large Corporate Offices;
 Service industry;
 Govt. offices
 Cinemas.

LOCATION & SURROUNDINGS

 Situated in South Delhi at the crossing of Outer Ring Road and Lala Lajpat Rai
Road;
 Its surrounding areas include the higher & upper-middle income areas of Greater
Kailash (G.K.) I and II, East of Kailash, Pamposh Enclave, Chirag Enclave etc.,
middle income areas of Kalkaji and its extension, lower to middle income groups of
Govindpuri extension and the villages of Zamrudpur & Garhi;
 The Lotus temple and the Kalkaji temple are the nearby religious landmarks.
 The District Greens named Astha Kunj stretches from Lotus temple to Nehru Place
and was developed by the DDA. It is another landmark in the vicinity of the Centre
and serve as an interactive public space not only for the residents of the area but
also for the people coming to the Centre.

PROCESS OF DEVELOPMENT

 The centre was initially planned for a population of 3,00,000, whereby the DDA
had given first priority to the shopping cum commercial complex (including the
PARAS cinema hall) and next in importance was the Hotel Intercontinental Eros &
the municipal facilities;
 The place serves as a work centre not only for South Delhi but people from all
other parts gather here for business and official work; the presence of offices, both
government & corporate, has triggered commercial activity especially in the
service sectors.

PROJECT DETAILS

 Plot Area : 301388 sqm


 Ground Coverage : 121651 sqm
 Area under Green : 61270 sqm
 Total Built-Up Area : 817035 sqm
 Area under Parking : 41733 sqm

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 Total Pedestrain Path
with Plaza : 71755 sqm

CATCHMENT AREA

On the basis of proximity:


 Primary: Greater Kailash, Kalkaji, Pamposh, Govindpuri, Chittranjan Park,
Zamrudpur and Garhi;
 Secondary: South Extension, Chirag Delhi, Moolchand, Lajpat Nagar, Defence
Colony.
However, due to its well connectivity by public transport systems, this place has its
influence over entire South Delhi.

PIC: 2. Roof Plan of the Centre

EXISTING BUILDINGS

 Office Towers: Modi Tower, Ansal API, Oriental Bank Of Commerce, IFCI Tower;
 Banks, Central Govt. offices, offices of small enterpreneurs, MNC’s;
 Large number of wholesale and retail shops selling computer hardwares &
softwartes;
 Textile market & State Govt. handlooms;
 Café and food courtconsisting of temporary food stalls;
 5-Star Hotel: The Intercontinental EROS;
 Inox cinema hall
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 The Great Eastern Centre having meeting rooms, Conference & Banquet facilities;
 A 7-storey car parking lot having a capacity of 120 cars per floor;

MOVEMENT PATTERN

Vehicular movemnt is restricted to the periphery of the Centre, the 3 level plaza is
exclusively for pedestrian movement.

PARKING PROVISIONS

 The required number of ECS is 6000


approximately;
 Provided parking space: 3900 ECS
approx.; PIC: 3. Surface parking. PIC: 4. Under plaza parking.
 Parking space is provided on the surface, below the plaza level and the newly
constructed multi-storey parkomat;
 Due to insufficient parking space, the open areas in front of many buildings are
used to accommodate the vehicles.

BUILDING SERVICES

Power Supply: Electricity is provided by a


11KV substation located in the BSES
premises adjacent to the Centre.
PIC: 5. Ramp to 7-storey PIC: 6. Continuous
parking. shopping front.

STATISTICAL DATA (FOOTFALL)

 Visitors every day=1,30,000 approx


 Visitors by car=37600 approx
 Visitors by metro=31200 approx
 Visitors by two wheelers=19500 approx
 Visitors by three wheelers=2900 approx
 Visitors by foot = 357 approx
 Visitors by bus = 70 approx

AREA CHART

The Following chart lists the approx Total Floor Area of some Buildings in the Centre:

S.NO. Name of the Building Covered Built up


Area (sqm) Area
(sqm)
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1 Satyam Cinema (43) 1868 3736
2 Office No. 22-26 1429 8574
3 Office No. 27-33 1709 10254
4 Office No. 34-44 2804 11216
5 Ansal Tower (38) 1028 16448
6 Chiranjiv (43) 1019 15285
7 Office No. 46-54 2157 12942
8 Office No. 55-60 4468 40212
9 Eros 2623 39345
10 Multilevel Parking 7467 52269

ANALYSIS

 Much of the retail activity is


dependent on the offices in Nehru
Place;
 Though the Centre is at the junction
of two arterial roads, the shops have
failed to create diverse activity,
mainly due to lack of Generator Nodes
PIC: 7. The Centre is completely hidden from
view by dense foliage at the crossing of Outer
Ring Road & Lala Lajpat Rai Marg

 The usual magnets in such places are cinemas, there is only one here, located
adjacent to Voilet line Metro Station;
 Other nodes are office towers which are isolated from the main core, having their
own independent accessibility and parking areas;
 The continuous shopping front is introvert in nature;
 Entries to offices are not on the sides facing shops, thus decreasing interaction;
 Parking spaces acts as barriers to the pedestrian movement;
 Pedestrian access to the main plaza is through these parking areas behind the
buildings.

INFERENCES

Positive Aspects:

I. The Centre today is a specialized Centre for computer business ranking among the
top 10 hardware markets in Asia;
II. Well connected to other parts of New Delhi by means of surface transport system
and Metro;
III. Split-level plaza act as public interactive space for the people working in the Centre.

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Negative Aspects:

I. This District Centre is a successful office complex but has failed to act as the Multi-
functional Centre it was plnned to be;
II. Main reasons for this could be the lack of permeability along the main roads due to:
 Barriers by dense foliage and parking areas;
 Lack of defined entry/exits to the Centre as well to the individual office towers;
 Absence of any socio-cultural activity in the Centre;
 Entertainment quotient is satisfied only by one cineplex in the centre;
 Shopping is mainly confined to upper main plaza and is not visible to outsiders;
 Absence of an organized food court having permanent food stalls to serve the
large volume of people using the Centre.

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