Blue and Yellow Geometric Pitch Deck Presentation

RunBazaar
Marketing Proposition | HashGate

Hitch
Hindering to be one of the leading E-
commerce platform that provides the
best electronic gadgets in the whole
Gulf Council Countries.
Hitch 1
Attracting the Perfect Customer
Hitch 2
Competition & Competitor Analysis
Hitch 3
Converting Shoppers into Paying Customers
Hitch 1
Shoppers have a myriad of options to choose from

these days. If they are looking to buy a high-end
headset, they do some thorough research before
finalizing one. If shoppers have several options, how
do you make sure they pick you? How do you go
about finding that perfect customer that wants your
product, at your rate and to the places you can ship?
Hitch 2
Have you heard of a Jam Experiment? Well, it has quite a

controversial conclusion, which is – the less you offer customers the
more likely they are to actually purchase something. A lot of people
these days are fatigued by all the options that are out there. A
simple search for something like headphones will give you
thousands of options – how does one make a choice?
From a retailer’s standpoint, how do they stand out from the
crowd? How do they bring shoppers to their website, instead of
buying a similar product from their competitors?
Hitch 3
Converting Online Visitors into Paying Customers
One of the biggest e-commerce challenges is to

convert visitors into paying customers. An
eCommerce website might have a lot of traffic, a lot of
clicks and impressions but they aren’t making the
sales they anticipated. What can they do to get more
sales?
The Utopia
HashGate solves your problem
Solution 1
We help you partner with companies that help you target your
customers. Digital marketing is preferred over traditional
marketing because we can target your ideal customer. While this
might not happen overnight, with A/B testing, fine tuning and
analysis – your electronic products could be showing up to
potential customers on different social media platforms.
Solution 2
HashGate did an analysis of your competitors, and found out what

products they are selling, how they are generating leads and how
they keep in touch with their customers. The next step would be to
make sure you stand out – be it the colors you use, the topnotch
functionality of your website or amazing user experience. And
finally optimizing the products that are unique and relevant to
your customer base.
Solution 3
Converting Online Visitors Into Paying
Customers
The first and foremost, HashGate understood why your online

shoppers aren’t converting – right audiences aren't targeted,
bounce rate is too high as mobile web version isn't working
seamlessly, customer base lack trust in the brand.
75
Competition 50
Souq.com.
Ounass.ae.
Amazon.ae.
Groupon.ae.
25
Basharacare.com.
LetsTango.com.
Sharafdg.com.
BrandsBay.com.
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Target First Step: What Problem Do You
Solve? – DEFINE
Define – Refine – Research – Assess
Second Step: Narrow Down Your

Target Market – REFINE
Third Step: Validate the Market –

RESEARCH
Final Step: Trial Run – EVALUATE

DEFINE
Identifying the problem to solve it, or the desire that you fulfill makes
it easy to clearly define your target market.
We've figured out which problem you solve with your products, your
target market and target audience can be automatically revealed.
REFINE
Now that we've have identified your potential customer, it is time to

refine your market. To do this step, we find about the demographics
and psychographics of the buyers.
Demographics can be the Age, Gender, Location, Income level,

education level, and marital status, etc. Psychographics can be likes,
behaviors, and attitudes, etc.
RESEARCH
An ecommerce won't become a hit overnight, just because you

have an amazing website, people will not just come to you.
We will help you question your target market and check their
eligibility.
For instance, checking if they can afford your price tag and if they
can buy repeatedly. In order to have profitable business, a big part
of your sales should come from your returning customers, we will
tell you how it's down.
ASSESS
Testing is proof!
We will simply try to sell a couple of products here and there and
test the waters. The real testing is essential to confirm your target
market. Of course, selling a product here and there would not
simulate the real situation at all. With optimized ad campaigns, we
can create a better impact in the real scenario. But, with pre-testing,
we can refine and adjust the platform's visibility to resonate the
market.
2.2 trillion
Total Available Market (TAM)
Size the Market 107 M

This includes only the market for Serviceable Available Market (SAM)
electronics & gadgets.
23.6M
Serviceable Obtainable Market (SOM)
Direct Indirect
Competitors Competitors
Indirect competitors
are as equal as the direct competitors.
As a mobile-first generation, Snapchatters are actively
looking for new apps they can download and engage
with:
40% of Snapchatters say they typically download
1–5 apps per week.
App Installs 50%+ of Snapchatters use apps to make
Why Advertise Your App on purchases at least once a month.
Snapchat? 60%+ of Snapchatters say they are likely to tell
Snapchatters love apps! friends or family about an app they enjoy.
110+ million Snapchatters in the Casual & Mobile
Gamer Lifestyle Category.
We'll amplify your business by
targeting the right audience,
in the right way, at the
right platform and
on the right time.
Create and share interesting infographics
Define A Landing Page
Start A Blog & Wikipedia Article Clearly define the problem your app solves
Social Media Ignition Record a podcast. In your show talk, about the problem your app solves
Teasers Start a community. Good places do this include Facebook (for online groups)
Video Intro To Your App Host a giveaway
Pitch tech blogs Work hard on your ASO (app store optimization) strategy
Ask for app reviews Promote in all your communications
Contact writers in the niche Host a contest
Contribute to the online conversation Create a video channel on YouTube

1
Step 1
Roadmap Website Optimization
Step 2
2 Social Media
Management
Step 3
3 Digital Marketing
Implementation
4
Step 4
Testing & Conversion

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RunBazaar

Marketing Proposition | HashGate

Shoppers have a myriad of options to choose from

Have you heard of a Jam Experiment? Well, it has quite a

One of the biggest e-commerce challenges is to

HashGate did an analysis of your competitors, and found out what

The first and foremost, HashGate understood why your online

Second Step: Narrow Down Your

Third Step: Validate the Market –

Final Step: Trial Run – EVALUATE

Now that we've have identified your potential customer, it is time to

Demographics can be the Age, Gender, Location, Income level,

An ecommerce won't become a hit overnight, just because you

Size the Market 107 M

Video Intro To Your App Host a giveaway

Ask for app reviews Promote in all your communications

Contact writers in the niche Host a contest

Contribute to the online conversation Create a video channel on YouTube

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