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Teacher: Rodolfo T. Pomida Jr.

Grade Level: 11 & 12 Strand: Cluster J


School: Cielito Zamora Senior High School S.Y./Quarter: 2017-2018 Sem: 1st
Date & Time: Learning Area
DATE
SESSION NO. 01 02 03 04

I. Objectives
A. Content Standards The learner demonstrates an understanding of environment and market in one’s locality/town
B. Performance Standards The learners independently create a business vicinity map reflective of potential market
C. Learning Competencies 2. Recognize and understand the market
The learners:
2.1 Describe the unique selling proposition and value proposition that differentiates one’s product/service from existing
products/services CS_EP11/12ENTREP-0d-7
1. Market (locality/town)
II. Content 2. Key concepts of market
3. Players in the market
(competitors)
4. Products and services
A. Topic Unique Selling Proposition & Value Proposition

III. L. Resources
A. References
1. TG Entrepreneurship TG
2. LM Entrepreneurship RM
3. Textbook Pages 56-67
4. L. Portal
B. Other Learning https://www.jillkonrath.com/sales-blog/bid/153624/Elevator-Speech-vs-Unique-Selling-Proposition-vs-Value-Proposition
Resources

IV.Procedures
A. Reviewing previous Anagram: Try to guess the word based on the jumbled letters
lesson or presenting the
new lesson
B. Establishing a purpose Play the song “Pasok mga suki”
for the lesson Process Question:
What are the mechanisms present in the song?
 The concept of buying and selling
Challenge Question:
1. Which one is the hard thing to do, to buy or to sell?
2. What are the things to consider when you are selling?
C. Presenting Decoding Activity
examples/instances of  Introduction of the coverage of the topic
the lesson Objectives:
 Define the unique value selling proposition and the value proposition
 Explain how the USP proposition help us differentiate one product from another products
 Describe the importance of USP and value proposition to help the students become entrepreneurs

D. Discussing new 1. Bentang-benta


concepts and practicing 1. Divide the class into 6 groups
new skills # 1 2. Every group shall be assigned to market a product based on its value and selling capacity
Process Question:
1. Which among the 2 cellphones would you buy? Why? (group 1 & 2)
2. What service would you choose if you are going to spend a vacation around the country? (group 3
& 4)
3. Which of the two devices would you choose to purchase? Why? (group 5 & 6)
4. As an entrepreneur, convince the audience why they should patronize your product?
E. Developing Mastery 1. What is Unique Selling Proposition?
(leads to formative 2. What is Value Proposition?
assessment)
F. Finding practical OJT – Entrepreneurship
applications of concepts  Sell me this product
and skills in daily living Fast Talk
G. Making generalizations Being entrepreneurs, one of the crucial things after the creation of the product/service is how the consumer would buy your products.
and abstractions about Entrepreneurs should have the know-how on how to sell/propose it in order for the business to function. There are two things to consider
the lesson when doing market proposition. The first one is the unique selling proposition (USP) is a statement about what makes you and your company
different from other vendors and the value proposition is a clear statement of the tangible results a customer gets from using your products or
services.
H. Evaluate learning
I. Additional activities for Determine who the customers are in terms of:
application or  Target market;
remediation  Customer requirements; and
 Market size

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