Mark Anthony International, S.R.L. v. Minges
Mark Anthony International, S.R.L. v. Minges
Mark Anthony International, S.R.L. v. Minges
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10 6. Plaintiff owns federal trademark registrations issued by the United
11 States Patent and Trademark Office (“USPTO”) for its WHITE CLAW® Marks.
12 7. Recently, Defendants have started using Plaintiff’s WHITE CLAW
13 trademarks and trade dress on and in connection with “can candles.” Can candles are
14 made from Plaintiff’s WHITE CLAW hard seltzer cans (or copies of Plaintiff’s
15 cans). Defendants remove the top from the cans, insert wax and a wick in the empty
16 cans, and then sell the can candles.
17 8. Defendants’ can candles look like this:
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COMPLAINT BY PLAINTIFF MARK ANTHONY INTERNATIONAL, S.r.l.
Case 2:21-cv-05145 Document 1 Filed 06/24/21 Page 4 of 16 Page ID #:4
1 16. Upon information and belief, Defendant M. Caitlin Minges owns and
2 controls defendant Fun Club LLC and directly profits from its activities.
3 Jurisdiction and Venue
4 17. This Court has subject matter jurisdiction over the claims in this action
5 under Section 39(a) of the Lanham Act, 15 U.S.C. § 1121(a), and under Sections
6 1331 and 1338(a) and (b) of the Judicial Code, 28 U.S.C. §§ 1331, 1338(a) & (b).
7 Supplemental jurisdiction exists over Plaintiff’s state law claims under Section
8 1367(a) of the Judicial Code, 28 U.S.C. § 1367(a).
9 18. The Court has personal jurisdiction over Defendants because
10 Defendants are citizens and residents of California and Plaintiff’s claims arise from
11 or relate to Defendants’ business activities in California.
12 19. Venue is proper under Section 1391(b) of the Judicial Code, 28 U.S.C.
13 § 1391(b), because a substantial part of the events giving rise to the claims occurred
14 in and are directed to this District.
15 Facts Common to All Claims
16 A. Plaintiff and its WHITE CLAW® Marks
17 20. As noted above, Plaintiff launched the WHITE CLAW brand of hard
18 seltzer in 2016. Since then, it has had enormous success. It is the leading brand of
19 hard seltzer, with over 50% market share in the calendar year 2020.
20 21. Plaintiff’s WHITE CLAW logo consists of a circular stylized design of
21 three waves with two seagulls to the right of the middle wave. That design is
22 surrounded by the words “WHITE CLAW HARD SELTZER” in a circular layout,
23 with the words “WHITE CLAW” located on the top left and the words “HARD
24 SELTZER” located on the bottom right in smaller font. A solid line surrounds half
25 of the design in a semicircle around the words “HARD SELTZER.”
26 22. Plaintiff’s WHITE CLAW trade dress (that is, the label design on its
27 can) consists of the WHITE CLAW logo, described above, against a white
28 background. Beneath it is a brushstroke and the flavor of the beverage; the color of
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COMPLAINT BY PLAINTIFF MARK ANTHONY INTERNATIONAL, S.r.l.
Case 2:21-cv-05145 Document 1 Filed 06/24/21 Page 6 of 16 Page ID #:6
1 the brushstroke matches the flavor. Beneath the brushstroke is a circular presentation
2 of calorie and alcohol content. Finally, the label states that the can contains “Spiked
3 Sparkling Water with a hint of [flavor].”
4 23. Through widespread use and commercial success, the WHITE
5 CLAW® Marks have become famous among purchasers and consumers of hard
6 seltzer and represent Plaintiff and its goods exclusively.
7 24. In addition to Plaintiff’s strong common law rights in the WHITE
8 CLAW® Marks built up through extensive use and promotion in the United States,
9 Plaintiff owns federal trademark registrations for the WHITE CLAW® Marks.
10 Specifically, Plaintiff owns Registration No. 5226007 for the mark WHITE CLAW,
11 issued on June 20, 2017 for “hard seltzer” as well as “Clothing, namely, shirts,
12 sweatshirts, jackets; headwear”; Registration No. 5253798 for the mark WHITE
13 CLAW HARD SELTZER and Design, issued on August 1, 2017 for “hard seltzer”
14 among other goods; and Registration No. 6199056, issued on November 17, 2020
15 for the mark WHITE CLAW HARD SELTZER and Design for “Footwear;
16 headwear; clothing, namely, shirts, sweatshirts, jackets.”
17 25. These registrations are valid, subsisting and in full effect, and serve as
18 prima facie proof of Plaintiff’s exclusive right to use the WHITE CLAW® Marks in
19 connection with the goods and services identified therein, as provided by Section
20 33(a) of the Lanham Act, 15 U.S.C. § 1115(a). As a matter of law, these
21 registrations serve to place Defendants on constructive notice of Plaintiff’s rights in
22 the WHITE CLAW® Marks, under 15 U.S.C. § 1072. Printouts from the official
23 database of the USPTO showing status and title of Plaintiff’s registrations for the
24 WHITE CLAW® Marks are attached as Exhibit 1.
25 B. Defendants’ Infringing Activity
26 26. As noted above, Defendants are using Plaintiff’s WHITE CLAW
27 trademarks and trade dress on and in connection with “can candles.” Can candles are
28 made from Plaintiff’s WHITE CLAW hard seltzer cans (or copies of Plaintiff’s
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COMPLAINT BY PLAINTIFF MARK ANTHONY INTERNATIONAL, S.r.l.
Case 2:21-cv-05145 Document 1 Filed 06/24/21 Page 7 of 16 Page ID #:7
1 cans). Defendants remove the top from the cans, insert wax and a wick in the empty
2 can, and then sell the can candles.
3 27. Defendants’ infringing candles are potentially hazardous flammable
4 products. It is unclear whether the candles, which are not subject to Plaintiff’s
5 quality control measures, have been manufactured in compliance with ASTM
6 International’s candle safety and labeling standards adopted by the National Candle
7 Association, or any other safety rules and regulations.
8 28. Upon information and belief, Defendants have been selling these
9 products to commercial customers at wholesale, in addition to selling them to their
10 own retail customers through their www.shopfunclub.com website.
11 29. Plaintiff sent Defendants a cease and desist letter dated May 17, 2021,
12 but Defendants refused to stop their infringing activities.
13 30. Instead, Defendant M. Caitlin Minges “doubled down” on her
14 infringement by applying on May 28, 2021, without any authorization, to register
15 the trademark WHITE CLAW CANDLES in the USPTO, under Application Ser.
16 No. 90742352, for “Candles; Candles and wicks for candles for lighting; Candles
17 comprised primarily of vintage cans of legally bought beverage cans, wax and
18 candle wicks; Candles for lighting; Perfumed candles; Scented candles; Tallow
19 candles; Tea light candles; Unity candles; Wicks for candles.”
20 31. Defendants are using Plaintiff’s WHITE CLAW® Marks in their
21 original form without any attempt to change or modify them. They are even using
22 the ® symbol, even though the marks are not registered for candles.
23 32. Defendants’ goods offered under the WHITE CLAW® Marks are
24 advertised, promoted, and offered to the same consumers as are Plaintiff’s goods.
25 33. Defendants are not associated or affiliated with Plaintiff and have never
26 been licensed or otherwise authorized by Plaintiff to use WHITE CLAW® Marks,
27 or any trade names or trademarks confusingly similar thereto, in connection with
28 any goods or services.
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COMPLAINT BY PLAINTIFF MARK ANTHONY INTERNATIONAL, S.r.l.
Case 2:21-cv-05145 Document 1 Filed 06/24/21 Page 8 of 16 Page ID #:8
1 34. Upon information and belief, Defendants selected and have used
2 Plaintiff’s WHITE CLAW® Marks with actual and constructive knowledge of
3 Plaintiff’s ownership of and exclusive right to use WHITE CLAW® Marks and with
4 the intent to trade off of the significant goodwill symbolized by and the industry
5 recognition of the WHITE CLAW® Marks.
6 35. Defendants commenced use of the WHITE CLAW® Marks after
7 Plaintiff commenced use of the WHITE CLAW® Marks, after Plaintiff secured
8 federal trademark registrations for the WHITE CLAW® Marks, and after Plaintiff
9 developed substantial goodwill in the WHITE CLAW® Marks. Plaintiff therefore
10 has priority.
11 36. Upon information and belief, Defendants’ conduct is intentional, willful
12 and wanton.
13 C. Harm Caused by Defendants’ Infringing Conduct
14 37. The goodwill that Plaintiff has built up in the WHITE CLAW® Marks
15 is put at risk by Defendants’ appropriation and use of the identical and confusingly
16 similar marks. Defendants’ unauthorized acts unfairly and unlawfully wrest from
17 Plaintiff control over its WHITE CLAW® Marks and its reputation, particularly as
18 Plaintiff has no control over the quality of Defendants’ goods offered under the
19 WHITE CLAW® Marks. As a result, Plaintiff’s enormously valuable reputation is
20 being irreparably damaged. If Defendants’ conduct is not enjoined, it will continue
21 to injure the value of Plaintiff’s WHITE CLAW® Marks and the ability of those
22 marks to indicate goods emanating from a single source, namely, Plaintiff.
23 38. Moreover, Defendants’ infringing activities are likely to cause
24 economic harm, and may even cause physical harm and property damage, to
25 consumers, in addition to causing confusion, mistake and deception.
26 39. Defendants’ infringing activities have caused and will continue to cause
27 irreparable damage to the business and goodwill of Plaintiff unless permanently
28 restrained by this Court.
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COMPLAINT BY PLAINTIFF MARK ANTHONY INTERNATIONAL, S.r.l.
Case 2:21-cv-05145 Document 1 Filed 06/24/21 Page 9 of 16 Page ID #:9