Final Presentation Slides - ABBY LIEW - 002T4120

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Research and Development

In Digital Media

Presented by Abby
PROJECT DESCRIPTION
This project is to help people to understand the
importance of colour in our daily life by creating
a colour blind world where people can experience
and interact with the environment.
PROBLEM
Nowadays people don’t understand the importance of
colour and what are colour blindness difficulties in
everyday life.
Can you imagine life without colour?
ENVIRONMENT
FOOD
CLOTHES
Turn
Turn in
Turn in to...
ENVIRONMENT
FOOD
CLOTHES
OBJECTIVE
The use of VR/AR gamification to educate the society
to experience what the colour blindness world looks like.
GAME STORY
This food festival is a special festival that occurs every year on the
August 6 in KL. It’s the day where people are excited to experience
different type of food in the festival.

On the day of the festival, Liam gets to sample a variety of food and
beverages and he can’t wait to try it out. Unfortunately, there is a
colour blind evil magician who is jealous of people having a perfect
sight and appetite on food.

He wanted people to know how it feels like in his shoes. So, he


places a magic spell on every people that comes to the festival to
experience the colour blind world.
RESEARCH QUESTION
How can VR/AR gamification help the society
to understand and experience what the
colour blindness world looks like?
RESEARCH METHOD
Questionnaire Online
Survey Research

Quantitative Research Qualitative Research


USER PERSONA
USER
PERSONA 01
USER
PERSONA 02
USER
PERSONA 03
USER SCENARIO
User Scenario Adelaide - Graphic Designer
User A - Wants to understand colour blindness
User persona 01
User Scenario Liam - Nutritionist
User B - To be able to explore how food in the colour blindness
User persona 02 world looks like
User Scenario Evelyn - Fashion Designer
User C - To design a fashion piece that looks attractive in both
User persona 03 Normal vision and deuteranopia world.
USER FLOW
User Flow Diagram
User persona 01
User Flow Diagram
User persona 02
User Flow Diagram
User persona 03
INFORMATION
ARCHITECTURE
Information
Architecture
GAME FLOW
Game Flow
Story
This food festival is a special festival that occurs every year on the
August 6 in KL. It’s the day where people are excited to experience
different type of food in the festival. On the day of the festival, Liam
gets to sample a variety of food and beverages and he can’t wait to
try it out. Unfortunately, there is a color blind evil magician who is
jealous of people having a perfect sight and appetite on food.

He wanted people to know how it feels like in his shoes. So, he


places a magic spell on every people that comes to the festival to
experience the colour blind world.
CORE FEATURE
“ Virtual Gamification ”
REFERENCE
Reference
Art Direction: isometric low poly
Reference
Design System

TYPOGRAPHY
VR GAME
SKETCHES
WIRE FRAME
SKETCHES
WIRE FRAME
PROTOTYPE 01
Wire Frame
PROTOTYPE 02
Wire Frame
COMPETITOR
INFINITE

Project “What Color Is This”


- Explore mountain
garden, grocery store
and arts museum
- Can try painting image
while colorblind

Infinite.cz. 2021. iNFINITE | eXPerience: Colorblindness. <https://www.infinite.cz/projects/experience-colorblindness>


VINISTANBUL
Project
- Creates experience of
VR game
- Let the user live the
experience in a virtual
and interactive
environment

Sites.google.com. 2021. Vinistanbul. <https://sites.google.com/vinistanbul.com/vitivr/vinistanbul?xbd=ppc-google>


DIFFERENCES

DECOLOURING INFINITE VINISTANBUL

Variety of environment A single place Multiple places A single place

Type of interactive VR VR VR

Interactive educational
Factors Interactive game Interactive environment
game
VR GAME DESIGN
CHARACTER DESIGN
“Evil Magician”

2D Character
CHARACTER SPEECH
BUBBLE
“Evil Magician”
ENVIRONMENT
DESIGN

Normal environment Colour blind mode


FOOD DESIGN
The difference between normal sight
and in colour blindness.

Original Colour Blind


FOOD CART DESIGN
FUNCTION DESIGN

Button Location indicator


FURTHER IMPROVEMENT

Environment Food Cart


Food Design
Design Design
HIGH FIDELITY
PROTOTYPE 01 & 02
PROTOTYPE 01
Homepage
- VR game
- Colour blind
- Colour palette
- News
- Contact us
PROTOTYPE 01
VR Game Page
- CTA button
- About
- How to play
PROTOTYPE 01
Colour Blind Page
- Environment
- Food
- Clothes
PROTOTYPE 01
Colour palette page
- Deuteranopia
- Tritanopia
- Protanopia
PROTOTYPE 01
Contact Page
PROTOTYPE 01
Demo Video
PROTOTYPE 02
Homepage
- VR game
- Colour blind
- Colour palette
- News
- Contact us
PROTOTYPE 02
VR Game Page
- CTA button
- About
- How to play
PROTOTYPE 01
Colour Blind Page
- Environment
- Food
- Clothes
PROTOTYPE 01
Colour palette page
- Deuteranopia
- Tritanopia
- Protanopia
PROTOTYPE 01
Contact Page
PROTOTYPE 01
Demo Video
FURTHER IMPROVEMENT

Usability Website Game Page


Testing Element Design
TIME TABLE

Design Development Launch

Aug Sep Oct Nov


Phase 1 (Design) Phase 2 (Development) Phase 3 (Launch)
Website Website Website
- Further improvement - Code development - On live
- Add Element

VR Game VR Game VR Game


- 3D food and food stall - Main page - On live
- Character voice record - Scoring page
- Background music - Character short
- 3D Environment design animation
BUDGET
Budget

Oculus VR set
RM 1,599
THANK YOU

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