Scribd Logo
Upload

Welcome to Scribd!

  • 228 views

    Case Study of McDonalds

    Uploaded by

    Md. Saiful Alam
    This document summarizes a case study about McDonald's senior customers. It discusses how seniors come daily for breakfast deals and stay until the afternoon. While this builds relationships, it also crowds the restaurant. The document considers introducing bingo to entertain seniors but is concerned it may change the restaurant's image. It analyzes strengths, weaknesses, opportunities and threats. The primary problem is senior crowding, while secondary problems include reputation. Solutions proposed include limiting the breakfast deal time or introducing bingo in a separate room. The recommendation is to end the unlimited senior meal deal by 9am to reduce crowding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Case Study of McDonalds

    Uploaded by

    Md. Saiful Alam
    228 views4 pages
    This document summarizes a case study about McDonald's senior customers. It discusses how seniors come daily for breakfast deals and stay until the afternoon. While this builds relationships, it also crowds the restaurant. The document considers introducing bingo to entertain seniors but is concerned it may change the restaurant's image. It analyzes strengths, weaknesses, opportunities and threats. The primary problem is senior crowding, while secondary problems include reputation. Solutions proposed include limiting the breakfast deal time or introducing bingo in a separate room. The recommendation is to end the unlimited senior meal deal by 9am to reduce crowding.

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes a case study about McDonald's senior customers. It discusses how seniors come daily for breakfast deals and stay until the afternoon. While this builds relationships, it also crowds the restaurant. The document considers introducing bingo to entertain seniors but is concerned it may change the restaurant's image. It analyzes strengths, weaknesses, opportunities and threats. The primary problem is senior crowding, while secondary problems include reputation. Solutions proposed include limiting the breakfast deal time or introducing bingo in a separate room. The recommendation is to end the unlimited senior meal deal by 9am to reduce crowding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    228 views4 pages

    Case Study of McDonalds

    Uploaded by

    Md. Saiful Alam
    This document summarizes a case study about McDonald's senior customers. It discusses how seniors come daily for breakfast deals and stay until the afternoon. While this builds relationships, it also crowds the restaurant. The document considers introducing bingo to entertain seniors but is concerned it may change the restaurant's image. It analyzes strengths, weaknesses, opportunities and threats. The primary problem is senior crowding, while secondary problems include reputation. Solutions proposed include limiting the breakfast deal time or introducing bingo in a separate room. The recommendation is to end the unlimited senior meal deal by 9am to reduce crowding.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4
    At a glance
    Powered by AI
    The case discusses McDonalds having many senior customers who stay for long periods of time each day, creating crowd issues. Introducing bingo is proposed but may make the crowd worse.

    Strengths include regular customers and good relationships. Weaknesses include taking up space for long periods and discounts reducing profits.

    More crowd, changing the restaurant image from fast food to a social place, and seniors abusing discounts.

    Course Title: Advertising

    Course Code: MKT 340

    Topic: Case Study for McDonalds

    Submitted By:
    Md. Saiful Alam
    Summary
    As per the case, Seniors go to McDonalds for monthly breakfast deal, which turned into a daily
    occurrence. The seniors also stayed until 3 pm which created bonds with the employees. But the
    issue arises in McDonalds is crowd for the senior citizens. Quinn McMahon is interested in
    BINGO for seniors, but she is also concerned with the restaurant image.

    Their target market is also the senior citizens.

    SWOT Analysis
    Strength
    1. Lots of business.
    2. Clean up after themselves.
    3. Leave before the lunch rush.
    4. Having regular customers.
    5. Good relationships with the customers.

    Weakness
    1. Unlimited coffee refill.
    2. Take up a lot of space.
    3. Stay for long periods of time.
    4. Give discount- less profit
    5. Old people reputation

    Opportunities
    1. Relationship with the seniors.
    2. Bingo games
    3. Turnover of food.
    4. Greater revenue.
    Threats
    1. More seniors come and overfill the restaurant.
    2. Changing fast food concept.
    3. Seniors abusing discount.

    Problems
    The primary problem of this case study is senior crowd. The restaurant already takes on the task
    of having enough room to seat the entire dinning style crowd, if it engages in bingo than the
    crowd will become more outrageous. Not only will the restaurant have the meeting crowd they
    will have a bingo crowd as well. The more senior crowd will come to ready for engaging in
    bingo.

    A secondary problem would be the title of the restaurant would be at risk. The fast food label
    may become a social restaurant, common to a bar status. It may take on the name of the old
    people’s restaurant. This will detour many of the younger customers and the customers who are
    coming to get the fast food service. The restaurant will face over crowding due to the new
    additions like bingo.

    Solution
    Seniors mainly enjoy doing activities such as bingo. Bingo could act as a daily thing for the
    senior crowd. The younger generation does not usually have too much in common with the
    seniors based on daily living. It has a major effect of the location of the younger generation
    would eat due to the environment of the place. If the city is full of seniors than that would be the
    best marketing objective to get most people in to eat. Bingo would also be a good idea to help
    bring people to attention. People playing bingo may get a sense of humor and would spend a
    little on food. In addition, big crowds bring more attention and would lure the curious person into
    the restaurant.

    An alternate solution would be to dismiss the senior meal deal. If the deal attracts the crowd than
    the deal may slowly push the crowd away. That marketing deal would be in hopes to attract the
    younger crowd in which they may eat the more expensive meals.
    Recommendation
    I would recommend that the senior meal deal would end by giving a limited time offer somewhat
    earlier in the morning. By advertising that the offer is only good until 9 am then the seniors may
    hang around a shorter length of time. After nine passes then the senior will meet their hunger and
    may go home and go to sleep, for which the crowd can be controlled. And new menu for fast
    food can also introduced among the customers which may also increase the revenue.

    Monitoring and Evaluating


    The conclusion I came up with is the accommodation of people. If the bingo game was
    introduced, then there would be a gaming room and more employees would have to be recruited
    where crowd can increase more than Quinn thought. So that means more employees, more
    service and more people to enjoy the restaurant. On the other side, if the deal makes a limited
    time offer than it wouldn’t cost anything rather the manager can make more profit by introducing
    new menus and gaining new customers. Furthermore, no new recruitment is needed and no huge
    space. Monitoring the customers would be easy then.

    You might also like